Chapter 232 Strengths and Weaknesses "Ask for a Monthly Ticket"

For quite a long period of time, the domestic computer and home appliance industry 1) E manufacturing and technology development priorities have been vacillating. Like F~ companies, they all started by relying on trade, gradually formed industrial manufacturing capabilities, and then sought progress in technology, while companies such as Haier, Changhong, and Kelon in the home appliance industry all started from the introduction of production lines, and then gained in marketing. success.

Therefore, "trade, industry and technology" and "industry and trade technology" are the two major growth models of domestic large home appliance companies. Without exception, technology is the weakest and lagging link in core competence. And when these enterprises gradually grow and compete head-on with multinational companies in the domestic market, the status quo of backward technology is very clearly revealed.

At this moment, where to go is sensitive and extremely critical.

However, judging from the current actual situation, the core technical capabilities of domestic enterprises are much worse and very rough. As far as the computer manufacturing industry of FANS is concerned, the so-called technical content only stays on the appearance design and some convenience designs. As for The various main components used in it are all purchased from foreign companies.

No matter which model it is, the most critical step is to occupy the market. In today's country, the market determines everything. As long as you gain market share, even if you sell socks, you can do a lot. This is because the domestic market is too big. The reason why foreign companies are willing to invest is nothing more than That is to say, it is just because of the vast domestic market space.

It can be said that China now is a big market with its doors wide open for dumping.

In the past, under the planned economy, everyone was under the supply system, and there was no need to worry about what kind of goods to buy, but now, the market has been liberalized, and so many goods have poured in at once, and people who are used to being assigned immediately At a loss, don't know what brand to choose?

Under such circumstances, advertising is the best choice, so all companies developed during this period rely on advertising to make a fortune, even if the advertising fee you pay is higher than your original output value in a year, It doesn't matter, because you can increase sales tenfold or more in no time.

In the eyes of most ordinary people, whether it is a TV station or a newspaper, these are public opinion tools controlled by the state, and naturally there is nothing wrong with them, so the credibility of the advertisements published on them is naturally beyond doubt.

Even if you place an advertisement for elixir of life in a newspaper like Reference News, most people will believe it to be true, not to mention an advertisement on CCTV, which has always been the mouthpiece of the government.

Therefore, it can be said that advertising and the market are the most important factors for making money. Even if you sell shit, it can be blown into gold.

Fan Wubing himself is among these enterprises. Some have certain core technical competitiveness.

For example, Panshi Heavy Industry. And a memory chip manufacturing plant built in cooperation with Taiwanese Wang Rongchang. There is also a communication product manufacturing plant built in the name of a joint venture between Cisco and FANS. These are the core technologies with a certain scientific and technological content.

for these enterprises. Want to continue to maintain market dominance. It is necessary to persevere and continue to adhere to the road of technological innovation. Fan Wubing took the time to communicate with the heads of these enterprises. Learn about their ideas. He also talked about his point of view. Finally, an iron law was laid down. Established a scientific research center. Carry out in-depth development of related technical projects.

Fan Wubing even sent a patented technology purchasing team. Purchased a house directly opposite the Patent Office as an office location. Working every day is to drill in the patent office. Collect valuable patented technologies for in-depth understanding. Then write an analysis report and provide it to the head office.

Thus. Many patent offices are unable to determine technical items of value. They can walk into Fan Wubing's field of vision as soon as possible. Then judge whether the patent has commercial value according to the actual situation. To make a decision to buy or not.

Fan Ting was on the rocky ground for a few days. Instead, he complained to Fan Wubing for a while.

Because F = to eat. Thus. Although domestic computer sales are generally showing an upward trend. Those large foreign computer manufacturers also felt the change. Brands such as Compaq, Hewlett-Packard and Dell have seen their sales growth rate decline.

For this reason, major companies have sent observers to mainland China. When they saw the personal computers launched by FANS, they were all taken aback. About 80% of the price of foreign brand computers of the same grade.

According to the calculations of major companies, this price is not profitable. For this reason, the business representatives of Compaq, HP and Dell have formally met with the senior managers of the FANS club, expressing their extreme dissatisfaction with the marketing behavior of FANS. ,and

It may trigger them to initiate unfair competition prosecution against FANS.

"Although the profit from selling self-produced computers is very high, I am worried that if this continues, major companies will unite to fight against us, especially when the computers of major brands that we have been distributing for many years will face the embarrassment of being forced to take off the shelves. This will have a great impact on the company's image." Fan Ting said to Fan Wubing very worriedly.

Her words are not groundless, but someone has already revealed to her in an informal setting that several major companies are already contacting domestic powerful distributors, and they are going to kick off the fans and directly discuss cooperation issues with distributors in various provinces. Some companies also hope to open their own stores in China and try the direct sales model.

After Fan Wubing heard this, he didn't take it seriously, he just smiled and said, "They probably think that their brand has established a firm foothold in the country, and now they want to kick us out and go it alone. The problem with our self-produced computers is just an excuse. You must not believe that if we stop the sale of property computers, they will return to their previous state. Now everyone is a competitor, so don't take chances gone."

"Then what suggestion do you have?" Fan Ting asked.

Fan Wubing thought for a while, and then said to Fan Ting, "Since it is already like this, we might as well let their sales drop a little bit, as long as our production capacity can keep up, we can sell as many computers as we can. How much to go out!"

"Really?" Fan Ting asked suspiciously.

So Fan Wubing told Fan Ting about his idea, and finally said with a smile, "Pay attention to the technical issues."

After hearing this, Fan Ting couldn't help but said, "Why do you lose so many tricks? But it does sound effective."

"The idea I came up with is naturally the best." Fan Wubing said with a chuckle.

Sure enough, after Fan Ting returned to Beijing, several major companies proposed that after the completion of this year's contract, they would decide whether to continue next year's contract according to the situation.

When Fan Ting heard this, she was a little displeased. She didn't say anything at the moment, but then she began to call the company's senior management for an emergency consultation. , to make some adjustments to the sales strategy.

As a result, within a week, the computer users of the three major brands discovered a problem. On the counters of FANS, there are mainly self-produced computers, while the remaining computers of foreign brands are all outdated models and low prices. oddly high.

In this way, except for those who are superstitious about foreign brands, not many people will choose computers of brands other than FANS.

What's more noteworthy is that the after-sales service of the foreign brand machine, which was originally well-served, suddenly had a problem, and I couldn't get the free anti-virus service provided by FANS, and I couldn't get the door-to-door service from the maintenance personnel. If there is a problem with the machine, it has to be scrapped, which makes many people complain.

However, the service content that F~ performed before is much more than the service items that should be provided. In the future, foreign brands will no longer be able to enjoy the same level of after-sales service as FANS’s self-produced computers~

In this way, many users don't need to think about it anymore. They must choose a computer with good after-sales service. Otherwise, who should they go to if there is a problem? FANS computer sales rose sharply.

After many people started using FANS computers, they discovered a problem. The performance of domestic computers is not inferior to that of foreign brands, and even surpasses them in terms of ease of use.

For example, on the keyboard used by FANS computer locks, the root table of Wubi is clearly engraved. This measure makes many people feel very friendly, especially those who are new to computers and use Wubi. Can save them a lot of trouble.

There is also the screw-free snap-on case, which makes the maintenance personnel feel very convenient, saves them a lot of trouble, and also facilitates the self-maintenance of the machine owners. On the random accessories, FANS also provides many convenient and easy-to-use but Very effective small tools, such as a small vacuum cleaner, can be used to remove dust and other debris inside the case, and a metal bracket with a fan that can help the laptop cool down, etc., are very effective.

As soon as these measures were launched, the computer sales of FANS increased by leaps and bounds. Fan Ting was so happy that she praised Fan Wubing for his brilliant ideas, effective measures, and accurate judgment.

Fan Wubing thought in his heart that if he wanted to play tricks with me in the computer industry, it would take many years of experience.

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