Chapter 336: Coping Strategies

"Mr. Chen, we have studied it. Although Baidu Tieba is launched first, it is not without its shortcomings."

Zhang Jianming also knows the importance of priorities, and now he should deal with Baidu first, instead of launching an internal self-examination first.

"Oh, talk."

"First of all, from the perspective of content, Baidu Tieba should be a semi-finished product, and he is not particularly mature."

Turning on the projector, Zhang Jianming casually entered a post bar in Baidu: "We can see that the entire post bar page is relatively rough, although it is much better than the general forum, but it is not like the style produced by a large company like Baidu, it should be Came out in a hurry.”

"In addition, Baidu Tieba seems to be a very attractive platform, but at present, only a few Tieba have posted more posts, and other Tieba have performed in general, and their popularity has not yet increased."

"At the same time, Baidu Tieba is not good enough in terms of guidance, and many people only regard Tieba as a forum."

Zhang Jianming said three points, while Chen Yu continued to operate.

really.

Baidu may have felt the threat of Huanyu Technology and launched Tieba first.

But because of the rush, the optimization of the page is not good enough. The page not only looks rough, but also has some troubles to use.

"Mr. Zhang, how do you think we should be able to deal with it?"

"Our Tieba has been in production for a long time, and it will be launched soon. From the perspective of the overall experience, we have done better than Baidu. This is our advantage. However, our traffic cannot be compared with Baidu. Therefore, we can launch it. When we post on the bar, let's hype it up."

"How to hype?"

"You can ask celebrities to warm up our post bar."

"That's a good idea."

The influence of stars is still considerable.

If a star is stationed in Tieba, you can post a few words and upload a few pictures on Tieba, which can attract a lot of popularity.

Blogs and Weibo in previous lives... all started with celebrities.

"However, it's not an obligation for celebrities to advertise on our Tieba, and we should also do a good job in promoting them."

"Mr. Chen, don't worry, we will not only help them promote it on Tieba, we will also help them promote it on YY Music Network."

"Well, go on."

"Second point, we will launch a Tieba directory. The directory is not only to sort out the entire Tieba structure, but also to let users know more about our Tieba."

The so-called directory is the framework.

For example, in the Tieba directory where Andy Lau is located, he is in the directory of entertainment stars.

Through the entertainment star catalog, users can find Andy Lau.

Another example is the world of legends, where the directory he is in is an online game.

Through the catalog of online games, he can find the legendary world.

Without a directory, it looks like a very interesting post that will leave users wondering how to play it.

After all, in the early days of the Internet, netizens were still quite unfamiliar with the Internet, and their brain holes were not very big.

The ability to associate can't be imagined at all.

Not to mention them, even experts in this area of ​​the Internet may not be able to imagine it.

Internet creativity seems to be simple, but if you don't know it, you don't know it.

"The third point is that in the user guide of Tieba, we can provide guidance for various Tieba on the right side of our search content. Let users know more about our Tieba and participate in it while searching."

Zhang Jianming, the general manager of Universal Technology, proposed three strategies.

Chen Yu was very satisfied.

In a short period of time, Zhang Jianming could think of three strategies to deal with, and Chen Yu was also impressed.

However, Chen Yu still added: "The first one is good to invite celebrities to hype and develop a more complete catalogue, but the third one is not enough. I don't think it is enough. We can indeed advertise on the right side of the user search bar. But this kind of propaganda is passive, if we promote the posts of entertainment stars, but everyone is not interested in entertainment stars?"

"no way."

Zhang Jianming shook his head: "Advertising can only cover most people, not everyone is a potential user."

"Who said there was no way, call Xiaochuan over."

The post bar business itself, Chen Yu, did not want to be bound to the search engine so quickly.

As for the reason, it is worried about Baidu imitating.

At the beginning, Chen Yu's idea was to create a post bar on YY Music Network first, and then hype it up before connecting to the search engine.

If they do it, Baidu will follow suit.

With such a large amount of traffic on Baidu, it would be very troublesome for them to follow suit directly.

Just like now, Chen Yu encountered such trouble.

It's not as good as the sky, Chen Yu didn't expect Baidu to launch one step first.

Therefore, Wang Xiaochuan of the post bar business is not particularly clear.

"Mr. Chen, the solution is feasible."

After a while, Wang Xiaochuan entered the conference room.

After Zhang Jianming briefly told him about the current situation, Wang Xiaochuan immediately said: "We can analyze the user's potential preferences according to the user's search keywords. For example, if he often searches for songs, then we can think that he is interested in singers and singers. If he is interested, we can recommend entertainment star posts to him. If he frequently searches for yes, then we can recommend posts in the category to him.”

That's why search engine ads are more powerful than portal ads.

This is through big data analysis, and then the precise placement of advertisements.

Such delivery is not only satisfied by advertisers, but also by search engine platforms, because it has expanded the advertising delivery business.

"Great, Xiaochuan, it would be even better if you use keywords for precise placement."

Zhang Jianming exclaimed excitedly.

"Don't applaud. We can't deal with Baidu's post bar business by relying on these three points alone. Their traffic is incomparable to us."

The most powerful thing about the Internet is traffic.

Where there is traffic, everything is there.

No matter how bad the business is with traffic, he represents all opportunities.

Even if they are wrong, they can do it all over again.

At present, Yisou only has a market share of about 10% in the search field, and it cannot compete with Baidu at all in terms of traffic.

"So, we have to get traffic up first."

"Mr. Chen, our 2345..."

Halfway through Zhang Jianming's words, Chen Yu interrupted: "2345 will not be launched for the time being."

2345 is an address navigation website developed by Huanyu Technology.

Yes, exactly the same as hao123.

This is used against Baidu and also against hao123.

However, Chen Yu does not intend to use this at present.

"There are two ways to attract traffic. One is to rely on external drainage, and the other is to rely on our own content construction. However, at present, I will not conduct external drainage for our post bar business. Therefore, we now focus on content."

Chen Yu continued: "Good content can generate good word-of-mouth, and good word-of-mouth can be converted into traffic. Let's analyze the style first. Just now, Mr. Zhang analyzed it very well. The Baidu Tieba page is a bit rough, but this is not the case. It's not the most important thing, although his page is rough, it's still acceptable. What's hard to accept is that sometimes their post bar is very stuck."

"Mr. Chen, I noticed it too."

Wang Xiaochuan is the most sensitive to technology, he said: "Baidu's Tieba program is bound to too much content, just like the Posting program, which is very bloated and has not been specially optimized."

"It's not a question of optimization, it's a question of design philosophy."

Chen Yu knew that they didn't understand very well, and explained: "The Tieba business is somewhat like a forum, but he must distinguish it from the forum. But the posting procedure in Baidu Tieba is almost exactly the same as the forum posting. Although it seems that It's nothing to go up, but what we need to do is to let more people participate in the post bar. Therefore, our post bar must be minimalist. Just write a title and write a few words, which will form a post son……"

The current setting of Baidu Tieba is that only registered users can post.

But very few people who use search engines are willing to sign up.

Registered posting limits user participation.

If you unregister to post, the effect is much better.

Of course, in order to prevent others from brushing the post, you can add a verification code when posting.

"Everyone, you must remember that a post bar without the participation of popular users is a dead bar."

If it was before, obviously the amount of user participation will be greatly reduced.

But once the post registration restrictions are lifted, he can encourage users to post to a large extent.

Invisibly, this kind of encouragement will not only increase the enthusiasm of users to participate.

The enthusiasm of users to participate has increased, and the popularity of the entire Tieba has also increased.