Chapter 302: This Is the Core Competitiveness of Hot Pot Xi Shi

This song "Mouse Loves Rice" was written and composed by singer Yang Chengang, and he also sang it originally.

However, the song didn't catch on after it was released.

Wang Qiwen recently came into contact with a website called YY Music Network, which has an original channel on YY Music Network. There are many singers who will upload their own works or their own cover works to it. Although there are not a few famous songs for the time being, but because they are very down-to-earth, the singers are all Internet users like everyone else.

Therefore, many netizens clicked to listen to this channel, and occasionally they felt good listening, and they would leave messages of support.

Although such a message does not have much money, but such a message also warms many singers.

At least they feel that the songs they sing are listened to, commented on, and supported by others.

Today "Wang Qiwen" sang a cover of "Mice Love Rice" by Yang Chengang.

Of course, he didn't think about how popular this song would be.

After all, this song has already been released, and it is going to be popular early. He just likes this song, so he chose to cover it.

But, he didn't know.

After he uploaded the song "Mouse Loves Rice", he has received thousands of followers and comments the next day.

...

"Xiaoyu, do you think we should start joining now?"

YY Music Network has no clue for now, and Chen Yu is also helpless.

Just at this moment, his father Chen Simian called him to go to the hot pot restaurant to discuss the next step.

"A franchise plan can be done, but it is not suitable now."

Chen Yu said: "Even if we want to join, we can't join in the same way as the snail Xishi before. I'm more optimistic about direct sales."

"Direct marketing, the investment is relatively large."

"It is a bit big, but direct sales can better start our brand. Otherwise, anyone can join, and our hot pot Xishi brand will fail sooner or later."

Seeing Chen Simian's hesitation, Chen Yu said: "Dad, I'm just giving advice, and it doesn't have to be direct sales. We can also join, but joining must be completely subject to the management of the headquarters. That is to say, franchisees can cooperate with us. Share the profits together, but the management and personnel training, including the supply of ingredients, all have to listen to the headquarters."

"Then I am afraid that few people are willing to join in this way."

"So the best way is for us to do a good job of directly-operated stores first, and when our other branches can also have such good benefits, I believe that even with such a strict franchise, other people will also be willing to join."

"Xiaoyu, what are you thinking about."

Chen Simian also nodded: "The brand of snail Xishi is getting worse and worse in the later stage, and now several stores are losing money. This kind of franchise method is indeed not good for us. However, Xiaoyu, just now you said that we are not suitable for it now. To join, how do you say that?"

"Dad, let's put it this way, even though our hot pot restaurant is very popular now, if there is a strong competitor competing with us, we may not have much advantage. For example, our service, although very innovative, actually serves this kind of restaurant. Things have been spent in the early stage to set a specific standard, and some other stores can also do it. Dad, look at the previous stores, although the service is not as good as ours, but their current service is already very good. "

Because of the hot pot Xi Shi, the service of the major hot pot restaurants in the central business district is also in line with the hot pot Xi Shi.

Not only hot pot restaurants, but also some other catering industries look to hot pot Xi Shi.

The reason why hot pot Xi Shi is still so popular now.

One is that hot pot Xishi is the first to establish a catering service standard.

The other and the most important reason is that there are still a lot of trolls promoting hot pot Xi Shi on the Internet every day.

"Xiaoyu, if there is competition, why don't we open more branches, promote our model to various places, and quickly seize the market."

"Dad, you are right, we should indeed seize the market quickly, but we must have our own core competitiveness."

"Isn't it just service?"

Chen Simian was fooled by Chen Yu.

From the beginning to the end, isn't the core thing of hot pot Xishi is service?

"Dad, it is indeed service on the surface, but Dad, didn't you just say that our service can be imitated by others. Only what they can't imitate is our real core competitiveness."

"Something they can't imitate?"

Chen Simian blinked, wondering if there was anything in hot pot Xi Shi that other people could not imitate.

"Xiaoyu, apart from the advantage of serving us now, there seems to be no special advantage."

Although the taste of hot pot Xishi has improved a lot recently, it is not necessarily unique.

"So, Dad, that's why I don't recommend opening a branch so soon."

"Xiaoyu, then you mean that we will continue to operate for a while."

"That's not what it means."

Chen Yu shook his head: "It will be the same for a while, and there will not be much change. I mean, we should really find our core competitiveness during this period of time."

Seeing that his father was getting dizzy by himself, Chen Yu stopped playing around and said directly, "Okay, Dad, let me tell you directly, the core competition in the catering industry is not service, but taste."

"taste?"

Chen Simian opened his eyes wide: "Xiaoyu, you don't know how to tease Dad, do you?"

"No."

"You said no, you never mentioned the taste before you opened the hot pot restaurant, and you also said that the taste of hot pot is just like this, and it doesn't taste good if you eat too much. Besides, look at people who keep a hand, it is said that the taste is good, right? , but it’s not doing well.”

"Dad, the taste I'm talking about is not the taste of hot pot, the taste I'm talking about is the texture of the ingredients."

"Ingredients?"

"Let's make an analogy."

Chen Yu explained: "What are the most ingredients in our hot pot restaurant?"

"meat."

"Is the taste of fresh meat and frozen meat very different?"

"Of course there is a lot of difference."

"If our meat can be fresh, do you think it has a huge advantage over other hot pot restaurants?"

How the taste of hot pot, everyone has a different opinion.

But diners can tell at a glance whether the ingredients are fresh and hygienic.

"Not too possible."

Chen Simian shook his head: "There are so many fresh meats available, and it is impossible for us to go to the vegetable market to purchase every day. Even if we can do it every day, the cost will increase greatly and there will be no profit. "

"But what if we build our own food supply channels?"

"Establish your own food supply channel?"

Chen Simian was taken aback.

He never thought about it.

"It's not necessary, how much does it cost?"

"Because of the large investment, it is difficult for other hot pot restaurants to follow suit. If we have our own supply channels for ingredients, first, we can guarantee the freshness of our ingredients; second, we can guarantee the hygiene and safety of our ingredients; third, we can You can also purchase ingredients that are impossible to purchase in other hot pot restaurants.

Just like beef, the best beef in China is the yellow cattle from Guichuan, but so many catering industries need beef, how can they purchase these yellow cattle? But if we go to Guichuan to build a cattle farm, Dad, do you think this is our core competitiveness? "

After saying this, Chen Simian stared at Chen Yu with wide eyes.

He didn't expect that this kind of hot pot can still achieve such a state.

"My God, Xiaoyu, how many tens of millions or hundreds of millions have you invested?"

"If you want to completely complete all channels, hundreds of millions are not enough. But it is also because of this that it is difficult for other competitors to imitate."

Chen Yu continued: "We not only need to establish our own food supply channels, we also have to establish our own channels for pot bottoms. Our current pot bottoms are owned by others, and then we will produce our own pot bottoms..."

"Xiaoyu, stop for a while, stop for a while, let Dad digest it well."

The content of Chen Yu's remark today is extremely large, even Chen Simian, who has been in business for a while, can't digest some of it. In particular, what Chen Yu said about establishing his own food supply channel really broke Chen Simian's business philosophy. He didn't expect a small hot pot to be so big...

What if it happened like this?

Is this still a hot pot restaurant?

I'm afraid this is really going to be listed.

"Okay, Dad, just think about it."

Such a business philosophy that was ahead of the world by decades in the previous life is really not that easy to understand.

There is plenty of time now, and Chen Yu is not in a hurry.

...

A few days later, Chen Simian figured it out and called Chen Yu to the store again.

"Xiaoyu, you are right. Our service seems to have core competitiveness, but in fact there are some falsehoods. The real core competitiveness cannot be imitated by others. I also think we should not open a branch now."

"Great, Dad, you finally figured it out."

"Hehe, why can't I figure it out? I don't read much and there are some things I can't think of, but you have made it so clear. If I still can't figure it out, I might as well go home and sell snails."

"Haha, Dad, don't think about the snails. Our hot pot restaurant has a better future than the snails."

"Well, I believe so."

Chen Simian was also extremely excited.

He has a feeling of fighting for the hot pot business all his life.

"However, Xiaoyu, how do you talk about building our food supply channels?"

"It's very simple, spend money to buy a few food wholesale companies first."

"How much does it cost? I only have more than 1 million here, and I'm afraid it's not enough."

"Of course more than 1 million is not enough. But it's okay, dad, we can go for a loan."

"How much is the loan?"

"Don't borrow so much for now, just borrow 10 million first."

"10 million..."

With a shake of his hand, Chen Simian was intimidated by Chen Yu.

"Xiaoyu, 10 million, I won't be able to repay the interest for the rest of my life."

"Dad, how could it be? It's only 10 million. It's no big deal."

"But, will the bank loan us 10 million?"

"Yes, of course."

Chen Yu nodded: "The bank is rich. Maybe the people in the bank will see that you only loaned 10 million, and they will say that the loan is too little, and they will give you tens of millions more."

"Look at what you said, the money in the bank is not blown by strong winds, how can it be so random."

"If you don't believe me, go and have a look."

"Okay, I'll ask another day."

Chen Simian doesn't know if it's true or not, but if the hot pot Xi Shi wants to become bigger and stronger, he can get a loan.