Chapter 305 Internet Cafe Promotion Strategy

Of course, not only the promoters are good, but the Internet cafe itself is also good.

In the parallel world, although PC Internet cafes are severely squeezed by mobile games and VR Internet cafes to a certain extent, there are still quite a few. Especially in second-tier cities, there are more PC Internet cafes than VR Internet cafes.

The owners of these Internet cafes, like Zhuo Yao, who refers to the Internet cafes, are entangled in the decline of PC Internet cafes and urgently need a relatively strong PC game to rekindle players' enthusiasm for PC-side games.

Under the persuasion of the promoters and the temptation of the event itself, these Internet cafe owners are very willing to accept the game "League of Legends" and cooperate with the promotion.

There are three main ways to promote Internet cafes. One is to play "League of Legends" in Internet cafes and get the first win. There will be a small amount of Internet fee reduction and a small drink. For example, if you charge 200 Internet fees, you will get 30 extra, and you can get some gold coin treasure chests in the game; there is also a new player to play "League of Legends", and old players can also get a certain reduction in Internet fees.

For the investment in the promotion of Internet cafes, Chen Mo also posted some money, but not much, because the Thunder game platform and Chen Mo's games are also well-known to a certain extent, these Internet cafe owners are very happy to have new ideas with Chen Mo. Game linkage, not to mention these activities themselves have a stimulating effect on the recharge and consumption of Internet cafes.

In addition, Chen Mo also specially customized a lot of posters and exhibition boards, and mailed them to Internet cafes all over the country. These posters and exhibition boards are all more beautiful hero original paintings and some keywords for promotion, such as: quick match, the same server on the whole network, fair competition, disconnection and reconnection, hanging up account, teamwork and so on.

These keywords are the most attractive elements of "League of Legends" summed up in the previous life, and also very accurately describe the characteristics of this game: fast and convenient, fair and impartial, and require a certain amount of technology and teamwork.

In addition, the key slogan: Heroes, fight for you!

Of course, it is definitely not realistic to spread these promotional materials to all Internet cafes in the country, and it will take a lot of time to spread even some of them. The reason why Chen Mo has been busy promoting these things on a large scale a few years ago is that he saw the timing of the Spring Festival holiday.

In addition, Chen Mo has also launched a corresponding promotion strategy in the game. For example, if you invite friends to play the game, you can get a certain amount of gold coins. Gold coins and more.

Under this overwhelming publicity offensive, "League of Legends" has entered the players' field of vision, and it seems that it has quickly become popular in just a few days.

...

In Zhiyuan Internet Cafe,

Zhuo Yao has been a little busy recently, but she is very happy. In the past few days, her Internet cafes have been almost always full, and the Internet recharge has also increased a lot. The business is simply very good.

Because in addition to the promotional content that other regular Internet cafes can get, Zhiyuan Internet Cafe has an additional special title: the official designated cooperative Internet cafe of "League of Legends".

Zhuo Yao specially made a large roll-up box and placed it at the entrance of the Internet cafe to introduce the special benefits of the officially designated cooperative Internet cafe, which really attracted a large number of players.

The so-called "League of Legends" officially designated cooperative Internet cafes are officially certified Internet cafes. There are currently dozens of them across the country, and they are still expanding.

The biggest benefit of the designated cooperative Internet cafe is that players can experience some skins when playing "League of Legends" in this Internet cafe.

Every time players log in, they will get 5~6 random hero skins to experience. Of course, they must be some cheap skins, and they can only be experienced in Internet cafes.

But this is already a very attractive gimmick for players, and it also gives Zhuo Yao's Zhiyuan Internet Cafe an additional advantage in the competition of PC Internet cafes.

"Boss, are there any vacancies?" a voice asked.

Zhuo Yao was busy arranging the things on the table. When she looked up, she said in surprise, "Chen Mo? Why are you here?"

Chen Mo smiled: "Let's see how the players are playing, and see if the game promotion goes smoothly."

Zhuo Yao said with a smile, "It's going well, and there are no seats left. Otherwise, I'll move you a chair, and you can eat melon seeds here."

"There's no need for that." Chen Mo hurriedly waved his hand, "I'm just going around, you can do your job."

Chen Mo walked around the internet cafe casually, and sure enough, all the places were full, and half of the players in the internet cafe were playing "League of Legends", which made Chen Mo feel as if he had traveled back to his previous life.

At present, the players in Internet cafes are mainly young people.

"League of Legends" itself is a very easy-to-proliferate game, so it has gathered a large number of players in a very short time after its launch.

Like other MMORPG games, if the player wants to pull others into the pit, this kind of dialogue will probably happen.

"Come and play XX game, it's fun, I'll take you."

"Do you still have to start from scratch?"

"Um."

"How long will it take to keep up with you guys, forget it."

In most MMORPGs, the level of the players is very stuck. Old players and new players play together, mostly with upgrades and brushes. It takes a long time for new players to keep up with the progress of old players.

But League of Legends is different. For players, it is a very convenient game, and the dialogue is basically like this.

"Come and play "League of Legends", it's fun, I'll take you."

"Do you still have to start from scratch?"

"No, everyone comes up to level 1, the attributes are exactly the same, and there is no need to spend money, it is absolutely fair."

"Then...let's play and see."

Moreover, once players have experienced this kind of feeling, the first choice for everyone to open black in Internet cafes in the future will still choose "League of Legends", which directly squeezes the living space of other types of PC games.

There were three college students in the corner playing League of Legends together, and the one sitting in the middle was obviously a conductor, playing with two friends.

"Don't fight, don't fight, if you can't fight, go home first to replenish your state, and then come to the group."

"You take the red BUFF, hurry up and join the group."

"In the group, don't walk around, what line do you bring!"

"In the group!"

The commander's routine is also very clear, anyway, if he is in a no-brainer group, he will do it.

However, after only a few days of playing, I already knew that the essence of this game is the team, and it seems that it is a talented player.

Beating and beating, the guy on the left suddenly said "ouch": "I... I suddenly have a stomachache!"

The commander was in a hurry: "No matter how patient you are, you are reaching a critical moment!"

The guy on the left threw the earphones on the table and stood up: "No, no, I can't help it, I feel like I'm going to come out at any time! I'm going to the toilet, wait for me!"

After speaking, he ran straight to the toilet.

The commander was speechless: "Damn, this kid is really a lazy ass grinding shit and urinating a lot. How do you play four-five-five? It's a scumbag!"

He looked back, just in time to see Chen Mo who was walking nearby.

"Hey, buddy, can you play League of Legends? My brother has a stomachache and went to the toilet, can you help him play for a while?"