Chapter 955 The First Wave of Advertising

The current average salary in Xiangjiang has reached about 1,800 per month. According to the current boom in real estate, it will not be a problem to reach 2,000 next year.

But in today's mainland, the average salary of 40 yuan can only be calculated by adding up the statistics of first- and second-tier cities.

Many families in rural areas have less than 30 yuan a year, and the population base is huge, reaching 900 million people. Once compared with the 300 million people in cities and towns, the level will be lowered by a lot.

Not to mention now, even 40 years later, wages in the mainland are far less than those in Xiangjiang.

In 2020, the average monthly salary in Xiangjiang can basically reach about 15,000 Hong Kong dollars, which is about 12,000 yuan. However, even in the most prosperous Shanghai and Shanghai, the average salary in the mainland is only 7,000 yuan. If it exceeds this amount, it will be a great unified... Credit goes.

At that time, Xiangjiang faced various difficulties. Some sociologists were discussing, you see, our prices in Xiangjiang are cheap, public security is good, social order is in order, and the government is also very clean. Why is our sense of happiness so weak? Woolen cloth? Why do we have so much uneasiness? Why are we always afraid of the future?

They finally identified two reasons for people's unhappiness.

The first is housing prices. In 2020, Xiangjiang’s housing prices are still leading the country and even the world. Since 1985, Xiangjiang’s housing prices have not been among the top five cities in the world. In many cases, they have been among the top three.

On average, a Xiangjiang resident spends 40% to 60% of his or her salary on a house. House prices can easily range from 20,000 to 50,000 square feet, making them miserable.

Note that the units here are square feet, and almost 11 square feet is equivalent to 1 square meter. Therefore, by 2020, the cheapest houses in Xiangjiang will basically start at 220,000. At this time, high-end houses in Beijing, Shanghai, Guangzhou and Shenzhen, The price has not yet reached this price. Do you think the housing burden for people in Xiangjiang is heavy?

The second reason is children.

Do you think that in 2020, only children from the mainland will have hard work? Are they the only ones who go to cram schools, various trainings, etc. all day long? Children in Xiangjiang are just like those in the United States, Australia and other countries who have stupid and rough education. They play every day?

That's really naive.

Children in the mainland are almost as tired as dogs, but children in Xiangjiang are already more tired than dogs! It’s much harder than in the mainland!

After entering elementary school, it is very common to attend an average of 3-5 interest classes. You can’t sleep for less than 8 hours a day. The pressure of study, employment, etc. is much higher than in the mainland!

20%-30% of the salary of people in Xiangjiang, that is, all household expenses, is spent on their children. This shows how much they spend on various studies.

Adding the two together, that means 60%-90% of your salary is spent, and the remaining money is used for yourself, such as eating, drinking, having sex, etc. How can you be happy?

Therefore, some sociologists say, since you are in so much pain, just get rid of these two, and you will naturally be happy!

For example, if you don't want to buy a house, just rent a house. Low-rent houses cost three to four thousand a month, so there's not much pressure.

Then don't have children, just live as a couple.

But having said that, not many people in Xiangjiang responded to this call.

Chinese people value these two things the most. They are the first and second elements of a family at any time, and they are also the key to the happiness of a family.

Without these two things, I can’t say 100%, at least 50% or more of the families will definitely have problems!

So in fact, it is like this in every city, including mainland China.

It's just that various developments in the mainland have not yet begun. To put it simply, prices have not risen rapidly, far exceeding people's wages and incomes. Therefore, they are much happier now than adults in 40 years.

Oh, and there are children.

In the city, most people live in the courtyard of their work unit. After class, they gather together and play together all day long, which is indescribable happiness.

Not to mention rural areas. Although life is very difficult, they can always find many things that make them happy.

Unlike 40 years later, even the children in the city are busy and exhausted all day long, so there are so many strange and weird things happening - there are children who jump off buildings or hang themselves from branches! This is now in 1981. Let me ask you, have you heard of it?

You can't say that these are all problems caused by social development. Many parties are responsible for this, such as society, public opinion, parents, the environment, etc.

But generally speaking, after 40 years, the overall happiness of both adults and children has decreased, and it has decreased significantly. This is indisputable.

But now, people in the mainland naturally don't realize this. With the emergence of households with ten thousand yuan, they are only thinking about how to make money, how to become households with ten thousand yuan, and become the envy of others.

Of course, Liu Xiaoqing, Tang Guoqiang and Chi Ziqiang are not among these people, because they have already received 10,000 yuan in remuneration for this year's Kirin cassette player endorsement.

Liu Xiaoqing took 3,000 yuan and sent it back to his hometown in Shuchuan. Then he went to buy two pieces of clothes and kept the rest for later use.

Tang Guoqiang was more honest. He sent all 8,000 yuan back to his hometown and only kept 2,000 yuan as a spare, thinking that he would still be able to use it if he fell in love with a suitable girl one day.

Chi Ziqiang was the most carefree and free-spirited person. His family didn't give him a penny, so he begged Niu San'er to exchange it for foreign exchange coupons in a blink of an eye, and his time was spent in a few days.

What the three of them are happiest about is not just getting money, but with the Kirin Radio Advertising on CCTV in the past two days, more and more people have gotten to know them. Walking on the road, not only young people People know them, and so do the elderly!

In this way, their fame will become bigger and bigger, and they will become the most profitable and famous stars in the future!

Yes.

After entering August, under Huo Jianning's full planning, Kirin Electronics spent a lot of money - 10 million yuan, directly contracting the popular time period advertisements of Huaxia TV for the next year.

For example, the time after the news broadcast, such as the time after the TV series is broadcast, there are advertisements for Kirin radios ranging from 30 seconds to one minute.

Yang’s mother is really down-to-earth now!

There is no auction bidding king who will learn bad things in the future, and they don't have too many advertisements anyway. They also took the initiative to arrange two more time periods for the birth of the patriotic compatriots in Hong Kong, so that Huo Jianning, who is accustomed to the advertising bidding mechanism of the United States and Hong Kong, , simply too unaccustomed to it.

In the 1980s, China Television was a super powerhouse with ratings of 95% and 98%.

There are basically no more than 50 TV stations in the country now, and they are all provincial TV stations. Except for Huaxia TV, none of them have been rated as stars.

So there is only one TV station covering most of the country.

Nowadays, people's spiritual entertainment life is so poor that even movies that cost money have been watched over and over again, let alone TV programs that cost nothing.

Anyone in the countryside who has a black-and-white TV set is sure to have the whole yard filled with neighbors at night.

Even in the city, the homes of many people who have TV series must be crowded with relatives and friends at night, and they are often reluctant to leave very late.

In fact, there are very few TV programs in this era, but it can't hold back everyone's enthusiasm. Everything on TV is good.

Simple people never think that there are fake news or advertisements on TV.

This was true in the 1990s. Some of China Television's advertisements were found to have problems, and everyone realized that many of them had been deceived.

Basically, the health care products that were very popular in the early 1990s were sold very well under such circumstances, and too many people became rich relying on these health care products.

Not to mention now in the 1980s...it's already on TV, how can it still be fake? impossible!

Therefore, when we saw that China TV Station was constantly advertising nine cassette recorders, large and small, and when we saw that everyone's favorite movie stars Liu Xiaoqing, Tang Guoqiang and Chi Ziqiang said they were good, people's interest immediately arose!

In fact, Kirin Electronics only has three cassette recorders, but the appearance designed by Yin Jun also has three colors to choose from: red, white and black, so there are 9 models in total.

Of the three cassette players, the largest is the most classic portable large cassette player, which is about the same size as a guitar case. It has a large speaker on the left and right, a tape player in the middle, and a large number of function keys directly above.

The whole shape is square and looks very rough.

Of course, red is even more dazzling. This kind of soft red looks eye-catching but not dazzling. Holding it in Tang Guoqiang's hand and walking on the street, it very attracts the attention of young girls and young wives.

Chi Ziqiang's black is much cooler. He is sitting on the steps of the playground, with music playing on the black radio player. He is wearing sunglasses and looking ahead expressionlessly. This shot, which looks too silly 40 years later, is still there today. Now everyone in the circle feels that Chi Ziqiang is so cool.

In comparison, Liu Xiaoqing's advertisement is the gentlest. She puts the radio recorder at home, and then listens to music while doing housework. From time to time, she will sway to the music, which is indescribably beautiful and fashionable.

The second medium-sized cassette player is not very big in size. To use a metaphor, it is almost as big as a desktop computer case.

But this one is the most suitable. It’s not too big to hold, and it’s not too small to be seen. It has all the functions, the speakers are good, and the sound won’t break.

The third model of small radio is even smaller, only half the size of the second model. Because the requirements for various parts are strict and the effect is not bad, its price is even more expensive than the second model.

In addition to the first one, the second and third ads are also very well done.

As a well-known talent in Hong Kong, Huang Laodu has a very sensitive inspiration in advertising.

After he came to the mainland, he first asked Liu Xiaoqing and the three of them to go to the mall to try on clothes...well, high-end clothes from Friendship Store.

After they changed dozens of sets, Huang Laodu designed the plot they would star in based on what he saw and felt.

Which commercials produced in this way have been seen by current Chinese audiences?

It's so beautiful and very... very exciting, so good-looking that people can't help but watch the ads!

Huang Laoxie made the most of his money. He hired three big stars with 30,000 yuan and shot more than a dozen commercials in one go. He definitely paid back his money.

Then this guy didn't go back to Xiangjiang after finishing his work. He took Liu Xiaoqing and the three of them to the Badaling Great Wall, the Forbidden City, Jinwei and other places. After eating, drinking and having fun, he returned comfortably. Hong Kong.

Anyway, Yin Jun reimbursed the money, Huang Laoxie would not save money for this little guy!