Chapter 358 Advertisement Placement

"Boss Pei!"

Zhu Xiaoce hurried over to say hello.

The rest of the crew, including Lu Zhiyao, Zhang Zuting, etc., also noticed Pei Qian and stepped forward to greet him.

Pei Qian smiled and waved his hand: "It's okay, I'll just walk around casually, you don't need to worry about me, go ahead."

After exchanging a few words with some old friends, Pei Qian picked up a prop cup next to him with great interest, and started playing with it in his hand.

Zhang Zuting whispered to Zhu Xiaoce: "Director Zhu, why do you feel that Boss Pei seems to be in a good mood today?"

Zhu Xiaoce nodded: "Indeed."

"I think... maybe it's because of comfort."

Zhang Zuting was slightly puzzled: "Congratulations?"

"Yes, I'm glad." Zhu Xiaoce looked at the leisurely Mr. Pei, "When Mr. Pei came last time, although he was in a relaxed state, he was more or less concerned about the things on the set."

"After seeing that Lu Zhiyao's acting skills tended to be too strong, Mr. Pei immediately stood up and corrected him."

"But this time, President Pei watched from the side without saying a word."

"This shows that the actor's acting skills have been recognized by Mr. Pei."

"President Pei finally felt relieved when he saw that everyone's acting skills were no problem at all, and he was relieved. That's why he was able to hang out on the set with such a leisurely attitude."

Zhang Zuting suddenly nodded, "Well, indeed."

"The performances of the male and female protagonists today can be regarded as super-level performances. It is not easy to be recognized by Mr. Pei."

"It seems that although Mr. Pei doesn't come here often, he still attaches great importance to this movie."

Zhu Xiaoce smiled: "Of course. To be precise, Mr. Pei attaches great importance to all projects, otherwise he would not have achieved the current success..."

"It's just right, while Mr. Pei is here, I'll give the advertisement first."

Zhu Xiaoce came to Pei Qian who was wandering around, intending to take advantage of the gap between on-site preparations to finalize a very critical issue.

"Boss Pei."

"I'll take a few minutes to report to you about the current bidding advertisement for this movie, is that okay?"

Pei Qian was taken aback, then nodded: "Of course, let's listen."

Obviously, the word "advertisement" stung his sensitive nerves.

Zhu Xiaoce and Pei Qian reported while walking on the set.

"Mr. Pei, isn't our movie full of all kinds of advertisements?"

"According to the setting, the future world in the movie is such a world full of advertisements, just like when the hero lives in a capsule, he spends a lot of time surrounded by advertisements."

"We've been thinking for a long time about exactly what to do with these ads."

"My idea is to find some companies to cooperate with and engage in advertising placement!"

"The advantages of this approach are threefold:"

"First, these companies shoot their own advertisements, and the cost of ad placement for us is very affordable from an economic point of view. Moreover, the quality of the advertisements they shoot will also be guaranteed."

"Second, after the film is released, it is easy to trigger hot topics, which may help the spread of the film."

"Third, traditional movie placement advertisements tend to appear abrupt and blunt, which can easily arouse the audience's disgust. But our movie placement advertisements almost do not have this problem, and the negative impact is very small."

"So, we also contacted some manufacturers and enterprises to ask if they have any intention to cooperate..."

Pei Qian became nervous instantly: "How is the situation?"

Zhu Xiaoce's expression was slightly embarrassed: "Uh... the big companies we took the initiative to contact basically ignored us. However, there were a few not-so-famous small companies who took the initiative to come to our door, but because of the advertisements they shot It's too earthy, it doesn't look like an advertisement for the future world, so we also rejected it."

To put it bluntly, there is no progress yet...

Pei Qian let out a long breath, and couldn't help saying, "That's great!"

Zhu Xiaoce was taken aback: "Huh?"

Pei Qian secretly rejoiced, how much less money would he have to spend if he really received the advertisement?

At that time, if there are a few big companies that are not open-eyed, and each spends hundreds of thousands or millions of advertising fees, won't President Pei vomit blood?

So, definitely not doing this!

Fortunately, Feihuang Studio is not well-known in the film industry, and this time they were looking for some big companies, so they were rejected many times.

But this problem cannot be taken lightly, and the symptoms must be stopped in time.

What if Zhu Xiaoce continues to attract sponsors and impresses those rich and big companies, and the film will recover a large part of the cost through advertisements before it is released...

What a mess!

Thinking of this, Pei Qian's face became serious.

"The first two points you said are correct, but the third point has some problems."

"In any case, showing brand advertisements that exist in reality will make the audience feel like a drama."

"Even if the subject matter of our movie is special, it will still affect the audience's viewing experience."

"Moreover, our film has a strong sense of irony. These companies bought our advertisements and were more or less satirized."

"This may not necessarily have a great effect on improving their brand image. Therefore, they may not be willing to do this kind of advertising placement."

"In short, this kind of behavior is not advisable."

Zhu Xiaoce thought about it carefully, and nodded quickly: "Yes, Mr. Pei, I understand!"

Seeing Mr. Pei's solemn expression, Zhu Xiaoce couldn't help feeling a little scared.

Almost screwed things up!

Thinking about it carefully, Mr. Pei is indeed right. No matter how much the placement advertisements are laundered, they are still placement advertisements. It is a bit unreasonable for the audience to watch the placement advertisements after they have already bought tickets to the cinema.

If this is not done well, he will definitely be scolded to death!

At that time, although he has made money, his reputation has collapsed. I am afraid that this does not meet Mr. Pei's expectations.

Zhu Xiaoce couldn't help but reflect on himself.

The placement of advertisements is obviously against the spirit of Tengda.

Must remember this lesson in the future!

The current plan was rejected by Mr. Pei, so there must be an alternative.

Zhu Xiaoce hesitated for a moment, and said, "Boss Pei, if we can't use other companies' solutions, then we have to do it ourselves."

Pei Qian nodded: "Well, of course we have to shoot ourselves!"

How can such a good thing that can cost more money be missed?

Pei Qian thought for a while and continued, "In my opinion, this advertisement is very important."

"It must be high-end and elegant, with low-key luxury and connotation."

"I think...well, you first talk about how you want to shoot."

Pei Qian had already thought about the general direction, but suddenly stopped.

He thought of his glorious deeds of "turning stones into gold" many times, and decided not to interfere with Zhu Xiaoce's thoughts, and let him develop freely.

Maybe there is a better idea than Pei Qian himself?

If Zhu Xiaoce's idea has a high probability of making money, then Mr. Pei can only do it himself.

Zhu Xiaoce thought for a while: "President Pei, I think so."

"Shoot a brainwashing ad!"

"It's the kind that repeats a simple, rhyming advertisement over and over again, three or four times or more, so that people will never forget it after hearing it once."

"You can also add some relatively simple melodies to make the advertisement more brainwashing."

"This kind of advertisement has appeared a lot in the past few years. Although the number has decreased recently, it still exists."

"We also shoot this kind of advertisement, so that it can well arouse the audience's disgust, let them empathize with the hero's experience, and deepen the irony of the movie!"

After hearing Zhu Xiaoce's thoughts, Pei Qian fell into a brief silence.

No way, if it is done according to Zhu Xiaoce's method, it seems that accidents are still easy!

Pei Qian has experienced the power of brainwashing advertisements.

The characteristic of this kind of advertisement is wide open and wide, giving people a feeling of showing off their power. As long as the advertisement is well executed, a brand can block an entire category, making consumers feel that "this brand is the first in this category". illusion.

In short, the reason why this kind of advertisement is very popular and brainwashing is precisely because of its outstanding effect.

If the whole movie is filled with a lot of brainwashing advertisements, it may also trigger heated discussions among the audience, thus gaining some inexplicable and very unnecessary heat...

Pei Qian sighed silently.

No, these subordinates of mine are too utilitarian to count on!

Pointing at Zhu Xiaoce to take the initiative to come up with an idea that would result in huge losses? Disaster!

Still have to go out on my own.

Pei Qian thought for a while and said, "Brainwashing advertisements is also a bit inappropriate."

"First of all, technology is developing and the times are advancing."

"Although the effect of brainwashing advertisements is obvious, it also aroused the resentment of many people, and now there are fewer and fewer."

"The setting in the movie is the future world, and the advertising industry should develop more and move in a more elusive direction."

"Let the audience watch the brainwashing advertisement again, and they will definitely feel that this is the advertisement for the future world?"

"Just like people today look at advertisements decades ago, they will look very strange and incompatible with the overall environment."

Zhu Xiaoce nodded, feeling like that was the case.

Pei Qian continued: "Secondly, this kind of advertisement seems to overwhelm the host."

"The audience pays too much attention to the advertisements, and has no time to see the acting skills of the actors and the deep meaning of the plot in the movie."

"So, my suggestion is to shoot some big scenes, cool scenes, and commercials with inexplicable meanings!"

"This kind of advertisement is played repeatedly, so that the audience keeps watching, but they feel confused and can't understand it at all."

"This is in line with the development trend of future advertising."

"As for the brand in the ad... it's completely fictional."

"When shooting commercials, you must have high standards and a sense of quality, understand?"

Anyway, the advertisement must be filmed, but Pei Qian can't say exactly what it will look like.

It can only point out the wrong direction as much as possible, after that, we can only see Zhu Xiaoce's performance.

Zhu Xiaoce was silent for a long time after listening to Pei Qian's words, and then said: "Mr. Pei, this is a very difficult task."

"However, I am confident!"