Chapter 968 A Classic Is a Classic!

Yin Jun deliberately did not sell the copyright to the variety show "Hong Kong Idol".

Even though Japan and South Korea both came to buy it, the boy still refused to agree, especially when Japan or TV Asahi came forward.

The only reason for this is that Yin Jun wants to make "American Idol" a blockbuster!

The preparations for "American Idol" were originally going to start in May, but Tang Shuxuan first chose to work on "Happy Hotel", which could achieve the most immediate impact and stabilize the morale of the military, so "American Idol" had to be postponed.

Although she hired a special talent team to come over, during this period, the production team headed by Karas was watching the video of "Hong Kong Idol" and making detailed planning, arrangements, and customization of the required machinery and speakers. Equipment and so on.

Especially after "Happy Hotel" became popular, the "American Idol" team became more and more stable. They did not pursue production and broadcasting as quickly as possible, but worked hard with the goal of "producing the best talent show".

Even though they only started auditions in mid-September, in fact, in August, taking advantage of the huge sales of "Speed", United Artists Film Company had already contributed to "American Idol" - outside the cinema, They were all required to put up promotional posters with half of the space each for "American Idol" and "Speed".

70% of people who like to watch "Speed" are young men and women between the ages of 18 and 30. They went to the cinema to watch "Speed" and then went back to watch "American Idol" which was bundled and promoted. , many people became interested.

The main reason is that the threshold of "American Idol" is too low. As long as you are over 16 years old, you can go on stage to sing and perform. You don't need to be a music school graduate or have any special training methods. Ordinary people can do it.

Such a low threshold will naturally bring more attention.

The next champion will receive a record contract worth US$1 million, which is also very popular among young people.

Not to mention that the record will be produced by PolyGram, and Jun, Queen Teresa Teng’s songwriter, the most famous best-selling author in North America, and the boss of Disney and United Artists Film Company, will be invited to personally produce an excellent work. .

1. The window of overnight fame seems to have been opened all of a sudden!

In fact, on the first day that "American Idol" was launched, all registration points in 10 states in the United States were packed with people.

According to Karas's estimate, the number of preliminary auditions for "American Idol" can reach more than 30,000 people, which is enough to bring gimmicks to "American Idol".

His preparation is different from that of "Hong Kong Idol". Americans like more direct and faster reports, so after the audition every day, he will prepare a behind-the-scenes video overnight and put it behind the Disney TV Channel program at noon the next day.

This is actually very tiring, because the United States is such a big country. Even now ABC TV station is a satellite TV station and can live broadcast the entire process. But now you are recording and editing, so you need to sort out any exciting clips from the auditions as soon as possible. Come out, get on the plane and rush to the Los Angeles headquarters.

The central part is a little better. The southeast corner like Florida and the northeast corner like New York are several hours away by plane.

After the materials were delivered, I was busy selecting and editing them, which basically took one night.

Such a cycle of exhaustion would make even an iron man unable to bear it.

Fortunately, Karas had already thought of this situation and recruited a few more people when forming the team. Everyone took turns working night shifts so that they could be supported.

But as a result, all kinds of expenses will skyrocket.

For example, they have registration and audition points in 10 important states in the southeast, northwest and middle of the United States. These music teachers and judges are all found through Disney itself or PolyGram. The Americans The cost of appearance is not low. Once an outside tutor is involved, the day's salary and overtime pay will not be less.

There are also overtime work at various headquarters, the purchase and construction of stages, etc., scattered here and there. More than 12 million US dollars have been spent before the official broadcast has started, which is really scary.

What moved Karas a little was that Tang Shuxuan had indeed fulfilled her promise to recruit him. Not a single expense application was rejected, all of them were approved, and they were credited to the production team's account in a very timely manner.

Because of this, Karas himself has been sitting in the editing room continuously, responsible for the final editing every day, and carefully produced behind-the-scenes for broadcast.

With everyone's hard work, coupled with the fact that they are elites who have been producing evening parties and other entertainment parties for a long time, they have a very thorough understanding of Americans' personalities and hobbies, and it is easy to capture their excitement.

Disney TV Channel originally targets young people between the ages of 12 and 18. They are the most interested in entertainment and celebrities, and are also the easiest to become obsessed with them.

Seeing these ordinary people who were about the same age as themselves, actually went to the talent show to make fools of themselves. Everyone laughed and attracted their friends. Unknowingly, within three or five days, this show Featured programs have become the top three ratings on Disney TV Channel.

This situation is similar to that of Xiangjiang Kylin TV at that time, and people can't understand it either.

Especially those who do variety shows all year round, they frown when they see it.

Damn, is this still a show? It’s a total fuss!

A group of young people don’t know what they are doing laughing and joking. Singing doesn’t feel like singing, performing doesn’t count as performing… they have no idea what it means!

However, "American Idol" ignored the thoughts of these professionals and continued to spread, becoming an overwhelming hit among teenagers.

Young people talk about this every day in class, discussing everything that is funny and interesting.

Many people even secretly signed up before the audition was completely closed, regardless of the fact that they were currently in class.

Under the influence of such a big craze, the American investigation company was not just a freeloader. They immediately listed the program "American Idol" as "one of the most anticipated variety shows" this year.

Advertisers are the poster child for popularity.

Whichever star is popular recently, they will look for that star.

Whichever show is popular, they will join in that show.

"American Idol" is just a sideshow, but it has already attracted widespread attention among teenagers. After it is officially recorded and broadcast, it will definitely be the same!

If you can get in now, you might be able to take advantage!

In particular, Nike, Adidas, Coca-Cola, Pepsi, Lancôme, Chanel, etc., which are best at dealing with half-grown children, have all called Karas and want to discuss cooperation with him.

Karas received them warmly and replied to them, but the core content was all the same, and he has no intention to start cooperation for the time being.

To put it bluntly, after Karas saw the overall response curve of Xiangjiang, he did not believe that the United States would be worse than "Xiangjiang Idol", so he wanted to wait for the price.

Anyway, there are also temporary advertisements added to the feature programs, so it doesn’t mean that they are not making money. As for those advertisers taking advantage, that doesn’t matter. Now is not the time to make a lot of money!

But the more Karas refused to make a decision, the more anxious the advertisers became.

Because the number of viewers of "American Idol" behind-the-scenes is increasing day by day, its influence is also spreading, gradually affecting college students and people who have just joined the workforce.

These groups of people have much stronger spending power than junior high school students and high school students, and they can buy more things.

They also had great powers and went directly to Tang Shuxuan's side. They also invited ABC executives to pay attention and make suggestions.

But it's no use.

"Karas is the director of "American Idol". The company entrusts him to handle all related matters. I will not interfere personally."

This is Tang Shuxuan's answer.

Therefore, everyone could only curse Karas and continue to call him.

The price has also increased from 50,000 per 30 seconds to a super high level of 100,000! !

You know, what kind of advertising price is RMB 100,000 per 30 seconds in a TV series?

That’s the level of a popular TV series with 20-30 million viewers!

There are definitely no more than 10 variety shows this year that have higher advertising prices than "American Idol"! !

If this price cannot satisfy "American Idol", then how high should the price be after they officially launch?

This shocked the variety show industry in the United States.

Is there any mistake? ?

You have just caused trouble to everyone in the film and television industries for a while, why are you now in our variety show industry?

"American Idol" is a show that was created 20 years later, beyond everyone's 20-year experience, so most of them can't understand it.

But just based on its overwhelming influence among teenagers and the ubiquitous discussions, I know that it will definitely be the same after it is officially broadcast.

I dare not say that it will skyrocket like "Happy Hotel", but it is very possible to rank in the top five or ten!

How many television stations are there in the United States? How many television networks?

It is normal to have hundreds of variety shows scattered throughout the year, and they are concentrated on Friday, Saturday and Sunday. It is very intensive... although many of them do not have a long lifespan.

The competition here is also very fierce. The top ten have not been changed for two or three years. Of course, everyone is not willing to let a crocodile come in and disturb everyone's jobs.

But there was nothing they could do.

ABC is one of the major television networks in the United States. Disney has been developing television programs for decades. How could it be so easily attacked and knocked down by people like you?

Especially when huge profits are visible, it would be strange for the two companies not to protect this cash cow! !