Chapter 927 An Unprecedented Premiere

As early as July 10th, the third wave, which is the final wave of the final version of "Speed ​​of Life and Death" trailers, was released.

The whole subway car derailed and flew up, crushing everything and rushing directly onto the road, which shocked all the watching viewers.

Holy shit!

This is really a big game!

Reminiscent of the previous scenes of a bus speeding away and a plane crashing into each other, the audience was already very interested in "Speed", and now they feel that it would be a shame not to watch it when it was released. Watched many promotional videos.

Especially Fei Xiang, the Chinese-American mixed-race man in "The Great Split", how such a cool and handsome man behaves in the movie is what a group of young people aged 13-24 are most concerned about.

Ordinary movie fans may not feel much difference between "Superman 2" and "Speed", and they may watch both.

But they didn't know that in Hollywood and the film industry, these two films had already become a hit, attracting countless people to watch eagerly.

In the past two months, "Superman 2" and "Speed" have been competing all the way, chasing each other and never letting up.

Originally, the promotional budget for "Superman 2" was only about 5 million US dollars. However, due to the pressure of "Speed", the budget immediately exceeded 15 million US dollars, an increase of 10 million US dollars!

"Speed" was even more wealthy, with 40 million US dollars invested in it, making the whole world aware of the existence of such a movie.

Moreover, "Speed" has a good director and a good boss. Yin Jun directly made a "great split" for Mercedes-Benz. Not only did he earn back 10 million US dollars in promotional funds, he also directly made the leading actor of "Speed" Fei Xiang became the most well-known rising star in the world, and further provided a good advertisement for "Speed" worth more than 20 million US dollars.

The two of them not only compete in advertising, but also in terms of the number of cinemas and screens. They are also fighting openly and secretly.

"Superman 2" has the support of the six major Hollywood giants. As of its release date on July 17, it has been released in more than 2,700 theaters and 4,049 screens, second only to the 4,700 screens of "E.T." released in June. Second in film history.

"Speed" is no less impressive. With the hard work of Disney and United Artists Films, and the hard work of Redstone, a rising theater upstart on the East Coast, they actually secured 1,820 cinemas. A staggering total of 3,220 screens.

If "Superman 2" hadn't stabilized it, "Speed" would have been the second most screen-released movie in North American history.

This is definitely not allowed by other Hollywood giants, so the number of screens for "Superman 2" has increased crazily to more than 4,000 in the last half month, like a shot of chicken blood.

After spending a lot of money to have a consulting company conduct some research, the two companies found that the expectations of North American audiences were almost the same.

More than 43% of young people under the age of 20 are ready to watch "Speed" immediately, and 40% are ready to watch "Superman 2".

Among people aged between 20 and 30, more than 57% are planning to watch "Superman 2" and 29% are planning to watch "Speed".

Moviegoers aged 30-50 also strongly support "Superman 2", with more than 38% of those planning to see it, while only 18% of "Speed".

According to the survey results, the first weekend box office performance of "Superman 2" should exceed 33 million U.S. dollars, and "Speed" will reach around 20 million U.S. dollars.

However, such survey results do not satisfy the two companies.

Kirin Group's production fee exceeded 25 million U.S. dollars, plus the global publicity fee of 40 million U.S. dollars, the total cost has reached a staggering 65 million U.S. dollars. If the box office in North America does not exceed 100 million U.S. dollars, their overall profit will be recovered. But it’s a bit difficult.

And if the box office is not strong on the first weekend, it will definitely not be able to get more screens in Europe and South America, where it will be released in a week's time.

As for the Asian markets that are released at the same time, they have never been the focus of the box office. Even if they are a big hit, they are absolutely lucky to have a box office share of more than 20 million US dollars.

"Superman 2" is a little less worrying.

With the successful experience of "Superman", the audience cultivated by "Superman" comics for decades, and the support of more than 4,000 screens, the North American box office of 100 million US dollars should be guaranteed.

However, if they had not competed with "Speed", their box office revenue in North America would have increased by at least 30 million US dollars! Maybe 50 million US dollars is possible!

Nowadays, the expectations for both movies are very high, so they naturally have a diversion effect.

Even if some movie fans want to watch both movies, many people will consider the issue of wallet.

Even though the movie ticket price of more than ten yuan is not expensive, there are so many people who will only choose to watch one movie at one stage and will not watch the second one.

George Harding, the president of Warner, has long regretted it. How could he jump out and compete with Disney and United Artists for Paramount?

Let whoever wants to do this kind of thing just let it happen. Why should I use my own trump card movie to forcefully compete with others?

It’s really great now. I can’t say that both sides suffer, but I definitely can’t get over it myself.

And from now on, Yin Jun will have to remember his hatred and fight harder against him.

Obviously I have no grudge against him, okay?

It’s so depressing!

…

No matter what George Harding thinks, no matter what the people in the Qilin Group think.

Anyway, time passed like this day by day, and finally the day of the showdown came.

On July 17, at 7 o'clock in the evening, the first stop of "Speed" will be officially released in nine countries and regions: Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Japan and South Korea. .

Of course, the current time in Japan and South Korea is already 8pm.

A very grand premiere was held in Xiangjiang. Outside the stage, Yin Jun, Guan Zhilin and Wen Bixia stood in the most conspicuous position, greeting the guests who came to support them.

Guan Zhilin and Wen Bixia did not have a role in "Speed", but they still dressed like flowers and looked radiant.

Because Yin Jun came to take charge in person, Li Chaoren, who usually did not like to watch movies, came in person with his wife and two sons; Bao Yugang was old and did not come, but Wu Guangzhen came; Zheng Yu Tong, Li Zhaoji, Boss Guo, Chen Youhan... and other wealthy and powerful people in the financial world all came with their families.

They are here. Except for Shao Yifu, the big shot in the film industry, who has face and style, the rest of them, Zou Wenhuai, Lei Juekun, etc., can't get around them at all.

Not to mention a group of "juniors" such as Wu Siyuan, Hong Jinbao, and Mika. They can only stand in envy from a distance.

Fei Xiang was following Zhong Chuhong, smiling and saying hello and chatting with a group of actors from the film and television industry.

In fact, Fei Xiang didn't feel comfortable at all at this time.

Because Zhong Chuhong beside him always had a slightly resentful look in his eyes.

Fei Xiang naturally knew why, but he didn't dare to ask, for fear of provoking the eldest lady to rush to the stage and stand with Guan Zhilin.

That's when it was really scary, Jun Shao had to skin himself.

Fei Xiang is actually a very simple person. Although he has some shortcomings, he has a good heart and knows how to be grateful.

Don't look at the people who are waving checks to come to him to shoot advertisements. There are at least dozens of them, and many of them are foreign manufacturers.

But just because Yin Jun said, "You are an actor and you should rely on your works to improve yourself, not an advertisement to represent you." So Fei Xiang now ignores those who can make him a millionaire instantly. ads, but concentrated on recording and practicing my own songs.

The company has already prepared this album for him, and once "Speed ​​of Life and Death" has a good effect, Kirin Records will release his album immediately.

Two of the songs were composed for him by Yin Jun.

A song called "Clouds of Hometown".

Another song that the audience will be more familiar with in the future is called "A Fire in Winter".

It was also good luck that when Fei Xiang came to Xiangjiang at the beginning of this year, Yin Jun remembered this song. It was first sung in 1982. It would be a bit embarrassing if it had been produced now.

Fortunately, Teresa Teng came to Xiangjiang in February and March, and Mr. Zhuang Nu, the lyricist of "A Fire in Winter", was one of Teresa Teng's associates and wrote many songs for her. People are very familiar.

Yin Jun asked Deng Lijun to ask Zhuang Nu if he had heard of the song "A Fire in Winter".

Zhuang Nu said no.

Then there is no more.

Yin Jun quickly wrote out the lyrics and music, and asked Sister Tianhou to sing it to Zhuang Nu. He laughed loudly and said that this song is not suitable for a girl like you.

So, of course, this song hit Fei Xiang on the head.

With these two songs as the foundation, Fei Xiang's album is just right.

Let’s ignore this matter.

Fei Xiang and Zhong Chuhong chatted with everyone for a while. When the time came for the opening, Yin Jun and the others had already entered, so they invited everyone to come and take a seat.

Today's celebrities, big and small, can't sit in a good seat. The rich and their families naturally occupy the best seats.

But when they think about being able to sit in the same cinema and watch movies with famous super-rich people like Xiangjiang, the celebrities are actually quite proud.

The reporters present were in a feast for their eyes today. The cameras and cameras in their hands were also from Kaili City, and they took countless precious photos and video materials.

They have never seen the opening of a movie in Xiangjiang be so lively.

Regardless of whether this means that Xiangjiang's movies are about to go global, at least for Yin Jun's movie, the number of guests coming to congratulate it should be unprecedented, right?