Chapter 1949 The Decision of the Three Microsoft Giants

"Steve, how is our WIN7 sales?" Bill Gates sat at the head of the conference room, with a cold cup of coffee in front of him.

"From the perspective of online paid downloads, the situation is not optimistic. There is a certain gap between the sales volume of CDs in online shopping malls and that of Lianxiang Yinshan, but borrowing the sales volume of CDs from the retail channels of various PC manufacturers, we are in the lead." Steve Ballmer replied.

Originally, Ballmer was the third largest shareholder of Microsoft, and served as the director, president, and CEO of Microsoft. He received a lot of stock awards, and now his net worth is more than 10 billion U.S. dollars, not much weaker than Paul Allen.

Paul Allen snorted coldly: "Our Microsoft has been caught up by Huaxia's products in the most advantageous products. I don't know how some people have managed the company over the years."

The other directors have long been accustomed to the disagreement between Paul Allen and Ballmer. When the two quarreled, they never intervened. Only Bill Gates could persuade them, and no one else could help.

It was rare for Ballmer not to refute this time. He continued: "There is one more thing that everyone must pay attention to. Even Yinshan borrowed the influence of Chaowei, Eagle Weida, Kingston, etc. to sign a contract with those PC manufacturers. The agreement that is very unfavorable to us is enough to ensure that even if our products are more popular, it cannot completely destroy Lianxiang Yinshan."

"But if Lianxiang Yinshan's products are more popular than ours, we may be severely suppressed, so I think we should really enter the hardware field, at least to make our own brand, tablet computer, which is a very Good launching pad."

Ballmer has always advocated that Microsoft be its own PC brand. The original Tablet was also proposed by him. Unfortunately, it was a money-losing product, and Paul Allen often ridiculed it.

"Didn't we sign an exclusive cooperation agreement with Sunny Company? It is enough to compete with Lianxiang Group in the Asian market. There are also brands such as Huipu and Dayer in Europe and the United States. There is no need to develop our own brand of electronic products. We are doing Software, you should remember that." Paul Allen reminded.

Manufacturers don't make money at all, as can be seen from the market value of those PC manufacturers. Even Xiang, Dell, and Huipu combined are not as high as Microsoft's market value.

"Besides, as long as our products sell better, Yinshan is at most like a fruit company. Its sales and profits are far from being a threat to us. We are Microsoft, the number one software company in the world. , The operating system we make is also the best in the world, and our users have always been the most in the world!"

Some directors have the same thinking as Paul Allen, and still believe that Microsoft is the most powerful in the world, and its products are the best in the world, and that even the silver mountain will definitely be trampled under their feet.

Not only the PC operating system, but when their next-generation smartphone operating system is launched next year, this market will also be firmly in their hands.

There are also some directors who share the same thinking as Ballmer and believe that the opponent should not be underestimated, especially if the opponent is Feng Yu's company. Every company that underestimated Feng Yu was eventually trampled under by Feng Yu.

And since the other party can form a big alliance for HOS, if even Yinshan wants to form a big alliance for XOS and open up part of the source code, how will Microsoft respond? Although this possibility is slim.

There is also the cooperation between Lianxiang Yinshan and Lianxiang Group, which is not comparable to fruit companies. After all, Lianxiang Group ranks first in the world in PC production and sales, and many products lead the trend and lead the research and development direction of major manufacturers.

How can such a company with capital, technology and creativity be ignored? What's more, Feng Yu is also the largest shareholder of Chaowei, Kingston, and Eagle Weida. This combination can even affect the entire PC industry. How can we underestimate it?

Bill Gates suddenly asked: "Everyone, do you think the fruit company's system is still necessary?"

Everyone was stunned,

The chairman wants to destroy the fruit company?

"Have you ever thought about whether we can buy the fruit company?"

The fruit company used to be a company that they had to support to survive. In order to prevent Microsoft from being forced to split due to monopoly, or even a huge fine.

The fruit company has been able to occupy only a small share of the market, and then Microsoft can make a lot of money, and many worries do not exist.

But now with the existence of Lianxiang Yinshan, Microsoft has a strong competitor in the software market, which is far more threatening than the fruit company.

Microsoft no longer needs the existence of fruit companies to prove that they do not monopolize the market. Moreover, the fruit company still has to compete with them and take away a piece of their market. Why does Microsoft allow such competitors to develop?

The program of the fruit company is different from their Microsoft source code, but the ability of those software engineers to develop application software is still world-class.

If it can swallow the fruit company, it will be very important to Microsoft. Ballmer's plan to build his own brand of electronic products was directly completed, and it was simpler than creating it himself.

The acquisition of Fruit Company does not conflict with Paul Allen's ideas, and Fruit Company is also worthy of becoming a subsidiary of Microsoft.

Fruit Company's PC share is not high, but it still has certain advantages in office work, which will not cause too much resistance from other PC manufacturers.

It can even be used as a test to test the attitude of those PC manufacturers. After Lianxiang Yinshan, will those PC manufacturers resist Microsoft so strongly as their own electronic brand?

Originally, Microsoft was considering whether to acquire a mobile phone brand and operate it on its own. If it is established now, many businesses will be too late, and it will not be easy to recruit relevant management personnel. They must not be too small if they want to do it. That is not in line with Microsoft's identity. what.

When Microsoft was discussing cooperation with Suony, it thought about investing in the brand Suoai, but finally gave up after some consideration. This is a brand jointly created by Suuni and Ericsson. It is useless for Microsoft to expand its brand influence.

Buy the fruit company and that's all settled.

Whether it is a traditional PC, a new tablet, or a smart phone, or even a super MP3, Fruit Company has them, even electronic paper books.

With the help of Microsoft's strong brand effect, capital and technological advantages, it is very possible to overtake any Fengyu brand, and it is not impossible to even surpass Lianxiang.

Ballmer hesitated and said: "Bill, although the sales of the fruit company are declining, the brand is still very good in North America, it also has a lot of influence in Europe, and the profit is not bad. If we want to acquire , This is too difficult, and I am afraid that the government will not pass it."

Paul Allen said: "What if we, like Feng Yu's subsidiaries, do not cross shareholding with each other and maintain independence, but let its shareholders be a group of people?"

Ballmer was silent. This operation seems to be feasible, but can it be successful?

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