Chapter 206 Asking Children to Be the Advocate

ps: Thank you Zhang nb, I think I gave a good reward, thank you Zhang nb, Duan Jiansheng, Mo Liai's sky, 丨ゝ灬通人丨 and other brothers for their monthly tickets, thank you. The first update was a little later, and the second update was at noon.

All the sales contracts for bladeless fans have been signed, including those in the unpopular northwestern provinces, which have been signed by bold people. It may be that Feng Yu gave them good conditions, and the sales volume in those areas is not limited!

Now there is a regional divide between the rich and the poor in China. Coastal cities and other cities are developing rapidly, with many business opportunities and rich people. In the inland provinces, especially the western provinces, industry is not good, agriculture is not good, and commerce is even worse. Many families have an annual income of less than 300 yuan, and there are even situations where there is not enough to eat.

In this kind of place, although there are rich people, the number is too small. Fortunately, the power cuts in these places are more severe, and the government has not been able to equip air conditioners. Both Feng Yu and the dealer believe that this bladeless fan may be the main government department in the western provinces.

Just like computers in later generations, if a certain local government department sees that other government departments have purchased computers, they will also find a suitable reason, such as paperless office or something, and spend huge sums of money to purchase a large number of computers. It doesn't even matter whether their civil servants know how to operate computers, and they don't care about things like "the purchase price of a computer is enough for their department to use paper for a year".

This city purchases a lot, and the neighboring cities will learn from it, and the districts and counties below the city will also learn from it, and this will lead to the whole province.

Moreover, the computers purchased by government departments are all dubbed high-priced old-fashioned machines by netizens, that is, they bought old products that should be eliminated at high prices. Government departments don't spend their own money, so of course they spend generously!

The dealer who contracted the northwest province has this mentality. He is confident that through government procurement, the sales of this bladeless fan will increase. It will never be like what Fatty Huang said, that the sales of a province cannot catch up with that of a city in southern Guangdong. .

The new factory in Nanyue has started trial production. It is currently in good condition. Moreover, there are many workshops, and the equipment and workers are sufficient to ensure that the sales of humidifiers and bladeless fans will not be delayed.

...

A few days later, Fu Guangzheng came to Bingcheng again. He wanted to talk to Feng Yu about overseas sales, and he had to invite celebrities to advertise. And the investment of this star's advertising endorsement fee also needs the approval of Taihua Company.

"Brother Fu, you have worked hard during this time."

"Hahaha. Two people were sent to the family, and I was just the shopkeeper. It was you who worked so hard to finalize the domestic contract with the dealer so quickly."

The two complimented each other a few words, and Feng Yu asked with a smile: "Brother Fu, you came to Bingcheng to chat with me, right? Just tell me if you have anything to say."

Fu Guangzheng gave a dry laugh: "Well, Mr. Feng, you see our humidifiers, bladeless fans, etc. are sold in China, and there are celebrity TV advertisements to cooperate. Shouldn't celebrities be invited to advertise for overseas sales?"

Feng Yu raised his eyebrows, knowing what Fu Guangzheng meant. The endorsement fee for big stars abroad is much higher than domestic ones. Fu Guangzheng was worried that Feng Yu would not agree, so he came to talk to Feng Yu in person. If the endorsement star is chosen correctly, the sales of the product will be greatly improved, and the endorsement fee will naturally be earned back. Feng Yu has absolutely no objection to this.

"Brother Fu, what do I think is the matter. This is what it should be. Just make a phone call. I completely agree."

Fu Guangzheng was overjoyed: "That's great,

But this budget is relatively high. We plan to invite big Hollywood stars to endorse, and the annual fee may reach two million dollars, but after our calculations, it should bring us more than three million dollars in net profit, just a little more! "

Two million dollars in expenses brought back a net profit of three million dollars. Feng Yu frowned. Although he made money, he felt that he earned too little. Compared with Zhu Simao and the others, the price/performance ratio is too low!

Whether it is the Fengyu brand humidifier or the Fengyu brand bladeless fan, they are all monopoly products. There is no competition from similar products. The endorsement fee of 2 million U.S. dollars should at least bring back more than 4 million U.S. dollars in net profit for the company.

"Who are you going to find as a product endorsement? Where is the coverage?" Feng Yu asked after thinking about it.

"We plan to find Kim Basinger or Michael Keaton as endorsers. Last year their movie "Batman" was the hottest movie in Europe and America. There are countless fans in Europe, America and even Asia. I think they are the best global spokespersons." suitable……"

Fu Guangzheng talked a lot, but Feng Yu was thinking, who are these two people? It seems to be a bit impressive, but not too much. It seems that the two of them should not be particularly good in the future, at least they haven't made any blockbuster movies!

The two recommended by Fu Guangzheng may have been very popular last year, but their popularity has definitely declined this year, and will continue to decline in the future, just like signing a big contract with a player at his peak, and then his state deteriorates year after year. You have to pay a higher salary every year!

If you want to sign a celebrity, you should also sign that kind of potential stock, and it must conform to the image positioning of the product, and you cannot just sign any celebrity.

For example, the little giant Yao Nima endorsed Pepsi, but athletes are prohibited from carbonated drinks. When Yao Nima fractured, an article quickly appeared in the newspaper: Yao Nima's fracture and Pepsi. The above points out that Coke can harm bones, athletes, etc. The meaning behind the words is that Yao Nima suffered fractures and injuries because of drinking Pepsi.

As a result, not only did Yao Nima's commercial value decrease, but Pepsi's sales also declined.

Feng Yu nodded his head, and looked down to think of any big stars at this time, who are not popular for the time being, but will soon become popular. Looking at the scissors in the pen holder on the desk, Feng Yu suddenly thought of someone.

Johnny Depp, Edward Scissorhands!

A sentient robot represents a high-tech invention, similar to the positioning of high-tech products such as humidifiers and bladeless fans.

At this time, Johnny Depp was already well-known in the United States, but he was not a big hit, he was only equivalent to a second-tier TV star. But with Edward Scissorhands hit at the end of this year and won several awards, Johnny Depp will also be nominated for awards, and his popularity will rise rapidly.

Maybe in two years this person will be silent again, but after the millennium, the captain's name will resound all over the world and he will become the highest paid actor in the world!

Looking at the poster on the table with Chen's bald head passing through the head of a leafless fan, Feng Yu suddenly felt that it would be more suitable for a child.

One is that children are cuter, and the other proves to parents how safe this electric fan is, and it is okay for children to stick their heads in!

If the advertisement is made by children, it can highlight the safety of the product and conform to the product positioning of family consumption in Europe and the United States.

Little boy, Home Alone, Macaulay Culkin!

Feng Yu looked up at Fu Guangzheng, and said excitedly: "Brother Fu, let's find a child to be an endorsement in an advertisement!" (To be continued.)