Chapter 1970: World Media Summit

Feng Yu had already guessed Bloomberg's arrival, because the two sides will soon have a matter of interest, which is about the future development of the media industry.

What is the media? It is the tool and carrier used to transmit information.

Our common newspapers, magazines, TV, radio, and the Internet are all one of the media, but as the media becomes more and more, traditional media becomes less and less profitable, and even many survival problems have become a problem.

To give a simple example, twenty years ago, newspapers were one of the most important media, second only to radio and higher than television. But now, TV is the leader, followed by the Internet, and radio is still ahead of newspapers, and even many newspapers are not as good as magazines.

Now that we have entered the era of digital multimedia, fundamental changes have taken place in the media environment and structure, and the needs of audiences have also become diversified.

For example, twenty years ago, how many middle school students read newspapers? But now, many middle school students watch online news, even if they watch game news, sports news, and entertainment news.

But when challenges arise, they also represent opportunities. Many industries can be effectively combined.

For example, in the retail industry, when online shopping malls appeared, some people believed that this would have a huge impact on the traditional retail industry. They would no longer need stores, and it would even have an impact on commercial real estate.

But as a result, both sides are coexisting and developing well. The traditional retail industry is still far ahead of the online shopping mall, but the development speed of the online shopping mall is faster than the traditional retail industry.

There are also companies like the Polar Bear Supermarket Group, which not only have traditional supermarket stores, but also online shopping malls, which are combined with each other and develop better.

There are also many traditional retail industries that have entered the e-commerce field and are developing well. They have a mature management model, stable purchase channels, better brand awareness, and the same competition, they have a higher starting point.

Now, because of the rise of the Internet and the soaring sales of smartphones, people pay more and more attention to electronic media, and traditional media are increasingly affected.

During the Olympic Games last year, the media from all over the world gathered in Huaxia. Feng Yu told the person in charge of Huaxia’s propaganda to organize everyone and discuss together how the media should develop in the future.

Just like the wind and rain forum he made, provide everyone with a communication platform, and then brainstorm, and everyone will work together to find ways to revitalize the industry and make money together.

But at that time, Huaxia proposed it, but the media in other countries did not do it. Why should you decide what you propose? Is your Chinese media better than ours? Our influence is the greatest.

So this matter was put on hold for the time being, and Feng Yu didn't believe that other countries could organize it, because the economic crisis would break out soon.

The financial crisis has turned into an economic crisis, and the global economy has declined. Those media seem to have more news reports, but fewer people buy their newspapers, fewer people watch their TV, and fewer companies seek them to advertise. As a result, their income has naturally dropped significantly.

When they all reported various news about corporate bankruptcy and the government's inability to rescue them, Huaxia's side was thriving. This is true, China has not been affected much, and in comparison, China's economic development has been faster, and the gap with other countries has become much smaller.

Even in the second half of last year, Huaxia showed a strong posture. If it hadn't been for the relatively flat development in the first half of the year, perhaps last year Huaxia surpassed the island country and became the world's second largest GDP income.

In the first half of this year, China led the island country by more than 300 billion US dollars, and it seems that it can be even higher in the second half of the year, because China's automobile, IT electronics, food, retail, etc. have once again achieved great growth, and correspondingly other countries have declined. what.

Last year, Huaxia said that it would invite major media to come over for a world media summit, and Huaxia would provide most of the expenses, while other media would not agree.

But what media found this year,

It seems that the situation of Huaxia's media is very good. They began to want to sit down and discuss together, so they started to contact Huaxia one after another, hoping to hold a summit according to what they said last year.

This time Huaxia quit. Last year, someone said they would sponsor these expenses. This year, no one will sponsor them. The money should be shared equally by everyone. Moreover, this summit must be held in China, so you can choose one of the capital city and the magic capital.

Another one, it was originally said that you, the world's top media groups, formed a board of directors, and Huaxia, the organizer, was going to be the first chairman, but other big media disagreed.

Now they have agreed and are willing to let Huaxia's Xinhuashe representative become the first chairman, but Huaxia has put forward new requirements.

Not the first president, but the permanent president. Of course, the chairman can step down and be dismissed. Resignation is of course voluntary, and if it is recalled, it requires more than half of the board members to vote to decide.

Those in the media group felt that Huaxia was going too far, but they still had to agree for the sake of their own interests, because some big media had already announced that they agreed to this condition and were willing to participate. If they don't participate, they are excluded.

In fact, this World Media Summit was conceived by Huaxia's leaders, but some specific conditions were supplemented by Feng Yu. It was also because of Feng Yu that he really entered the operation process.

For example, if you want to be the boss, if we organize it, then we should be the head. Feng Yu planned to pay for the sponsorship fee for the first session, so he can promote himself by the way.

Moreover, the first session was held in China, and someone from China sponsored all the expenses. The second session was held in Russia, and Kirilenko will definitely sponsor the expenses. In the future, other board members want to hold it in their country, okay, you guys Let's talk about finding a sponsor.

Other media did not spend any money on the previous two editions, so it will cost money to hold it in your country?

As a result, those big media groups did not agree, and the leaders thought Feng Yu's request was too much, or they should keep a board of directors.

Feng Yu asked to wait, anyway, the development of China's media groups is booming, and they are constantly expanding outwards. We are encroaching on their territory, and they should be worried.

Later, it was Feng Yu who asked people to contact a number of large media groups, who agreed to join the summit and were willing to support the representative of Huaxia Xinhuashe to become the chairman.

These conditions that changed later were also mentioned by Feng Yu. Feng Yu and Zhang Ruiqiang analyzed it, and now they are in a hurry. From the perspective of business negotiations, we have to put forward conditions that are more favorable to us.

This has contributed to everyone's benefit, but if it doesn't work, we can invite less media groups to form a small circle, and those who are excluded will suffer.

So it doesn't matter if the conditions are harsh, we will do it like this, and they will definitely agree in the end, and no one will make it difficult for the interests.

Bloomberg came to Feng Yu this time, hoping that Feng Yu would support them and make the New York Times a member of the board of directors.

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