Chapter 929 Box Office and Word of Mouth

The opening box office of "Speed" is very explosive in Asia.

Not only was it the first movie to have a box office of over 3 million in a single day in Hong Kong, it also broke the local first-day box office record in Japan, South Korea, Taiwan, Singapore and Taipei.

Especially Baodao, an area with a population of only over 30 million. Because of Yin Jun and because Fei Xiang, the actor of "The Great Split", is from Baodao, the box office collectively increased. The first day's box office was equivalent to HK$570. Ten thousand! ! Cai Songlin almost fainted from laughing.

According to estimates by Yu Zheng and others, the total box office of "Speed" in Asia is likely to exceed 50 million US dollars, ranking second in film history after "E.T." ——"E.T." has not even been released in Asia for four weeks, but the box office has already exceeded more than 53 million US dollars. Its ability to attract money is really terrifying!

no way.

"E.T." is so family-friendly.

Even housewives who don’t watch movies often have to take their children to the second and third viewings. It’s no wonder that the box office is not high!

Although the box office in Asia is amazing and exciting, the main battlefield of "Speed" is still in North America.

North America is not only the largest vote warehouse, but also involves Europe, the second largest vote warehouse, and South America, the third largest vote warehouse.

"Speed" knows this, and "Superman 2" also knows this.

On the first day it was released on July 17, the two became entangled.

First day box office:

"Superman 2": $7.8 million.

"Speed": $5.9 million.

This result shocked both major companies.

It’s not that it’s surprisingly good, it’s that it’s surprisingly bad!

"Speed" is a little better, it "only" has more than 3,000 screens, but your "Superman 2" has more than 4,000 screens, how come it only sold for 7.8 million US dollars?

You know, the best reference "E.T.", with 4,700 screens, the box office exploded to 15.3 million US dollars on the first day! It's almost twice as good as your "Superman 2"!

After getting the data, George Martin was really in tears.

This is the disadvantage of two big-promotion and big-production movies colliding together.

Don't look at the fact that almost half of the screens in the United States are gathered, but there is a direct collision without leaving any room, so the market is so cruel.

Nowadays, when North America is generally released for about 8 weeks, the first weekend box office of a movie usually accounts for about one-third of the movie, or at least 20% of the total box office.

So once the box office is not good on the first weekend, then the fate will basically be judged.

Of course, there are not exceptions.

16 years later, that big ship created such a miracle. Even though the box office was not good at the first weekend, it went on a rampage for two or three months and achieved a jaw-dropping box office, earning both fame and fortune!

But there is only one big ship and only one truck driver.

George Martin hated Yin Jun so much that he said in his heart that if you give in a step and change the date, wouldn't we all get what we need? Why are you so stubborn and insisting on confronting us? Is it okay now?

He had no idea how lightly he wanted to attack "Speed ​​of Life and Death" at the beginning. He had to schedule it on the same day as others. He also planned that if "Speed ​​of Life and Death" was rescheduled, they would also reschedule it, and they had to fight at the same time. They cannot die.

Now that I know that "Speed ​​of Life and Death" is not a good game, there is no way to make adjustments.

In fact, after spending 40 million US dollars to promote "Speed", he couldn't change it.

The dignity of Warner Bros. no longer allows him to retreat even a little bit.

If you bite the bullet, you can only fight on.

Second day Saturday box office:

"Superman 2": $9.6 million.

"Speed": $8 million.

Third day Sunday box office:

"Superman 2": $8.5 million.

"Speed": $7.6 million.

Based on the three-day box office of the first weekend, "Superman 2" grossed 25.9 million U.S. dollars and "Speed" grossed 21.5 million U.S. dollars.

Looking at this result, George Harding was even more ashen-faced.

At first glance, "Superman 2" is beating "Speed" every day, but anyone with a discerning eye can see that "Speed" is shortening the gap with "Superman 2" every day, and it is constantly moving forward. .

But they have about 1,000 fewer screens than you! With such a big screen gap, in the first three days of the weekend, it only earned more than 4 million US dollars less than you. In fact, it shows that the overall attendance rate and praise of "Speed" is higher than that of "Superman 2"!

The situation in "Superman 2" is, at best, a smooth progress that is neither sad nor happy.

According to this speed and trend, their North American box office will exceed 100 million US dollars, so there should be no problem.

But again, if they don't fight "Speed", they are very likely to get 150 million US dollars!

And looking at the fierce pursuit of "Speed", maybe after 8 weeks of release, the box office of "Speed" will be higher than that of "Superman 2"!

This is so embarrassing!

But what can George Martin do?

Everything that needs to be done has been done, Yin Jun is richer than him, Disney and United Artists Pictures have joined forces, and Warner Bros. is not afraid of him.

In the end, it all comes down to strength and reputation.

But this aspect is not optimistic either.

Now everyone has the statistics.

Not just for box office, but also for word-of-mouth and attendance.

The three-day attendance rates for "Superman 2" were 53%, 64%, and 48% respectively.

The three-day attendance rates of "Speed ​​of Life and Death" were 50%, 67%, and 58% respectively.

In terms of reputation, the gap between the two is not big now.

"Superman 2" received 69% A and above reviews, and "Speed" received 66%. "Superman 2" was slightly ahead.

However, according to interviews with major TV stations, newspapers and magazines, as well as discussions among people who have watched these two movies, "Superman 2" is far inferior to "Speed".

"I watched "Superman 2" and I also watched "Speed". What can I say? I think the director and crew of "Speed" are very sincere, the special effects are well done, and the actors are also very hardworking. Ending highlights There, I also saw the two leading actors being injured, it was really hard work!”

"Of course "Speed" is great! Don't you think? Although I only know a little bit about Eddie Murphy in it, but this young man Fei Xiang is so handsome! Brave, strong, full of strength and determination... I like it... In comparison, I think the heroine is a bit more frivolous. But overall it’s very good-looking, and I’m going to buy a ticket to watch it again tomorrow.”

"The special effects, which cost tens of millions of dollars in the digital field, are indeed different! If it weren't for the fact that the last footage showed us the process of making airplanes and subway cars, I would have thought it was real! And Mr. Jun's plot writing is indeed Just like the book he wrote, it is very exciting and very suitable for us Americans’ movie-watching habits!

In comparison, I think "Superman 2" is a bit cliche. As for the effects of special effects, if there is no comparison, then forget it. But compared with "Speed ​​of Life and Death", it's like it's an era behind, completely incomparable. There are also plot design, atmosphere rendering, etc., which are really incomparable! Still need to work hard! "

"I am a designer, so I am very sensitive to color. Haven't you noticed? Mr. Jun is a master in the adjustment and application of color. The camera he uses is not only slightly faster than one frame or two frames , and in terms of color, the contrast is very bold. When the brightness is slightly brightened, it will give us a very modern and fashionable feeling, which looks very comfortable!... "Superman 2"? Sorry, if you If you didn’t remind me what day it is, I would have thought it was from the 1970s! It’s very old!”

"I feel so sorry for Fei Xiang! Look at how he was bandaged in the hospital! This Mr. Jun is really crazy! No director in Hollywood dares to treat actors like this! But it is this reality that allows us to see "Life and Death" "Speed" is persistent and serious about movies. That's why "Speed" is so cool and so popular. "Superman 2" is as dull as the first one, and I don't like it very much."

"Wow, I'm a fan of Bruce Lee and I like Eastern Kung Fu very much. Although Fei Xiang didn't fight like Jack Chen this time, every move he made was very, very crisp and clean, nothing like ours. The action scenes are so cumbersome. I think I will watch it again with my good friends! It’s great!”

"..."

Most of the audiences who fill in the form for evaluation in the cinema are of all ages, so the evaluation will naturally be more comprehensive and more moderate.

But most of the interviewees were young people.

They are born not to be restrained and they also like to be trendy.

Which one of the two movies is better and which one is worse can be known with young eyes at a glance.

And young people are easily influenced. Once the eyes and reputation of people around you are like this, then others will follow.

They are also prone to impulsive spending.

In addition to the fact that girls tend to binge watch eight, nine, twelve or three times when watching literary films, the rest is that young people like to watch movies two or three times.

So in fact, each of them needs the equivalent of two movie tickets.

Once it is recognized by young people, the movie will not be far behind at the box office no matter how hard it is.

But if young people don't like it, and if there is an opponent in the same issue that completely crushes it, more young people will not watch this low-rated movie - for fear of being said by their peers and friends to be old-fashioned and without vision.

Today, when Hollywood pays more and more attention to the taste of young people, such a series of interviews and evaluations can be said to have caused waves.

No one had expected that Yin Jun's first movie would be so solid and so popular, especially among young people.

One is youthful and sunny, hot and tense; the other is old-fashioned and has no new ideas.

The obvious gap is really difficult to make up for in other ways!