Chapter 925 Cheap and Good Quality!
There are advertisements in mainland China now.
On January 4, 1979, Jinwei Daily was the first to resume publishing advertisements. This advertisement was for Jinwei Toothpaste Factory.
After 24 days, Shanghai TV Station also announced that it would "accept advertising business from now on", and their first advertisement was for "Ginseng Gui Tonic Wine".
The largest TV station in China, Huaxia TV's advertisement is the domestic "Happiness Coke" in March... Well, this brand is older than "Tianfu Coke", which is really unimpressive.
After waiting for a few more days, the first foreign advertisement, the Citizen watch advertisement, was broadcast on Huaxia TV.
Different from the previous advertisements, this one was "full of the decadent temperament of xxxxxism" and was criticized by countless viewers in letters, making the people in the advertising department of China Television really dumbfounded.
Now in 1981, there are more and more natural advertisements, and advertisements from foreign-funded companies are gradually increasing. People who have adapted to it will get used to it.
However, it is worth noting that most of today's advertisements are based on a simple spirit, and there is no concept of celebrity advertisements at all. They are ordinary people in daily life, or people with some acting skills can participate in advertisements.
Many of the advertisements produced by foreigners feature their celebrities, but none of the Chinese people know these celebrities, so they feel a bit like "showing flattery to the blind".
But Liu Xiaoqing knew what was going on inside, and immediately became happy when he heard that she was being asked to speak for him.
"Yes, not only will you appear in advertisements, but also in our various promotional activities, your photos and materials will be used." Wei Xiaofan said, "And in the next three years, you cannot accept similar projects. I wonder if there is any problem with the advertising endorsement of the tape recorder?"
"No problem, no problem!" Liu Xiaoqing agreed quickly, and then said with a shy face: "Brother Xiao Fan, how much will you give us?"
Before Tang Guoqiang and Chi Ziqiang came to their senses, Liu Xiaoqing helped her agree, and then listened to her asking for money. The two of them immediately closed their mouths when they were about to open their mouths.
Now is the period of reform, opening up, and opening up. Contribution is no longer the mainstream, but creating value, making more money, improving life for yourself and your family, and creating a future.
And more and more things can be bought with money, and more and more things require money.
So, money is a good thing.
Only a woman like Liu Xiaoqing can ask about this matter, so it would be inappropriate for them to ask.
After all, Liu Xiaoqing is a woman and she is beautiful. If she talks coquettishly to a man, of course the man will not hate her or get angry.
"10,000!" Wei Xiaofan said with a smile.
"10,000!? Wow..." Liu Xiaoqing swallowed: "RMB? Hong Kong dollar?"
"Of course it's RMB." Wei Xiaofan explained, and then added: "10,000 a year, 30,000 in three years."
Then, he heard three gasps.
"Three years... thirty thousand!?" Chi Ziqiang stammered and confirmed again.
"yes."
Wei Xiaofan said, "This money is for you. As for your company, our company will negotiate with them and you don't have to worry about the money given to them. This 30,000 yuan is for you, and we are responsible for paying your taxes." , which means the money goes straight into your pockets.”
"Wow!"
Liu Xiaoqing was so excited that she took Wei Xiaofan's hand and shook it, "Brother Xiaofan, you are so kind~~"
The remaining two people were also excited for a while.
Don't blame the three current big stars in China for not seeing the world. Their current salary, plus various subsidies, is more than 100 a month.
Liu Xiaoqing is smarter and will make some extra money, but it is only three to five hundred dollars.
Chi Ziqiang is the best. He goes out to eat and drink with the young ladies, and has many performances. The guy who can write "Tears Behind Bars" is really not a boaster. He can make seven or eight hundred dollars a month.
Tang Guoqiang was the most miserable. When he entered the Eighth First Factory, he only had a salary and subsidy of more than 100 yuan. After sending half of it to his parents, he sometimes had to hesitate for a long time if he wanted to buy better clothes.
10,000 yuan for an advertising endorsement, and for three consecutive years. Such 30,000 yuan is enough to make their life much easier!
Especially Tang Guoqiang, this is enough for more than ten years of salary!
But they are definitely not the lowest paid.
Li Lianjie, who is currently preparing to film "Shaolin Temple", during the filming period, in addition to his fixed salary, he was also given a daily subsidy of 1 yuan. In total, for "Shaolin Temple", he probably received more than 90 yuan, and he is already the highest-paid crew member in Mainland China. Actor.
Even after becoming famous in "Shaolin Temple", Li Lianjie, who has become a superstar in Southeast Asia, only received a subsidy of 2 yuan per day for his second film "Shaolin Kid".
What depresses him the most is that he already understands the charm of money and is already a Kung Fu superstar. When he was filming "North and South Shaolin" with Liu Jialiang, his salary actually only increased by 50%, to 3 yuan a day.
But at that time, the worst extras in Hong Kong could earn only 50 yuan a day.
He made a fuss over this for a while, and finally got the role of lying on the ground with the extras and pretending to be dead after filming his scene, and then got an extra 50 yuan a day.
Ridiculous, right?
Very sad, right?
But this was the salary system for mainland actors at that time, and it was so unreasonable.
Although most of this was caused by Liu Jialiang's idiotic behavior, in fact, leaving aside the salaries of the actors in Xiangjiang, what he gave Jet Li was the market price, which was extremely low and the market price of mainland actors.
"This is your first time to advertise, and you have to factor in the money given to your company, so the price may be a little low." Wei Xiaofan explained, not wanting them to think too much, "In the future, you will become more and more famous. The bigger it gets, the better the advertising effect will be, and we will increase the remuneration step by step! Don’t worry!”
"It's not low anymore, it's not low anymore. Thank you Mr. Wei!" Tang Guoqiang, an honest man, couldn't help but wave his hands and thank him.
"Oh, this is considered low. What about the other people who advertise? Many of them are not paid, they are just wages!" Liu Xiaoqing chuckled, "I know that advertising endorsements in Xiangjiang must be high, but that's Xiangjiang, what is not expensive? We are very satisfied with such high advertising and endorsement fees in the mainland!"
"Yes, places are different. How to compare?" Chi Ziqiang also nodded.
Liu Xiaoqing said it right.
There are indeed many advertisements in mainland China, but none of them charge high endorsement fees.
If you can give me 50 or 100 yuan as a hard-earned fee, those who advertise will smile, not to mention the many employees who simply use their own units and don't have to pay a penny.
Wei Xiaofan gave each of them ten thousand a year. I don’t know if this is unprecedented, but it is certainly unprecedented.
"That's it!" Wei Xiaofan smiled, "Come to my company tomorrow and I'll prepare the signing documents for you. After you sign them, take them back to the unit leader for signature and confirmation, and then we'll start shooting quickly. advertise."
"Will the leader of the unit agree to let us receive so much money?" Chi Ziqiang carefully held back these words.
"I'll talk to them about this." Wei Xiaofan said, "Our Qilin Group still has a lot of respect in the cultural unit. Besides, they get much more than you, what's the fuss about?"
This was said with great arrogance.
When the three of them thought of the "Art Development Fund" funded by Qilin Group, they felt that Wei Xiaofan's words were quite right.
Besides, Qilin Group is a big company in Xiangjiang, so the higher-ups will definitely be willing to give them some face.
While he was overjoyed, Liu Xiaoqing asked one more question: "Brother Xiao Fan, which TV crew is the one who shot our commercial?"
"No, I came from Xiangjiang." Wei Xiaofan said, "Ajun specially contacted an advertising company for you. We will definitely be able to shoot a better advertisement, and you will become more famous because of it!"
"The advertising company in Xiangjiang?" Liu Xiaoqing's eyes lit up, "Do we need to make any preparations?"
"No, they will teach you when the time comes." Wei Xiaofan hesitated and did not say a word.
That's why he wanted to remind Liu Xiaoqing that the middle-aged man with glasses who led the team here is a natural master of picking up girls, so be careful not to be fascinated by his mouth.
That's right.
What Wei Xiaofan wanted to say was Huang Zhan.
This time Yin Jun gave the job to his advertising company, and Huang Zhan volunteered to design the advertising content and come to the mainland to personally supervise the filming.
Don't underestimate Huang Zhan.
During the heyday of Xiangjiang movies, he had made movies, and advertising was his old profession, so he would not mess it up.
Huang Zhan has always been a talkative person, and he is a bit unrestrained in Xiangjiang. Wei Xiaofan is afraid that if he continues to behave like this when he comes to the mainland, he will easily cause trouble.
However, Liu Xiaoqing is not a fuel-efficient lamp. If he wants to take advantage of her, Huang Laoxie may not have many options.
Speaking of which, Wei Xiaofan was still a little embarrassed.
This time to advertise the "Kirin Radio Recorder" that will be launched in August, the original intention of the headquarters was to find a few celebrities from Hong Kong.
But considering that none of Xiangjiang's movies and TV shows have entered the mainland, and they don't know the stars in Xiangjiang, Wei Xiaofan said he would find a few big stars from the mainland.
Tang Guoqiang, Liu Xiaoqing and Chi Ziqiang are the best candidates.
Considering the salary package in the Mainland, giving them too much would definitely put them on the fire, so Wei Xiaofan originally wanted to give them about 100,000 to 200,000 Hong Kong dollars like the second-rate stars in Hong Kong.
Nowadays, the top celebrities in Hong Kong, such as Cheng Long, Zheng Shaoqiu, Zhou Runfa, Zhao Yazhi, Huang Yuanshen, etc., have advertising endorsements ranging from 500,000 to 1 million.
First-class stars, such as Hong Jinbao, Yuan Biao, Di Long, Fei Xue, Huang Xingxiu, etc., cost 300,000 to 500,000.
Second-rate ones such as Guan Zhilin, Wen Bixia, Liang Chaowei, Zhong Chuhong and others cost around 100,000-200,000.
But when Wei Xiaofan went to consult his friends at the TV station, they were shocked and quickly told Wei Xiaofan not to do this. If it exceeded 10,000 yuan, the money would not be able to reach them, and it would make them suffer infamy.
Especially since they all have companies, it stands to reason that they have to go to their company for advertising endorsements, and only with the company's approval can they be allowed to act.
Then all the money must be given to the unit, which will distribute it to them according to their work.
After asking several people in succession, they all gave the same advice, so Wei Xiaofan finally decided to give them 10,000 and the work unit 20,000, a total of 30,000, plus tax, which is around 40,000.
The reason why he gave 10,000 to them alone is because Wei Xiaofan knew that sooner or later, like Xiangjiang, the mainland would enter the star age, so making friends with them in advance would be of great benefit to the future development of the Kirin Group in the mainland!
The three people's annual endorsement fees add up to around 120,000, which is not even comparable to Ayu's Vitasoy advertisement.
And the reputation of the three of them in the mainland is completely on the level of Cheng Long and Zhao Ya.
With such a great reputation and such a low salary, he is a perfect example of low price and high quality!