Chapter 261 There Is No Way to Win but There Are Ways to Win

With the support of the check from Fan Wubing, and Lao Chen's concerns about CCTV's bottom line, it didn't take long for him to reach an agreement with Chu Tong. In the three newly added time slots, Lao Chen should be allocated as much advertising as possible. At the same time, Lao Chen also asked whether it would be possible to follow Fan Wubing's previous cases and continue to open several new columns in the newly added channels to increase ratings and promote advertising revenue?

Chu Tong didn't have any objections to this. He just said that he would discuss it with the leaders in the station and see whether the plan provided by Lao Chen was feasible. Some details were slowly being worked out. (Bar} Professionally provides e-book downloads

All in all, the two people work very efficiently.

After Fan Wubing finished telling Zi Qi the story and Lao Chen finished talking about the business, he called him to discuss today's affairs with him.

At this time, Fan Wubing was resting on the bed with Zi Qi in his arms. After receiving a call from Lao Chen, the two started talking. He also touched Zi Qi's delicate skin, thinking that she was his daughter after all. Shiba has just bloomed, and is as delicate as a lotus flower. It feels really good to touch.

"The talks went smoothly today, but the other party still has concerns about the issue of independent columns, so you'd better come up with a mature plan, otherwise the leaders in the station may not be able to make the decision. The one who needs to borrow now is still Your name, Mr. Fan, is much more effective than hundreds of millions in cash checks." Lao Chen said to Fan Wubing.

Zi Qi felt a little hot from being touched by Fan Wu Bing, so she hugged one of Fan Wu Bing's arms with her hands to prevent him from touching it, and then put her ear close to listen to what they were saying on the phone.

Fan Wubing held the mobile phone with his other hand and said to Lao Chen, "Well, I have considered this. We can create two new columns, one called "Avenue of Stars" and the other called "Happy Xiang". "Forward"."

"What's the point?" Old Chen became interested immediately upon hearing this.

He knew that Fan Wubing's ideas were always wild and unconstrained, and he had a miraculous touch everywhere. He hoped that these two columns could get good ratings like before. In that case, there would be no need to worry about the low advertising cost of the new channel.

The source of Fan Wubing's creativity is simple. Just pick a few activities from later programs that are suitable for today's era. You can directly copy Laobidi's "Avenue of Stars" and use it. Because this program has higher requirements for the overall quality of the contestants. The threshold is naturally high. It will not cause the program to be ruined.

There are quite a lot of local talents in the country. What they lack is just the opportunity to train them properly. Fan Wubing thought that he would take advantage of the opportunity of hosting "Avenue of Stars". On the contrary, you can also dig some players as a backup force for your New Silk Road Entertainment Company.

As for the so-called "Happy Forward".

Fan Wubing quoted "Wisdom and Courage to the Pass" that was later produced by Hunan TV. You can spend some money to set up a camp area. Change the pattern from time to time. Both entertaining. And interesting. And this program doesn’t need to set any threshold. Anyone can participate. It is truly a civilian stage. I believe it will be welcomed by many people.

As for the question of whether anyone paid attention to it in the early stage. That's very simple. I'll just find some sitter to support the last two issues. It will arouse domestic viewership and enthusiasm for participation. for this. Fan Wubing was relatively confident.

Fan Wubing briefly explained the contents of the two columns to Lao Chen. After hearing this, Lao Chen thought it was quite novel. Compare it to the less entertaining columns currently being run by CCTV. The attraction is just too great.

You should know that although some local TV stations in China have also begun to develop some competitive columns. But they are just singing competitions. It's really not too fancy. Over time, aesthetic fatigue will inevitably occur. How can these two columns mentioned by Fan Wubing be so interesting?

The good thing about these two columns is that one is more professional and the other has no barriers. No matter what kind of players, they can find a stage to display their talents.

Zi Qi was very interested after hearing what Fan Wu Bing said on the phone, so she asked Fan Wu Bing, "Can you let me be the host of one of the columns? It sounds very interesting. Now I always It’s just “The Same Song”, but I think it’s not interesting anymore.”

Zi Qi is telling the truth, because every issue of "The Same Song" is the same. Apart from changing the environment, changing some singers, and changing some audiences, there really is no intention to introduce the old and bring out the new. Zi Qi every time The words spoken at one time are not much different. They are just adding some words to suit the situation. There is no challenge.

Putting a teenage genius host in this kind of column has increased her popularity a lot, but she doesn't have much room for her own performance. Over time, she gets really bored.

Fan Wubing turned to look at Zi Qi, thought for a while, nodded and said, "You can be considered for "Happy Forward", but this column is suitable for multiple hosts. As for "Avenue of Stars", I guess you are a bit young. Sorry, I’m afraid I won’t be able to suppress the situation.”

Lao Chen shouted several times on the phone before interrupting the conversation between the two. He asked with some suspicion, "Mr. Fan, who are you talking to?"

"Oh, there's a call. I was talking to both ends. Okay, hang up now. Let's continue." Fan Wubing signaled Zi Qi not to cause trouble, and then said to Lao Chen, "Besides this, what else is there? Something else?"

After thinking for a moment, Lao Chen asked, "I have obtained the advertising resources for the three channels, but this customer has never

Woolen cloth? It may be a bit difficult to start looking for advertisers across the country now: many well-known foreign companies are loyal customers of CCTV One and Two, and we are afraid that we cannot compete with them. "

Lao Chen's meaning is very simple, that is, everything is difficult at the beginning. If the first shot does not fire, it will weaken the reputation and affect future business. After all, if the market cannot increase, just rely on the cumulative effect of time. It is difficult for a sudden explosion to occur.

Fan Wubing thought for a while and comforted him, "It doesn't matter. Anyway, the advertising investment of my company this year has not been determined yet. If dozens of companies support it together, we don't have to worry about being left out in front of the door. We can ensure that these three This channel will be the channel with the best advertising revenue.”

It is a coincidence that Shen Ying came out halfway and snatched the title of CCTV. Fan Wubing's company saved a lot of money and now added the other three channels, which is just right.

"Of course this is the best. With this bowl of wine as a base, I can free my hands and feet to meet other customers." Lao Chen was overjoyed when he heard this and said to Fan Wubing.

This decision is actually mutually beneficial. The companies under Fan's Investment Group cooperate with the advertising companies under its own. As the saying goes, the good news does not flow to outsiders. In addition to a part of the profits for CCTV, it can be said to have maximized the benefits. To add value, you can not only occupy the best advertising time, but also spend the least money. Anyway, this process is opaque.

For outside companies, as long as they see the good advertising effects of the three newly added channels, they will flock to them. As for the tricks involved, how can they clearly distinguish it without insider guidance?

"By the way, there is one more question." When Old Chen was about to hang up the phone, he suddenly thought of a very important question, "So many companies want to advertise, so forget about the outside ones. Our group's own company's advertisements are always You can’t just deal with it casually, you have to shoot some decent commercials?”

It is not easy to produce decent advertisements. It requires stars, time, financial investment, and good creativity. It is indeed very difficult for dozens of companies to advertise together.

"Calm down." Fan Wubing heard Lao Chen's anxious state of mind and pointed out, "What is the essence of advertising? It is to sell more goods. As for style or meaning, it is all nonsense! In today's China , simplicity, straightforwardness, and clarity are the essence of advertising! So, make it simple!”

"Then what should we do?" Lao Chen didn't understand what Fan Wubing meant, so he humbly asked for advice.

"For example," Fan Wubing scratched his ears, and then said, "Chundu ham sausage, Changchangchang. Chundu ham sausage, long and long. Chundu ham sausage, try it. Chundu ham sausage, try it often. . Isn’t this a very simple and easy-to-remember advertising slogan? How nice would it be with two pretty little girls in the background?"

After hearing this, Lao Chen immediately shook his head and said with emotion, "Mr. Fan, you are really powerful, Lao Chen, I am sincerely convinced!"

After hanging up the phone, Zi Qi asked a little funny, "Can such a tacky advertisement be praised?"

In her opinion, whether an advertisement is good or not, it must first be beautiful, creative, aesthetic, meaningful, and integrate art and advertising requirements. Otherwise, how can it arouse consumer resonance?

Fan Wubing shook his head and said, "You really don't understand this. Advertising is the same as martial arts. When it comes to advanced levels, they all have a common feature, that is, there is no move to win but there are moves!"

"There is no way to win without a move?" Zi Qi was stunned. She had never heard of this theory.

Fan Wubing nodded, but he remembered the later advertisements of Melatonin and Hengyuanxiang. Although those straightforward hawking advertisements constantly offended the public and attracted criticism, they remained indomitable and became more and more intense. Take melatonin as an example. On the one hand, the audience has received rave reviews for the advertisement, but on the other hand, product sales have been rising linearly for many years.

From this point of view, judging from the effect of advertising alone, it has indeed achieved the effect of advertising. As for whether it is creative or not, and the psychological feeling of consumption, who cares?

Since there is no other way to win, no one really cares about this. People will only worship success.

The third update is delivered today

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Content summary: After traveling through time and space, the first thing she saw when she woke up was a big, colorful tiger, but it didn't become the food in her mouth. Oh my god, was she going to become the legendary tiger child? Okay, then let’s accept our fate and accept the tiger mother first. At least we have to wait until we can walk upright.

Hey, I'm not an orphan with a miserable life experience, but the only daughter of a rich man from Jiangnan?

Wow haha, time travel is really a good thing, my dream of being a rice insect can finally come true in this life!

Uh... There is only one heir of the principal family. I have to inherit the family business, support thousands of people, and ensure survival under the covetousness of two major courts and various forces?

Save, isn’t this difficulty too high?

What? You can also find a handsome husband to help take care of the family business... This seems to be much simpler...