Chapter 931 Reversal, Big Reversal!

Entering the second week of simultaneous release, the competition for the box office of the two blockbusters in North America has become increasingly fierce.

Seeing that the situation was not good, Warner Bros. directly invested more than 5 million US dollars in public relations expenses, desperately promoted "Superman 2", and directly began to use the vague "American. American films" and "foreign films" to distinguish and compare, with the intention of It inspired Americans to enthusiastically support their own films.

In the past, they didn't mention this difference at all because it was unnecessary, but they didn't expect that they would be forced to fight back like this now.

But by now it was already too late.

If you had said this in advance before it was released, maybe many conservative Americans would agree with it.

But now, "Speed" has already become a hit, and its reputation has exploded. In addition, the male lead is of mixed race, his father is American, and the supporting actor is a serious black guy. What is unacceptable? ah?

This is not our own film, so what else counts?

Therefore, "Speed" followed the good reputation and finally achieved a counterattack success on Wednesday, winning the single-day box office championship, and then maintained it until the weekend.

After the second week of screenings, "Superman 2" grossed 20.3 million U.S. dollars and "Speed" grossed 24.8 million U.S. dollars.

After two weeks in total, "Superman 2" has grossed US$46.2 million at the box office, and "Speed" has grossed US$46.3 million, which is basically a tie.

However, with such results, neither company wanted to laugh. On the contrary, they felt like crying.

"E.T." grossed 49 million U.S. dollars in its first weekend, and it grossed 52 million U.S. dollars in the second week, breaking 100 million dollars in two weeks!

Although their two movies are not necessarily better than "E.T.", their normal standards are definitely more than that!

If it weren't for the face-to-face fight, it would definitely not be outrageous to increase the box office by at least 20-30 million US dollars in two weeks!

It's fine now, both sides suffer.

After 8 weeks of screening, there is a question as to whether the cost can be recovered.

George Harding could only lament that he had been tricked, and he would never do it again next time.

Other Hollywood giants have learned lessons without spending much money. Even though Yin Jun is a newcomer in Hollywood, he is not easy to bully!

But specifically, George Harding still wasn't that frustrated.

Even if the North American box office of "Superman 2" is only 80 million U.S. dollars, then adding the overseas box office revenue in Shanghai and making a small profit of 10 to 20 million U.S. dollars is still completely fine.

Not to mention the development of peripheral copyrights such as video tapes.

This is the accumulated popularity of "Superman" comics over the past few decades.

As for "Speed ​​of Life and Death"?

Haha, it can only rely on box office!

At most, it’s just a video tape and TV broadcast copyright. How about three to five million? Six to seven million at most?

And their overall cost is 65 million US dollars!

I’m afraid it will be difficult to get back the money!

You deserve it!

Who told you to fight to the death with us? ?

It cannot be said that it is unreasonable for George Harding to use this self-comfort method to hypnotize himself.

In fact, most people in Hollywood think so, and many people also feel sorry for "Speed".

It’s not a big deal now, but 10 or 20 years from now, there will only be a handful of Hollywood movies that make money at the box office. In fact, many of those that don’t make money at the box office will eventually make money from various copyrights and peripheral products.

The most typical example is "Cars". In the past ten years, peripheral products have sold for 3 billion US dollars. No wonder even if the movie does not make much money, Disney will continue to restart happily.

For a mature movie series, Hollywood has the ability to develop them into a big IP, and finally use various means to get fans and moviegoers to pay for it.

Such movies and mature promotion and business operations are important driving forces for Hollywood to continue to grow stronger and occupy the global film market.

However, this time is different.

The third week's box office results came out, giving George Harding and Warner Bros. a slap in the face.

In the third week of the box office, "Superman 2" saw a normal decline of $13.5 million, but "Speed" took in $25.3 million, which was actually $500,000 higher than in the second week! !

What's going on? !

Hollywood giants collectively lost their voices.

How could it still buck the trend and rise in the third week?

It shouldn’t be!

But the box office cannot deceive others.

Unless Disney and United Artists Film Company buy the tickets and pay for the box office themselves.

But when they went around to check the box office status, including the attendance of each show, whether there were any ghost attendance, etc., nothing was wrong at all.

When they finally surveyed the viewers who went to watch "Speed" in the third week, they got this answer.

"Ah, you interviewed me last time. I said I was going to watch it again, but I delayed it until now! Don't tell me, "Speed" is really good and it's perfect for watching it a second time!"

"Wasn't it our student summer camp in Mississippi last week? We just got home and heard that there was a very good movie, so we went to see it! It was very good! Jun is indeed a genius! He writes books, screenwriters and... Director, everything is possible!”

"I watched it last week, and it left me with endless aftertaste, so I brought my girlfriend to watch it this week. She also liked watching it, especially Fei Xiang. Those eyes are so charming!"

"I watched such a hot action movie with big scenes after a friend recommended it. It's very good! These high-profile scenes alone are worth the price of admission. I think I can watch one or two more Times. Anyway, the recent movies are not very good! "Superman 2" can't compare to it."

"I came from the side of "Superman 2". When a group of our friends got together, we all said that "Superman 2" was not sincere. Then I heard that there was a good movie from Hong Kong recently, so I came to take a look. It really did not disappoint me! When I go back, I will definitely recommend it to my friends! Director Jun is great! If I had known that he was the creative and director of the 'Great Split' commercial, I would have watched it a long time ago Got it!"

"..."

According to these interviews, at least a third of them are meant to be rewatched.

Another third watched "Superman 2" and then watched "Speed".

The last group of people had no plans to watch the movie before, but the critical acclaim and reputation of "Speed" were so good that they came to watch it.

What makes Disney and United Artists most happy is the almost unanimous praise.

"Speed" was originally a new movie and could only work hard on the content. Now it seems that the boss has succeeded and has received unanimous praise.

What they are happy about is exactly what "Superman 2" is unhappy about.

When George Harding saw the box office statistics, he was already very disappointed.

When I saw these interview statistics again, I suddenly became angry and tore these documents into pieces.

Yost smiled bitterly at this and did not dare to say anything more.

Both of them had serious errors in judgment.

If I had known that "Speed" was so ferocious, even if "Superman 2" was released a week earlier or a week later, the situation would not be so bad.

It's better now. I was enjoying the hardships at first. I felt that two movies that could have exceeded 100 million dollars, now both can only make around 80 million US dollars in North America.

But now they are bucking the trend and counterattacking. The box office is actually higher than in the second week. The total box office reached 71.6 million US dollars in one go. Breaking 100 million is not a problem at all.

What's more, the reputation of "Speed ​​of Life and Death" is so good, I'm afraid it will exceed 1,500 next week.

Let's look at "Superman 2" again. If it can get 10 million US dollars next week, it should be pretty good.

"How is the situation outside?" After venting his anger, George Harding took a deep breath and asked his right-hand man.

"It's pretty good. The theaters in South America will start screenings on Thursday, with more than 3,000 screens, and the box office is estimated to reach about 30 million US dollars." Yost said, "Europe has about 4,000 screens, and there are "Superman's" reputation, 50 million US dollars at the box office is no problem. In Asia, the acceptance may be lower, but 20 million US dollars at the box office can be harvested."

George Harding calculated that the overseas box office could reach approximately US$100 million, but the most he could recover was a 30% share, which was US$30 million.

They distribute and produce the North American box office by themselves, and the share is almost 50%. So based on the box office of 80 million U.S. dollars, the share is 40 million U.S. dollars.

It has a pre-tax income of 70 million US dollars, but its own costs are almost 50 million US dollars. With tax incentives and other benefits, the profit is probably only about 10 million US dollars.

But luckily, it didn't get the miserable treatment it received from United Artists' "Heaven's Gate."

Peripheral products can be sold for 100 or 200 million US dollars in a few years, which is no problem at all and should be able to make up for the losses.

"What about 'Speed'?" George Harding thought of his nemesis again.

"Their situation is better." Yost said carefully.

"Say it! Can I be angry again?" George Harding said.

"They have secured about 4,000 screens in South America, more than 5,000 in Europe, not to mention Asia. It exceeded 15 million US dollars in the first weekend, and it will be no problem to reach 50 million US dollars in the end." Yost said, " According to the data given by the consulting company, they should be able to get a box office of almost 180 million US dollars in markets outside the United States. But their share will definitely be lower than ours!"

"180 million US dollars! 180 million US dollars!" George Harding frowned tightly and said to himself: "This time, we really made a mistake! Many years later, when others talk about "Speed", they will They will mention that Warner Brothers, a big fool, acted as someone else’s gun, but ended up being defeated at the hands of a Xiangjiang man!”

Having said this, he paused and then clenched his fists: "Yin Jun!!! Don't worry, I won't give in so easily! It's still a long time, let's take it easy!!"