Chapter 966 BMW Tore Mercedes-Benz Apart

These days in early September are quite exciting.

BMW, which is a direct competitor of Mercedes-Benz, specially sent their best professional manager, Global Vice President Rooneberger, to Xiangjiang to visit Yin Jun.

His purpose is naturally to hope that Yin Jun will also make a promotional video for BMW.

The price is easy to talk about. BMW is rich and can charge an astronomical price of 12 million US dollars for one unit. And even if Yin Jun makes a mess, BMW will accept it.

In addition to this, BMW has applied to use BMW cars throughout Yin Jun's next modern movie, and they are also willing to provide a sponsorship fee of 10 million US dollars.

And we will give you whatever car you want. It will never be like Mercedes-Benz, which uses outdated models to make up the money. Even if they blow up eight of their sports cars, it is not a problem at all.

As soon as the news came out, it became a sensation!

No matter which film company or director it is, there is a burst of envy and jealousy.

Yin Jun is so awesome!

The film has recovered the cost of 10 million US dollars in advance before filming has even started. This is something that even Spielberg and George Lucas have not achieved!

If Yin Jun is planning to make a big production like "Speed" next time, he will first have to save a quarter to a third of the cost, right?

Of course, everyone also knows that BMW’s sponsorship of 10 million US dollars is purely a loss-making business and it is impossible to recover the capital.

Even if Yin Jun's movie does not lose its standard and is as good as "Speed", it is certainly impossible to get an equivalent return through the best-selling movie for such 10 million US dollars.

But if you link to the previous advertising request, you will know that BMW is making early investment and is "buying horse bones for a thousand dollars"!

They hope to impress Yin Jun through such sponsorship, so that he can produce an advertisement that is as powerful and classic as... no, more powerful and classic than Mercedes-Benz's "Great Split"!

no way.

"The Great Split" is such a classic.

Nowadays, the global advertising effect is constantly extending and expanding its influence. Even places like Africa have begun to spread Fei Xiang's advertisement.

Except for the Antarctic and the Arctic, all other places in the world where TV advertisements can be broadcast have been deeply plowed by Mercedes-Benz, sparing no expense.

The effect of this is that Mercedes-Benz's sales surged by 165% in July, and sales in August surged by 280% again.

If broken down, the sales of Mercedes-Benz's large trucks with prices exceeding $500,000 have increased by more than 500% for two consecutive months! !

It cannot be said that the profits made by Mercedes-Benz in the past two months can cover the huge advertising costs, but it can definitely be said that this business has greatly increased the reputation of Mercedes-Benz, and has severely thrown away its old enemy BMW. In the next big step, there is a vague momentum of becoming the world's largest automobile company.

BMW is not satisfied with this.

Why?

Are the quality of our BMWs worse than yours, or are they less famous than yours, or are the high-end quality of our customers lower than yours?

Just because you were lucky enough to find Yin Jun to make an advertisement for you, it suddenly exploded like this?

no!

We have to catch up and even surpass!

That’s why there was such a global sensation in advertising and sponsorship.

Of course, the reason why this news spread so quickly and so smoothly is because BMW itself was promoting it, and the news spread from them.

No matter what, let’s earn some eyeballs first.

But what made BMW even more eye-catching was that they actually succeeded in what Mercedes-Benz had not accomplished in three months while Runeberg was staying in Hong Kong.

BMW announced immediately that they had signed famous movie stars Fei Xiang and Zhong Chuhong to become their global spokespersons for a period of three years.

Okay!

Mercedes-Benz exploded immediately.

A celebrity who was originally advertising for Mercedes-Benz will appear in a BMW advertising video. What do you think of this?

Those who didn’t know better thought that Mercedes-Benz didn’t have the ability to sign him. In the end, BMW had a lot of money and successfully stopped him!

Uh...although that seems to be the case.

In any case, if it fails, someone must be responsible. The director of the German headquarters who replaced Asia Pacific President Meissen to negotiate for Fei Xiang's advertising endorsement went directly back to his hometown to eat himself.

In fact, Mercedes-Benz is too confident.

They felt that Fei Xiang was already inseparable from their advertising, so how could he still escape?

The director who came over had this in mind, so he thought he could sign Fei Xiang at the lowest cost.

He has to achieve good results in order to be on par with Meissen who did the "great split", or even surpass him!

Although the Germans are relatively old-fashioned, they are definitely not without competition.

Otherwise, he would not replace Meissen's negotiating position this time.

In other words, this is what many people at Mercedes-Benz headquarters mean.

The initial conditions they proposed were US$1 million a year and a 10-year contract.

Yu Zheng didn't even look at this condition, and just told him not to meet with people from Mercedes-Benz.

Later, we talked several times one after another, but to no avail.

The Mercedes-Benz company is obsessed with constantly promoting the "great splits" and has not yet thought that a cooked duck can fly away.

The result is now good. When BMW's young vice president Rooneberger came to Xiangjiang, in addition to visiting Yin Jun, he directly invited Yu Zheng to dinner, and the two discussed everything at the dinner table.

At first, when Rooneberger said that she would sign Fei Xiang with a price of 5 million US dollars per year for three years, Yu Zheng was not very moved. She knew that the biggest fear in doing business was competitors, so she only had to give this price to Mercedes-Benz. If the director listens, he will definitely get a more satisfactory price.

It’s just that Rooneborg didn’t know whether he thought it up himself or received guidance from an expert. His second sentence was, “Let us sign Miss Zhong Chuhong as well and let her become our global product spokesperson, 3 million How about a one-year contract in U.S. dollars and a three-year contract?”

Yu Zheng became interested immediately.

It's not that Zhong Chuhong is Yin Jun's girlfriend, but Yu Zheng knows that at least in the past few years, Zhong Chuhong must be Yin Jun's recommended heroine.

And with the relationship between Yin Jun and Zhong Chuhong, Zhong Chuhong of those big productions will definitely not be able to escape.

Once Zhong Chuhong continues to get heroines in big productions, she will definitely continue to gain momentum and become another living sign of Qilin Movies.

If BMW were to take a step forward now and let her and Fei Xiang become the global spokesperson of BMW, it would be even better for Zhong Chuhong's development!

It is also better for the future development of Qilin Movies!

A film company not only needs to have many excellent blockbuster movies as a basis, but more importantly, it needs to have its own signature stars.

Hollywood may not care about the mobility of actors, but in Hong Kong and throughout Asia, they care about this very much.

This is not only the case in Xiangjiang, but also in Baodao. It is also the case in Japan, not to mention South Korea. The agency companies 20 years later will be a copy of the model of signing artists for major film companies and TV stations in South Korea.

Once your film company has signature stars, such as Cheng Long and Hong Jinbao from Jiahe in the previous generation, everyone will immediately feel that Jiahe's movies must be of very high quality.

Therefore, many film producers, as soon as they see Golden Harvest's logo, will immediately pay for the film.

In fact, before Cheng Long went to Hollywood to develop, Jiahe really lived up to everyone's expectations for it. "The products produced by Jiahe must be high-quality." Not only people in Xiangjiang know it, but people in Baodao know it, and even the whole of Asia. ’s movie fans all know.

It's a pity that in the previous life, Xiangjiang's film industry suffered a huge decline, and Zou Wenhuai once again handed over his career to his clueless daughter. This woman actually wanted to use commercial methods to develop Golden Harvest, instead of focusing on the quality of the film itself.

Therefore, Jiahe finally had no choice but to rush to the street.

Decades of efforts by superstars such as Li Xiaolong, Cheng Long, and Hong Jinbao have been wasted, and they can only become the figures in people's memories.

Not to mention Jiahe.

Kirin Film Company has just been established. Although Disney, the animation and film production department, and United Artists are nominally under Kirin Film, after all, they are in the United States, and they have their own channels for production and distribution. , basically separated from Qilin Film Company, like a two-headed snake, going hand in hand with a little bit of competition.

Don't look at Kirin Film's ground-breaking masterpiece "Speed", which has very good reputation and box office. If it weren't for the even more exciting "E.T." this year, it might even be able to impact the reputation of being the world's number one box office champion in 1981. , but in fact this is not the norm in "Qilin Movie".

Yin Jun is the boss of Qilin Group, and he still has a lot of things on his hands.

In order to film "Speed", he was completely stuck in a standstill mode in terms of writing scripts and handling company affairs.

If it weren't for comic scripts, the screenwriters and artists would have been accustomed to fill in and continue writing step by step.

If it weren't for the script given by Yin Jun at the end of last year, it would have been enough for Kylin TV and ATV.

If it weren't for Yin Jun and Le Yiling, a big backer supporting the company.

It's not certain that the Kirin Group might just be destroyed.

This is not alarmist. It takes a lot of hard work for a company or group to be established, but if this empire wants to collapse, it will be a matter of seconds.

Yu Zheng knows what priorities are, so she definitely doesn't expect Yin Jun to come out and shoot a movie every year, because Le Yiling will kill her.

So before finding the most suitable and representative director, Yu Zheng simply cast the stars of Qilin Movie first.

Fei Xiang and Zhong Chuhong, who starred in "Speed", are definitely the best candidates.

Therefore, BMW Rooneberger's proposal immediately seemed to hit Yu Zheng's X point, and she agreed without much time to think about it.

Fei Xiang and Zhong Chuhong's acting contracts were all managed by Qilin Culture. Yu Zheng helped them make the decision, so there was no problem at all.

Only then did BMW successfully slap Mercedes-Benz in the face! !

How could the proud Mercedes-Benz accept such a disastrous defeat?

They immediately sent a higher-level team to Xiangjiang, accompanied by Asia Pacific President Meissen, to regain a victory from BMW.

Even before they arrived in Xiangjiang, a senior executive at Mercedes-Benz headquarters made wild remarks during the interview.

"1,000 US dollars to sponsor a movie? 12 million for an advertisement?... Mercedes-Benz feels that such a price does not represent its sincerity to Mr. Yin Jun, a genius! We will have a more competitive offer!"

But what embarrassed Mercedes-Benz was that when their team arrived in Xiangjiang, even if Yin Jun's old friend Meissen was there, it was Le Yiling, the CEO of Kirin Group, who received them.

But the news that broke in the newspapers the next day was that at the same time that night, Yin Jun invited BMW's global vice president Rooneberger to have dinner at Fulinmen Chinese Restaurant.

Such an obvious signal made Mercedes-Benz's heart sink.

This time, it was a real failure!

Although they don't quite believe that Yin Jun can come up with another car advertising idea comparable to the "Great Split" in a short period of time, Yin Jun's genius is universally recognized.

Even if one doesn't work, one after another every year, when classic advertisements continue to appear, BMW will definitely continue to gain attention and love.

No matter how good the "great splits" are, they can't last a lifetime, right?

Therefore, letting BMW sell well to Yin Jun this time and win Yin Jun's favor is really embarrassing for Mercedes-Benz, which aspires to become the undisputed leader in the real automobile industry.

It's all that bastard's fault! ! !

For a time, Meissen, the president of the Asia-Pacific region, who was previously considered to be a success by chance, was given several levels of attention by the Mercedes-Benz headquarters.

The vice president who came over from the headquarters, after finishing Le Yiling's banquet, returned to the hotel and started talking secretly with Meissen.

Finally, he called the head office to apply. From then on, he asked Meissen to contact Yin Jun specifically in order to establish a better personal relationship.

Meissen is also smart. When he reported to the headquarters, he explained that this failure was not unacceptable. This also made them realize how impatient and generous their competitors were.

But from beginning to end, the most important person was not Fei Xiang and Zhong Chuhong, but Yin Jun.

As long as Mercedes-Benz pays more attention to Yin Jun from now on and becomes more actively involved in his career, then Mercedes-Benz will be able to not lose to BMW in future competitions!

With this lesson learned, the headquarters was convinced and fully agreed with Meissen's statement, allowing him to go ahead and do it boldly!

After we find the opportunity to take revenge on BMW, we must take revenge severely!

The world's number one car company can only be our Mercedes-Benz! !