Chapter 310: This Is the Rhythm to Explode

The latest website: "Pear mp3 is going to be sold."

"How about the sales data?"

"Let's take a look first, Lizi mp3 is a product jointly created by BBK and Huanyu Technology. One has a lot of experience in hardware, and the other is a leader in the Internet. It is worth looking forward to joining forces."

As a new electronic product, although mp3 is not selling very well, many electronic giants have entered it.

Samsung in South Korea, Sony in Japan, Toshiba...all have entered.

Not only foreign countries, but also a number of domestic manufacturers have also deployed.

Lenovo, Fangzheng, Patriot, Yaxun, Chaohua... There are also some unnamed brands.

There are hundreds of them, big and small.

For pear mp3, many companies have maintained considerable attention.

However, these companies do not agree with the price of 1,000 yuan for pear mp3.

Speaking of 1000 dollars, the price is not high.

Although Mp3 is small in size, because it is a new technology, the price of various components is still very high at present.

1,000 yuan can only be regarded as a bit of profit, but it is still a bit far from a big profit.

Just in terms of the domestic market, everyone's monthly salary is only about 1,000 yuan, and some areas in the mainland are a few hundred yuan.

It is really difficult for them to spend 1,000 yuan to buy mp3 at such a salary level.

It is precisely for this reason that the price of the major domestic mp3 manufacturers was only 800 before.

Even, some manufacturers price to such a low price of 298.

This price basically only earns a little OEM fee.

However, many manufacturers still underestimate the purchasing power of the domestic market.

It also underestimates the impact of new product outbreaks.

...

Pear mp3 adopts the mode of online and offline sales at the same time.

Offline is mainly the physical store on the back of BBK.

Online is the YY Music Network of Universal Technology, 5173 e-commerce platforms, including eBay, Joyo, Dangdang...

January 1, 2003, New Year's Day.

Pear mp3 is scheduled to be officially launched on New Year's Day.

"Chen Yu, how many mp3s do you think we can sell today?"

"How would I know."

"You've always been very accurate in your predictions. The last time the iPod hit the market, you said it was a hit."

"That's something for others, and it's impossible to predict for yourself."

Although Chen Yu believes that pear mp3 definitely surpasses iPod, the commodity is also very mysterious.

How can you know how many units can be sold before they are sold?

"Mr. Duan, why don't you make a prediction."

"I can't predict it either."

Duan Yongping shook his head.

"Mr. Duan, you're not a big boss in the electronics world. With so much experience, why can't you predict it?"

"MP3 is a new product, and there is no one that sells well in China. I just hope that as you said, it's better not to hit the street."

"It's impossible to jump on the street."

Chen Yu said with a smile: "Although I can't predict how much we can sell today, at least it will definitely not hit the street."

Chen Yu was quite sure of this.

You must know that Chen Yu has a lot of functions specially developed for Chinese people.

Such as long standby time, there are additional recording functions.

These two functions are very useful, and I believe many people will be interested.

"Also, I also know that we sell more mp3s online than Mr. Duan's offline sales on your side."

"So sure?"

Duan Yongping looked at Chen Yu and said, "We have thousands of offline physical store channels. If you only have one website, no matter how good the sales are, it can't be better than our offline sales."

"Mr. Duan, why don't we make a bet."

"Bet what?"

"Just bet a meal."

"Okay, listen to you."

Duan Yongping, who has always been idle and wild cranes, was also aroused by Chen Yu's aggressiveness and agreed.

"Zhijiang, how old are you now?"

Duan Yongping called Jin Zhijiang, who was on the front line.

"Mr. Duan, the exact data is temporarily unavailable, but now it is certain that 1,000 units have been sold."

"1000 units, good."

Duan Yongping was overjoyed.

It's only been an hour, and 1,000 mp3s have been sold.

Although this data may not be too explosive, at least it shows that pear mp3 should not be on the street.

"Chen Yu, you heard that too. I have sold 1,000 units on my side. How many are on your side?"

Duan Yongping asked with a smile.

"Let me see."

Compared with offline, online is naturally better to find data.

As long as the background is checked, the number of units sold can be accurate to the single digit.

However, without waiting for Chen Yu to check it out, Xie Zhenyi called Chen Yu.

"Mr. Chen, something big has happened."

"What's the big deal?"

Chen Yu was startled.

"Well, we're out of stock here."

"What's out of stock?"

"It's our mp3."

"Didn't I give you 10,000 mp3s?"

"Yes."

"Yes."

"It's sold out."

"Sold out?"

Chen Yu couldn't believe it: "All sold out?"

"That's not."

"You are joking?"

"Mr. Chen, how dare I lie to you, it's all sold out. If you don't believe me, please take a look at the backstage."

Chen Yu turned on the computer and entered the sales background of YY Music Network.

All in all, all 10,000 pear mp3s were sold out.

"I go……"

Chen Yu was also shocked by such a sales data.

However, soon after Xie Zhenyi, Zhang Jianming also called: "Mr. Chen, I'm out of stock here."

"5173 is out of stock?"

"Yeah, I didn't know that pear mp3s were selling so well. Not only my side, Zhuoyue, eBay, but also Dangdang said they were running out of stock soon, and they wanted us to deliver them quickly."

"okay, I get it."

hang up the phone.

Chen Yu stared blankly at Duan Yongping, who also stared at Chen Yu with wide eyes.

"Sold out?"

Duan Yongping asked before he regained his senses.

"It seems to be sold out, Mr. Duan, look at the data."

"Oh my God……"

10,000 pieces of data with phone numbers, addresses, and names... This is not fraud.

And there is no need to lie in front of your own people.

"what is the problem?"

"I also want to know."

Although Chen Yu knew that his pear mp3 couldn't hit the street.

But that's just impossible to smash.

Not hitting the street and selling well are two completely different things.

But this time it is not as simple as selling well, this is the rhythm to explode.

"Check what's the reason?"

"Look back and check again."

Chen Yu shook his head: "Now we have to restock."

"Yes, yes, let's restock first."

There was no preparation before this, but all of them were sold out at once, but Chen Yu and Duan Yongping were a little panicked.

Fortunately, the website platform does not need to be delivered to users on the same day, but there are a few days for replenishment.

Hurry up now.

Chen Yu immediately sent someone to hurriedly pull a batch of goods from Guancheng to various e-commerce platforms.

But even so.

After the first batch was delivered, it sold out again in a blink of an eye.

The second batch of replenishment, and it didn't take long, was sold out again.

The third batch...

Fourth batch...

Three days later, the first batch of 100,000 pear mp3s were swept away by crazy users.

"Sold out?"

"Sold out."

"Mr. Duan, why did you only produce 100,000 units in the first batch?"

"I didn't know everyone was so crazy."

Duan Yongping spread his hands.

Up to now, he still hasn't figured out why the pear mp3 sold so terribly.

"It's okay, it's okay, Mr. Duan, let's hurry up and prepare for the second batch of production."

"Um."

Duan Yongping nodded.

Regardless of whether you have figured out what's going on here, this result is undoubtedly everyone's favorite.

"Zhijiang, next, you will take over the mass production of Lizi mp3, and strive to drive out 500,000 units within one month."

"Mr. Duan, 500,000 units a month is a lot of pressure. We may not be able to do it, and there are not enough people here."

"If you don't have enough staff, you can recruit people. If you can't recruit some people temporarily, you can transfer some people from other product production lines. In short, no matter what method you use, you have to get it for me."

Duan Yongping gave the order.

However, when Duan Yongping issued the order, the price of pear mp3 has been quietly raised.

Of course, this price is not rising step by step, nor is it rising by Huanyu Technology.

The first batch of products were all sold out, and they couldn't go up if they wanted to.

These price hikes are those scalpers.

Yes.

Most people don't see why the pear mp3 is so popular, but these scalpers on the front line can see it clearly.

Fan Dalong is such a scalper.

Well, in fact, Fan Dalong was not originally a scalper, he was just a pear mp3 lover.

The reason why he likes pear mp3 is because pear mp3 has exquisite workmanship, beautiful appearance and powerful functions.

In addition to listening to music, you can also record.

Of course, this was not what attracted him the most.

What attracted him the most was the 12 new songs built into the pear mp3.

These 12 new songs are sung by 12 popular singers.

Moreover, these 12 new songs can't be found on the market if you want to find them.

Not only can you not find it online, you can't find it on the physical album.

These are 12 new songs specially tailored for pear mp3.

This tailored sophistication is really attractive.

When Fan Dalong bought this pear mp3 for the first time, he became the focus of the class.

Yes.

Almost everyone in the class was scrambling for his mp3s.

Without him, I just want to listen to the 12 new songs built into the pear mp3.

Of course, although after a few days, pirated copies of 12 new songs have been circulated on the Internet.

But for the 12 songs in the pear mp3, they have become treasures treasured by countless fans.

"I suddenly found out that pear mp3 is not just a player, he is also the strongest music album."

"Well, 12 singers, 12 new songs, each of which is a hit, and there will never be such a powerful album in the future."

"It seems that the pear mp3 is out of stock. I am willing to pay 1500 yuan for a pear mp3."

"Sorry, I won't sell it for 15,000 yuan."

15,000 yuan not to sell that is fake.

Although the first mass-produced pear mp3 does have a collection value, as long as the price is right, there is nothing that cannot be transferred. It is precisely because he saw the doorway, Fan Dalong started the scalper business of pear mp3.

He first bought it from individual users for 1,500-2,000 yuan, and then sold it for around 3,000 yuan.

Change hands and earn 1000 yuan directly.

Of course, there are definitely not many people buying such scalper business.

But it doesn't matter, if you don't buy it, someone will always buy it.

The scalper business was never sold to the masses, but to individual groups in need.

Such as those who want to collect treasures.

Such as the die-hard fans of certain stars.

Such as those rich second generation who are not bad money.

for example……

Accidentally, pear mp3, in the spring of 2003, completely detonated the domestic mp3 market.