Chapter 393: One Day to Break Taobao's One-Year Sales Record

"Mr. Ma, it is said that Huanyu Technology will launch Huanyu Mall next week."

"Where did the news come from?"

"Suddenly the industry said that, and now their mall can be opened."

"have a look."

For Universal Technology, Mr. Ma attaches great importance to it.

The first time, they opened the website of Huanyu Mall.

"Yes, I'm doing b2c."

Although the website can be opened, because it has not officially opened, the website can only be browsed and cannot be placed.

However, although orders cannot be placed, some items are still on display.

TVs, washing machines, refrigerators, air conditioners... are mainly home appliances.

In addition, there are also repeaters, mp3s, mobile phones, and cameras, but there are not many types for the time being.

As for other small items, although there are, they can basically be ignored.

"The price seems to be cheaper than the one on the market."

"It's really cheap."

Lu Zhaoxi said: "I compared the data with the physical store. Generally, major appliances are 100-200 yuan cheaper."

"1 million-2 million, I'm afraid it's not profitable."

"There may be losses."

Touching his chin, Ma Yun thought to himself.

Although they do not do b2c, but they did b2c before, and naturally they also studied the field of home appliances.

Although the home appliance field seems to have a large market, to be honest, the profit is very low, and it is not bad to have a profit of 5%.

Of course, 5% of the profit is also profitable.

It is understandable that there is no profit, but selling one and losing one is a huge loss.

Home appliance supermarkets make money by taking volume. If you make more money, you will naturally have to sell more.

But the more you sell, the more you lose.

However, the key is.

He still didn't understand.

Are users willing to pay such high prices to buy these large appliances online?

But Mr. Ma doesn't understand it doesn't matter.

Huanyu Technology is proceeding in an orderly manner according to their plan.

The first is advertising.

This ad is a brick and mortar TV ad.

On the one hand, the advertisement is to make the reputation of Huanyu Mall, and on the other hand, it is also to increase the trust of users.

Otherwise, no one has even heard of it, how can it be possible for users to place an order?

In order to make users trust Huanyu Mall, Chen Yu specially invited Liu Dehua over.

On the one hand, Liu Dehua was invited because he was famous.

On the other hand, it is also because he does not have too many scandals.

[To buy home appliances, I used to go to the home appliance supermarket, and now I go to Huanyu Mall. 】

The first shot of the commercial is Liu Dehua's purchase of home appliances at Yongle Home Appliances.

Then, the style of painting changed, and it was transferred to Huanyu Mall.

[Now, I will go to Huanyu Mall. Click to buy, pick up the goods offline, and be safe and secure. 】

Advertising is simple.

It means offline experience, online ordering, offline shopping.

When such an idea appeared, Alibaba Jack Ma was stunned.

"Online ordering, offline acquisition, is this still possible?"

Lu Zhaoxi was also stunned.

This broke his understanding of e-commerce.

"Genius idea."

Cai Congxin thought to himself.

Before, he had been thinking about how Huanyu Mall would do b2c.

Unexpectedly, they came up with such a novel model.

This mode perfectly solves the problem of user experience.

Moreover, offline receipt also brings more security to users.

This is simply the most perfect model for e-commerce.

"Calm down, don't get excited."

"Although this model looks good, what it really is, we have to see it again."

Ma Yun calmed everyone down.

He knew that this model had a huge impact on his 18 Luohan.

You know, the c2c they are now engaged in has been solving the problem of user experience.

But unfortunately, there is no way to solve it.

Today, what they can't do is achieved by Huanyu Technology.

For a moment, some of them who had always believed in the c2c model before became shaken.

"Yes, it depends on how this model works. Whether users accept it depends on their transaction data."

Lu Zhaoxi also agreed.

They don't want to see such a situation.

If the model of Universal Technology is correct, then their c2c can really be overturned.

...

"Mr. Chen, good news, our Huanyu Mall's traffic has grown so fast."

Huang Zheng reported to Chen Yu excitedly.

"What about registered users?"

"Registered users are also growing rapidly, and our advertisements have made a good start. However, many users have asked, is it true to pick up the goods offline?"

"Whether it's true, let them go to the offline Yongle directly and ask if they don't know."

Where is this fake.

After watching the advertisement, many users realized that the major Yongle stores were asking questions.

The answer is true.

For a while, many users were thinking in their hearts, and after the Universal Mall opened, they would go there to buy.

As for why.

It's also very simple. The appliances on the Huanyu Mall are one or two hundred cheaper than the physical appliances.

Same brand, same quality, same everything.

Everything is the same.

It costs more to buy in a physical store, and you can buy it online for one or two hundred cheaper.

And when you go to the back to get the goods, you will also go to the physical store, why not try it?

...

time flies.

It's getting closer and closer to the official operation of Universal Mall.

A number of media have reported on the new model of Universal Mall in various aspects.

[Offline experience, online ordering, whether to create a new model of e-commerce? 】

[b2c or c2c, it seems that there is already an answer. 】

[It is too early to discuss the future e-commerce model, let’s first look at the transaction situation of Huanyu Mall. 】

Many people are looking forward to it.

There are industry peers.

There are media organizations.

There are also some users who want to buy home appliances.

Some people are optimistic.

Someone questioned.

There are also people watching.

But in any case, Huanyu Mall has indeed created a new model of e-commerce.

This not only brings challenges to Ali, but also brings challenges to the entire e-commerce.

As for his transaction status, we will have to wait for the official opening.

...

"Tomorrow will officially open, everyone, do you have any confidence?"

"Have. "

"louder please."

"Have."

"A little louder."

"Yes, yes, yes."

In the office, a group of people from Huanyu Mall said loudly.

"good very good."

Chen Yu nodded with satisfaction.

Then, Chen Yu was interviewed by a reporter from Xinhuanet.

Interviews are still the old rules. Chen Yu only accepts text interviews and does not accept appearances.

For this, a reporter from Xinhuanet said there was no problem.

"Mr. Chen, hello, it is said that your Huanyu Mall will open tomorrow."

"Yes, tomorrow at 12 noon, by the way, when will your newspaper be out, can it be out tomorrow morning?"

"Don't worry, President Chen, it will be printed tonight."

"Great, I have to give you something exciting."

"What content?"

"What do you think our Huanyu Mall's sales will be tomorrow?"

"That's exactly what we wanted to ask."

"You can guess."

Of course, Chen Yu would not let the reporter guess, and he continued: "Taobao's turnover so far is more than 20 million, and it will not exceed 50 million by the end of the year. We have set a sales task."

"How many?"

"It's also 50 million."

The reporter smiled.

Taobao 50 million, you also 50 million, what is this?

"Don't get me wrong, I'm talking about a day's turnover."

Seeing the reporter's expression, Chen Yu explained.