Chapter 234 Enterprise and Conspiracy "Ask for a Monthly Ticket"

Wu Bing smiled and shook his head, thinking that the problem will be solved in three months, not that)T

Noise reduction is easy. There are many ways to reduce the noise intensity, but energy saving is a bit difficult. After all, the so-called energy saving is just a program control method, which is the so-called smart home appliances. Provide the latest chapter to read}

Through the chip control part, according to the actual needs to understand the specific situation in the refrigerator, and then decide whether to choose which working mode, this is the actual operation method of refrigerator power saving.

It can be said that whether the refrigerator is a node or not depends on whether the program control part is done well. Since this part is to be added, a microcomputer chip is needed, which will increase the manufacturing cost.

Nowadays, the general microcomputer chips are all imported from abroad. The efficiency is not necessarily good, but the price must be very high. When these high-tech products are sold to China, the other party always tries to raise the price and exploit China as much as possible. In this case, the competitiveness of domestic refrigerators is due to weakness.

Fan Wubing thought about it. If he wants to develop smart home appliances, it will inevitably involve the development of microcomputer chips. This is his own weakness, and also the weakness of the entire domestic enterprise. It seems that this big banner is to be done by himself. carried it.

The problem of the microprocessor can be discussed with the face-to-face. Now the relationship between the two companies is in the honeymoon period. They can get a little technology that is not very high-end to build their own production line, which can fully meet the needs of smart home appliances. This is once and for all. At the same time, you can accumulate some experience and pave the way for your own chip manufacturing business. After all, you also have the intention to create a Chinese chip.

The two talked about things in the factory for a while, and then they talked about the situation in the domestic home appliance market.

Nowadays, the refrigerator and air-conditioning industry is relatively better, but the local color TV companies are now facing the most difficult moment of hard work. After more than ten years of development, Changhong Konka and other major enterprises have already possessed considerable manufacturing capabilities. However, due to the lack of core technology and insufficient brand power, they have always been at a disadvantage in the competition with international brands, and the entire color TV market is still at a disadvantage. Deeply affected by the smuggling trend and turbulent.

According to the statistics of the country's commercial department, only 500,000 foreign color TVs came in through the normal channels of foreign trade this year, but the actual sales volume in the market was 5 million. For latest chapters to read}

The government intends to reduce tariffs, and multinational companies are very excited about this. Panasonic even made it public, saying that it will occupy an absolute share of China's color TV market at the cost of three billion US dollars, and set the goal of defeating an enterprise and crowding out an industry. .

Affected by these policy expectations and public opinion. Domestic color TV sales continued to slump. And as the boss of domestic color TV. Changhong's inventory of color TVs has reached one million.

There is not enough time to build a warehouse every month.

Tian Zhenglun has done some homework on this. Fan Wubing asked. just said to him. "We usually like to talk about going to the international market. But now, the foreign legion has rushed to our courtyard. The international market is at our doorstep. No war at this time. When will we wait? Let's talk. Is it okay not to fight? President We can’t just watch the national industry being defeated like this. Compete with the foreign corps. We want to be the vanguard of industry to serve the country. Boss, you are the captain.”

Fan Wubing laughed when he heard this. "Actually, I don't like to take on a lot of responsibilities. But you should be encouraged if you have this heart. I will give you some advice and help. Just do it well."

In fact, Fan Wubing also complained a lot about Japanese companies. Not long ago, there was a consumer investment newspaper in Beijing. Alleged that the air conditioner of a well-known Japanese home appliance company is of poor quality. The cooling effect is very poor.

The Japanese chief engineer of this company said when answering the reporter's question. The reason why the air conditioner is not working properly. It's because the air in Beijing is too dirty. This kind of answer, which may be very technical, immediately attracted an angry public opinion bombardment. Some readers said in a letter to the newspaper. Since the air in Beijing is considered dirty. So. They just go back to Tokyo.

The Japanese brands that dominated the Chinese home appliance market throughout the 1980s are now facing a collective crisis.

The reasons for this are very complicated. On the one hand, since 1991, the Japanese economy has fallen into a long-term downturn after the real estate and stock market bubbles burst.

On the other hand, they have always regarded the Chinese market as a third world outside of their own countries and European and American markets, and refused to put the most advanced technologies and products into the Chinese market, which gave multinational companies from other countries an opportunity to enter.

In addition, the rise of Chinese local companies and the upsurge of national sentiment have added fuel to the flames. Japanese home appliances have lost their leading edge and brand appeal.

Under such circumstances, there are two options. One is that domestic companies take up the banner of the home appliance industry, and the other is to allow brands from other countries to enter the market, such as Star or Hyundai from South Korea.

compared with devils

Disease hates sticks even more. It is not admirable to even change the nationality and map of historical figures randomly. If it hadn't met the Chinese who worship foreign countries, South Korea's economy would not have taken off at all.

Fan Wubing has repelled Samsung's attack in the liquid crystal industry, and naturally he should replicate this success in the home appliance industry. Moreover, after Wuzhi Xiaoji moves the entire automobile manufacturing technology back to China, Fan Wubing will also be sure to be successful in the automotive industry. The industry drove back Korean and Japanese cars.

For China's economy, devils and sticks are like two evil parasites, they keep sucking blood from their hosts, nourishing their dying economy with Chinese money, and the Chinese can no longer Sit back and watch this kind of thing continue to happen on the land of China year after year.

"Businesses are like battlefields, and the competition between enterprises is actually related to the luck of the nation." Fan Wubing said to Tian Zhenglun, "Sometimes, we treat people with sincerity, but we cannot guarantee that others are not Come from a ghost."

Tian Zhenglun didn't understand what Fan Wubing meant for a while, but in fact, what he said actually meant something.

Four years ago, Shanghai Jahwa, the largest state-owned enterprise in China's cosmetics industry, entered into a joint venture with Johnson Johnson of the United States. After that, Maxac was incorporated into its brand by way of brand leasing, and then it was quickly abandoned.

Back then, Maxam was the most well-known domestic cosmetics brand in China. It created many firsts, such as China’s first bottle of styling mousse, first sunscreen, first hand cream, and the export volume of Maxam toothpaste. It accounts for 70% of the total toothpaste export in the country.

Two years later, Meganet's sales dropped sharply from 300 million yuan to 6 million yuan, and soon lost its position as the number one domestic brand. Until three years later, in the atmosphere of revitalizing national brands, the unwilling Shanghai Jahwa resolutely decided to spend huge sums of money to redeem Maxam, and vowed to insist on the development of Maxam for 20 years!

In the process of Sino-foreign joint ventures, the abandonment of domestic brands is very common, which is regarded as one of the strategies for international companies to eliminate local competitors.

In the middle of this year, Beijing No. 2 Daily Chemical Factory entered into a joint venture with Procter & Gamble. Procter & Gamble paid 140 million yuan to buy out the right to use the Panda brand for 50 years, and then hid it. Later, Jiangsu Xiangxuehai, one of China’s top ten refrigerator brands, entered into a joint venture with South Korea’s Samsung. The Chinese party gave up evaluating the value of Xiangxuehai, which had a very high market share in Jiangsu at that time, and agreed to abandon Xiangxuehai after three years of joint venture. .

Fan Wubing told Tian Zhenglun about these things one by one, and then said, "The Chinese people have always been too wary of foreigners. The so-called civilized country is actually developed through extremely barbaric means. We can't expect them to I can change my temper."

In fact, entrepreneurs cannot be completely blamed for this matter. After all, there are some problems with the current publicity. When it comes to foreign cooperation, they often publicize a positive image. Why did they come so far for China’s economic development? It seems that these aids or Investment is the same as not expecting a return.

Under this kind of propaganda, everyone's vigilance will of course be weakened sharply, and many issues that should be considered are deliberately ignored. The danger of doing so is that many well-known domestic brands are in joint ventures. disappeared in the process. The Chinese who did not realize the value of the brand suffered a lot.

"I really don't know about these things—" Tian Zhenglun felt a little stunned after hearing what Fan Wubing said. Even an entrepreneur of his level has not learned this kind of inside story, let alone ordinary people. , I really don't know if the officials who make the policy can realize this?

"The Chinese have a saying, knocking out teeth and swallowing blood." Fan Wubing shook his head and sighed, "Many companies have suffered losses and have no face to speak out. Many of these things were later revealed by some insiders. It is very difficult for them to uncover their own scars. But the result of doing so is that those so-called international brands are cheap, wearing a mask of hypocrisy, and appearing to the general public with a benevolent image In fact, as long as someone is willing to stand up and expose their scandals, there is no need to worry about regaining their lost positions. After all, our products are not far behind their products, but the price has a considerable advantage gone."

"It sounds like there are conspiracies everywhere in the big company." Tian Zhenglun said to Fan Wubing.

Regarding this, Fan Wubing nodded in agreement and said, "That's natural. A big company without conspiracy is definitely not a successful big company. Even now, we have to resort to some small tricks from time to time!"

Fan Wubing thought to himself that his method of dealing with foreign computer manufacturers could also be regarded as a conspiracy.

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