Chapter 307 Evaluation

On the official forum of "League of Legends", a new post caused a heated discussion.

The title of the post is: Real shot of Chen Mo playing "League of Legends", Chief Tauren saves his teammates from the wounded pit!

Seeing this post, everyone's first reaction was disbelief. After all, Chen Mo was the first person in China to play "Warcraft". He beat the major domestic masters back then, and he was also called "Cramping Hand". How is it possible to pit teammates when playing "League of Legends"?

In the end, after watching the video, I really pit teammates!

"Hahaha, it's amazing, what's going on with S God? Why did you sneak up to the Internet cafe to play games, and it was filmed!"

"Looking at the back, it is indeed Chen Mo."

"It made me laugh to death. I felt that this bull was playing well at first, but the scene where the Juggernaut was pushed to the side of his card really made me laugh to death!"

"It's really saving lives and hurting cattle! I thought I was the only one who would make such a mistake!"

"No, this should be considered an assist! The best sixth man!"

"It's unimaginable that Chen Mo can't even play "League of Legends" well. God S is actually a jerk, hahahaha!"

"I feel that this cow is playing for me, and this wave of groups can exchange 0 for 5!"

"I also want to play "League of Legends", I think I can abuse S God!"

"I'm going to play too! The place lost in "Warcraft" can finally be found in "League of Legends"!"

This video not only caused a heated discussion among the "League of Legends" player group, but even players of other games knew about it.

And Chen Mo has another nickname: Rescue the wounded, Serent.

...

experience in the store.

Chen Mo watched this video and was speechless for a while.

Meow, brother is ensuring the fairness of the game, how is it to save the dying?

But I can't explain it clearly at this time. Let's forget it. It happens that this video is also very topical, which is equivalent to promoting "League of Legends" in disguise.

The promotion of League of Legends has been very successful so far.

The multi-pronged promotion strategies such as game platform promotion, online advertising, Internet cafe linkage, etc., have instantly raised the popularity of "League of Legends" to a very high position, sweeping the target player group that Chen Mo is targeting like a wave.

Who is the target audience for League of Legends?

It is mainly aimed at school and out-of-school teenagers between the ages of 12 and 30.

The characteristics of these people are that they are keen on online games, but they are facing the pressure of study and work. Most of them do not have a lot of time, and at the same time, they prefer this kind of game that tests operation.

A relatively fatal problem of traditional MMORPGs is that the time cost to play is relatively high, and some of them also require relatively high monetary costs. Players in the age group of 12 to 30 years old, either still in school or already working, do not have that much time to play games.

The economic ability of these players is generally relatively weak, and many of them are free-to-play players. Games like "League of Legends" that can guarantee fairness without spending money and can be forced through technology are very suitable for them.

Of course, there are also some college dogs with money and leisure, but those people are a minority after all. And even college dogs, League of Legends is equally attractive to them.

Therefore, Chen Mo's promotion strategy has been extended to Internet cafes and university campuses in a targeted manner. Especially PC Internet cafes are very suitable for promoting "League of Legends".

...

On February 10, 3 days after the launch of "League of Legends", Chen Mo announced the first-day retention data of "League of Legends".

The number of players who logged in on the first day reached 390,000, and the retention on the next day reached 73% of the insane.

Of course, 390,000 doesn't seem like a particularly scary number in terms of the number of active users on the entire Leiting game platform, but most of the players on the Leiting game platform are mobile game players (this is true of the entire game market) , they like games like "Onmyoji" and "Happy Xiaoxiaole", and the real core PC players do not have an advantage.

However, this number is also very scary.

You know, "Diablo" only sold 280,000 copies in its first week at that time. "League of Legends" does not have such a high-level opening CG for the time being, nor does it have too many fascinating plots, just relying on crazy promotion and free games. Two points, it is not easy to attract so many players.

Moreover, "League of Legends" is a brand new game type. Many players are confused after seeing the game description, and there is not much motivation to download it on the PC. Therefore, being able to get this data is already considered a Very successful.

The number of players of this size is also enough to support the in-game matching system, ensuring that players with similar levels are matched together to play the game, and try to ensure that the winning rate of all players hovers around 50%.

While enforcing a 50% win rate can sometimes seem silly, it also maximizes the gaming experience for the vast majority of players.

After Chen Mo announced this data, both Dichao Interactive Entertainment and Shenhuan Game Platform couldn't sit still.

As professional game distributors, they are very aware of the meaning of this data, which means that "League of Legends" has the potential to become a super-explosive game. This data is already on par with or even slightly surpassed by some classic dominant games.

The only good news for Emperor Dynasty and Shenhuan now is that players don't rate "League of Legends" too high.

At present, players' rating of "League of Legends" is basically around 8.4 points. Although this rating does not seem to be low, after all, when "Warcraft" and "Diablo" were released, the ratings never dropped 9 points. of.

Judging from some specific player evaluations, this work has not reached the level of "divine work" in the minds of players.

Most of the players' comments are "not bad", "playable", and "novel to play". There is not too much mindless bragging. Obviously, the gimmick of "completely free and fair competition game" is very important to attract players and increase ratings. played a very important role.

There are also some players who expressed disappointment with the game, even some of Chen Mo's core players.

"It feels too cartoony and not immersive."

"Is Chen Mo regressing? There is no plot mode, not even the opening CG?"

"From the perspective of development time, I always feel that Chen Mo is playing some kind of moth again. The old players of "Warcraft" are a little bit uncomfortable with this game, maybe handicapped players will like it better."

"I originally thought that Chen Mo would make an official COG, but it's too different from COG, isn't it? It changed Chen Mo's style, and the style has dropped too much!"

These evaluations gave Emperor Chaoyu a glimmer of hope for a comeback.

"League of Legends" can still achieve such terrible results, so what about COG?