Chapter 2352 Not only You Benefit

"Titanic" is truly a miracle.

In 1998, it had a box office of 360 million in China.

Listening to the numbers alone, you may think it’s nothing, but if you know that Huaguo’s total box office was only a little over 1 billion, you will have a different feeling for this masterpiece that directly accounted for almost one-third of the box office that year. feelings.

If you want to say that Cameron feels that the Huaguo market can bring him great benefits because he has such a good background, that is also wrong.

In fact, it wasn’t until 2013, when the Huaguo movie viewing market grew stronger, that American films began to gradually treat Huaguo as a super movie market.

At that time, I heard that even when the national leaders were preparing to visit them, the call for "opening up the Chinese film market and expanding the share of imported films" had directly reached the White House, and it was regarded as a very important topic of conversation by the White House. Mention it with Hua Guo.

An entertainment industry can actually rise to the level of national leaders' talks, which shows the importance of the film industry to the United States, and more importantly, the importance of the Huaguo market to American films.

But those are for later.

Now Cameron doesn't pay much attention to the Huaguo market, and thinks that he can almost get a box office of 100 million US dollars in the Huaguo market, that is the limit.

Even if there is more, according to the share of the Huaguo market, their producers and publishers can only get a maximum of 16 to 7 million US dollars, compared with the US market's possible box office of 300 million to 500 million US dollars, and two A profit of 300 million US dollars is simply not worth mentioning.

So Cameron is now using the box office of the Huaguo market in exchange for Kiwi Cinemas.

The Kiwi movie theater chain made a lot of money in China, and Cameron and the others got the full support of AMC in the United States, and they also made a lot of money.

Originally, they couldn’t make more money in China, so it’s better to share more of the profits they can’t get with Kiwi Cinemas, so that they can get a favor without spending money, so that Kiwi Cinemas can give them more in the United States. A lot of support is really killing two birds with one stone.

Cameron trusts Georgie... oh. Now that Xiao Qi is here, he must be able to see the win-win situation in it. The only difference is how everyone talks about the price.

"That's it." Xiao Qi said. "In China, there are two ways to introduce foreign films. One is to share the share of 20 imported films each year, and the other is to buy out the share of 20 films imported. What I mean is. If AMC, according to If you do it with your ideas, then I am willing to pay 10 million US dollars to buy out the film rights of "Avatar" in mainland China."

"hiss……"

Cameron gasped, almost wanting to curse.

Xiao Qi was too ruthless, and directly wiped out at least 5 million US dollars in profits.

But after all, he is not the studio tyrant he was 10 years ago. On the business side. He was already a relatively successful businessman.

Cameron knows that facing the world's richest man, as long as he dares to curse, he will definitely be severely punished. This kind of punishment is far beyond what he, a Hollywood super director, can bear.

So he could only hold back his annoyance, and said word by word: "Mr. Xiao, your price is too insincere. No matter how bad the Huaguo market is, this time it can't be less than 100 million U.S. dollars. You just say a word Don't you think it's too greedy to just bite off a profit of 5 million US dollars?"

Xiao Qi smiled, "Similarly, Mr. Cameron, what you said, AMC in the United States only gave us 60% from the fifth week to the release, which is too much. You can even get 90% and you're always asking for 60%. I think that's even more excessive."

Cameron fell silent.

He originally wanted to tell Xiao Qi, because after the fifth week, the number of people watching movies usually decreases, and the difference between 60% and 90% is not that big.

But now he already knew that Xiao Qi knew Hollywood very well, he was not an outsider at all.

Xiao Qi must know that some movies are different.

Take his "Titanic" as an example. It has earned more than 20 million U.S. dollars for dozens of consecutive weeks, so the gap between 60% and 90% is too big, far exceeding the 5 million U.S. dollars in the Chinese market. difference.

Therefore, Cameron thought for a long time, and finally nodded, "I will consider this matter, but you also need to communicate with 20th Century Fox. There is no problem with them. Generally speaking, our cooperation is There is no problem."

"it is good!"

Xiao Qi stretched out his hand, "I wish us a happy cooperation!"

"Happy cooperation!"

This time, Pace and Cameron shook hands with Xiao Qi.

Originally, their negotiation was over now, but before they could speak, Xiao Qi suddenly mentioned another project.

"To be honest, I am very optimistic about 3D technology. If the two of you still want to develop 3D technology on a large scale, I think Kiwi Film and Television Group can invest more funds for you to carry out the most complete and comprehensive development." Xiao Qi said this to the two of them.

Pais froze for a moment, subconsciously wanting to speak.

But Cameron said in advance, "Mr. Xiao, if I think right, you will also take more shares in our company while providing large-scale funding, right?"

Xiao Qi nodded, "It is only right and proper to pay money and get something."

"I know Mr. Xiao's habits. You like to hold a company. It is best to buy a company wholly, right?" Cameron said with a sullen face.

Pace's expression changed, and he looked at Xiao Qi nervously.

Xiao Qi smiled wryly to himself. It seems that his reputation of monopolizing good things has spread. When Cameron and Pace think of their own investment, they will think of being acquired.

"If you are willing, of course I like holding shares." Xiao Qi spread his hands, "But what you said just now are just some rumors, such as Bloomberg, Qualcomm, Apple, Amazon... and other companies, I just hold shares."

Cameron scoffed at this.

Of course, Xiao Qi only controls about 10%-20% of the shares in the above-mentioned companies, but there are more companies that are almost completely owned by Xiao Qi.

Fundamentally speaking, Xiao Qi is such a very selfish person, and this has long been a consensus on Wall Street.

So Cameron is very afraid that Xiao Qi wants to annex his 3D company. He attaches more importance to 3D technology than his own special effects company, and he is absolutely unwilling to be annexed by Xiao Qi.

"If you are willing to invest another 500 million US dollars. I can consider giving you another 12% of the shares." After thinking about it, Cameron gave this answer.

Pace felt a little dumbfounded.

Xiao Qi bought Paul Allen's 18% of Cameron Pace's shares before, and it only cost 300 million U.S. dollars. Now I want to buy another 12%, but Cameron raised the price to 500 million US dollars, which directly increased by 250%, which can be described as black.

"Hehe. This share is not equal to what I paid, why don't we talk about it later." Sure enough, Xiao Qi was not fooled, and put the negotiation on hold for the time being.

Even if he wanted to buy shares in the company, Xiao Qi would not negotiate so lightly.

He will only let a professional negotiating brokerage company to formally negotiate with Cameron later, so the price will definitely be reduced a lot. And in the procedures of buying and selling. It can also be done perfectly.

After saying goodbye and leaving, the young man sitting in the car smiled with satisfaction.

Cameron felt that "Avatar" would definitely sell well in Huaguo, but based on his calculations based on Huaguo's box office performance in the past few years, it was obviously only more than 100 million U.S. dollars.

Therefore, it was so straightforward for him to give up the Huaguo market.

As everyone knows, the opening of the movie viewing wave in Huaguo started with "Avatar".

"Avatar" began to be shown in January 2010, and it was gradually withdrawn from the screen until May. In four months, it raked in 1.378 billion yuan, which is basically a box office of 200 million US dollars!

But at this time in the previous life, the screens in Huaguo were only about 5,000 yuan, the 3D screens were just around 1,000 yuan, and the IMAX screens were almost less than 100 yuan. Compared with 20 3D screens and more than 3,000 IMAX screens, it is not a little bit worse.

With such a small total number of screens and 3D and IMAX screens, it can achieve such good results. It is not an exaggeration to call "Avatar" the king of the moment.

If there were better 3D and IMAX screens in the previous life. The box office of "Avatar" will definitely be higher, which has long been a consensus among Chinese movie theaters.

Thanks to Xiao Qi's efforts in this life, the Kiwi Cinemas, which had never appeared in the previous life, had more than 2,000 ordinary 2D screens, plus about 500 3D and IMAX screens, which suddenly occupied Huaguo's total That's just over a third of the screen count.

Therefore, Xiao Qi optimistically estimated that if "Avatar" was shown in Kiwi Cinemas for about 3 months, it would be able to reach a box office of 300 million U.S. dollars, directly breaking through 2 billion yuan.

Coupled with the copyright fees sold to Baoyu Group and other theaters, "Avatar" earned a net profit of 1.5 billion yuan for Kiwi Cinemas, which is not too exaggerated.

This is not the only contribution that "Avatar" has made to the Kiwi cinema line.

With the demonstration role of "Avatar", the massive expansion of 3D and IMAX screens will definitely show a blowout trend.

Kiwi Cinema, which owns 3D and IMAX shares at the same time, will earn a lot of money just to earn copyright fees!

Not to mention the expansion of influence brought about by this, it is an intangible huge benefit! (to be continued ~^~)

PS:  I saw a director say some time ago that the theaters didn’t arrange screens, and I felt it was unfair. I think this is quite normal, and European and American theaters often do this. Although sometimes it is wrong, most of them have proved to have no box office potential. Since it is a commercial operation, they all feel that it is a movie that does not make money, so why make so many movies? It depends on whether you stick to your own creative philosophy or pursue box office. I really admire Feng Baoya. He is here to make money. He has a clear goal, is fun and funny, and the filming is popular. Naturally, the effect is good.