Chapter Three Hundred and Fortieth: God-Level Circle
The world is huge, and the world has a whole lot of circles you can't imagine.
In addition to the more orthodox circles above, there are also a series of circles that are not very normal, but also have countless users.
such as gaming.
Chen Yu said to Zhang Jianming before that Zhang Jianming is a celebrity in the game circle.
However, the game circle where Zhang Jianming is located belongs to the nature of enterprises and game development.
But the more popular game development is the pure game circle.
Such as the player circle.
Everyone is a gamer, and playing naturally will form a circle of gamers.
In itself, the people who play the game are ordinary people, there are no celebrities, and there are no experts.
But don't say it yet.
Really.
There are quite a few well-known gamers in many games. Even if you are not particularly well-known in the game, it doesn't matter, as long as you are good at playing games, you can publish a lot of different game guides, and even if you don't know how to guide, you will only brag about it, but You can attract countless users with your own traffic... Similarly, you are also a celebrity in the game circle. Likewise, you can also apply for certification.
Of course, it's not just gaming circles.
He also includes travel circles, animation circles, singing circles, joker circles, old drivers circles, educational film circles... and so on.
Although these circles do not seem to be so tall, there are also many experts.
Under the celebrity certification of these talents, it was originally just a seemingly ordinary circle, but it has become a comprehensive social network platform for users to discuss and learn knowledge, and of course broaden their horizons...
That's right.
Chen Yu wants to build the circle into another social platform.
Because only social interaction can maximize stickiness.
Otherwise, something like a search engine is just a tool.
Although it has been used for a long time,
There will also be a certain stickiness to the tool.
But as soon as a better tool comes along, you'll switch to another.
Or, it's easy to switch to another one when you can't understand how advanced the tool really is. But if a social platform is built, users in the future will not leave if they want to leave. Just like in the past life, in addition to the continuous emergence of various entertainment products, Tieba is still extremely attractive.
This is because the post bar in the previous life has become a fairly good social platform.
But unfortunately, for the time being, Baidu is just an Internet company with a long history.
They're proud of technology, search... not social.
"Tsk tsk tsk, Huanyu Technology is really awesome. It's obvious that things like Tieba were created by Baidu first, but the most interesting thing is the circle."
"That is, the post bar has a bird's meaning. It's just a few fools writing posts there. It's still very popular in the circle."
"Then you have to look at how many celebrities there are in the circle. Seriously, although these celebrities are not very famous, at least they are not recognized by the general public, but these guys are really good."
"Actually, most of these celebrities are ordinary people, but they are very personal. For example, I saw a person who has been hiking for a long time in the travel circle. This guy is also awesome. He doesn't even bring a penny. Just what he saw. He went to work as a part-timer when he had no money...and he also shared with us everything he saw and heard when he traveled."
"I know, is it Li Bobo's travel record sticker? I heard that it has more than 1 million popularity. Some publishers have contacted him to publish his travel thoughts..."
...
"Jianguo, what's the matter? Our post bar business was launched first, but now the most popular is the circle."
Li Yanhong's face was not good.
He also feels that after launching Tieba on his side, it can further stabilize Baidu's position.
But who knows, Huanyu Technology actually plagiarized their Tieba in front of them.
Of course, plagiarism is nothing.
Generally speaking, it is impossible for a plagiarist to copy the original.
But it also depends on who copied it?
Huanyu Technology's plagiarism method directly kills and cripples all their original creations.
"Mr. Li, Huanyu Technology may not have copied us."
Liu Jianguo shook his head: "Although their ideas are somewhat similar to ours, their ideas are more mature than ours. For example, they invite celebrities first, and then they create individual users to apply for celebrity certification. These are things we haven't done before. It was considered, and it worked very well.”
"In addition, their circles are more mature in setting. Their posting process is very streamlined, no other complicated things are attached, which also makes their circles look simpler and cleaner, and faster. quick……"
As the chief technology officer of Baidu, Liu Jianguo analyzes the circle of Huanyu Technology from time to time.
"Then what do you mean, we collided with Huanyu Technology?"
"possible."
Liu Jianguo nodded.
Both parties are doing search engines, and search engines have inherent shortcomings, that is, they are just a tool.
In order to stick the tool to the user, other products, such as social products, must be used.
Instant messaging and forums are the best options.
IM Baidu did, but failed.
So that leaves the forum.
This forum has evolved into the current post bar.
It can be said that it is normal for the two sides to collide with each other.
"Then what do you think we should do now?"
Li Yanhong did not discuss with Liu Jianguo whether the two parties had run into ideas.
This does not need to be discussed. The biggest problem now is that the circle of Huanyu Technology has grabbed the attention of their Tieba.
"Mr. Li, I think that although we are one step behind, we have not lost."
"What, isn't it bad enough to lose?"
"Mr. Li, we are from a technical background, and we really can't compare with Huanyu Technology in terms of social interaction."
Liu Jianguo was a little embarrassed, but he still told the truth.
"continue……"
Liu Yanhong didn't say anything more.
No wonder Liu Jianguo.
If Liu Jianguo is responsible, then the biggest responsibility should be him.
"The way to deal with it is actually not complicated. We can also open the application for celebrity certification."
"But we are one step behind them."
"Although we are behind, our traffic is larger than theirs, and temporarily we can't match their circle. But the longer it takes, the better it will be for us."
"You're right."
Li Yanhong nodded, but still said: "The procedures for personal application for celebrity certification should be completed as soon as possible. In addition, we can also go to their circle to pull those well-known celebrities to our post bar, and some can even promise money."
"Yes."
Li Yanhong is a ruthless man, and he even used the trick of paying to attract people.
Although this method is quite vicious, but seriously, it is very effective.
Before Baidu Tieba's personal celebrity certification started, they have secretly contacted those popular celebrities.
That is, a famous person in the circle.
These celebrities are not stars. Who doesn't like money. Under the temptation of profit, many celebrities really went to Baidu Tieba.
In this regard, Huanyu Technology also received the information at the first time.
Such a big move, even if Baidu is doing it in secret, how can it be concealed.
After all, not all celebrities are willing to be pulled by Baidu, and some disdain Baidu's temptation.
"Mr. Chen, Baidu spent money to bring many of our certified celebrities to their Baidu."
"I see."
"Mr. Chen, should we also pay some money to bring them back?"
"Pull the fart."
Chen Yu glared at Zhang Jianming: "How many can you get back with money? Besides, if you use money to get it back, do those who are still on our side have to spend money to keep them? One or two doesn't matter, but The key is that some of our celebrity certifications have exceeded 10,000 people, and there will be more in the future. How much do you pay each of tens of thousands of celebrities?"
It's not that Chen Yu can't afford it, but that this will lead to a price war with Baidu.
Of course, with the strength of Huanyu Technology, it is also possible to fight a price war.
But price war is the least technical tactic.
Besides, with their Baidu traffic, as long as this price war lasts for half a year, their Baidu Tieba may be able to do it...
"But if we don't throw money at them, these celebrities are going to go to them."
"Go and go, you can't stop it."
Chen Yu said that, of course, that he didn't care, but it was useless to care.
In the future, there will be tens of thousands or even hundreds of thousands of celebrities in the circle, and if everyone gives money, then Huanyu Technology will also go bankrupt.
Baidu is not a vegetarian, it is impossible to stop everything.
Moreover, Baidu has also made a lot of unscrupulous money by relying on bidding rankings. It really wants to spend money. Even if Baidu can't beat Huanyu Technology, Baidu has the strength to compete with Huanyu Technology for dozens of things. They even started to go public. Once listed, it will be time to spend money in the future, and maybe Huanyu Technology is no match.
"Our key is not to block, but to build our way.
"But our circle has done better than Baidu Tieba?"
Chen Yu shook his head and said the key: "Although our current circle has done a good job recently and overwhelmed Tieba, our circle has not formed a real advantage. Their Tieba still has the ability to fight back, as long as you give them time, They will still make a comeback."
Baidu's traffic advantage has always been a big concern, and Chen Yu didn't dare to relax for a moment.
Of course, Chen Yu also has a simpler and cruder way to deal with Baidu.
For example, the cooperation of 3721, a modification of the homepage, will definitely be able to steal a large number of their traffic.
But these tricks can't be done so quickly for the time being.
Only wait for a really suitable opportunity to give them a fatal blow.
"Mr. Chen, what do you mean?"
"The benchmark."
Chen Yu wrote two words on the whiteboard in his office.
"Only benchmarks can build a brand."
"Only benchmarks can attract popularity."
"Only benchmarks determine status."
In simpler words, it is to create a god-level circle.
Um.
Just like the bar and Emperor Li Yi back then.
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