Chapter 964 The Enduring Suzuki Toshifumi

Japan, Tokyo, 7-11 headquarters of Ito-Yokado.

Suzuki Toshifumi, who is about to turn 50, is working energetically in the office.

He is a typical Japanese professional manager, always full of energy and always able to work. On ordinary days, working 12 hours a day is simply the norm.

Moreover, Suzuki Toshifumi is very smart and good at thinking. It is also for this reason that he introduced 7-11 to Ito-Yokado and allowed 7-11 to take root in Japan. Currently, there are more than 1,300 stores. , and are constantly exploring and developing new stores.

Although many people in the company believe that in the era when large shopping malls will continue to open in the future, budget-conscious housewives will definitely eliminate these expensive small convenience stores.

This kind of thinking is not only within the company, but also many large Japanese department store chains and groups, including the Seibu Group, which has been prosperous in recent years, is not very interested in it.

However, Suzuki Toshifumi has always believed that the 7-11 model has great potential in Japan.

The reason is that the Japanese people's diversified lifestyle and fast-paced life make them need such convenient and convenient convenience stores to provide them with various services.

In order to prove that he was right, he had been working day and night for the past six or seven years, and he wanted to create a good convenience store ecological model.

If you want to say that Suzuki Toshifumi now has the ideal of "I want to build a convenience store empire" as he boasted in his autobiography, that is purely false.

His current goal is to allow 7-11 to take root and survive in Japan, a market where styles change rapidly.

Only by surviving can you be able to take the next step.

Adhering to this idea, Suzuki Toshifumi has taken every step since he opened the first 7-Eleven in Egawa-ku, Tokyo in May 1974.

Two years later, in 1976, 7-Eleven opened its 100th store.

It took another four years, at the end of 1980, for 7-Eleven to open its 1,001st store.

In 6 years, 7-Eleven only opened 1,000 stores. You can imagine how cautious he is.

But others have nothing to say. As early as 1978, 7-11 began to make overall profits. After 1,000 stores were opened last year, profits have increased a lot. It can be regarded as completely eliminating those "otherwise Stop the 7-11." The thought was blocked.

In order to achieve this goal, Suzuki Toshifumi went to every store one by one. He knew every person below the level of section chief or above, and they were all promoted by him.

And if they have any difficulties on weekdays, Suzuki Toshifumi will definitely help them solve them seriously.

For the benefit of everyone, Suzuki Toshifumi argued with people at the head office more than once, and was even scolded, but he never backed down.

Because of all the efforts he has made over the years, 7-11 is like a steel plate, absolutely sincere in cooperation and consistent with the outside world.

Why is Suzuki Toshifumi so popular?

the reason is simple.

Suzuki Toshifumi is working hard for his future expansion, and he is making reserves.

The more cadres who are more familiar with the business continue to grow, the faster they will open stores in the future and the more benefits they will create for the company.

"Boom! Boom!"

There was a knock on the door, and Suzuki Toshibumi shouted "come in" without raising his head, and the door outside opened.

"President!"

Hearing a familiar voice, Suzuki Toshifumi raised his head and looked at his most capable assistant, Yamada Muneaki, "Is something going on?"

"Yes!" Yamada Muneaki nodded, "There's a lot of movement over there in Xiangjiang!"

With that said, he handed Suzuki Toshifumi a piece of compiled information.

Suzuki Toshifumi put down what he was doing and took the information and read it seriously.

While looking at it, he nodded: "Well, not bad, this Mr. Yin Jun is indeed known as the smartest genius in Xiangjiang. The franchise conditions he has set are really suitable for large-scale expansion! ... What is the Chinese idiom? Spreading beans makes an army! Yes, that’s it! Use the power of others to achieve your own expansion and capture more market share in a short period of time! This is a truly smart person!"

"Couldn't it be that Mr. Jin Qiuwen came up with this?" Yamada Muneaki asked.

"No, no, Zongzhao, how could such a genius idea and the previous way of operating 7-11 be thought of by an ordinary person?" Suzuki Toshifumi shook his head and said, "If Jin Qiuwen has such ability, then he In the previous company, it should have been shown. But we did not see it. Therefore, this can only be considered by Mr. Yin Jun, who led the 7-11 equity transaction."

At this point, he sighed, "If it weren't for the fact that our colleagues are enemies, I would really like to go to Xiangjiang to visit this genius! I believe that with his outstanding talents and keen eyesight on many things, he will be able to It will bring better development to our 7-11."

Yamada Muneaki couldn't help but burst into laughter, "President, if you put it like this, we will not be able to figure out which company is which company, 7-11 or 7-11!"

"Haha! It's no wonder Mr. Yin Jun started late. It's also because we had the foresight!" Suzuki Toshifumi laughed.

"Although he is young and cutting-edge, he is still a little worse than you!" Yamada Muneaki said flatteringly: "At the beginning, you fought against everyone's opinions and introduced the 7-11 model to Asia, and that's why we have what we have today. Success! I heard that Mr. Yin Jun has been to Tokyo several times. Maybe he got some inspiration from you, which led to the acquisition of 7-11 last year."

Suzuki Toshibumi smiled reservedly, "Don't say that, I still know myself. I am just a diligent old cow, Mr. Yin Jun is the real genius."

"But geniuses can be careless sometimes!" Yamada Muneaki said, "He is determined to develop this 7-11 model in Xiangjiang, but the layout is too small! And Xiangjiang and Japan have too many similarities. Could it be that he just Never thought that Japan’s 7-11 would take off because of so many inspirations?”

"Xiangjiang is just Mr. Yin Jun's experimental field. If it develops well in the future, many places can be developed, and there is no shortage of Japan." Suzuki Toshifumi sighed again at this time, "What a pity! He has already Once we get 7-11, no matter how powerful we are from now on, we can only develop in Japan!"

"That's not necessarily true." Yamada Muneaki said, "Have you forgotten? There is also the United States, which is also operated independently. If there is a chance in the future, we will eat up the U.S. market and master it. Aren’t the markets of the two most developed and richest countries in the world enough?”

"Yes! But this will happen a long time ago..." Suzuki Toshifumi's eyes were a little far-reaching, "For now, let's do what we should do!"

"yes!"

Yamada Soaki said, "Then you think, how can we learn from it?"

"Yin Jun is indeed amazing. The ones we sent people to Xiangjiang to observe and learn last time were used in our 7-11 and actually promoted a monthly growth rate of more than 20%. If this continues, the profits will be very considerable!" Suzuki Minwen pondered, "His current franchise model has also given me a lot of reminders.

Now whether it is Family Mart or Lawson, they have begun to develop continuously. Although there is no way to catch up with us now, we must not let down our vigilance for a moment. Not only do we need to speed up our direct-operated stores, but we also need to make a fuss about franchising. We must be one step ahead! "

"You mean... they might also want to learn from Mr. Yin Jun?" Yamada Muneaki said in surprise.

"Absolutely!" Suzuki Toshifumi said seriously: "We can go to Xiangjiang to see and learn, and they can certainly do it. Mr. Yin Jun's genius is known to everyone in Japan. If they can't react to this, then they are not worthy at all. Become our 7-11 opponent!"

"yes!"

Yamada Muneaki nodded.

"You will work harder later and make a plan for this, and then I will make some modifications based on Japan's national conditions." Suzuki Toshifumi took the information and said with a smile: "Mr. Yin Jun is still too kind. , the treatment for franchisees is still too good. For example, if they can’t continue to open it on their own, we don’t need to give them any subsidies at all, everything is for the winners to get in and the losers to get out!”

"I see!"

Yamada Muneaki has no objections to this.

"There are also franchise methods, which are more suitable in Xiangjiang, but in Japan, we can also add some flexible methods. We can divide many careful aspects into franchise franchises with stores and entrusted franchises." Suzuki Toshifumi warned. , "Just like we follow Mr. Yin Jun's ideas in terms of logistics, decoration, freshness, etc., we should try our best to suit our Japanese talents."

"yes!"

Yamada Muneaki remembered it all.

What Suzuki Toshifumi said are all the details of the plan that they need to work hard to complete.

7-11 is very united now. As long as they come up with the plan as soon as possible and have Suzuki Toshifumi revise and confirm it, they can quickly disseminate it and start specific implementation.

In the past few years, 7-11 has done things very quickly, and united efforts are the main reason for their success.

And these grassroots elites trained by Suzuki Toshifumi in six or seven years can take charge of a new store with a little adjustment, or supervise franchise stores as inspectors. This is why Suzuki Toshifumi and Yamada Muneaki dare to make such a quick decision. .

"Now we have 1,338 storefronts." Suzuki Toshifumi said full of longing, "I hope that by the end of next year, we will have 4,000 storefronts! As long as we lay the groundwork for this layout, we will have it in both the Kanto and Kansai regions. With our 7-11 presence, our dominance can already be expected!”

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