Chapter 937 Taking Advantage of the Situation to Rise

Huang Bogao's ability to grasp the market is absolutely top-notch.

As soon as "Speed" was a box office hit, Fei Xiang suddenly became a superstar like Cheng Long across Asia, and he immediately started promoting Fei Xiang's record.

Kirin Records did not directly provide publicity funds, but adopted a 40% discount on shipments and prepared 3 million records for record dealers across Asia. The first batch of 500,000 records was released in "Speed ​​of Life and Death" At the end of the second week, it was shipped to major cities in Asia and started to be put on the shelves.

Under normal circumstances, whether you are selling records or books, the price should be around 40% off.

Kirin Records adopted a 40% discount price, which gave away 20% of the profit to the dealers, thus prompting them to make various publicity.

This is actually a kind of gamble. If sales are not good, the dealer won't be able to compensate much, but Kirin Records is in a miserable state, with its net profit not even reaching 10%.

But if you sell well, you can naturally make a lot of money by shipping more goods and making small profits but quick turnover.

This is also Fei Xiang's disadvantage because he has never released an album before. Otherwise, if it were replaced by Zhang Guorong, the selling price would be 40% off, and your dealer would be responsible for publicity, and the first and second batches would have to be limited in quantity... In the end Your dealer still has to rush to get it.

For distributors, it is also a question whether Fei Xiang's huge movie fame can be converted into record sales that fans will buy into.

However, Huang Bogao was not worried.

Because there are two songs in this song written and composed by Yin Jun. In the Asian music scene, through the top three of Zhang Guorong in February, Tan Yonglin in March, and Chen Baiqiang in April, who dares to doubt Yin Jun's lyrics and composition ability. ?

Another important point is that after Fei Xiang finished filming in April, he started practicing and recording an album in May.

At that time, Teresa Teng was still in Xiangjiang, and she often practiced singing and recorded songs in the same place. She went to visit her hometown in Baodao, and she was very impressed by his singing and expressive skills, saying that he had the potential to become famous. potential.

A world-class songwriter and a world-class diva, both of them recognized Fei Xiang from different aspects. There is no reason why he should not be popular!

Moreover, everyone has listened to the songs in this album, and the response has been very good. The most conservative sales estimate given by the company is a low of 1 million in Asia.

For a new singer, his first album can break 1 million. This is something that Zhang Guorong did not achieve back then!

Not only do Kirin Records internally view Fei Xiang favorably, but so do record stores across Asia.

So the first batch of 500,000 records were all booked in just half a day.

After ordering the records, record stores began to advertise in their stores and at the entrance. Promotional posters for various albums were also posted in many places in the city.

Especially around major movie theaters, record posters are very eye-catching, trying to let everyone who watches "Speed" know that Jack has released a record. Come and buy it!

Under such optimistic estimates, Fei Xiang's first album, "A Fire in Winter", officially went on sale on July 29.

On the first day, more than 17,000 records were sold in Xiangjiang, making it one of the top ten sales in history.

Then in Feixiang's hometown of Baodao, the sales on the first day were even more terrifying, directly breaking the 50,000 platinum record standard and selling more than 80,000 copies.

This shows how proud Baodao is to have a famous movie star from their side.

According to the statistics on this first day, the most powerful countries are not the treasure islands with the same language and culture, but Japan and South Korea, which are the most fanatical star-chasers.

South Korea sold more than 95,000 copies in one go, and Japan ranked first, selling more than 122,300 copies!

Okay!

Of these 500,000 records, more than 400,000 were sold on the first day, almost selling out.

Kirin Records was overly surprised. They originally thought that no matter how popular it was, it would take three days or a week to sell out 500,000 copies.

Unexpectedly, it was almost sold out on the first day. This is the way to achieve the total sales of 3 million copies!

On the one hand, Huang Bogao quickly arranged for the second batch of 1 million records to be delivered to the dealer who called to urge him. On the other hand, he also directly decided to record another 1 million records.

Then he called Yin Jun and applied to organize a small team. He would personally take Fei Xiang to Baodao, Japan and South Korea to promote and perform a dozen small open-air performances.

This will further promote fans' enthusiasm for buying records, and also improve the interaction between Fei Xiang and fans, making Fei Xiang more famous and popular.

Yin Jun agreed upon hearing this.

Good guy, this Huang Bogao is so awesome. He understands what the fan economy is so quickly!

When fans buy your record, it doesn't necessarily mean how much they like you.

But if I go to one of your concerts, it’s definitely true love.

And if they have had close contact with you, such as meet-and-greets, handshake meetings, small fan clubs, etc., it is guaranteed that 80% of them are likely to become your biggest fans.

Seeing a real person and just seeing and hearing it in movie and TV clips are completely different things.

Wouldn’t it be through shows like this that so many young talents in the future finally become big stars with a lot of die-hard fans?

A more extreme example is Japan's AKB48 team. They just rely on handshakes and these activities to sell 1 million albums a day, and that's only in Japan. How awesome do you think they are?

Therefore, Yin Jun asked Huang Bogao to quickly organize a team to keep Fei Xiang running. At least 20 meetings, fan clubs, etc. were held in these three places to let them see how charming Fei Xiang was.

It’s not shameful to say that after Fei Xiang became famous after singing “A Fire in Winter” at the Spring Festival Gala, when he held concerts across the country, countless fans gathered around the downstairs of the hotel late at night, shouting loudly Fei Xiang’s name.

That was the conservative mainland in the 1980s!

Nowadays, Japan, Taiwan, and South Korea are not conservative!

After Fei Xiang left, if he didn't set off a whirlwind, it would definitely be considered a marketing failure.

Upon hearing the news, Fei Xiang did not complain, but was excited.

He studies drama, but he prefers singing and acting.

Now that his first album has been so popular, Jun Shao also asked him to hold a small fan club to communicate closely with fans and let them hear his singing. How wonderful this is!

While Huang Bogao had to prepare for a few days, he hurried to the recording studio and asked teachers to teach him some Japanese and Korean songs so that he could better communicate with them when he arrived in these two countries.

Now is the 1980s, and there are far less colorful entertainment programs and lifestyles than later, so it is easier for stars in this era to become famous.

Precisely because they were small in number and diligent enough, they left such a deep impression on people that even 40 years later, there are still fans willing to buy it.

This will not work in the era of entertainment explosion in the future.

You can remember that the first Supergirl champion was An Youqi, and the second champion was Chun Ge, but do you remember who was the third and fourth champion?

You like to watch "The Voice of China", but do you remember who was the winner of the first, second, and third editions?

There are also those who become famous through a TV series. After a few years, who will remember who they are?

The ones created by entertainment stars are completely different from those created by oneself in the 1980s, with completely different paths and different destinies.

Yin Jun is now working hard to build the brand of Xiangjiang Star to prepare for the future.

Even if you can't make much money or make any profits now, in twenty or thirty years, you will be able to get double the profits and benefits.

"I owe Mr. Xing a movie ticket", but all the movie fans in the mainland have paid him back more than 3 billion! It completely offsets the combined box office of all his films in Hong Kong.

"Uncle Long has been fighting all his life and has worked hard." Therefore, in films such as "Kung Fu Yoga", the box office contribution from fans is 567.8 billion, which is also far higher than his works in Hong Kong.

Although Fei Xiang may not be able to achieve the achievements of the two superstars above, he can still work hard in this regard.

Not only did Yin Jun agree to arrange this publicity event, he also made a special call to Matsuda Seiko and Li Xiuman, asking these two to take more care of Fei Xiang when he went to their country, and it was best to take the time to support him.

Matsuda Seiko naturally agreed. She is in Tokyo now and can go to two of Fei Xiang's fan clubs.

Li Xiuman was different. Regarding the request of Yin Jun, who was almost his mentor, he immediately said that as long as Fei Xiang was in Korea, he would accompany him throughout the whole process without any interruption.

Don't tell me, the future president of S.M Company who has not yet gone dark is still quite cute at this time.

Neither he nor Seiko Matsuda hesitated, nor did they mention some of the obstacles and troubles their agency would encounter, but that didn't mean Yin Jun didn't know about it.

When it comes to how strict the brokerage companies are, South Korea is definitely number one, Japan is number two, and they are not far behind.

If the two of them are going to attend a promotional meeting for a singer from another company, the agency will definitely want to arrange something, and they will definitely want to collect money, no matter how good their relationship with Yin Jun is.

Naturally, the two of them took on all these troubles themselves and paid for it out of their own pockets to meet the requirements of the brokerage company. They did not mention any difficulties to Yin Jun.

For this reason, Yin Jun felt that it was a good decision to give these two people songs and let them act.

Anyone who meets someone like Hui Tianci will feel unhappy, even if he is still making money for you.

Anyone who meets someone who repays their kindness will be very happy. This kind of happiness is even happier than when you make money and pick up girls, because this is the satisfaction of the soul.