Chapter 560 I Won't Talk About the Tenda Case Today

Li Shi returned to the conference room with some melancholy.

However, when he entered the meeting room and saw the investors, he already had a dazed expression on his face.

All the other investors arrived one after another, including Chen Kangtuo and Hao Qiong.

According to the current progress estimates, the Thrilling Hostel will be officially opened for business early next month, so the publicity plan for the Thrilling Hostel must be finalized as soon as possible.

After all, a lot of preparatory work is needed before the publicity work is officially launched, and the production of various publicity materials also takes a certain amount of time.

The top seat of the conference table was vacant, but Li Shi did not sit, but sat in the first vacant seat on the left hand side of the top seat.

Obviously that position was originally intended to be reserved for Mr. Pei.

Li Shi looked around the crowd and said, "Everyone, there is good news and bad news."

Everyone: "?"

Li Shi explained: "The good news is that Boss Pei was wandering around the Jingpal Hotel just now, and he just avoided us on purpose, which is enough to show that he still attaches great importance to this project."

"The bad news is ... he didn't want to participate in our discussions about publicity work under the pretense of business."

Everyone: "??"

Apparently, most of the investors were confused by Boss Pei's bluff.

Mr. Pei, if you don't come, you won't come. I didn't expect you to come, but you have already come, but you didn't come to the meeting for two steps. What does this mean?

Seeing everyone's blank reaction, Li Shi knocked on the table.

"You haven't figured out Mr. Pei's attitude yet?"

"How clear is this attitude!"

"Boss Pei came to the Jingpal Hostel to check the progress, which shows that he still attaches great importance to this project, but he just doesn't want to make it too obvious."

"If you don't come to this meeting, it's obviously to see how sincere we can show in our propaganda work!"

"If we are full of sincerity, Mr. Pei will see it, and he will definitely express it!"

The other investors thought about it carefully, and all showed stunned expressions.

Seems to be the case!

Before, Mr. Pei always acted carelessly, but everyone proposed to raise funds to build a shopping mall and give Mr. Pei half of the profits. Mr. Pei immediately became serious and built a golden maze.

It seems that the publicity is mostly the same, Mr. Pei is waiting for our performance!

Thinking of this, Mr. Pei's behavior became understandable.

After unifying his thoughts, Li Shi said: "Okay, everyone has any way to publicize, let's come up with it openly, don't hide it."

Investors spoke quickly in turn.

"I'm thinking about buying some advertisements on the buses and platforms in Jingzhou, and chartering a car by the way, and driving a special line from the nearby bus station to the Thrilling Hostel."

"I can go to major shopping malls and university campuses in Jingzhou and organize people to distribute leaflets. Young people should be more interested."

"I'm considering... advertising on the Internet? But I have to think about how to advertise, otherwise I may not be able to guarantee the effect."

"Isn't Mr. Li familiar with Mr. Wang from Quanmin Dianping? It should be possible to hold a discounted ticket purchase on Quanmin Dianping, right?"

Everyone said something to each other, and soon, the propaganda plan had spread to every corner of Jingzhou.

Everyone is used to this way of working.

After all, when they first determined that they were in charge of supporting industries, there was a dispute, which was forcibly twisted into a rope by President Li.

Now everyone is a grasshopper on the same rope, and each has invested a lot of money. If this project fails, they will die suddenly on the spot and line up on the rooftop, but it will definitely bleed.

Li Shi nodded: "I'll go to Mr. Wang for the matter of Quan Min Dian."

"The problem now... It seems that all the propaganda is concentrated in Jingzhou, and at most it spreads to Handong Province."

"Well, there's nothing you can do about it. It's still a bit too big to spread the word across the country."

Everyone knew in their hearts that in the early days, the main passenger flow of the Horror Hostel still came from the local area of ​​Jingzhou, and at most it radiated to Handong Province.

It is unrealistic to expect tourists from all over the country to come to Jingzhou just to get a fright at the Scary Hostel.

What's more, how much does it cost to spread the advertisement to the whole country?

Either it is to advertise on some large-scale variety shows or TV stations that are watched nationwide, or it is to spend a lot of money to promote it in various cities. No matter how you think about it, the price/performance ratio is very low.

So, that's all for now.

We can only wait for the Thrilling Hostel to become an instant hit, become very popular, and gradually spread its reputation, before promoting it nationwide.

Li Shi looked at Chen Kangtuo: "Brother Chen, President Pei..."

Chen Kangtuo felt helpless: "Mr. Li, you also know what Mr. Pei's personality is, and it's impossible for me to say anything that will affect Mr. Pei's plan."

Li Shi nodded: "Yes, I understand, it's just that everyone does their best."

Chen Kangtuo: "That's for sure."

Li Shi looked at the finalized publicity plan, but still felt a little unreliable.

But with the current strength, it can only do so much.

...

A motion capture studio in Jingzhou.

Zhang Zuting is speaking in English to a group of motion capture actors.

Because these actors are all part-time actors of "A Better Tomorrow" and they all know Zhang Zuting, they all listened very carefully.

Zhang Zuting did not dwell on the details of each scene, but talked about the overall performance idea.

"Based on my understanding of Mr. Pei, since he has decided to make the characters into facial makeup, he definitely hopes that everyone will use more exaggerated acting skills. That is to enlarge every subtle expression as much as possible, and the performance is more biased towards dramas and stage plays. .”

"On the drama stage, because the audience is far away, they can't see some subtle expressions. In order to enhance the stage performance, the performance must be exaggerated."

"This game can be regarded as an interactive movie, which is interlinked in a certain sense. Using facial makeup characters and exaggerated performances can well strip away the player's sense of substitution. Although it will not appear so real, but It will also strengthen the symbolic meaning of characters and stories, and arouse players' thinking..."

"I sent everyone a piece of paper before, on which I wrote the character's facial makeup characteristics. Everyone should try to figure out these characteristics and express them in an exaggerated way as much as possible..."

The actors listened carefully, nodding now and then.

Before Zhang Zuting came, they didn't know exactly how to play the role. Everyone has their own ideas, and the final effect of the performance will obviously be chaotic and fail to meet Hu Xianbin's requirements.

But after Zhang Zuting's analysis and explanation, everyone has a deeper understanding of their roles, and the performance methods are also unified.

Hu Xianbin was overjoyed when he saw this, and hurriedly said: "Okay, everyone, work harder, let's retake the unsatisfactory shots before!"

"We must meet President Pei's expectations!"

...

"Ah Choo!"

Pei Qian was lying on the sofa basking in the sun when he suddenly sneezed for no reason.

"This Mr. Li is speaking ill of me behind my back again..."

...

...

Thursday, June 23.

In a cafe near Handong University, He An's third lecture to "Ma Yang" officially started.

The promotional campaign for the Thrilling Hostel seems to have started. On the way to the cafe, Pei Qian saw the billboard of the Thrilling Hostel at a bus stop.

It's just that Pei Qian has no good solution now, he can only let it go, and at the same time pray that these publicity activities will not have a good publicity effect.

He An handed today's textbook to "Ma Yang", took a sip of coffee at the same time, and prepared to give a lecture.

Pei Qian still had a humble and studious smile on his face, but his slightly trembling fingers had already betrayed him mercilessly.

Today, it seems that it is true that we will not talk about the case of Tengda anymore!

At least that's how it looks from the content of the textbook.

The title of the teaching material is: "Lesson 3 of Success Cases Explanation: Restraining Private Goods and Desire to Express".

Just in case, Pei Qian looked through the specific content of the textbook and found that the case in it was a successful game called "Landlord Game" by He An himself a long time ago.

If Pei Qian had seen this name before, he might have thought of the three-player card game "Seventeen Cards You Can Beat Me", but after all, he had done his homework and studied the successful games that He An had developed.

"Landlord Game" For Pei Qian, another familiar name can be found in his memory: "Monopoly".

Although the name is different and the packaging is different, the gameplay is still the same.

Pei Qian couldn't help but look forward to this course.

He An said: "The main content of this course will not talk about the case of Tengda anymore."

"Because on this issue, the case of Tengda has no learning value."

Pei Qian was a little surprised: "Huh? Teacher He, what do you say?"

He An smiled: "What I want to talk about today is the restraint of private goods and the desire to express. Whether it is novels, movies or games, the reason why every content exporter becomes an exporter is because they have very strong desire to express."

"And what they express is strictly speaking 'private goods', because these contents come from his own knowledge reserves, and may not be recognized by everyone."

"When most people agree, we will say: His expression arouses empathy, reveals the truth, contains philosophy, and is thought-provoking."

"And when most people don't agree, we will say: His expression contains private goods, which has produced wrong inducements, and his heart can be punished."

"However, if the creator does not 'carry private goods', then he is not a qualified creator, because the content he outputs will be empty of thought and content."

"So, if a creator wants to be successful, he must exercise restraint. He should not carry too much or too little private goods; he should not be too extreme or too vulgar."

"As for why Tengda's case has no reference value..."

"Because Tenda's games and movies have surpassed this stage, no matter how much private goods are included, everyone will accept them. So don't learn."

Pei Qian: "..."

For a while, I didn't know whether to be happy or hurt.