Chapter 201: Central Television Bidding Meeting 3

Cheng Baojun from the advertising department was in charge of the tender for the central station, and of course, their deputy director also came to sit in charge. Feng Yu felt that the Deputy Director came here to speak, and said a lot of nonsense and clichés. These words are appropriate at any time, but they have basically nothing to do with today's theme!

Cheng Baojun talked about the changes in this year's advertising contract. The first one is that this year's advertising contract will only end at the end of January next year, no matter how many months your original contract ends this year.

The second is that all advertising fees have been raised, with an average increase of 30%, and the price of the four advertising time slots in Feng Yu's hands has increased by 50%!

The third is that the advertising time purchased this year will still have the priority to sign contracts next year. This article is very interesting. It did not say that it is the same as this year, and it is a fixed increase in price. Feng Yu guessed that next year's advertising contract will definitely change, but he doesn't know whether the auction bidding mode will be opened in advance.

After hearing Cheng Baojun's words, everyone was discussing in low voices. Feng Yu looked at Zong Qingxian and asked, "Boss Zong, how much has your company's advertising fee increased?"

Zong Qingxian frowned, sighed and said, "Thirty percent, why has it increased so much!"

Originally, their company's funds were very tight, and they had to expand the factory building, purchase new production lines, purchase more raw materials to expand production, etc. They needed money everywhere. He guessed that the advertising fee would rise, but he didn't expect it to rise so much, 30%, far exceeding his expectations.

"Thirty percent is not too much."

Hearing Feng Yu's relaxed tone, Zong Qingxian asked back: "30% is not much, how much has your company increased?"

Zong Qingxian just paid attention to how much his own company's advertising fee had increased, and didn't listen carefully to other companies'.

Feng Yu stretched out a slap: "Not much, fifty percent!"

hiss~~~~

Fifty percent is not much? The highest advertising fee increase this year is 50%, right? This Feng is always not going to continue to buy advertisements, or is he really rich to the point where it doesn't matter?

"Mr. Feng, I remember you telling me that your company has more than one advertisement, right?"

Feng Yu snapped his fingers and said, "That's right, a set of four advertisements for CCTV will increase the price by 50%. Two sets of two advertisements will increase the price by 10%. Three sets of one advertisement will increase the price by 100%. Tenth. This year's advertising expenses will exceed five million again."

Zong Qingxian widened his eyes, how much is the advertising fee? five million? ! Say again? Could it be that their advertising expenses exceeded five million last year?

"Mr. Feng, how much does your company spend on advertising a year?"

"Not many, CCTV, local stations, newspapers, and celebrity endorsements. This year, it will be about 10 million."

Zong Qingxian could hardly keep his mouth shut. It's only about 10 million yuan. See how easy he said, as if it cost a thousand yuan.

Only then did he feel that Feng Yu said yesterday that he could spend 18 million yuan, not to brag, but because he really has the strength!

Cooperating with such a powerful company is both a good thing and a bad thing. It is a good thing to say, because a strong company is not short of money. Moreover, the general network is relatively hard, and Lehaha Company can develop faster; it is a bad thing, because a powerful company boss generally has a strong desire to control, and it is very likely that he will find a way to annex his Lehaha Company.

He wants Lehaha to develop faster,

But I definitely don't want to make wedding dresses for others. At least he is the one who has the final say in this company!

"Boss Zong, wait a minute, it's time for our company's first advertising period." Feng Yu raised his right hand and said loudly, "Taihua Company renews the contract."

Everyone turned to look for this immature voice. This is the contract with the highest advertising fee today. Many people have discovered that it is a young man who is shouting, he seems to be around 20, right? Who is the boss of Taihua Company? Why didn't he come in person. Is this guy the boss' son?

After a while, another advertising period with a 50% price increase appeared, and Feng Yu raised his hands again, Taihua Company renewed the contract!

This Taihua company is very rich, and the advertising fee has increased by 50%, so he actually renewed more than one contract?

The next third will increase the price by 50%. The fourth price increase of 50% appeared in a row, and to everyone's surprise, all of them belonged to Taihua Company, and all of them renewed their contracts!

It was only then that everyone remembered, isn’t this time period the ad for the Songjiang Motorcycle? Could it be that Taihua Company is a subsidiary of Songjiang Motorcycle Factory?

A total of six advertising slots with a 50% price increase, four of which were taken by Taihua Company, and the other two were all renewed, and none of them gave up.

Last year, the power of CCTV advertisements began to be manifested. All those who placed advertisements on CCTV received great returns. But there are also a few unlucky ones who lost money because of product quality problems, and the advertising fee rose again. They had to give up the renewal of the contract and put the advertisement on the provincial station instead.

Not all CEOs of companies are superstitious about the advertising effectiveness of CCTV like Feng Yu, and not all products can make a lot of money by advertising on CCTV. Some products have obvious regional characteristics and are advertised on local channels in major markets. It is the most cost-effective.

After the first round, today's bidding will be over, capital verification and contract signing in the afternoon, and tomorrow will be those interested companies coming to compete for the vacant advertising time.

The signing of the contract is not based on the chronological order of the advertisement broadcast, but on the basis of the advertising cost, so Feng Yu was the first to walk into the advertising department office, and signed a renewal contract with Cheng Baojun, which expires in January next year. The next year's advertising bidding meeting will be held, which is also different from the time in the previous life.

"Chief Cheng, how did I find out that your TV station seems to be deliberately targeting our Taihua company? Why does our company have the highest advertising price increase?" Feng Yu asked deliberately when he signed.

"Mr. Feng, it's really not what you think. Our advertising price increase ratio is also measured according to the ratings. Your company's advertising time is the time when the ratings are the highest. Of course, the increase will be a lot. You see Your advertising fee for the second and third sets won’t increase much, right?”

Shit, can the ratings of the second set and the third set be compared with the first set? Three sets are terrestrial channels, none of which are on the satellite!

"Chief Cheng, this will put a lot of pressure on our company's funds."

Cheng Baojun heard that Feng Yu had extra requirements. If Feng Yu doesn't sign it, even if he sells the advertisement to other companies, the leaders will have opinions on him, thinking that he is not capable!

"Boss Feng has something to say, everything is easy to discuss."

"Here, isn't the contract renewed for these period advertisements? Don't ask too much. Just sell three of them to our company." Feng Yu took out the form he had prepared a long time ago and showed it to Cheng Baojun to see what he circled. place.

Cheng Baojun's eyes widened. Didn't you just say that your company's funds are under great pressure? Then tm you want to buy three more ads? What about the basic trust between people? (To be continued.)

ps: Thank you Lin Linjin Jinfu and Guiwu Emperor for your rewards, thank you yang199174, the monthly ticket that fell in love with you from 12,000 years ago, thank you all. I have a cold, I will sleep in a while, don't wait tonight