Chapter 963 Start Joining and Prepare to Trick People (Part 2)

The Kirin Industrial Park under Lau Fau Shan in Tin Shui Wai is now a very prosperous area.

Because Kirin Company's important production bases are all here, with 20,000 to 30,000 employees, all receiving high salaries and benefits, they naturally have strong spending power.

Their strong spending power has naturally improved the business of surrounding merchants and shops. At least 100,000 people rely on the employees of their Qilin Group for their meals.

As for the people in these stores, they go out to purchase goods, place various orders, etc., which in turn drives the development of surrounding factories, agriculture, breeding, etc., which is another role in promoting economic vitality.

It is no exaggeration to say that Kirin Group is the largest stabilizing force in this region, which is something MacLehose admires very much.

The headquarters of 7-11 had already made preparations. Jin Qiuwen personally received them, summoned them in the large conference room of 7-11, and introduced the 7-11 franchise process to everyone.

There are two types of 7-11 franchises, one is called store operation, and the other is called entrusted operation.

Store management, also called franchising, as the name suggests, if you have a suitable store of your own, 7-11 can send personnel to decorate and decorate it after it is reviewed by 7-11. 11 Just buy various equipment there.

Of course, all goods in the store must be imported from 7-11. If any goods that do not belong to 7-11 are found for sale, the deposit will be confiscated and the franchise will be lost immediately.

This requires a deposit of 100,000, of which 30,000 is the franchise fee, 50,000 is the deposit, and 20,000 is the store opening reserve.

The contract period is generally 5 years, after which both parties will discuss whether to renew the contract.

If you do not renew the contract at the end of the term, only the deposit of 50,000 yuan will be refunded. If you do not decide to continue the contract during the contract period, the 50,000 yuan will not be refunded.

In terms of profit sharing, 7-11 takes 30% of the gross sales profit, and the remaining 70% goes to the store owner.

After all, the shops are owned by other people, so it is normal to save a large amount of house rental costs and give more to the shop owners.

The second kind of entrusted operation is that 7-11 finds a suitable store and then decorates it. After the goods are placed, it will be run by you. You do not have to bear any rent, property management fees, decoration costs, etc., but in the end your Gross profit is only 40%.

This requires a deposit of 200,000, of which 30,000 is still the franchise fee, 150,000 is the deposit, and 20,000 is the store opening reserve.

Both methods have their own advantages and disadvantages, it depends on how you consider them.

If you have no money, then choose the second option, which is equivalent to you being a professional manager hired by 7-11 to manage a store, and then you will have a larger share than the workers.

If you have money, then definitely choose the first option. Not only will you have more autonomy, but you will also get more profit sharing.

With the 7-11 brand, there is a high profit expectation.

However, it is worth noting that between the two franchise methods, 7-11 only gives you gross profit. You are responsible for employee salaries, operating expenses, etc.

Although the specific number of employees to be recruited is up to the franchisee, if normal operations are affected due to insufficient manpower, the headquarters has the power to order the franchisee to improve.

"Calculated in this way, the net profit of operating a store is about 5% per month. If calculated based on the current turnover of the Yunli Street store in Yau Ma Tei, which is currently the lowest profit, we can earn about 12,500 yuan a month." Jin Qiu Wen calculated for everyone: "If it is a commissioned operation, the monthly net profit will be around 2%, which is 5,000 yuan.

Now it seems that although it is a little less, our operations are not static. With the economic development of Hong Kong, 7-11 is becoming more and more popular among people, especially young people. I believe that sales will definitely increase. Keep improving, and your profits will continue to increase! Just like the three stores in Yau Ma Tei, there were only more than 8,000 per month at the beginning, but after 4 months, they had a net profit of 20,000. This is the benefit of continuous efforts to develop! "

Having said this, Jin Qiuwen looked at the people below and said with a smile: "Now, you can all ask some questions, and I will try my best to answer you!"

"Hello, Mr. Jin." A middle-aged man in his forties raised his hand and took the microphone and asked: "I would like to ask, if I have a store in Central, it is 100 meters east of the Admiralty MTR station. .In this case, can I open a store there?”

"Theoretically, it's not possible, because 50 meters to the north of your store is one of our directly-operated stores. If it is too close, it will affect each other's business." Jin Qiuwen remembered the addresses of the 50 stores very firmly, so he turned to He answered directly, "We have considered it for everyone. Now that 7-11 has not fully developed and the consumption level of residents in Xiangjiang has not yet improved, there must be regional divisions.

The main reason why 7-11 recruits franchises is to make us all profit. If only we get money, or only you get money, can the business last long? Also, if you are trying to steal each other's business and use various means to do so, this will not only hurt yourselves, but also our 7-11 brand image! "

The people below nodded.

Jin Qiuwen's words made people feel comfortable. When doing business, everyone just wants to make money, and no one wants to make any mistakes.

"But if you say that, doesn't it mean we can't make money in the best location?" Another middle-aged woman also asked, "Because you know where is the most profitable, won't you open a store by yourself then? Leave a store in a bad location to us?"

"of course not."

Jin Qiuwen saw a group of people becoming wary and said with a smile: "I said, there are regional divisions and vicious competition is prohibited. We only have 8 stores in the entire Central, and how big is Central? You all know it if you come here, right? As long as it's not If you have a store within the intersecting area, you can apply, and we will review and approve it.

But correspondingly, we will also have a stepped charging system. Because the location is very good, and they will come in and spend money because of the 7-11 brand, so based on the sales volume, we will have a certain share adjustment. We will discuss this matter after you have specific intentions. What everyone can rest assured is that the more you sell, the more you earn! "

The middle-aged woman was a little dissatisfied and wanted to ask a few more questions, but a man in his thirties next to him took the microphone away.

"Mr. Jin, for those of us who don't have much money and want to join the franchise, the profit is obviously so low, but the company still has to make money in the procurement process. Isn't this a little inappropriate?" The man was very worried. He asked directly, "The goods you let us buy must have made money, right? It's impossible for the manufacturer to pay the price, and you just resold it to us, right?"

Jin Qiuwen nodded, "Today is the explanatory meeting, and we all opened up to talk. The manufacturer gave us the product, you don't think it will be simply transferred to you, right? Our warehousing fees, transportation fees, management fees, etc. Wait, where do these come from? These are goods prepared for you, and of course they should be borne by both of us."

His statement left the man speechless, and he could only sit down.

The man did not think of this part. Although it is possible that 7-11 still made money, this part of the expense also exists, and there is nothing to say.

"So if our business continues to be bad, can the headquarters provide more support?" Another man in his fifties asked this question.

"We have said that when you run a franchise store, everyone must take risks and make money together." Jin Qiuwen said seriously, "If it is not because of your own problems, but because of environmental conditions and other reasons, your operating income is not high, Then the headquarters will also provide more support for more popular products. If that doesn’t work, then we will also reduce the headquarters’ gross profit share.”

After hearing these words, everyone looked at each other and felt very satisfied.

The guarantees mentioned by Jin Qiuwen are indeed considered from their perspective. These measures have, to a large extent, avoided the dilemma of not being able to make money.

If they can't make money in this way, then they really can consider not being a convenience store.

"I want to explain something to you here." Jin Qiuwen said, "Our 7-11 is not accepting as many applications as there are applications this time. Between this year and the end of next year, we are only planning to open a maximum of 100 branches. , it can only be less but not more. So if you need it, you can make preparations in advance. We will review the ones that pass the test first, so you can naturally start making money earlier!"

Everyone below suddenly became a little nervous.

100 7-11 stores may seem like a lot, but today alone there were more than 80 people in the first batch. You can imagine how many people there will be in the next few days.

At least three or five people compete for a spot!

If you want to get the 7-11 franchise right early, you have to start working hard right away!

"Mr. Jin! I have another question." A tall and thick-looking woman stood up quickly, "Can we open a 7-11 under Lau Fau Shan and around your head office?"

"Of course." Jin Qiuwen said, "But because the surrounding land belongs to our company, what we want to do is probably to accept entrustment."

"No problem!" The woman smiled and sat back with satisfaction.

There were many people with smiles on their faces like hers.

Although there are many small vendors and various markets around Qilin Industrial Park, as well as ordinary convenience stores, there was no 7-11 before.

With the spending power of 20,000 to 30,000 people and their regular working conditions of three shifts, 7-11 will definitely be welcomed by them and make a lot of money! !