Chapter 304: Crazy Promotion

In the experience store, Chen Mo was swiping Weibo, and a smile appeared on his face from time to time.

Su Jinyu was a little curious: "Store manager, what's worth being so happy about?"

Chen Mo closed Weibo: "Fooling fools will make people very happy."

Su Jinyu: "???"

Chen Mo didn't explain any further, stood up and asked, "Have the classmates who stayed in the imperial capital during the Chinese New Year, have all the tickets for their parents bought?"

Su Jinyu nodded: "Well, I just asked, and it's all bought."

"That's good." Chen Mo said, "The work will be very busy before, during and after the year. I will give everyone a vaccination in advance, and it will be good to get through this stage."

Su Jinyu smiled: "Don't worry, store manager, everyone is enthusiastic about their work after receiving the year-end bonus and overtime allowance."

Chen Mo calmed down and walked to the first floor of the experience store.

During the Spring Festival in previous years, Chen Mo gave the employees a normal holiday and went home separately, but this year's Spring Festival is a little different.

"League of Legends" is in a critical promotion period. Chen Mo has corresponding promotion strategies before, during and after the year, and a lot of progress is also moving forward, so Chen Mo made a relatively unfriendly decision. , I have to work overtime this year.

However, there is also compensation. Overtime work is voluntary, and it is enough to leave a dozen or so people in the whole staff.

Those who stayed can bring their parents and even relatives and friends to the Imperial City, and the company will reimburse the round-trip fare and accommodation fee, and arrange hotel accommodation in a unified manner.

Moreover, some employees have their own homes in the imperial capital, so it's okay.

The year-end bonus has just been issued, and overtime is paid with a high amount of overtime compensation, so everyone's work enthusiasm is very high, and the candidates who will stay in the imperial capital during the Chinese New Year will come out soon.

Chen Mo was still a little worried, so let Su Jinyu and Lin Xiao pay more attention to everyone, buy some small gifts, etc., and put forward any needs in time.

For Chen Mo, the entire promotion plan has been set, and there is no room for failure.

As for fooling Jin Jieguang, it was just a matter of the way. Anyway, whether the emperor took the bait or not, it would not affect Chen Mo's follow-up strategy.

...

experience store,

The popularity of "League of Legends" has risen rapidly in the past two days, and it has a tendency to sweep the entire PC experience area.

Occasionally, you can even see a few girls playing League of Legends, which is unbelievable in games like Warcraft and Diablo.

Although there are only less than 200 people playing back and forth, many familiar IDs are about to be remembered, but since everyone is still in the stage of pecking each other, everyone is having a good time and getting to know each other. Lots of new friends.

This situation will not last for a long time. After the initial version of "League of Legends" is fully completed, Chen Mo will put it on the Thunder game platform. When the various recommendation positions come up, it will definitely attract a large number of players into the game. The matching system can then function normally.

During this period of time, Chen Mo also chatted with many players and collected a lot of feedback.

There are all kinds of opinions, and there are various types of opinions, such as "change the style of painting", "change the subject matter" and other meaningless opinions, Chen Mo directly and automatically ignores them.

Overall, everyone is basically satisfied with this game. The main dissatisfaction is that everyone feels that the game is not deep enough.

Many people think that a hero like Garen is nothing more than a set of QWER combos, and you can play it clearly with seven or eight games. What's the point?

In fact, this is mainly because Chen Mo has not updated enough heroes and has not started qualifying. Some simple heroes are indeed easy to learn, but it is also easy to make players complacent, so it is still necessary to enrich the game content quickly.

Aside from these problems, everyone thinks that "League of Legends" is a very good game. Although it seems ordinary at first glance, it is quite playable to play.

Of course, the evaluation is not too high, that is, the level of "more playable".

Chen Mo has a good idea in his heart. Next, he will start a large-scale promotion.

...

On February 7th, 9 days before the Spring Festival, "League of Legends" was officially launched and logged into the Thunder game platform.

This time, in order to promote "League of Legends", Chen Mo used almost all the resources on the Thunder game platform, including the best recommendation positions, pop-up prompts, message notifications and other means. The repeated message notifications even let players Everyone felt a little confused, what's the situation, the system is exhausted?

At present, the Thunder game platform is already the third largest game platform in China, with around 17 million daily active users, which is already a platform with strong influence.

Sending pop-up windows and notification messages so frequently will definitely arouse the disgust of many players, but Chen Mo doesn't care. As long as he can push the number of users up, what's the point of being scolded by players?

However, it is impossible for all of these 17 million active users to be converted into "League of Legends" players, because many users here are mobile game players, from "Thunder Chess", "Onmyoji" and "Happy Xiao Xiaole" Waiting for the game, the effect of promotion is not necessarily good.

But for Chen Mo, one counts as one, anyway, I can't wait to let players all over the world know that there is a game like "League of Legends".

When the players were lamenting why Chen Mo was so madly promoting a PC game, they immediately discovered another shocking fact, that is, Chen Mo also used other promotion methods.

Not to mention the ways of buying video ads, subway ads, anchor promotion, etc. Chen Mo used all the methods used in other game promotions, and he didn't spare any expense.

It seems that overnight, the promotional materials of "League of Legends" can be seen everywhere on major websites, and even in bus stops and subway stations in several major cities such as Imperial Capital and Magic Capital, you can see huge "League of Legends" posters. "Propaganda poster.

In addition, there is also the promotion of crazy Internet cafes.

On the official forum, Chen Mo recruited more than 2,000 promoters. These promoters are distributed in various cities, whether it is a prefecture-level city or a county-level city, and even some slightly remote county towns have also found special promoters.

The job of these promoters is very simple, that is to find any PC Internet cafe in the city, and then convince the boss to install "League of Legends" on all computers of the Internet cafe and put it on the most prominent place on the desktop, and hold special events in the Internet cafe. , encouraging players to play League of Legends.

Each time they complete an Internet cafe, these promoters will get some monetary rewards. If they are more diligent in running errands, there is no problem in earning two or three thousand yuan in a few days.

For some second-tier cities in China, where the daily salary is generally 200, earning two or three thousand yuan in a few days is already a very attractive job for some people.