Chapter 391: Home Appliance Subsidies

What is offline experience is to experience products in physical stores.

For example, you want to buy a TCL TV online, but you can only see photos on the Internet, but not the real thing.

You have some concerns.

Well, now, you can go directly to the offline store to experience it before placing an order.

Of course, if you don't get through the cooperation channels, your experience is useless.

Because the product you experience is not necessarily the one sold online, even if it is a picture.

However, after Huanyu Technology and Yongle Home Appliances cooperate in all aspects, there is no problem.

As long as you place an order online, you can even pick up that home appliance offline.

So the operation has become an offline experience, ordering online and picking up the goods offline.

Of course, you can also pick up the goods yourself, or you can ask them to deliver.

In short, having an offline store can perfectly solve the problem that cannot be experienced.

Why the future Suning Tesco can stand out among the B2C giants such as JD.com and Tmall, the most important thing is this model.

After many users place an order online, they directly pick up the goods offline.

This not only perfectly solves the user experience problem, but also the delivery speed is very fast.

Even the fastest logistics and express delivery cannot keep up with the speed of online and offline delivery.

Even if you are on the side, you can have the goods in your hand in a few minutes.

However, this mode is not for everyone.

The previous Huanyu Technology did not have this condition.

Why?

Because no business partner with you.

Even if you want to work with them, sorry, they may not.

Because their strategy is different from yours.

But now that Huanyu Technology has invested in Yongle, it will be different.

Huanyu Technology, which occupies 33% of the shares, can speak in many ways.

Besides, this is also a good thing for Yong Le.

...

"Okay, get your driver's license."

At this time, the driver's license is still very good.

Unlike later generations, some can be bought directly with money.

However, Chen Yu didn't go through the back door, but spent a few days passing all the subjects and got his driver's license directly.

"Mr. Chen, congratulations, congratulations on getting your driver's license."

"What's there to congratulate, it's just a driver's license."

"This is not Mr. Chen, you can finally drive by yourself, right? Mr. Chen, which car do you want to buy?"

"I haven't thought about it yet, Brother Jian, you suggest."

"Maybach."

"Pfft..."

Chen Yu vomited blood.

During this period, the Maybach still belonged to the independent brand of Mercedes-Benz, not the Mercedes-Benz logo, but the double M standard.

Maybach models, the cheapest is more than 10 million.

"I'll go, why buy such a good car?"

"Okay, okay, or I'm sorry for your identity."

"Do I have to be a Maybach?"

"Maybach is alright, if you want me to say, Rolls-Royce is the most suitable for you."

"Okay, don't talk about it, I see there are a few 4S stores nearby, just go there and buy one."

"Several 4S stores nearby sell popular brands, what's so good about it."

It's just that Zhang Jianming said it all, but Chen Yu is not very interested in luxury cars for the time being.

In his previous life, he was an ordinary person, and the most expensive car he bought was only 100,000 yuan.

Although there is more money now,

But he's a student anyway, so why don't he drive a Maybach to school?

This will not work.

It's 2003 now.

Let alone a Maybach, even driving an ordinary car is considered rich.

Even in the deep city, the family is not bad.

In the end, after lunch, Zhang Jianming accompanied Chen Yu to several 4S stores and fell in love with a Volkswagen Golf.

Because he has an existing car, Chen Yu is quite satisfied.

The 4s shop has good service, and they can help with all the procedures and licenses.

And the speed is very fast, as long as the payment is done, all the procedures can be completed tomorrow.

Chen Yu said nothing, and paid the full amount directly.

The next day, all the formalities for the new car were completed, and Chen Yu drove a few laps in the deep city after a few addictions, so he put it aside. He still has business to go to the Shanghai market.

"Online ordering, offline experience, Mr. Chen, I never imagined that you could think of such a method."

In the office of the chairman of Yongle Home Appliances, Chen Yu met with Chen Xiao side.

In the future, the b2c business needs to be developed, and Yongle has to cooperate more.

Of course, according to the contract, Yongle will also actively cooperate.

After all, 1 billion yuan is not so easy to get.

Although the contract is signed, according to the contract requirements, the 1 billion RMB from Universal Technology is not a one-time grant.

Instead, it is injected into 5 times depending on the sales of Yongle.

It says so here.

But in fact, the meaning is also very clear. If you don't give face, I'm sorry, and you won't inject capital later.

But even so, Yong Le is Chen Xiao, not Huanyu Technology.

It was impossible for Chen Yu not to give Chen Xiao face, so he went to the Shanghai market in person.

"We are also forced to do nothing. However, President Chen has to cooperate more here."

"Yes, yes, as President Chen said, it's all from his own family. What's more, Mr. Chen's model helps us sell electricity for Yongle."

"That is to say, but Mr. Chen, you also know that e-commerce is a new thing in China, and he has just started. Even if it can be experienced offline, it may not be particularly attractive. Therefore, we are in the price. There have to be some concessions.”

"Of course there is no problem with making profits, but you don't know if you understand Mr. Chen. In fact, the profit of the home appliance industry is very low, and our net profit is only 5%."

Chen's novels are true.

The home appliance industry is really low profit.

Right now they're fine, with a 5% profit.

In the future, the competition of home appliances will not even make a 5% profit.

Suning.com's profit is only 2%.

"We have considered this part, and we can take the profit of this part. Of course, if it is not enough, we can also subsidize Yongle home appliances. "

"subsidy?"

"Yes, how much is the subsidy for each appliance sold, and we can discuss the specific amount, but the online price must be higher than the price of the physical store."

Chen Xiao was stunned.

He also heard for the first time that the seller of electricity subsidies.

This seller of electricity is not making money, and it is also directly subsidized.

How much does this cost?

"Mr. Chen, it's too much of a loss."

Chen Xiao couldn't figure out why Chen Yu did this.

They, Yongle, have also set up a website to sell home appliances, but no matter how cheap they are online, it is impossible to subsidize them.

"It's alright, I can stand it for the time being."

Chen Yu said calmly.

Chen Xiao and others in the field of traditional home appliances naturally cannot understand the model of e-commerce.

Even though Yongle once engaged in e-commerce and sold home appliances online, they still sell home appliances online to make money. Anyway, whether it is online or offline, everything is mainly about making money.

But unfortunately, Yongle's online store doesn't make any money, and they don't pay much attention to it.

Of course, in fact, the best way for Huanyu Technology in this model is to establish its own offline stores.

This way, you won't lose much, and you won't be subsidized.

However, for the time being, Huanyu Technology does not have this energy nor this technology.

"Okay, since President Chen has decided, then we Yongle will naturally support it in all aspects."

Although Chen Xiao can't figure it out, he understands that this model is not harmful to them.

Without any refusal, Chen Xiao agreed on the spot.