Chapter 2351 The Advantage of the Cinema

"There are not too many 3D, IMAX, and 3D plus IMAX screens in American movie theaters." Vince Pace went on to say, "Regal, the largest theater in the United States, has 6,210 screens, but their 3D, IMAX The number of screens is less than 800. The second AMC has 5,010 screens, which is not too much at first, but at the end of January this year, after Kiwi Cinemas acquired AMC, these 3D and IMAX screens have been added one after another. , has now increased to about 1,000 yuan, becoming the number one in the world, almost twice as much as the third-ranked theater chain!"

After a pause, he continued, "We were still worried that the lack of 3D screens and IMAX screens would affect everyone's more intuitive viewing experience of "Avatar". We have a lot of peace of mind when a far-sighted company joins us."

Vince Pace and James Cameron should indeed be at ease.

Because AMC has not only reached 1,000 3D, IMAX, 3D plus IMAX screens, but also keeps increasing the number. It seems that the screens with these latest technologies directly exceed the total number of Regal screens.

Although this accounted for most of AMC's profits, although it was questioned by many people, the two were very pleased to see that AMC did not hesitate because of these, and continued to do it unswervingly.

For the two, the more 3D, IMAX, and 3D plus IMAX screens, the better. Only better screen technology can better display the fantasy world they created, and make "Avatar" a masterpiece in the history of world cinema. monument.

It is precisely because of this that they came to Huaguo specially, wanting to discuss with Qiao Guoer about the release of Avatar in advance, and wanting to strive for better treatment.

In the United States, the super directors and the seven major film company giants are no longer the most powerful, but the most powerful are the companies that have mastered the theater chain.

Because they can determine the scale and timing of your film's release. This will directly affect the profit and reputation of your film.

And this group of cinema companies is very realistic, they are all looking at money, as long as they think they can make money. It will definitely be screened smoothly. If you perform well, then even if you are a movie made by no one, then further increase the scale of screenings. Increasing the screen time is a natural thing.

If your movie is not good and very few people watch it, then I'm sorry, even if Spielberg is the one who made the movie, he is Bombshell. That too is reducing the size of the screening. Reduce screen time.

But not without exceptions.

For example, a commercial film by a big director will definitely get more filming time and quantity in the first place. Originally, the most important thing for a film is the first week and the second week. The share ratio of the film company in the first week is basically as high as 80%- 90%, and it was as high as 70% or more in the second week.

At the same time, as long as it is not too bad, the audience is also willing to watch the movies of great directors, so that the North American box office can reach 80 million or even hundreds of millions of dollars at the box office.

With the North American box office starting, the box office in Europe, Asia, and South America will be guaranteed to a certain extent. Coupled with the development of peripheral products, income from TV stations, video tapes, audio-visual products, etc., as long as they are not too big directors, they can continue to be the target of preferential treatment.

There is another situation, that is, a company that can have a good relationship with the cinema chain, or even a film company that is directly one of the controlling shareholders of the cinema chain.

Naturally, the films of these companies can also receive great preferential treatment. As long as one or two of the five major movie theaters in North America make their best efforts, then these movies will not be able to lose money-it is considered ordinary to trick people into movie theaters by relying on wonderful editing. Any literary director can do it, let alone those well-known big directors.

The market decides the movie.

The current situation and Hollywood seventy or eighty years ago. It's completely different. With so many movies released, the survival of the fittest is natural. There is not so much to say.

James Cameron's fame and prestige are definitely among the best in Hollywood.

Although he is not as connotative as Spielberg, and he is not like Lucas who has become the eternal idol of Americans through Star Wars, but every movie he shoots can make people see surprises. , so no one can object to saying that he is a superb director.

When Paul Allen bought YAHOO before, he sold 18% of the shares of Cameron Pace Group to Xiao Qi, but things are actually not that simple.

Because Cameron and Pace are the absolute controlling shareholders, Allen needs the consent of both of them if he wants to sell the stock, otherwise the stock transaction will not be established.

Originally, the two of them were really reluctant to sell their company's shares to a Huaguo woman, even if her man was Xiao Qi.

But when they heard that Qiao Guoer had acquired AMC at the same time, they immediately changed their minds... This change is to lay a solid foundation for this cooperation.

Of course Xiao Qi understood what they meant.

The teenager also knows what kind of amazing results "Avatar" will achieve. There is no doubt that AMC theaters will definitely support "Avatar" to the maximum in order to obtain more profits.

Do movie theaters, isn't it just to make money?

However, he couldn't say this to the two of them, because if you earn more in the market, the partner will earn less.

Especially in this situation of asymmetric news, if Xiao Qi didn't take the opportunity to earn more money from "Avatar", that would be a waste of his great reputation.

"Personally, I'm still very interested in Mr. Cameron's "Avatar." Facing the expectant eyes of the two, Xiao Qi murmured, "What's more, my Guoer is also one of the shareholders of your 3D company. AMC naturally spares no effort to support "Avatar", this is something you two don't need to worry about."

"What is the level of your support?" Cameron asked straightforwardly.

"We haven't even seen the sample show, so how can we make an evaluation?" Xiao Qi shook his head and laughed, "But don't worry, our headquarters here will greet AMC, and the conditions must be better than others."

"No, it's not enough!" Cameron shook his head and said stubbornly: "Now we are in a very bad situation in the global distribution market. We will hold a sample meeting, but before that, we hope to have a heavyweight The cinema companies stand up and give us the greatest support, so that the trend of "Avatar" will rise!"

"So you've got your eye on AMC?"

"No, not only AMC, but also Huaguo's Kiwi Cinemas." Cameron said, "Huaguo is the world's largest movie market in the future, and I hope to start with "Avatar" and cultivate some Movie lovers of 3D technology. Aren’t Kiwi’s 3D and IMAX theaters losing money now? Let my “Avatar” open the door to victory for you!”

Originally, Cameron asked for cooperation, but when he said this, it seemed that he was helping Xiao Qi.

Xiao Qi naturally wouldn't be so easily moved, "Mr. Cameron, we should still be negotiating! Of course there is no problem if you want us to support you, but I hope that the share ratio will be more inclined to us."

"Oh?" Cameron's eyes sparkled, "How much do you want?"

"30% in the first week, 50% in the second week, 60% in the third week, and 70% from the fourth week until the release." Xiao Qi looked at Cameron with a livid face, and said with a smile: "Don't be angry, I can give you a promise, I will give you 2 months for North American releases, and no less than 30% of the film schedule. I will give you 3 months for Huaguo, and the average film schedule will not be less than 50%.”

"No, no." Although Cameron is a great director, his emotional intelligence in business is not low, "You are losing money in the Huaguo market, and it is too dishonest to fool me with this 50% of the film schedule. Yes! And the share ratio in the North American market is too high!... What's more, the share ratio doesn't count as I said, and the production and distribution company 20th Century Fox!"

"As long as you agree, let's talk about 20th Century Fox." Xiao Qi said, "If you don't think it's suitable, let me hear your price."

"In the North American market, we will give some out according to the general share. We will give you 15% in the first week, 25% in the second week, 40% in the third week, 50% in the fourth week, and 60% in the fifth week and beyond." Carme Long obviously had plans for a long time ago, and directly stated his plans for the North American market, and then said: "As for the Huaguo market, in order to cultivate their 3D viewing habits, I have discussed with Twentieth Century Fox. As long as you promise us Conditions, then the Huaguo market has always been divided according to 80%: 20% can be divided into Rongcheng, you 80%, we only take 20%."

This time it was Xiao Qi's turn to smile, "Mr. Cameron, although I don't understand movies, I also know some. The American movies shown in China these years are either directly bought out at low prices, or they are usually only given to you for 15 yuan. % of the box office share, how did you get here, and you still "only take 20%"? If I told you, then in the future, those companies and those imported movies can let me give more? This is broken Rules."

Cameron was not embarrassed at all when he was exposed, but he said confidently: "It's different, my movie is different! Especially in China, it's different! My "Titanic" was in China back then, But a miracle among miracles, no one can break the box office record, right?" (to be continued~^~)