Chapter 1948: The Tragic Suuni

"Shimamura, how is the sales of our new PC?" Norio Ohga didn't forget to work while eating lunch.

A trace of hesitation flashed across Shimamura Shanyasu's face. He was afraid that the president would be furious after he said it. It is said that when his predecessor was an assistant to the president, he reported the bad news while the president was eating, and was kicked out by a plate hitting his face.

Norio Ohhe didn't wait for the assistant's reply, he raised his head and saw the expression on the assistant's face, he knew there would be no good news.

"Tell me, what happened!"

"The sales volume is much worse than we expected. It is estimated that our sales volume this month will drop by more than 30% compared with last month."

Snapped!

A plate was smashed in front of Yasushi Shimamura, and all the soup splashed on Yasushi Shimamura's pants, even the fragments hit his leg and it hurt, but he didn't dare to take a step back.

"Thirty percent? Are those people in the sales department idiots? What's the reason? Have you found out?"

Norio Ohga was very angry. After Suony acquired IBM's PC business, the market share increased, but the profit increased very little. This investment caused many complaints from other shareholders.

But now that it has been acquired, it must be managed well. Sunny's film industry also lost money at the beginning, but then it is still making money, and the profit is not bad?

Norio Ohga believes that the temporary low profits are just due to improper management. Work hard to improve and improve technology, then sales and profits will continue to increase.

Unfortunately, it soon encountered an economic crisis, and the global sales of electronic consumer goods were hit hard. In addition to a few brands such as Fengfeng, the sales of even established companies such as Huipu have declined.

It is not easy for them to still be able to guarantee profits. But seeing that Fengfeng and others are not only profitable, but also growing in sales and profits, he is very upset.

Norio Oga thinks that Suni and Feng Yu will never be friends, nor will they have any cooperation in the future.

Lianxiang Yinshan and Microsoft started to fight. After the two sides launched a new generation of PC operating systems at the same time, they began to contact major manufacturers to sign cooperation agreements.

But Souni directly rejected Lianxiang Yinshan. They didn't even pre-install the XOS first generation system. They only cooperated with Microsoft and got the best cooperation conditions. Exclusive cooperation, of course, the conditions should be more generous.

That Lianxiang Yinshan and Lianxiang Group wear the same pair of pants, Suini and Lianxiang Group are competitors, so why would they want to cooperate with Lianxiang Yinshan?

Microsoft just needed a big PC brand to counteract the influence of Lenovo Group on system sales, so it almost hit it off with Sonny, and the two parties signed a long-term strategic cooperation agreement.

The generous terms of this agreement are better than what Microsoft has given to other PC manufacturers. Sunny thinks it is a big advantage, and their single product profits can increase a lot, and the profit margin should increase by at least three percentage points.

But all of this is based on the normal sales of Sunny's products. If the sales volume drops by 30%, it is still a big loss to increase the profit by 3%!

Yasushi Shimamura raised his head slightly: "The reason has been found out, because many consumers want to experience before buying, and they hope to be able to make an intuitive comparison of the operation of the system."

"Other PC brands have two systems with the same configuration, and the price is the same. Consumers can choose after experiencing it. But we only have Microsoft's system, and consumers have no choice at all."

Norio Ohga frowned, how could this happen?

Even Xiang Group only has the XOS system and no Microsoft system. Why is the sales of Lian Xiang Group not declining?

The fruit company has always only had their own developed system. Why didn't the fruit company's PC sales decline so badly?

It's our turn to Sunny, just because of providing Microsoft's system, sales will have such a big decline?

"It's just for this reason?" Norio Oga obviously didn't believe it.

"It may also be related to other PC manufacturers taking the opportunity to do promotions at this time. They have all increased the cost of promotions, and the publicity is also very intensive, while our publicity costs are concentrated on the second-generation tablet we just launched."

Tablet PC is a product that every PC manufacturer can't let go of. Suoney's first-generation product did not sell very well, but because the production volume was not high and it was an experimental model, it did not lose money.

This time they launched the second-generation product, intending to increase the share and promote this as the main product.

Isn't tablet a product between smartphones and laptops? Many C manufacturers have never made smartphones at all, but Sunny is different. Whether it is smartphones or laptops, they can do well.

With this tablet computer, Suony thinks he has an advantage. Even if he is not the opponent of Lianxiang Group, he should still be far ahead of other PC manufacturers.

So Norio Ohga adjusted the focus of the publicity and asked the publicity department to hype up their second-generation tablet. As for the notebook, they don't promote much, because there is no new model, but the system has been replaced.

Isn't it enough to hang banners or window advertisements at the door of the store? With Microsoft's hype, wouldn't it work?

Now he knows that this really doesn't work.

Aren't other manufacturers doing promotions? Well, we, Sunny, are also doing promotions.

I still don't believe it, I can't sell you!

President Dongzhi is also asking his subordinates about their PC sales. They were different from Suni, when Lian wanted Yinshan to approach them, they thought it over and agreed.

A standard contract, on the same terms as other PC makers. They also know that Sunny has chosen to fully cooperate with Microsoft, but Dongzhi will not take a gamble, and prepare with both hands. No matter which one wins, they can adjust the production volume, so that the company can maintain profitability.

This time, Dongzhi also specially prepared some promotional expenses. In the island market, they want to overwhelm Sunny, the biggest competitor.

Although the two sides have cooperated in many other areas, they will not be soft when it is time to compete.

Knowing that there is a queue at the door of Dongzhi's store, but Sunny's side is very deserted, the president of Dongzhi smiled happily, the boss of the island market, Dongzhi is about to order.

He ordered to continue the promotional activities. Many stores in Dongzhi and Suni are next to each other or opposite to each other, and Suni must not be allowed to snatch away customers.

After Sunny acquired IBM's PC business, didn't you claim to be the number one PC manufacturer in the island country? This time, let you know that business expansion does not necessarily mean winning, and a wrong choice may lead to complete defeat.

Obviously, Suony's choice this time was too extreme. Now that the opportunity came, Dongzhi had no reason to miss it.

Sunny, stand aside!

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