Chapter 338: Other Ways of Celebrity Authentication

"Damn it, this Yisou circle is very fun."

"I didn't expect that Chen Xiaochun himself really went into battle."

"No, it is said that there will be other stars."

The stars themselves are very popular, not to mention the close contact with the stars.

No, no, not only in such close contact, but also interact and communicate with celebrities.

For example, Chen Xiaochun's self-portrait operation in the Yisou circle made many netizens extremely addicted.

And with Chen Xiaochun, naturally there can be no slag slaghui.

Well, it's not Zha Zhahui, it's Zhang Jiahui.

However, whether it is Zha Zhahui or Zhang Jiahui, everyone knows that this is one person anyway.

As a star who exploded in the legendary world because of a Hong Kong-style commercial, Zha Zhahui is here again.

"Everyone, I'm Zha Zhahui. As the basic operation of the circle, in order to prove my true body, I will send you a few selfies of nose-picking..."

"Hahaha, isn't he very handsome, I know, he is very handsome. However, I am very dissatisfied with Chen Xiaochun. This guy is not as tall or handsome as me, why are so many people posting it? , can't beat him. Brothers, come and come, blow Chen Xiaochun's chrysanthemum for me, and make my post the hottest in the circle."

Zhang Jiahui didn't even come in, he also worked with Chen Xiaochun.

This is naturally a joke in itself, and everyone can see it.

However, as supporters on both sides, no one is convinced by the other.

"Top scum, slag Hui, kill Chen Xiaochun."

"I'm also a scumbag."

"Don't worry, I gave you 100 posts just now, I'm here."

"I'm here too, but I'm sorry, I support Chen Xiaochun."

"It's a brother, come and legend the world with me... No, it's a brother, come and give me Ding Xiaochun's post."

"Damn,

Go away, we'll blow you up. "

The IP flow of Yisou itself is not comparable to Baidu Tieba.

However, under the setting of star admission and minimalist and quick speeches, the Yisou circle surpassed Tieba in one fell swoop and became the focus of everyone's attention.

And, it's not just one star and two stars.

After Chen Xiaochun and Zhang Jiahui entered, a series of other stars also entered.

There are some stars here who have been invited by Universal Technology, but some of them are eager to publicize, even if there is no invitation, they will get the certification first.

Accidentally, Huanyu Technology didn't spend much, and about 100 star certifications were issued.

Undoubtedly, the popularity brought by these 100 or so stars has further stimulated the popularity of the Yisou circle.

Originally, those who still wanted to play Baidu Tieba have also moved to the Yisou circle at this time.

This, in turn, has increased the market share of the Yisou search engine on the other side.

However, for this, Baidu did not sit still.

It was found that the Yisou circle actually adopted the star strategy. They also followed Huanyu Technology and prepared to invite many stars.

Just invited a circle, the result was not very good, they only invited a few stars.

Most of the stars are either not interested, or have accepted the invitation of Huanyu Technology.

Of course, even if they are invited by Huanyu Technology, they can also enter Baidu Tieba themselves.

However, these stars have their own judgments on whether to choose Baidu Tiedu or Yisou Circle.

Like the singer.

Almost most of the singers choose the easy search circle.

As for why?

More to say?

Even if there is no easy search circle, Universal Technology's YY music is a big killer.

Then there are pear mp3s. These singers wish they could have a good relationship with Huanyu Technology as much as possible.

Not to mention, there is now a circle to help them promote their popularity.

Just ask, even if Baidu Tieba seems to have more traffic, they will not consider it.

Of course, a star is not just a singer, he also has a movie star, a TV star, a variety show star...

These stars are the most famous, but they are also the most difficult to attract.

Please do not move for two factors.

One is that they can't afford too much money.

Generally, a business like this does not cost money for an Internet company itself.

This is mutual benefit.

It's good for celebrities and companies alike.

It's like a past life blogger celebrity certification.

Could it be that if a star runs out and starts a blog, will Penguin and Xinlang still give money?

no no no...

Not a penny.

Of course, this is not to say that Internet companies cannot afford the money.

But if you really want to hire a few hundred people at once, even a listed company can't stand it all at once.

Even if it is given, it is only meant to be given, and it is not tempting.

Undoubtedly, if you can't give too much money, naturally these stars will not enter.

The second factor is that these stars are not interested in such things as the Internet.

For them, they are temporarily unable to experience the help that the Internet brings to them.

They believe that the biggest medium is still television, or the film and television platform.

Even if the Internet can help them do a wave of promotion, it is relatively limited.

So, it's like those singers didn't want to cooperate with Internet companies at the beginning.

Because this is not such a high-end cooperation, and there is no money, even a little low.

Yes.

Baidu knew it later, and saw that Universal Technology had invited celebrities, and they followed suit.

There are really not many stars who can go to their Baidu at this time.

On the other hand, this was compared by Easy Search of Universal Technology.

Obviously Yisou traffic is worse than Baidu.

Obviously, the traffic in the circle can't be compared with Tieba.

But what the circle does is better than Tieba, and its influence is stronger than Tieba.

Of course, Baidu's hindsight is not only reflected in the invitation to stars.

They also fell behind on celebrity certification for a while.

Chen Yu thought that Baidu would follow suit after they launched Celebrity Certification. You know, this function is very simple, and programmers can come up with it in a day. But looking back, Baidu did not keep up.

This made Chen Yu a little stunned. Why didn't they imitate such an awesome certification?

Only later did Chen Yu find out.

The reason why they are not imitating is that they have not seen the power of celebrity certification for the time being.

They also thought that this celebrity certification was the same as inviting celebrities to come and promote it.

Anyway, you have to invite celebrities, it is enough to announce it by the official, no certification or non-certification is required.

If you want to reflect the star, you can add red to his ID.

However, they didn't know that after such a celebrity was certified, hundreds of celebrities who were not popular and not popular have joined the certification. Although these half-red stars are not first-tier, not second-tier, or even third-tier or fourth-tier... you may not even like them.

But even so, they still have a certain influence.

Although this influence is not comparable to that of first-tier and second-tier stars, it cannot hold many people.

A third- and fourth-tier star is not as good as a first- and second-tier star, ten third- and fourth-tier stars, 100 third- and fourth-tier stars...

Such semi-popular stars have flocked, and thousands of netizens have also entered the Yisou circle.

Well, how to say, Baidu response is not so slow.

In the following period, Baidu still discovered the power of celebrity authentication.

But when they came up with this celebrity certification again, Yisou celebrity certification has exceeded 1,000 people.

"Brother Jian, how's it going, what's our current market share?"

Wang Xiaochuan was in charge of the search engine department of Huanyu Technology before, but Wang Xiaochuan's technology is good, but the operation is slightly poor. In addition, now that Yisou has added another circle, Chen Yu made Zhang Jianming the first person in charge of the search engine department.

"It's about 15 percent."

"It's still too little."

"Mr. Chen, our market share has increased very quickly."

Zhang Jianming is still very satisfied with this market share: "We only had a 2% market share before, but in a short period of time, we have now increased to 15%."

"How many Baidu are there?"

Chen Yu asked back.

"Uh...more than 80%."

Zhang Jianming was a little embarrassed.

"That's it."

Chen Yu said: "Baidu holds more than 80% of the market share, and it can come back to the carbine at any time."

This wave of easy search can only be regarded as a small victory at most, and the gap from Baidu is still very large.

Baidu has such a big traffic advantage, even if there are no stars, they will be able to overtake the easy search circle in the future.

This is not to say how clever they are, it is the inevitable result of traffic.

"Mr. Chen, the keyword guidance on Xiaochuan's side has been done, which can help us promote a wave."

"Keyword guidance is useful, but as I said earlier, our market share is too small, and there is a gap between Baidu Tieba and Baidu Tieba. If we don't widen this gap, they will soon narrow the distance."

Chen Yu opened Baidu and entered the "Beauty" post bar.

"Look, this post bar Baidu didn't promote much, but its popularity is so hot."

"Mr. Chen, this is due to the excess secretion of hormones by many netizens, and they are playing side balls."

"Everyone knows the love of beauty. Besides, don't you secrete a lot of hormones? It's natural for everyone to like beautiful women. Even I like beautiful women. Look, look, how beautiful this photo is..."

"Not bad."

"What about this one?"

"It's quite big and has long legs."

"Like it."

"like."

"hey-hey……"

Chen Yu and Zhang Jianming looked at each other and laughed. Immediately, Chen Yu closed the page: "Don't talk nonsense, let's talk about the main point. This beauty post is actually a product brought by high traffic. If we only think that we have already won a small victory, then In the future, there will be more popular posts like beauties."

"Mr. Chen, you mean to let us take the lead in hyping various circles."

"It's okay to hype, but it's hard to keep the hype down if the traffic doesn't rise for the time being."

Speaking of this, Chen Yu thought of YY Music Network, and then said: "YY Music Network was able to hype successfully at that time because it was bound to our YY, and our traffic was not bad. In fact, we can completely deliver content production to To the majority of netizens?"

"Mr. Chen, I don't understand very well?"

Zhang Jianming shook his head.

"Like, what do you think about celebrity certification?"

Chen Yu asked an example.

"It's a label about star certification."

Zhang Jianming thought about it and said.

At that time, there was no specific definition for him when the celebrity certification was launched, so Zhang Jianming subconsciously thought that celebrity certification refers to star certification. Of course, not only Zhang Jianming, ordinary netizens, including competitor Baidu, also think so.

But Chen Yu shook his head and said, "Is a celebrity a star? Can it be a well-known person in a certain industry?"

"This...theoretically it seems possible."

"It's not like, it's absolutely."

Chen Yu continued: "If celebrity certification is just star certification, it is too few. How many stars are there, and how many stars are willing to go to the circle every day to play crazy with everyone. Brother Chun has a good relationship with us, but he also He can only play in the circle for three or four days, and then he will do other things. Even if he has a team running his account, it is not necessary to appear every day. If he interacts with netizens every day, there will be no stars. That kind of mystery. But if you define a celebrity as someone who is well-known in certain fields or has professional talent, then the scope of this celebrity is very wide... For example, Mr. Zhang, you are also a celebrity. "

"Mr. Chen, what kind of celebrity am I? If you want to count, it's you."

"Of course I count, but so do you. If you are successfully certified in our circle and publish a series of experiences about online games, you say, will this attract a large number of people in the circle."

"There should be some."

"Don't be confident in yourself, you will. We are like this, and so are other industries. The reason why our circle is a circle is to divide the world into different circles, big and small. Each circle has different people, each There are also different celebrities in the circle. Their fame may not be comparable to those of these celebrities, but they have their own specialties and even unique sides. As long as they exert their uniqueness and expertise, our circle will be truly stable. now..."