Chapter 196 Shen Ying's Vision
However, King Biao has already landed, so Fan Wubing will be gone and continue to stay. 7 Hastily left the table, wanting to find Shen Ying, and ask about today's affairs clearly.
In the history he knew, the Confucian Mansion Banquet Wine won the first CCTV bid king, and the price paid was nothing more than 30 million yuan in advertising expenses, but in the following year, it created a sales revenue of more than one billion yuan and a profit of more than 100 million yuan. More than 100 million yuan, the main economic indicators have entered the top three in the national liquor industry, and the per capita annual income of employees has exceeded 10,000 yuan. Confucius Banquet soon became a well-known domestic liquor brand.
However, after Confucian Banquet reached its peak of operation, its temporary glory led to problems such as rapid expansion of the organization and disordered personnel management. With sales rising all the way, the number of employees expanded too much, but management could not follow up. .
New recruits have not undergone strict training, and quality management cannot be guaranteed. According to relevant internal employees, there were many complaints from customers about the Confucian banquet wine at that time, and some people said that the Confucian banquet wine was blended with Sichuan wine.
When its sales network fully expanded during the peak sales period, the later market maintenance was not satisfactory. In addition, due to blind expansion and mergers in production, management costs have not been compressed to the greatest extent, resulting in too much waste.
That is to say, although Confucian Mansion Banquet Wine has won the crown of the king, it does not actually have much core competitiveness. Therefore, when the liquor industry encountered a cold wave in 1997, it quickly declined.
But now, Shen Ying suddenly told herself that she bought the Confucian Mansion Banquet Wine and won the CCTV bid king at a price of 60 million yuan, which made Fan Wubing feel a little worried, little girl, don't play too much Go too far, and when the time comes, even the principal and interest will be compensated, and I have to coax her.
Shen Ying is indeed in Beijing, but she doesn't like to show her face, but lives in a hotel.
When Fan Wubing called her, Shen Ying was taking a bath. The two met on Wangfujing Street and went shopping together.
Wangfujing Street starts from East Chang'an Street in the south and ends at the National Art Museum of China in the north, with a total length of about three miles. It is the most famous commercial district in Beijing. From daily necessities, clothing, shoes and hats, to jewelry, diamonds, gold and silver ornaments, etc., there are a wide variety of goods, and the purchase and sales of commodities are huge.
Walking northward from the Beijing Hotel at the south entrance, you can see high hanging plaques, crowded shops and crowds, like flowing water. From morning to night, there are as many as one million Chinese and foreign customers entering this street every day.
The country's largest Xinhua Bookstore and foreign language bookstores are on this street. In addition, there are famous restaurants and food stores with their own characteristics, such as Beijing Roast Duck Restaurant, Wufangzhai, Quansuzhai, Pu Wufang, Donglaishun, etc. There are also many time-honored shops. Makes this commercial district very lively.
Fan Wubing didn't drive. Take a taxi directly there. I stood on the side of the street and waited for a while. I saw Shen Ying's Rolls Royce driving over.
He hastily waved his hand.
The car stopped beside him. Shen Ying lowered the car window. then asked. "Have you brought enough money?"
Fan Wubing smiled and nodded. "One hundred million is prepared for you."
Shen Ying has to pay CCTV's advertising costs as high as 60 million. besides. To fully mobilize the resources of the winery. Treat next year as an explosive new **. A lot of money is needed to support it. Fan Wubing gave her 100 million funds. Not too much, not too little.
Who knew that Shen Ying looked at Fan Wubing and smiled. "You really prepared so much money for me. I have to spend all the money in Wangfujing today. But it's very difficult."
Fan Wubing immediately rolled his eyes, thinking what a prodigal bitch! It costs 100 million yuan to go shopping once, even if I am a hundred times richer, I am afraid that I can't support her spending money.
Under the envious eyes of passers-by, Fan Wubing got into the car, sat down next to Shen Ying, then looked at the decoration inside the car, and immediately said hey, "You girls will enjoy it."
Fan Wubing's car has always been very simple, with at most some drinks and food in the car, but Shen Ying's car is completely different, with a lot of gadgets hanging on it, and it is dressed like a girl's boudoir Ordinary, and all the interior decorations were remodeled, so when Shen Ying saw Fan Wubing sneak in, she immediately yelled at him to change his shoes, and asked him if he washed his feet yesterday?
"I wash it for nothing every day. If you don't believe me, smell it, you will smell delicious." Fan Wubing said to Shen Ying.
Shen Ying pinched her nose and sniffed carefully, then frowned and said, "Although it's not smelly, it's not fragrant either. I can't tell what it smells like, but it's not too bad."
Shen Ying kicked the front with her foot, and a small cabinet popped out, and then she took out a pair of fluffy slippers and handed them to Fan Wubing, "Put on these, it's very comfortable."
"Why do you have men's slippers in your car?!" Fan Wubing immediately questioned while holding the pair of slippers.
Shen Ying was holding a water glass to drink water, almost choked upon hearing this, looked at Fan Wubing with a strange expression and said, "Please, have you seen the label on it?"
Fan Wubing inspected the pair of slippers, only to notice that the label on them had not been removed
Although it was a new one, he smiled and said, "Well, let me check if there is anything else in it?"
"You are so boring, won't you say something else?" Shen Ying said dissatisfied.
"Other things? I'm afraid you will be upset if you talk about other things." Fan Wubing replied.
Shen Ying looked at Fan Wubing seriously, and said softly, "I've never been afraid to accept challenges. But, what do you think of my investment in the liquor industry, how is my move going?"
The air conditioner was turned on in the car, and the temperature was just right. Fan Wubing saw that Shen Ying's hand was crystal clear like jade, and couldn't help but hold it in it. After thinking for a while, he said, "It's obviously right for you to invest in the liquor industry. Said it was very accurate!"
"How to say?" Shen Ying asked with great interest.
Fan Wubing's many operations in the business world have already shown his astonishing means. Even if Shen Ying thinks that she is far ahead of Fan Wubing in terms of IQ, she still needs to patiently ask Fan Wubing for advice in these aspects, otherwise she will Not a genius, but a madman.
Although Fan Wubing is usually not willing to explain these too complicated things to others, but in front of his fiancée, especially in front of Shen Ying, who also has the title of genius, he will naturally not shirk, "The liquor industry is a so-called In the consumption upgrading industry, if it is in a good year, the grain output is surplus and the price falls, which will promote the development of the liquor industry. In recent years, agriculture has developed rapidly, and mass consumers need refined consumption to improve the quality of life. The rise of the industry is at the right time.”
"Then how many years do you think the liquor industry can prosper?" Shen Ying is most concerned about this issue. Although the market of the liquor industry seems to be bullish now, if there is a sudden change, her large investment may be in vain Son.
Fan Wubing made some calculations and said, "About this matter, I'm going to remind you that you should raise your expectations for the effectiveness of CCTV's Biaowang's advertisement. With the launch of CCTV's advertisement, it can be expected that the Confucian Mansion banquet The sales volume of the company will increase ten times compared to last year. In this case, you have to solve not only the production capacity and raw material problems, but the most important problem is the management level of employees. You can imagine that the production capacity will expand by a hundred times, How much impact will it bring to an ordinary small winery? Once it is not handled properly, it will cause many problems, which will seriously affect the management efficiency of the factory."
"I have already thought about this issue in advance. I have brought a management team of 50 people, which should be able to deal with all kinds of emergencies and control the situation. At the same time, I am preparing to take advantage of the opportunity of winning CCTV's title , hold dealer investment promotion conferences in various regions of the country, and spread out the cost of advertising expenditures." After hearing Fan Wubing's reminder, Shen Ying said to him.
After Fan Wubing heard Shen Ying's words, he immediately smiled and said to her, "This is very good, not only is it as simple as passing on the risk, but it also binds dealers from all over the place with you. Only by doing a good job in sales can we get high returns.”
In the early years, there was a principle in the incentives of sales staff, that is, there are no products that cannot be sold, only people who cannot sell products. Stimulation, alcohol sales are easy.
For example, the Confucian Family Liquor, which is also in the liquor industry in Shandong, had a profit and tax of over 100 million yuan last year.
After years of market baptism, Chinese baijiu has developed rapidly from workshop wine to industrial wine, and then to the current advertising wine, but there is still a big gap between brand wine, cultural wine, and quality wine.
Obviously, the current liquor competition is mainly through advertising, but after advertising, we must pay attention to a problem. The quality of the product must be improved, otherwise the market created through advertising is not stable, and one may fall into the market if one is not careful. A situation beyond redemption.
An indisputable iron rule is that the oldest and four famous wines have reopened vintage wines one after another, and even in the advertisements of middle and low-end wines and low-end wines, there have been quality disputes. I will gradually see the wool principle behind advertisements and promotions, and will no longer easily pay for manufacturers' advertisements.
Therefore, the main topic that Fan Wubing reminded Shen Ying was how to improve the quality of the Confucian Mansion Banquet Wine under the premise of the successful advertising campaign, so as to stabilize the country that he had worked so hard to win.
"Well, I will notice this." Shen Ying nodded, but then frowned again, "It's a pity that the cultural accumulation of the liquor industry is also very important, and it will take a long time to form a famous liquor with historical background able to succeed."
Fan Wubing smiled and said, "Then what is there to embarrass? It's just that there are some differences in the way of handling it."
"Do you have any ideas?" Shen Ying scratched Fan Wubing's palm and asked.
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