Chapter 334 Director Lin's Responsibilities
Meanwhile, OTTO Technology.
Chang You, Lin Wan and a group of key members of the company gathered in the company's conference room, ready to discuss the general development direction of this mobile phone.
Lin Wan just came from Shangyang Games.
The research and development of "BE QUIET" is currently in progress. Ye Zhizhou, Wang Xiaobin and several other designers are already producing design drafts, and the basic work such as art requirements is also advancing simultaneously.
Lin Wan didn't need to be responsible for this kind of work, so today I just took the time to visit OTTO Technology and hear about the new mobile phone.
The other employees of the company sat upright, with serious expressions, and looked very serious.
From Hongcheng Technology to OTTO Technology, although they are still wage earners and still make mobile phones, everyone's mentality has undergone subtle changes.
At Hongcheng Technology, although Chang You was the vice president, he did not have a strong voice.
There are several vice presidents at the same level as Chang You, let alone a CEO.
The high-level views are different, so friction and wrangling are naturally inevitable.
Chang You is the vice president and yet he is so unfree, let alone these brothers under him.
But now, Changyou is trusted by Mr. Pei, and he can completely decide the direction of this product's research and development by himself, and his autonomy has been greatly improved.
His brothers, naturally, are no longer as aggrieved as before.
Moreover, when the company went bankrupt and everyone was looking for their own way out, and now they are reunited, most of the people feel a little bit in the dark, which also makes them feel grateful.
Chang You hung up the phone and said to everyone: "Boss Pei said that he still has something to do, so he won't come here. We will make up our own minds."
"Then let's get started."
"Director Lin, as the representative of Tengda, if you have any comments, you can raise them at any time."
Lin Wan nodded: "Okay."
She felt that she might not have any problems, after all, everyone else here was more professional than her.
But since the position is a director, there is still a proper attitude.
Changyou began to hold meetings according to the established procedures.
"The template for this mobile phone should be based on the flagship phone plan developed by Hongcheng Technology. It happens that everyone should have some plans that were forced to be suspended, and they have also discussed the purchase in detail with some suppliers. Plans, those without legal risks can be used.”
"Our company's first mobile phone must still only use the ODM model, and everyone should have no doubts about this."
"At present, we have two main tasks. The first is to develop a system that belongs to our own mobile phone brand, and the second is to determine the general direction of this product and better communicate with the foundry."
"The importance of the system is self-evident..."
Lin Wan listened silently, taking notes in his notebook from time to time.
Although she didn't deliberately understand some inside information of the mobile phone industry, some basic concepts are still very clear under her influence.
In the mobile phone industry, OEM and ODM are two common business models.
For a technology company to make mobile phones, it does not necessarily need to take care of all aspects such as design, production, branding, and sales, but only needs to entrust the corresponding work to corresponding professional manufacturers.
OEM is the company's design and outsourced production, that is, "OEM", such as pineapple mobile phones.
On the other hand, ODM means that the manufacturer puts forward specifications and requirements for the manufacturer, and the manufacturer designs and produces it, which is commonly known as "OEM".
Of course, mobile phone manufacturers can also put forward some customized requirements for ODM manufacturers. As long as the money is enough, this is easy to discuss.
OTTO Technology has just been established, and it is impossible to independently undertake all the technologies required for the development of a mobile phone, so it is a better choice to take the ODM route.
"OEM" does not lead to poor quality, nor is it shameful. A large number of domestic and foreign mobile phones are based on the ODM model, including Shenhua, and many models are completed by ODM.
Many ODM manufacturers have been engaged in mobile phone design and OEM all year round. They have good solutions from product design to hardware combination, with rich experience, mature quality control and supply chain, and reliable quality.
There used to be a mobile phone manufacturer that used ODM to produce low-end phones with better quality than high-end phones designed by itself. This is also a phenomenon that confuses consumers.
Of course, if the company can develop to the size and level of Shenhua and Pineapple, it is obviously a better choice to maintain the value of high-end brands, completely independently design, and produce flagship phones in OEM factories.
But for the current OTTO technology, this step is still a bit far away.
ODM is an OEM, but it can also be customized. Of course, depending on the degree of customization, the money spent is different.
What everyone is discussing at present is the general plan of this mobile phone, that is, how to integrate various plans.
Everyone started talking freely.
"The chip must be of the latest generation."
"You have to use the best screen, right?"
"The camera must not be bad. Recently, it seems that many flagship phones are using dual-camera solutions. Shall we make one too?"
"The battery should be as big as possible. The flagship chip and good screen consume power very quickly."
"Maybe the memory should be bigger too. Then add a light?"
"Wait a minute, we purchase such a small amount, can we buy flagship chips and good screens?"
"If you can't, just add more money. Such an expensive mobile phone doesn't need a flagship chip, so you can't be scolded to death? You have to buy it no matter what!"
Everyone said something to each other, wishing that all the latest good things would be arranged on this phone.
The prototype of this mobile phone is Hongcheng Technology's flagship M9, which was originally Hongcheng Technology's attempt to hit the high-end model.
However, the price of M9 is only nearly 4,000 yuan.
Now to mention eight thousand files...
How many good things have to be added to this?
In the past, mobile phones were all about digging, and we had to find ways to keep costs down as much as possible. Many good solutions were eye-catching, but they were too expensive to use.
It can only save costs secretly in places such as vibration motors, charging ports, and NFC.
But now? The good things are pushed hard, but the result is not enough!
Moreover, mobile phones are expensive, and it does not mean that all the latest and best solutions can be thrown up.
For example, the full-screen technology that no one uses yet can make the border on the top of the mobile phone very narrow, but the problem caused by this is that the positions of the earpiece and some other components must be rearranged, which is bound to exist in other aspects. Many compromises.
Although similar phones will be more gimmicky, the sacrifices are too great, and the practicality may not be very good.
Everyone discussed these issues a lot, but Chang You finally decided to give up these beautiful-looking solutions, adopt mature, stable and expensive technologies as much as possible, and stack materials honestly.
In terms of hardware, the discussion will be almost done soon.
Lin Wan could understand part of it, and felt that this phone was not much different from Shenhua's flagship phone in terms of hardware configuration, but it was definitely inferior to Shenhua in terms of system, customized components, and unique selling points.
The gap on the brand is a world of difference.
Although this mobile phone also uses some new technologies in the supply chain, and some of them seem to be good gimmicks, it is impossible to surpass the flagship phones of other big brand mobile phones just because of this little gimmick.
And Shenhua's flagship machine sold for less than 6,000 yuan.
At present, it is very difficult to sell this mobile phone at a price of around 5,500. How can it be sold for 8,000?
Chang You said: "Let's think about other ways, Mr. Pei has issued a death order, and this phone must be sold for 8,000 yuan."
"When I was chatting with Mr. Pei before, Mr. Pei had already given me some ideas. For example, this mobile phone is only replaced but not repaired. If the mobile phone is broken, a new one will be sent directly to the door, the data will be transferred on the spot, and then the old mobile phone will be initialized."
"In short... Find a way to add some additional services to this mobile phone so that it can be worthy of this price."
Chang You made a start, and the others started to chatter again.
"How about more trade-in efforts? As long as we release a new phone, users can trade in their old phone for a new one if they want to buy a new phone. On the basis of the valuation of this old phone, we will increase the standard by 500 yuan, which will help Bind users to our brand."
"I think the packaging box can also be made more exquisite, and the accessories such as original film and mobile phone case are selected to be the best, which can also increase the value a little bit."
"Or we can discuss cooperation with some APP manufacturers, such as video websites. The APP is pre-installed on the mobile phone, and the membership service can be directly enjoyed by watching videos on the mobile phone."
Everyone discussed in a hurry, and thought of many ways, some spent more money, some spent less money.
But even with all these added, it is still difficult to raise the price of the mobile phone to 8,000 yuan.
After all, Mr. Pei said that the comprehensive net profit margin of the mobile phone is not higher than 5%. If the value of the mobile phone is too different in the end, it will be difficult to explain to Mr. Pei.
Thinking of the end, everyone fell into silence, a little helpless.
This is also normal, because the mobile phone industry is an industry with a very high threshold. The flagship mobile phones of those major manufacturers are basically bucket models, and they are not bad in all aspects.
Even if Changyou's team has some new technologies that can be used when they are in Hongcheng Technology, but in any case, the research and development capabilities of this team are far inferior to those of international giants like Shenhua.
Therefore, just from the product point of view, no matter how hard everyone works, it would be good to raise the price of the mobile phone to 6,000. With various small benefits, it can barely be raised to 7,000, but it still cannot reach the 8,000 level.
Chang You looked around the crowd and said, "Think again, everyone. Is there any other way? If we still can't reach the 8000 level, then we have to buy some expensive custom components."
If these particularly expensive custom components are used, the price can be raised, but the cost performance is too low. For a small factory like OTTO Technology, it will feel like being taken advantage of.
Seeing that everyone was helpless, Lin Wan spoke up.
"If you want to discuss cooperation with other video websites and software apps, at most you need a membership, and it is difficult to discuss deeper cooperation."
"I can talk to other business departments of Tenda, and I should be able to get better benefits, and the value will definitely be higher."
"E.g……"
"Before every new movie shot by Feihuang Studio is released, it will give this mobile phone user two movie tickets for the movie they ordered."
"Mobile phone users can enjoy lifelong membership treatment when surfing the Internet at Moyu Internet Cafe, discounts on Internet fees, and a free drink every day."
"After binding the game account, you can get a new Tenda game every year."
"As a lifelong member of Diandian Chinese.com, subscriptions are discounted, and there are additional recommended tickets and monthly tickets."
"Automatically become a VIP customer of Headwind Logistics and enjoy the priority to send and receive express delivery."
"Become a VIP of Mingyun Private Kitchen, and you can get a free dish if your consumption reaches a certain amount."
"That's all for now. If there are any other benefits that can be added in the future, they can be added."
Someone next to him raised his hand hesitantly: "So many benefits, Director Lin, can you get them?"
Lin Wan nodded logically: "Of course, I know the people in charge of these businesses well. I'll go talk to them, maybe they will have better ideas."
Chang You's eyes brightened: "Of course it's the best! Then I'll trouble Director Lin for this matter!"
Lin Wan waved her hand: "You don't need to thank me."
"Mr. Pei once told me that as a director, I am indispensable in OTTO Technology, so don't treat yourself as an outsider."
"I think Mr. Pei should be implying to me that as an old employee of Tenda, I should take on the role of a bridge between OTTO Technology and other departments of Tenda Group."
"The linkage with other departments is on my shoulders!"