Chapter 192 The Golden Age of Advertising Agencies "Ask for Monthly Ticket Support"

It is recognized that China's advertising industry started relatively late.

Advertisement, as a product of the commodity economy, originated and emerged almost simultaneously with the commodity economy. The Chinese nation has a long history, as well as a long history of advertising, but after the founding of the People's Republic of China, the implementation of the planned economic system made advertising withdraw from the social stage.

Under such a special economic pattern, my country's urban and rural residents are basically in a typical lagging consumption state, which is characterized by slow changes in the composition of consumer goods, a large proportion of daily necessities, and slow growth of non-necessities. China's industrialization It was achieved at the extremely low consumption level of urban and rural residents.

Because of this, advertising for consumer goods did not increase, but declined as industrialization progressed. In the 1960s, the advertising market in this area shrank rapidly, and it was the first to disappear and withdraw from the circulation field. In the 1970s, with the further strengthening of the planned economy and the loss of corporate autonomy, the advertisement of means of production automatically disappeared from the stage of history.

After the Third Plenary Session of the Eleventh Central Committee, the focus of work shifted to economic construction, the economic system began to transition from a planned economy to a market economy, commodity production continued to develop, and foreign trade grew rapidly. Many new products are faced with the task of opening up markets and expanding sales, thus providing an opportunity for the recovery and development of the advertising industry. 1979 was the first year of the new era of advertising in my country. Tianjin Daily took the lead in resuming commercial advertisements, and then Wen Wei Po also began to publish advertisements. Then Shanghai TV station broadcast the first commercial advertisement in the history of Chinese television. liquor.

On March 15th of the same year, CCTV aired the first foreign advertisement, Swiss radar watch. One month later, Guangdong TV set up the first advertisement program in the history of Chinese television, and "People's Daily" also began to publish advertisements.

Since then, advertising companies have sprung up all over the country, and the investment in advertising has increased rapidly. By 1990, there were more than 10,000 advertisers, and the advertising revenue exceeded 2.5 billion yuan. One of the fastest growing industries in my country.

Of course, there are also serious problems in the domestic advertising industry. For example, although the number of advertising business units and employees is growing rapidly, the number of employees is uneven, and there is a lack of senior technical management personnel. This has always been the bottleneck of the development of the advertising industry. In addition, state-owned advertising companies have always been the backbone of the industry, but most of these companies were established under the planned economic system, and their ability to adapt to the market is weak. exhibition.

All in all, the gap between the domestic advertising industry and the world's advanced level cannot be calculated.

However, the best opportunity to enter the market is not when the various systems of the stock market are complete, but when the management of the stock market is in chaos. Only in a chaotic situation can it be easier to obtain huge profits. Speculation in the advertising industry Chances are the same.

Lao Chen is too familiar with the development of domestic advertising business and the inside story of domestic advertising companies.

That's why I set my goal for the rest of my life here and prepare to start my second business.

"Current domestic advertisement content is relatively simple. It is also easy to produce. Especially the stable advertising platform is CCTV." Now that Lao Chen has already started. Then he simply chatted with Fan Wubing. Wanted to see what advice he had for getting into advertising. "My relationship network in CCTV is very deep. It is easier to obtain resources in this area than others. And the competition here is small. It is very easy to develop. I am confident that within two years I will be able to expand the scale of the enterprise. Do hundreds of millions."

Fan Wubing shrugged his shoulders. However, he didn't doubt Lao Chen's words. After all, he has been immersed in CCTV for decades. I know too much about the doorway. Some businesses can be won for nothing without spending a penny. Then divide the tasks. Subcontract to some small companies to do it. Then settle accounts with them one by one. Such words. As long as you can get tens of millions or hundreds of millions of liquidity in advance. You can win a lot of advertising planning business in the stage. Although these businesses may not be advertised in prime time. But they also cost a lot. Less can add up. The overall income will not be less than that of CCTV itself.

About the advertising industry. It's not that Fan Wubing didn't think about it. It's just that the scale of the domestic advertising market is still relatively small. Advertising awareness remains indifferent. It can be said that the market capacity itself is not large. The competition among tens of thousands of advertising companies is fierce. Basically, they are making small profits but quick turnover. Except for people like Lao Chen who can find shortcuts in the industry. There are not no companies that want to fight their way out. But the number is really very small. This is also an important reason why Lao Chen decided to retire early and enter the advertising industry.

As for the waving of the red flag at home and so on. Although it is also part of the reason. But it is not the most important. After all, Lao Chen has been scheming all his life. How could it be possible not to have such a heart?

"It's just that you have a prominent position in the station. The management is also a very important part. It can be said that the central

General Manager. You retreated so suddenly. Isn't the stage going to be chaotic? Will the leaders agree with you to retire to start your own company? "Fan Wubing asked Lao Chen with some doubts.

Old Chen chuckled and said, "These days, the official position is a radish and a pit. Although I don't want to do it anymore, there are many people who want to do this job. There are many people in the department alone who are thinking about it! I will take the initiative to give up my position this time, maybe the station and the ministry will owe me some favors, and I will inevitably take care of my business in the future, after all, I am still several years away from retirement!"

Fan Wubing nodded, thinking that Old Chen was very shrewd. He arranged his retirement time after CCTV's advertising bidding conference, just to let everyone see the bright future he managed by himself, and let everyone see it. Seeing that he easily gave up such a large piece of cake, no matter whether it is the successor or the leaders in the ministry, they will all accept his favor.

As Lao Chen himself, he also chose to retire at the most glorious moment, and he will add a lot to the history of Taili in the future. The name of the pioneer of the new era of CCTV advertising is indispensable.

Since there are so many benefits, Lao Chen will of course make this decision without hesitation.

As the saying goes, those who know the current affairs are heroes, and when to make what kind of decisions are made by wise men. Although CCTV is good, but Lao Chen is not young anymore. Although he can make greater contributions in CCTV, but Working hard in a state-owned enterprise, no matter how great your achievements are, you will not be recognized by others. Everyone will think that if you are in that position, you may do better.

Only those who are knowledgeable and interested, who can correctly understand themselves, can survive in this society better, and they will survive better and better.

Fan Wubing thought about it for a while, and felt that Lao Chen's decision was very wise. He was very lucky to have chosen an industry in the golden age as his new career in half a century.

It can be predicted that within twenty years, the domestic advertising industry will start to grow at a very considerable height. Since some small companies with a dozen people can earn tens of millions of assets, Fan Wubing has a reason I believe that with the help of CCTV's media resources and his calculating mind, it is only a matter of time before Lao Chen's assets exceed 100 million.

As a friend who has been with him for many years, Fan Wubing felt that he should help Lao Chen both in public and privately. It was not only a matter of personal relationship, but also a connection of interests, so he said to Lao Chen, "Is there a lack of start-up funds? You I will give as much as you want."

Although Lao Chen has a small amount of savings, if he wants to start a larger advertising company and be qualified to talk directly with a group like CCTV without losing the wind, he has to recruit a creative team of hundreds of people. The cost of playing venues and other expenses, as well as the various funds invested in advance, plus advertising operating expenses, in general, it should not be less than 20 million, or more.

Of course, he can't get the money out, but in China now, banks probably won't lend him that much money, and overseas venture capitalists don't seem to be easy-going, and they may not be able to It is easy to invest in individuals, because their current key investment targets are still some domestic companies that are eligible to go public.

In this case, his own network is very important, so after Lao Chen made this decision, the first thing he thought of was Fan Wubing. Only he would not care about this little money, and only he would give himself money. Come so much money without asking too much.

So Lao Chen said to Fan Wubing unceremoniously, "I thought about it for a while, the so-called wealthy people, you invest 50 million in, and each of us will have half of the equity. What do you think?"

If it were someone else, he would definitely scold Lao Chen for being greedy. He didn't do anything, and he first took 25 million from others as his own equity. How can there be such a good thing? !

But Fan Wubing is naturally not someone else, he nodded and agreed, "Okay! But the working capital is a little less, and the equity is half as you said, and I will transfer another 50 million to you to operate, which is considered interest-free Got a loan."

Old Chen was overjoyed when he heard this, "I already knew that I was right, you are indeed born to do great things!"

With the start-up capital of 100 million, Lao Chen has enough confidence to run his company into the number one brand in the domestic advertising industry. Now those small advertising companies that are messing around with CCTV, how can they be their opponents? ?

What's more, Lao Chen's mind is not limited to the platform of CCTV, but his thinking has long been scattered all over the country.

*************The third update has been delivered today, and I sincerely ask for the support of the monthly ticket. By the way, let me tell you that there will be some unexpected plots in the Biaowang Conference********** *(To be continued, if you want to know what happens next, please go to 6**m, there are more chapters, support the author, support genuine reading!)