Chapter 563 This Kind of Publicity Plan Is Complete! (A Monthly Pass Is Required at the Third Watch!)
Sunday, June 26.
Moyu Internet Cafe Handong University Branch.
Pei Qian, who had just finished lunch, was sipping coffee while smoothing out the mind maps of various departments.
This afternoon, it's time for another monthly learning from failure experience.
Last time, Qiu Hong talked about three failure experiences in a row, namely: the boss's random intervention, not being able to find the talents he wanted, and common sense deviation.
It has to be said that these failure experiences are still inspiring for Pei Qian, the only problem is how to apply these failure experiences to daily operations.
I don't know what kind of valuable failure experience Qiu Hong will bring to himself today? It's really exciting!
Pei Qian was drinking coffee when he suddenly saw a familiar figure.
President Li!
Seeing Mr. Li pushing the door and walking towards him, Pei Qian silently turned off the mind map on the computer, then handed the laptop to the waiter and put it away.
Of course Li Shi saw this scene, but he didn't care.
After all, it is normal and reasonable for a business wizard like Mr. Pei to have a little bit of business secrets. Li Shi doesn't want to and dare not investigate rashly.
Otherwise, what should I do if I can't drink soup in the future?
"President Pei, I knew you were here!"
Li Shi happily sat down opposite Pei Qian, and took out a folded document from his pocket: "I'm here this time, mainly to briefly talk about the promotional work of the various investors so far for the Scary Hostel!"
Li Shi's small calculation is very shrewd.
Since the last meeting, the investors have tried their best to carry out various promotional activities for the Shocking Hostel project, which can basically be said to cover every corner of Jingzhou and spread to Handong Province.
So far, there has been no sign of Mr. Pei making a move to promote the Shocking Hostel.
Li Shi came to Mr. Pei with this plan for two purposes: the first is to ask for credit, to express to Mr. Pei that the investors have already contributed their efforts, and it is time for you to show off your skills; the second is to test Mr. Pei Let's see if President Pei has other arrangements for the promotional work of the Palpitation Hostel.
After all, judging from the current publicity work, it seems that it is far from reaching the level that can make the Horror Hostel profitable.
"Mr. Pei, the publicity plans that have been adopted so far include..."
While talking about the publicity plan, Li Shi observed Mr. Pei's expression.
But the expression on Mr. Pei's face was confusing.
expect? Definitely not, it seems a little boring.
But to say indifference? Not like that, Mr. Pei seems to be listening carefully.
satisfy? But I feel that Mr. Pei is not very happy?
Not satisfied? But after hearing some powerful publicity measures, Mr. Pei's expression obviously changed.
So mysterious.
Mr. Li wondered while explaining the current publicity plan.
Pei Qian, on the other hand, was furious.
Die you guys!
So much publicity? How much money do I have to lose!
Pei Qian was very resistant to what Mr. Li said, but in order to understand the current situation, he had to listen, which made him very angry.
Soon, Mr. Li finished speaking.
"President Pei, what do you think of this publicity arrangement...?" Li Shi asked tentatively.
Pei Qian: "...Yes."
What else can I say?
Do you want to give each of you a little red flower?
Li Shi didn't know what to say for a while, and always felt that Mr. Pei's words seemed a bit forced.
"Mr. Pei, to be honest, this publicity plan is definitely not enough. It failed to publicize the Scary Hostel to the whole country." Li Shi said very sincerely.
Pei Qian: "..."
Want to spread the word to the whole country? Are you still human?
Pei Qian didn't speak, just took a sip of coffee silently, and then checked the time.
Why is it not time for class yet?
Fortunately, there is less than half an hour left, and there is nowhere to go now, so bear with it.
Pei Qian played with his phone silently.
Li Shi was confused.
President Pei, what does this mean? I reported the work, Mr. Pei said it was okay; I talked about the shortcomings of the current work, Mr. Pei didn't speak, and started playing with his mobile phone.
Shouldn't you at least make a statement?
Li Shi had no choice but to take out his mobile phone to relieve the embarrassing atmosphere.
However, as soon as he took out his mobile phone, he saw a new message, which was sent by another investor of Jingpal Hostel.
"Mr. Li! Wait here, wait here!"
"The shared phone booths across the country are all advertised for the Scary Hostel!"
"【picture】"
"【picture】"
Li Shi's eyes widened instantly.
The first picture is a shared phone booth in a shopping mall in Jingzhou. The side screen displays the promotional materials of Jingji Hostel. It seems to be a looping video.
The second picture is a screenshot of the Xueba Kuailai APP, which is the recommended advertisement of Jingji Hostel in the advertising area.
"I see!"
Li Shi couldn't help knocking on the table excitedly.
Pei Qian just reached out to grab the coffee on the table, and this knock directly caused the coffee in the cup to spill out and onto his hand.
Pei Qian: "..."
The coffee wasn't hot, but it was a shock.
Taking out a paper towel from the table to wipe off the coffee stains on his hands, Pei Qian was a little speechless: "Mr. Li, you are a successful investor, what news deserves your excitement?"
Li Shi laughed: "Mr. Pei, you are still calm and breezy! I can't learn this kind of mentality."
"You have already thought about the promotional plan, so why are you so calm?"
Li Shi recalled Mr. Pei's previous expressions, and everything was right!
Why didn't Mr. Pei go to a meeting with investors?
On the one hand, he wants the investors to contribute their own efforts, and on the other hand, Mr. Pei knows very well that no matter what the investors' publicity plans are, he can carry the publicity work of the Thrilling Hostel!
Why is Mr. Pei's expression neither satisfied nor dissatisfied? Why is it indifferent to the propaganda problems that have been summed up?
Mr. Pei has obviously seen the efforts of various investors in the publicity work, and also knows that this kind of publicity alone is far from enough. Without the most important national publicity, this publicity campaign is incomplete.
And Mr. Pei has already made arrangements, using the shared phone booth and the Xueba Kuailai app to make up for this shortcoming perfectly and at low cost, so that the news of the opening of Jingji Hostel can spread throughout the country!
Li Shi had been thinking before that the propaganda work seemed to be caught in a dilemma.
Without spreading the advertisement to the whole country, tourists from Jingzhou and Handong provinces alone seem to be unable to support the popularity;
However, the cost of advertising to the whole country is too high, and the cost performance is very low.
But now, Mr. Pei has solved this problem perfectly!
And all of this stems from the layout that Mr. Pei had arranged a few months ago, so that the shared phone booths spread all over the country, and the Xueba Kuailai APP has an extremely large user base!
It's no wonder Mr. Pei is so calm.
Everything is under control, what is there to be nervous about?
Li Shi couldn't help but feel complacent, look, I just said it? As long as everyone works together to let Boss Pei see it, Boss Pei will definitely take the lead!
Isn't this the shot?
Sure enough, if you know Mr. Pei, you will be invincible in the investment circle of Jingzhou!
Li Shi almost wanted to laugh three times.
However, Pei Qian didn't know Li Shi's rich inner drama, he was just confused.
What is he saying?
Why is he so happy?
What does it mean to "choose a publicity plan long ago"?
Li Shi looked at the paper publicity plan in his hand, and saw all kinds of publicity strategies that cost a lot of money but the effect was not necessarily good, and couldn't help but feel a lot of emotion.
He took out a pen from his pocket and wrote a few large characters on the blank space.
Read it after you finish writing, this publicity plan is finally complete!
"Cooperating with Mr. Pei is just waiting to win!"
Li Shi left the paper publicity plan on the table and left happily.
Pei Qian: "?"
Some curiously reached out to take the publicity plan, only to see a few large characters written in the blank space.
"Share the phone booth + Xueba come here = Jingpal Hostel is popular all over the country!"
Pei Qian was stunned for a few seconds, and then tried his best to think about the possible connection between these two projects and the Palpitation Hostel.
Then, he couldn't help but blurted out.
"Grass!!!"
However, Mr. Li has happily left the Internet cafe without knowing anything about it.
...
Cafe near Handong University.
Qiu Hong asked with some concern: "Mr. Ma, don't you look pretty, are you feeling unwell?"
Pei Qian forced a smile: "It's okay, I encountered some unpleasant things..."
Qiu Hong nodded: "At first glance, Mr. Ma is obsessed with work and over-thinking. Sometimes you can relax and look away, and your life will be happier."
"Did Mr. Ma use the three little experiences shared last time?"
Pei Qian nodded: "Almost."
Qiu Hong didn't ask any further questions, and continued, "Okay, then let's hurry up and get to the point."
"The failure experience I want to talk about today is that the voices within the R&D team are not unified."
"This can be seen from the large project that a major European and American factory was forced to cut off."
"This big company rarely gets involved in new game types, and their success is mainly based on existing game types. Its employees are all experienced players, so they are very good at 'how to copy the game experience and optimize it'. It's easy to agree on."
"However, if you venture into a whole new category of games, that model doesn't work."
“With no one defining this brand-new game type, the designers will lose their reference, and it will be difficult for the boss to make up his mind to hand over the project to a certain person to be fully responsible, and he is opposed to speaking out. However, the result is that no one can convince others. "
"Once it develops to this point, the project loses its purpose, and talented developers will only continue to argue, modify, and iterate, and the project is doomed to fail."
Pei Qian was speechless.
It seems that I have perfectly solved a hidden danger that may lead to project failure.
The voices within the project team are not unified?
Hmm... This problem doesn't seem to exist in Tenda.
Because everyone will strictly follow President Pei's requirements. Although it is a complete misinterpretation, it ensures that the voices within the project team are highly unified every time. Everyone knows exactly what the ultimate form of this game is.
However, can this experience be used in reverse?
Trying to create disunity within the project team?
Pei Qian couldn't help but fell into deep thought.