Chapter 263 The Counterattack of the Channel Dealers

"A price war?"

"Yes, drag down other game platforms through low prices, just like the previous free software and APP wars, first lose money to attract designers, games and players, and then raise prices after a monopoly is formed. Harvest the market."

"Hey... Chen Mo really thinks so?"

"I don't know what he thinks, but according to my guess, the possibility is very high. What do you think, who is Chen Mo? He is not a charity organization. He can earn 50%, why should he earn 20% or 30%?"

"That's right, given the current number of users on the Thunder Game Platform, how much money he has to lose!"

"Then, the article here is very deep!"

"Isn't it true that what you buy has not been sold since ancient times? How could someone as smart as Chen Mo be foolish on such a crucial issue?"

"Yeah, if there is no profit from this, why did he offend all the game distributors in the country because of this?"

"Hey, forget it, I don't care what Chen Mo thinks, but at least it will be beneficial to us designers in the short term. If these channel dealers start a price war, it will definitely benefit us."

"That's right, this time it's a proper fight between gods and gods. It's good for us melon eaters to be onlookers."

...

The headquarters of Emperor Dynasty Interactive Entertainment.

Xu Xiaojun was reporting to Lin Zhaoxu about some key data on the Thunder Game Platform and several emergency plans prepared for Chen Mo's announcement.

Lin Zhaoxu's face was a little gloomy, and he was obviously very unhappy, but he still controlled his emotions and thought silently.

Finally, Lin Zhaoxu spoke: "What do you think Chen Mo wants to do?"

Xu Xiaojun thought about it and said: "I think Chen Mo's intention is very obvious, similar to his strategy when he made "Thunder Chess and Cards", they were all poaching users through price wars, further expanding the influence of the Thunder game platform, suppressing other gaming platforms."

Lin Chaoxu nodded and said solemnly, "This kid has a really tough head."

Xu Xiaojun added: "It's also very courageous."

Lin Zhaoxu said thoughtfully: "The most different thing between him and other designers is that,

The vision has always been very long-term, and it is particularly clear between the immediate interests and the long-term interests, and it is always able to resist the huge temptation. "Step by step shocking marriage: the first lady of the wealthy

"The proportion of Sanqi's share, given the size of the Thunder Game Platform, how much money does he have to make less? It is really courageous for a young man to give up so many immediate benefits."

Xu Chaojun asked, "So, Mr. Lin, what do you mean?"

Lin Chaoxu was silent for a moment, and then said: "First of all, find a way to stabilize the independent game designers who publish games on our platform. If it really doesn't work, reduce the share and sign an exclusive agency agreement. In short, don't let those ordinary designers They ran too hard."

"Then, pay more attention to public opinion. You know what to do on this point, so I won't say more."

"If these strategies fail... then there's nothing we can do. We can only cut the meat and fight the price war with Chen Mo. But we don't have to worry too much. It is estimated that Ding Xing is more panicked than us on the Shenhuan game platform. , he won't do nothing."

Xu Chaojun nodded: "Okay, Mr. Lin, I'll do it now."

Lin Chaoxu said: "Go ahead, other domestic channel dealers should also take action soon."

...

After Chen Mo announced that the Thunder game platform would allow any game designer to publish games, major domestic distributors quickly found countermeasures and responded quickly.

The first is to sign exclusive agency agreements with a large number of independent game designers.

Many indie game designers are hesitant to publish their games on the Thunder Games platform. And those channel dealers who originally cooperated with them have raised their prices and demanded to sign exclusive agency agreements.

For example, promise a higher share ratio (an unprecedented 40% to 60%, developers 60%), and at the same time promise a series of recommended positions and related promotion plans.

The rhetoric of these distributors is also very confusing.

"Thundering game platform is a new channel, the promotion ability must be relatively weak, so what if the share is high? If the game is not promoted well, it will not make money. Look at the official game platform, only 20%, but your game How much money can you make by putting it on?"

"We have been working together for so long, and we know each other well. We have been professionally engaged in channels for so many years, and we are guaranteed in this regard."

[Wear the book] This villain is poisonous

"Besides, as soon as the news came out, how many developers had to release their games to the Thunder Game Platform? There are so many games at the same time, and the Thunder Game Platform only has a few recommended spots. The competition is still fierce!"

"Think about it, with your game quality, can you be favored? If not, what are you struggling with?"

"It is true that we have suffered some shocks, so we have come up with this exclusive agency agreement. Forty or sixty percent, the developer gets 60 percent, this is unprecedented! Moreover, we will arrange one-stop service for you. Not to mention the recommended positions, and there will be corresponding advertising resources to ensure that your new game can get enough attention.”

"Of course, after signing the exclusive agency agreement, you can no longer publish the game to the Thunder game platform. But as I said before, think about it, it's not really good there!"

The intention of these distributors is clear, which is to keep these independent game designers as much as possible, and tie them to themselves.

This is mainly to prevent designers from switching to the Thunder game platform on a large scale. Once this trend starts, it will be difficult to suppress it.

In addition, many malicious attacks against Chen Mo and Leiting game platforms also appeared.

An article received more than 10,000 approvals in the Q&A community and was reprinted by many game media.

"Revealing the Thunder Game Platform: Is Chen Mo really planning to do charity? 》

One of them says so. UU reading www. uukanshu.com

"Do you really think that the Thunder Game Platform's substantial reduction in channel prices is a good thing for the development of the entire game industry?"

"In fact, this matter is very similar to some software battles. Some software expands under the banner of 'free', crowding out other companies that do things seriously."

"Once a monopoly is formed, these software companies begin to show their fangs. Although they are free, they insert various plug-ins into the software, and even steal user data, doing everything possible."

"There is no such thing as a free lunch in the world. The wool comes from the sheep. The benefits that are now handed over to the designers will one day be reclaimed even harder."

"When that day comes, companies that don't want to homogenize will all go bankrupt, and those who survive will become the same face. Everything will be irreversible by then!"

"Please keep your eyes open, don't be blinded by short-term interests!"