Chapter 962 Start Joining and Prepare to Trick People (Part 1)

The Baodao matter was resolved smoothly, beyond everyone's expectation.

But while the ordinary melon-eaters looked at it as a joke and were still discussing it, Yin Jun had already forgotten it.

The young man never thought about revenge or a slap in the face. Even if they gave in, he would sneer and vent such a bad breath... This is not Yin Jun's style, even on weekdays. Sister Le, the most vindictive person in the family, did not do this.

Because it's very simple. No matter what, Baodao is also an economic entity. If you want to do business there, you should leave some room.

The old saying goes well.

Keep a line as a human being so that we can meet each other easily in the future.

There is a market of 30 million people, and they are all from the same origin. Why do we have to fight to the death? This is obviously inappropriate.

If the Kirin Group arrogantly goes to Baodao to show off, then the people of Baodao will be bored and feel that Yin Jun is relying on the power of foreigners to suppress his own people, and he has to be unforgiving, which is very bad. .

After confirming that various businesses in Baodao were successfully released, Yin Jun focused on the expansion of 7-11.

In April, 7-11 opened a total of 50 stores in prosperous areas such as Central, Sheung Wan and Yau Tsim Mong in Hong Kong.

In Xiangjiang, even supermarkets like Wellcome or Parknshop cannot open 50 stores at once.

When they first saw Yin Jun opening a store like this, they were still laughing, saying that he was really a rich man, and even his courage to open a store was different.

Although 7-11 is already very mature outside, it would be a bit messy to just open 50 stores in one go without considering the spending power and affordability habits of Xiangjiang people.

Those professionals, even when they saw the opening, many white-collar workers went in and out of 7-11 for shopping every day, they did not change their minds.

As a result, days passed like this day by day. When more than four months passed, these professionals buried their faces in the soil, and were embarrassed to talk about what they had mentioned before that 7-11 would definitely not last long.

Because you can now see the grandeur of 7-11. Every day, their checkout counter is basically empty from 8 a.m. to 8 p.m., and people are checking out all the time.

There is no way, the crowd in Xiangjiang is too dense, especially the wealthy consumer groups, all concentrated in this area, where there are the most office buildings and companies.

White-collar workers are not fools. They may take care of business once or twice for the sake of freshness or to support idols, but if they know that this store is not good, a fool will continue to go there.

This is also the reason why many celebrity stores are only popular for a short time and will be transferred or closed down soon.

What they earn is always the fan economy, not the real business.

7-11 is different. First of all, it is a typical example of the most upscale convenience stores. The best color combinations and decoration design, bright and soft lights, various neat shelf displays, and a variety of dazzling products all make people want to Come in and take a look.

This is nothing. If other stores are determined to change, they can actually do it.

But there are some things that they can't do no matter what.

For example, 7-11 provides exclusive products.

Let’s take the food that white-collar workers buy most often.

7-11 probably sells more than 30 kinds of bread, cakes, snacks, and more than 20 kinds of milk and blended milk every day. Nearly 70% of these are exclusively supplied by 7-11’s contracted suppliers. All of the above are 7-11 LOGO, you can't buy it anywhere else.

Young people, especially girls, are animals that like appearance. Each type of specially made bread, milk, etc., looks very nice and beautiful, and the taste is also available in a variety of ways for everyone to eat. Not a week is repeated.

What’s even more exaggerated is that the bread, milk, etc. will be replaced by about 10% every week, which means basically if you eat it this month, you won’t be able to see the previous ones in the third month, and they will replace them with new ones. .

This kind of constantly updated freshness really impresses white-collar workers, and they often buy and try out styles that are about to disappear.

In addition, their 7-11 oden, instant food, lunch boxes, etc. are also very good. You can’t buy them outside. They taste very good. You can buy one at noon and heat it in the microwave before taking it with you. With a bottle of drink, lunch is simple and delicious, and you don’t have to go to those crowded restaurants.

In addition to being delicious and fashionable, these breads and milk are definitely the freshest in date. Basically, whole wheat fermented foods are kept for 3 days, and milk drinks are kept for a week, and any extra day is disposed of.

No, even the day before the expiration date, many people will see that they collect these things and give them to orphanages, orphanages and other places.

It’s not just food, there are many daily necessities and some commonly used household consumables. 7-11 prepares them all and they are also very finely made. Many of them are customized from Japan, South Korea and other places. They are very good. Make people like it.

The key is that 7-11 is open 24 hours a day.

No matter when you are hungry or thirsty, you can come in and buy something. You don't have to worry about it being dark everywhere in the middle of the night and you can't find a place to buy something.

Don’t underestimate this temporary need.

For example, 7-11 is very popular next to the bar streets in places like Sheung Wan and Tsim Sha Tsui. 50% of their sales are contributed after 9 pm.

In addition to the men and women playing, they come here to buy a pack of cigarettes, a bottle of drink, a beer, or eat some hot oden... Anyway, they just like to come here to rest and replenish themselves. Then plunge into the carnival in the bar and nightclub.

All in all, in Xiangjiang, after the establishment of 7-11, whenever you enter 7-11, you can basically find what you need for daily consumption.

With such convenience and convenience, even if it is slightly more expensive than convenience stores outside by 10%-15%, it is still acceptable.

Other stores are still closed at night and early in the morning. People work so hard, shouldn't they be more expensive? If we can't make money, who will serve us at this hour in the middle of the night?

Ordinary people in Xiangjiang are still worried about the price of oil and rice, but these white-collar workers who have already earned more will not care about this price difference.

A high-quality life has become the goal they are pursuing now.

It is with the support of this group of white-collar workers that so far, the daily sales of 50 7-11 stores have increased from an average of 5,000 per day at the beginning to an average of 20,000 now, a full three times!

Calculated based on a gross profit margin of 25%, if labor, store space, promotions, losses, taxes, etc. are excluded, the approximate net profit is 8%, which is about 1,600 yuan.

Calculated this way, a 7-11 can earn an average of 48,000 yuan a month.

Among them, the eight stores in Central make the most money, with monthly profits reaching more than 120,000!

The newspaper alone sells thousands of copies a day. Not every store can have such a unique advantage.

Also, this 120,000 profit is based on the ridiculously high rent in Central.

The rent for a shop in Central is about double that of the cheapest places.

Even in this way, people can earn 120,000. This really shows that Central is a golden hen. As long as you find a good project, you can definitely make money!

The three stores in Yau Ma Tei are worse. Due to the location of the stores and the distribution of the people around them, they can only earn around 20,000 per month.

But it must also be noted that in April, these three companies only made more than 8,000 a month at most. After more than 4 months of stability and development, they can rise to around 20,000 in one go, which is definitely a big improvement.

No matter which store makes more or less, in reality, 7-11 can now earn 2.4 million yuan for Kirin Group in a month, and 30 million yuan in a year will not be enough.

RMB 30 million is not much for Kirin Group, but for many companies, the annual profit is about that much!

What's more, there are only 50 stores in Xiangjiang now, and they are all too busy. It is very difficult for employees to take turns to work and take breaks. What if they are allowed to open 100... 200 stores?

Don’t say that Xiangjiang can’t accommodate so many convenience stores.

As long as you are willing to search for a place and run it seriously, you can't say 70,000 to 80,000 yuan a month for a store, but you can always get 30,000 to 50,000 yuan, or 10,000 to 20,000 yuan, right?

And when Xiangjiang's economy develops, these stores will still make money if they operate for a long time!

Added up, it's definitely a big number.

The public was originally not very enthusiastic about this matter. No matter how much money Yin Jun's 7-11 made, it was none of their business.

But after the news about the approximate turnover and profit of Kirin Group's 7-11 company came out, suddenly there was news that 7-11 had decided to become a franchise store and wanted to find someone to join 7-11. , which suddenly aroused the minds of many people in Xiangjiang.

Many people have analyzed 7-11's profit prospects in newspapers before.

I dare not say anything else. Even if it is a store with a very average location, after all costs are excluded, the net income of at least 10,000 Hong Kong dollars per month is absolutely guaranteed. Even if this store is in Tin Shui Wai, it cannot be less than this amount. .

The current income of ordinary people in Xiangjiang is about 1,600, the income of white-collar workers does not exceed 2,000, and the income of senior white-collar workers is only 4,000 or 5,000.

10,000 a month is equivalent to the salary of the head of the company, who must be at least a section chief, and must be from a medium-sized company or above.

How great would it be if you could run this store by yourself, direct the employees to work, and make money easily?

For a time, many people flocked to the 7-11 headquarters in Tin Shui Wai, wanting to know what the conditions and qualifications were to join 7-11.

…

(I originally wanted to finish writing this big chapter, but my condition is really bad. I’ll finish it tomorrow! Winter is here, gentlemen, please pay more attention to your health!)