Chapter 262 1 Stone Arouses 0 Waves

Now, the Thunder game platform has reached a turning point and is about to take a key step.

And what Chen Mo is going to do next will make the entire game circle dumbfounded.

...

October 8.

On the first day after the National Day holiday, most people have not recovered from their holiday dreams.

At noon, many office workers finished sorting out the residual work accumulated last week, made a perfunctory work plan for the week, and then began to prepare to enjoy lunch and lunch break to appease their restless emotions on the first day of work after the holiday.

At lunch, many people pull out their mobile phones and prepare to play mobile games for a while as a pastime.

Immediately, they got shocking news.

This news spread in the game circle and the player group in the first time.

On the homepage of the Thunder Game Platform, Chen Mo announced an extremely important piece of news.

From now on, the Thunder Game Platform will become a comprehensive digital game distribution and social platform. Unlike before, it will allow any independent game designer to publish games on the platform, provide promotion and recommendation services for these games, and provide them with Free user resources and participate in profit sharing.

Of course, these games must first be reviewed by the Tourism Committee and obtained the distribution qualification before they can apply for uploading to the Thunder game platform.

In a word, Thunder Game Platform will no longer only sell games developed by Chen Mo himself, but will allow other designers to publish games and use the resources of this platform to promote them, just like Emperor Dynasty Game Platform and Shenhuan Game Platform. .

And, even more shocking is yet to come.

In terms of terms of sale:

1. After the developer releases the game on the Leiting game platform, it can also be sold on other platforms, but the game cannot bypass the Leiting game platform for charging.

2. The Thunder game platform will give the designer some pricing and marketing strategy suggestions, but the final decision rests with the designer himself.

3. In terms of game share, the net income of the game, Thunder Game Platform will only take 10-30%, and all other income will be attributed to the designer. The specific share ratio depends on the quality of the game. If the game is approved, it is possible to get a share of up to 19% (Platform 1,

designer IX). Rebirth of the King of China Entertainment

The first two are nothing special, basically other game platforms are also the same.

Although there are some exclusive games abroad, in general, multi-channel games are still the mainstream in China, especially for PC and mobile games.

In terms of marketing strategies, different game platforms are also different. When facing some designers who have little bargaining power, such as Emperor Dynasty game platform and Shenhuan game platform, they often force the other party to fully implement their own marketing strategies, and sometimes even overdraft the game life to extract the maximum value.

At this point, Chen Mo's statement is to tell those designers that he will have some guidance on marketing strategies, but he will never interfere with each other's decisions.

What shocked people the most was the third point, especially the exaggerated 19% ratio.

At present, the official domestic app store is divided into 28%, and 20% of the game profit is taken away for the daily operation and various work of the Tourism Committee. This is already an extremely low number.

General game distributors often adopt a 50-50 strategy. For example, on the Emperor Dynasty game platform, only very good games can get 50-50%. For some new designers, if the products are not particularly good, it may be possible to put them on the Emperor Dynasty game platform. Only one or two percent of the income can be obtained, and eighty percent of them were taken away by the Emperor Dynasty game platform.

Of course, for designers, because the Emperor Dynasty game platform has a large number of players, even if 80% of the income is taken away, the profit of the game is still very considerable.

Therefore, channel providers in the game industry still have a very important influence. The R&D capabilities of Emperor Dynasty Interactive Entertainment are almost equal to those of Zen Entertainment, but they can suppress Zen Entertainment for a long time. Killer.

And Chen Mo's division strategy is simply turning the table upside down, and is nakedly destroying the unspoken rules of the game circle.

According to the sharing strategy formulated by Chen Mo, the Thunder Game Platform only takes 30% of the game revenue at most. If the game is better, this ratio may even drop to 10%.

This will be a huge temptation for some rookie game designers.

Because the Thunder game platform is already the third largest game platform in China, it has a large number of user resources, and its ability to promote games is definitely beyond doubt.

And the ultra-low commission ratio can double the income of these new designers, which is much stronger than the Emperor Dynasty game platform. The Phoenix of Rebirth

(Of course, the official game market's commission is also very low, but because there are too many games and the promotion mechanism is cumbersome, new games must climb up from the bottom recommendation position step by step, so the promotion effect is not good.)

...

A stone stirred up a thousand waves.

Whether it is players, designers or major channel dealers, they are all discussing this matter.

A designer's communication group.

"Have you heard that Chen Mo's Thunder game platform is about to open, and you can freely upload new games to his game platform!"

"I heard, and the draw is really too low, the highest is only 30%!"

"It's definitely good news for us! I'm going to release the new game to the Thunder Games platform to test the waters."

"Be careful of getting scammed."

"No, the Thunder game platform is already the third largest game platform in China, and Chen Mo has clearly stated that it is non-exclusive, does not interfere with marketing and pricing strategies, and only takes a maximum of 30%. This is directly linked to the platform. On the homepage, countless people have seen it, how could he go back on it?"

"Yeah, the Thunder game platform has developed so well in recent years, and it is already a very influential platform in China."

"It's really a good opportunity. Hard-working independent game designers like us can earn more milk powder money."

"However, what exactly is Chen Mo thinking? With such a low share ratio, let's not talk about whether he makes money or not. Isn't this equal to playing the face of the Emperor Dynasty game platform and the Shenhuan game platform?"

"Yeah, isn't the unspoken rule of domestic channel dealers a maximum of fifty-five points, and Chen Mo directly reduced it to thirty-seven points, isn't this a proper thing to do?"

"This time Chen Mo is going to offend a lot of people."

"Yeah, although he didn't deal with Dichao Entertainment in the past, he is a designer and a developer after all. But now he is doing this as a channel dealer, which is tantamount to ruining the jobs of all channel dealers. !"

"I think Chen Mo's ambition is not small. He probably wants to make the Thunder game platform the largest game channel in China. This is completely a price war!"