Chapter 997 To Create a Big Stunt

Good programs can be seen by everyone.

Those who specialize in variety shows naturally have the keenest sense of smell.

"American Idol" has only aired three episodes, and already TV stations and production companies from more than 20 countries have come to negotiate with Kirin Group to purchase the copyright.

In fact, as early as the audition stage of "American Idol", some TV stations and companies came to negotiate. However, the price they offered at that time was low, and they came with the idea of ​​​​getting lucky, so Yin Jun asked the company to Don't pay attention to the people around you.

Of course, the earliest time was during "Hong Kong Idol". At that time, Baodao actively proposed to participate, and Japan and South Korea were also interested. But at that time, Yin Jun wanted to ensure that "U.S. The blockbuster success of "Idol" rejected them.

Now is not a good time, or rather, not the best time.

Everyone was amazed by "American Idol", but in Yin Jun's view, "American Idol" is far from reaching its peak.

By the time they reach the top 16 and top 8, the remaining elites and masters among the elites will be picked up. Everyone’s departure or stay can trigger the tears and reluctance of thousands of viewers. The ratings at that time The rate will definitely increase again.

Because of this, "American Idol" will become a real cultural phenomenon.

In the future, when people mention "American Idol", it will not be because it is an outstanding variety show, but because it is "American Idol".

The status and meaning of the two are completely different.

Therefore, even if he wants to maximize his profits, Yin Jun will have to wait until early December, when he enters a truly brutal life-and-death battle, before he starts negotiating with those TV stations and production companies.

Back then, "Millionaire" could bring Yin Jun 120 million US dollars in copyright income every year.

This time, "American Idol" is far higher than "Millionaire" in terms of entertainment and participation. It is not impossible to expect that the overall copyright income can reach 300 million US dollars every year.

Apart from copyright matters, the success of "American Idol" and "Beverly Hills Cop" has caused many media in the United States to exclaim, "Kirin Group has completely established a foothold in the United States. , challenging the traditional six Hollywood giants."

Yin Jun didn't feel anything about such flattering news.

If the media’s boasts were anything to go by, the word “effort” would no longer exist in this world.

The teenager has a very clear understanding of the current situation of Disney and United Artists.

Compared with the achievements of United Artists Film Company and Disney in the years when they were first founded, the current Kirin Group cannot even compare.

Each of these two companies has a great history, but they have fallen under the tide of the times. This is a serious reminder to Yin Jun that nothing should be careless.

Before several large series of IPs like "007" were developed, before IMAX and 3D special effects took the lead, and before various entertainment media resources were integrated, these two companies were at best important forces in Hollywood. It will not be the dominant leader.

Even Yin Jun never thought that he could truly become one of the two or three most powerful companies in Hollywood before 1990.

The most important thing to do now is to continue to develop new movies, continue to make good movies, continue to improve the animation field and theme parks, and continue to use success to consolidate the foundation of the Kirin Group's North American branch.

The status of "American Idol" in the Kirin Group is naturally much higher than that of "Beverly Hills Cop".

This kind of longevity variety show can be produced for 20 seasons in one go...that is, for 20 years. Yin Jun also has to find ways to extend its life and increase its charm.

The winner of "Britain's Got Talent" in his previous life had a very special honor.

That is, he (they) will go to Buckingham Palace to perform in front of the Queen of England.

The performance itself has no special taste, but because it is performed specifically for the Queen of England, it will immediately make people feel that they have improved a lot and have a full sense of honor.

Yin Jun didn't know what benefits the production company had given the palace, but he could definitely use this method in the United States.

The White House in the United States has a reception every New Year.

At this reception, celebrities who have made various achievements in the past year will receive invitations from the president to attend this New Year's reception.

This can be considered the American version of the "high-level Spring Festival Gala".

If the winner of "American Idol" could be allowed to sing a song at this party, then Yin Jun would dare to advertise "The winner will sing for the president and his wife at the New Year's Eve party"! !

In order to achieve this goal, Kirin Group has specially hired a consulting company that has a very close relationship with Reagan to actively communicate with the White House.

Yin Jun doesn't care what the price is, as long as it's not outrageous, Yin Jun will agree directly.

Such gimmicks and glory will definitely improve the performance of "American Idol" in no small way.

With such a gimmick of "singing for the president and his wife", "American Idol" may become the longest-running variety show in the history of the United States - although it was already ranked in the top five in its previous life, in terms of influence It is already number one, but in Yin Jun's eyes, his "American Idol" has the right time, place, people and people, so he can definitely go further.

Of course, this important stunt is not that simple. Just say that the president of the United States changes every four or eight years, and there are two different factions. The effort required to maintain it cannot be ignored.

But if it is too easy to complete, "singing for the president and his wife", can it still be such a high honor?

"American Idol" is a long-term operation, but currently Yin Jun still has something to deal with in the near future.

That was the reward for the cast of "Beverly Hills Cop."

The three-day box office of "Beverly Hills Cop" reached an astonishing US$22.3 million during its first weekend, directly exceeding its production cost of 12 million US dollars and publicity costs of 8 million US dollars.

With such results, it can be said that it is no longer doubtful to recover costs and make a fortune in North America.

The second week of "Beverly Hills Cop" continued its ferocious momentum as everyone expected.

Although it is the second week, since it is the off-season, it is rare to see a movie that can make a lot of money, so a lot of screens in major theater chains have been temporarily allocated, and Disney and United Artists Film Company have also added recordings and productions in a timely manner. After purchasing a copy, "Beverly Hills Cop" did not retreat but advanced, taking in 28 million US dollars in one breath! !

The box office in two weeks was US$50.3 million. Because the distributors are Disney and United Artists Film Company of the Kirin Group, in fact, "Beverly Hills Cop" has already recovered its money.

At the same time, due to its extremely strong box office performance in North America, "Beverly Hills Cop" has become the North American weekly box office champion for two consecutive weeks. The distribution cooperation work in Europe and South America has also begun in an orderly manner.

According to the calculations of Disney and United Artists, the North American box office of "Beverly Hills Cop" this time should be able to hit the height of 200 million US dollars. Once this number can be reached, it will immediately surpass "Speed" , becoming the second box office record holder this year after "E.T."

Both companies, especially United Artists Pictures, stomped their feet in regret.

They were thinking that if "Beverly Hills Cop" was postponed to next year and avoided the huge change of "E.T.", wouldn't it become the 1982 champion?

It stands to reason that they actually thought well. In fact, "Beverly Hills Cop" was the box office champion in 1984.

But this life is different.

"Beverly Hills Cop" will compete with truck driver and bodybuilding champion movies next year. Faced with "Terminator" which was released several years in advance, it really may not be able to win.

The first "Terminator" in the previous life did not even make the top ten at the annual box office, with a global box office of less than 80 million US dollars.

But this is not a problem with the quality of "Terminator", but because Warner, the company that distributed it, did not pay attention to this movie at all and did not arrange a large number of theaters for it.

But in the following years, the video rental of "Terminator" has always been among the best, making Warner and the production company a lot of money, and thus "Terminator 2" was born.

Yin Jun gave Truck Driver the greatest support. The script was much more complete and detailed than what he had done, and he was not stingy with money in the production of the shots. In the end, he would also give the greatest support in terms of distribution. With the classic quality of "Terminator", If it fails to reach the North American box office of US$200 million, Yin Jun will feel that it is his failure.

Moreover, the reputation of "Terminator" and the charm of the robot era it created are far beyond what "Beverly Hills Cop" can compare to.

That's why Yin Juncai scheduled "Beverly Hills Cop" for October this year, and "Terminator" is responsible for opening the IMAX battlefield next year!

Leaving aside "The Ultimate" for the moment, "Beverly Hills Cop" has such good results, so Yin Jun naturally has to express something.

However, as the boss, he naturally cannot reward everyone.

The first person he personally rewarded was producer Bruckheimer, and the second was Eddie Murphy.

After some consideration, Yin Jun wrote a check for 2 million US dollars to Bruckheimer, and Eddie Murphy also received a 1 million US dollar bonus as a bonus.

Although Eddie Murphy is a contracted actor of Qilin Culture and has a 10-year contract, which firmly binds him, Yin Jun's principle is to reward every merit, whether it is for the employees of Xiangjiang or the United States. This is true for employees, even for mainland employees.

As long as you can create more value, you can get generous rewards. Not to mention this kind of behavior, you will naturally be very popular with everyone!