Chapter 984 The Rookie Producer’s Uneasiness

In the 1980s, the usual promotion period for a normal commercial movie would be about a month.

This will not be like a movie that started around 2010. If it is a large-scale production, the advertising has already started before preparations have started.

Then there was another burst of publicity when filming started, and a year before it was released, all kinds of publicity started on a large scale, making people feel eager to see it all.

Spending money is like running water, this is the kind of movie I'm talking about.

For example, the production cost of "Avatar" released in 2009 was approximately US$237 million. As a result, its global box office revenue was US$2.72 billion, which is simply astonishing!

But do you know how much additional promotional expenses 20th Century Fox allocated to achieve such results?

240 million US dollars.

The production cost is even higher than the production cost itself! !

It is precisely because of such powerful advertising that more and more movie fans come to the cinema to contribute to the box office.

Of course, this has to be a big production that people like to watch, otherwise you will spend your money in vain and you will not get anything back.

Usually, movies based on big IPs, such as the Marvel Universe series, DC Comics’ Justice League, etc., are attractive enough.

Otherwise, only god-level directors such as Spielberg, George Lucas, Cameron, and Christopher Nolan would be able to enjoy this kind of treatment.

And there were many different ways of publicity at that time.

Traditional TV media, paper media, and print media are nothing. Internet warfare is an even more important part. Mobile phone advertisements, website advertisements... even when you watch HBO TV series online, there are movie advertisements in the middle. appeared, which shows how pervasive these advertisements are.

As for now, relatively speaking, people are not so imaginative. Basically, there are theater promotions and poster promotions, and even the treatment is relatively good.

Those who can advertise on TV shows are wealthy companies and crews.

For example, the cost of "Speed ​​of Life and Death" three months ago was 50 million US dollars, including TV media advertising and so on.

Now in September, Hollywood has entered the traditional off-season for movies.

Under normal circumstances, the two months from December during the Christmas period to January during the New Year period are another peak season of the year.

But things are not absolute. Many popular movies do not work hard in the peak season, but in the off-season when there are no opponents, they reap the box office all the way.

"Titanic" is like this, and "Avatar" is also like this.

In early September, United Artists Film Company began to release advertisements for "Beverly Hills Cop," which will be released in October.

After becoming famous through the battle of "Speed ​​of Life and Death", the advertisements he started posting attracted the attention of many people.

Eddie Murphy has now starred in two major commercial productions.

The ventriloquist black boy in "Police Academy" and Jack's good partner in the recently released "Speed". Although he is not a star, at least he is not a passerby.

And in the United States, the black movie-watching group is a very large group.

Although they don't have much money on weekdays and are too lazy to eat, they are still very willing to spend money. Typically, if they use it today, they will have no money tomorrow.

With Eddie Murphy as the protagonist, at least among the black community, that is a big selling point.

If the script of the movie is not bad and the shooting is up to standard, then at least among the black friends, it can guarantee a box office of more than 30 million US dollars.

Ever since Yin Jun shot commercials like "The Great Split", no one has doubted Yin Jun's screenwriting ability, so even the six major Hollywood giants will not doubt the script of "Beverly Hills Cop" Problems will arise.

Eddie Murphy's performance is even less likely to have major problems. After all, he has starred in two popular movies. No matter how he acts in movies, he is at least around the passing mark.

The only thing they can hope for now is that the new producer Bruckheimer's control ability is not strong enough and he made mistakes during post-production.

This is not impossible. For example, the Oscar-winning director who almost brought down United Artists Film Company failed completely because he got lost in his art and the audience's perception.

According to the news from United Artists Film Company, the editing of "Beverly Hills Cop" was done by Bruckheimer himself in the editing room with his people from beginning to end, without letting anyone else interfere at all.

Some people at United Artists Film Company were very dissatisfied with this, because the film was in their name. If Bruckheimer screwed up the film, then United Artists Film Company would have managed to regain a little bit of fame. , they will definitely be suppressed and return to their original shape again.

But Bruckheimer was appointed by Yin Jun to go to Xiangjiang, and then came back to mobilize people to start making the movie. Even if they were dissatisfied, they could not express anything.

Private film companies are so helpless.

Even if they have many opinions, they cannot change the boss's decision, let alone go against the boss.

When United Art Films was about to close down, many elites left. Now, most of those who remain are unwilling to lose their current jobs as long as they have a little hope, so they are destined to remain silent.

Now they can only pray that Yin Jun's script and eye for people are as good as ever, and they must not capsize with this movie.

In fact, these people are not the most worried.

The person who is most worried is actually Bruckheimer.

For the filming of "Beverly Hills Cop", he had exhausted all his mind and energy in the past few months, and investigated everything one by one, no matter how big or small.

After the editing was released, he also followed Hollywood rules and held small-scale screenings and viewing sessions for movie studios.

The effect still looks good now.

Audiences generally gave it an A-, and theater managers added up to a total of 1,200 theaters with a total of 2,200 screens for the premiere.

This number is not as good as "Speed" and "Superman 2", let alone "E.T.", but compared to ordinary movies, it is still a very good arrangement.

But a good number of screens does not mean that there are so many screens along the way.

As long as the three days of the weekend are not strong, the number of screens will decrease sharply, or even only one-third or one-fifth. This has happened before.

Don’t think that United Artists Film Company and Disney have joined forces and become a family now, and their distribution capabilities have increased instead of falling. But today’s Hollywood doesn’t really like Yin Jun, a native of Hong Kong. Although they lost one in “Superman 2” Game, but it is not too easy to make some extra moves in these extra aspects.

Bruckheimer also thought carefully before accepting Yin Jun's signing conditions.

He also knew the difficulties Yin Jun faced.

But these difficulties are not important to him. As long as Yin Jun gives himself a chance to make a good movie, then even if Yin Jun collapses in the end, the damage to him will be limited. , but he was able to rely on his reputation for making good movies and start to gain a foothold in Hollywood.

Take a look.

People in Hollywood are so practical.

Of course, you can't say that Bruckheimer is wrong. If you don't care for yourself, you will be punished by heaven and earth, right?

"Beverly Hills Cop" is Bruckheimer's choice for his own rise.

After receiving Yin Jun's invitation, he carefully studied Yin Jun's path to fame and knew that what Yin Jun was best at was writing stories. The stories he wrote, whether they were TV series, movies or comics, had never failed. example.

Such a 100% success rate simply frightened a group of people.

Therefore, he has great faith in Yin Jun's scripting ability, especially after he watched "Beverly Hills Cop".

The story of "Beverly Hills Cop" is actually not complicated. Just look at the name and you will know that it is related to the most famous wealthy area in Hollywood - Beverly Hills. And then adding the word "cop" makes it clear. Cases will be handled here.

However, simple does not mean bad.

Sometimes, movies that are simple and clear but full of jokes are more likely to arouse the audience's enthusiasm for watching.

At least that's what Bruckheimer thinks.

But whether the North American audience would buy it as he expected was something he couldn't predict.

What he can do is try his best to make a good-looking movie.

Fortunately, both Eddie Murphy and Lin Qingxia did a good job in this aspect, and their performances were very good. Especially Eddie Murphy, as the leading actor who plays the most important role, his performance exceeded Bruckheimer's expectations.

To put it simply, this role is as if it was tailor-made for Eddie Murphy. It fully expresses his humor and comedy, and can easily switch between action scenes, but it will not let him down at all. People feel disgusted.

It is precisely because Eddie Murphy's performance can drive the overall feel of the movie that Bruckheimer will have more confidence.

For this "Beverly Hills Cop", Bruckheimer once asked Yin Jun how much its North American box office could reach.

Yin Jun said "at least 100 million", and Bruckheimer smiled bitterly inwardly.

His boss is really ambitious. A classic action movie like "Speed" only barely exceeded 150 million U.S. dollars, but "Beverly Hills Cop" actually expected to earn 100 million U.S. dollars!

His own estimate is that he can probably hit the threshold of 80 million US dollars, which is already a big profit for a movie that costs only 12 million US dollars.

If it doesn't reach 100 million US dollars, will the boss feel that the problem is his own production?

This is a very confusing thing!