Chapter 323: Copied QQ Hometown
"I'm going, what kind of advertisement is this?"
"Isn't this Internet cafe management software, why is it advertised?"
"Okay, this ad is awesome."
It has to be said that the Internet cafe management system of Huanyu Technology is beyond the surprise of countless people.
When everyone was still selling Internet cafe management software for a fee, Huanyu Technology started free.
And after killing others, Huanyu Technology's Internet cafe management software actually made Internet cafe recharge and payment.
Now, going a step further, an ad pops up directly.
In fact, technically, this is conceivable.
Alipay is connected to the Internet, and it can also advertise itself.
But even this kind of thing that can be thought of in itself, he is also beyond the surprise of countless people.
"Okay, just log in and use it."
"It seems that QQ is really dead, and I will switch to YY in the future."
"It seems that YY has a lot of uses, but fewer and fewer people use QQ."
The power brought by such large-scale advertising pop-ups can be described as terrifying.
The founders of Penguin Ma Huateng were dumbfounded.
They finally spent a lot of money on advertisements on major TV stations, but they were directly covered by Huanyu Technology. Well, in fact, there are still some uses for advertisements on TV. However, so far, the main place for people to surf the Internet in China is still Internet cafes.
The first thing that pops up when I turn on the computer is YY, then what QQ has already been put in the back of my mind.
"Could it be that Huanyu Technology has been waiting for our advertisement?"
"It's possible, but it's impossible for us to sell QQ."
"Don't worry, it's fine. Now that there are more and more PC users, our advertisements still have some influence."
Ma Huateng comforted everyone.
In fact, he didn't have a clue at all.
However, Huanyu Technology's attacks have never been single, but multi-point intensive.
After the first wave of pop-up advertisements in the Internet cafe management system appeared, the second wave of advertisements continued.
[Love YY, drink more oranges. 】
Do you think this is a terrific advertisement?
Yes, he is indeed a very orange commercial.
However, he is also an advertisement for YY.
Binding YY and Duochengduo is an advertisement for both.
In fact, Universal Technology has done this before.
However, it used to be [If you love the Internet, you drink more oranges]. The combination of Internet access and more oranges will suddenly make more oranges an Internet celebrity drink. Many friends who like to surf the Internet will buy more oranges. But before the Internet positioning was a bit big, you can do a lot of things online, you can listen to songs, watch movies, and even play games...
But now it points directly to YY, and such advertising efforts make YY become the focus all of a sudden.
Moreover, this ad is even more memorable than a simple QQ ad.
After all, QQ advertising is just purely launching QQ, and he has no specific target group.
He can target everyone, and he can make everyone uninterested in it.
But YY is different.
The previous series of advertisements themselves gave Duochengduo Internet attributes.
Then it is much easier to point to YY from the user group who drink "more oranges and more".
For this, the penguin side could only smile bitterly.
As soon as such an advertisement of Universal Technology came out, the influence of their QQ advertising dropped dramatically.
Even so, they could only grit their teeth and hold on.
They can't make their own drink just to advertise it.
Or to cooperate with Pepsi or Coca-Cola just like Huanyu Technology?
There has never been a company like this before.
But successively failed.
Drinks with extremely strong Internet attributes like Duochengduo are really hard to find.
"Everyone stand up?"
Ma Huateng encouraged everyone: "We still have funds, and we have not lost if we have funds."
In the early days of the Internet, it was still a game of capital.
If there is money, there will be traffic, and if there is traffic, there will be products.
As long as there is money, a temporary win or loss is not necessarily the final outcome.
However, when the penguin clenched its teeth and insisted, the third wave of advertisements of Universal Technology...
It should be said that the third wave of Universal Technology is not an advertisement, but a brand new business.
This business is called the game version of YY.
The so-called game version of YY is not a separate game version.
This game version of YY is a YY built into an online game.
Probably many people have not seen this built-in.
In fact, YY in the previous life did this.
In the previous life, YY had thought of many ways to fight against QQ.
But it is because of various reasons that it has been unable to win too much of the instant messaging market.
Finally, YY thought of cooperating with game companies and built a YY chatter in these game companies.
Think of YY as a friend function in the game.
Such a built-in is easy and not technically problematic.
The only problem is YY login.
Game accounts generally use custom ID letters to log in, and many people in YY generally use numbers.
But that's not technically a problem either.
YY can use numbers, letters, or both.
This function has also been implemented on QQ in the previous life.
Therefore, as long as such a function is built-in, the number of simultaneous online users of YY will definitely increase.
But unfortunately, although YY in the previous life thought of this method, there are really few game companies willing to do it?
Which game company would be willing to build instant messaging from other companies into its own game?
This is not to give your own resources and data to others.
Even if YY does not use the resources and data in these games, other game companies will not cooperate.
Therefore, YY's idea is good, but it seems that only a small game company has cooperated with it in the previous life.
But now it's different.
Huanyu Technology not only has YY, he also has several popular games.
Fantasy Westward Journey, Legendary World, Bubble Hall...
Each of the three games currently has more than 1 million concurrent players.
In terms of active people, it has reached tens of millions.
There are no other game companies in it, and their own company's products are not built in one sentence?
All right.
Built-in has always been simple and crude...even incredibly effective.
This kind of built-in will go away... The market share of Huanyu Technology YY has skyrocketed to 90% in an instant.
"Built-in YY, Nima, it's horrible."
"I didn't expect Huanyu Technology to have such a hand."
"9 million simultaneous online users, 300 million registered users, YY number has launched a 9-digit number."
Don't say it's a penguin at this moment, even the entire Internet industry is stunned by the operation of Huanyu Technology.
They didn't expect that instant messaging could be combined with gaming.
I didn't expect that the effect of this combination would be like a volcanic eruption, and the blockage could not be blocked.
"Okay, the instant messaging battle can be over."
"QQ will never get up again."
A group of experts in the circle said with great sigh.
However, they also know that although this trick is awesome, it can only be done by Huanyu Technology.
Like penguins, although they have instant messaging, they don't have any games.
Although Triumph is still there, the number of people is useless.
Shanda's legend is very popular, but Shanda has not entered the field of instant messaging.
Even if they wanted to enter now, it was too late.
The only reference is NetEase.
NetEase has NetEase Bubble, and there is a relatively popular game called Journey to the West.
If they also come to a bond, they can also occupy some market.
But it also depends on whether NetEase will do this?
Do they want to focus on gaming, or do they want to push instant messaging?
But if you look at YY's 9 million simultaneous online, then you know what NetEase will do.
The market has been taken up, what else do you think?
"pony, should we consider other projects?"
Zeng Liqing suggested in a low voice.
He didn't dare to speak loudly because everyone was in a bad mood now.
The killer move by Huanyu Technology really blinded all five of them.
Just for the company, Zeng Liqing had to say the same.
"us……"
Zhang Zhidong, Xu Chenye, and Chen Yizhou didn't answer, they all looked at Ma Huateng.
In fact, they know that the penguins are basically completely defeated now.
That's how the market is, winner takes all.
Although Penguin was weaker than Huanyu Technology before, Huanyu Technology only occupied 70% of the market.
Although they still have 30% left, they still have the strength to fight.
But now Huanyu Technology occupies 90% of the market, which is no longer necessary.
Or maybe you don't even have the qualifications to fight.
"do not talk."
The hardest hit was Ma Huateng.
After receiving the investment from SoftBank, Ma Huateng has no ambition to compete with Huanyu Technology.
But in my heart I still want to regain some market.
But look now.
Large-scale TV commercials are ineffective, but the entire market collapses at once.
Users who have been using their QQ have recently started using YY.
As for why?
Not yet in their game.
They are used to YY built-in in the game, and they don't even want to use QQ, which they have used for a long time.
This is simply copying their hometown of QQ.
But even so, do you admit defeat?
Is it to give up the entire instant messaging market?
Don't you want QQ?
"Everyone, the situation is worse than I imagined, and I don't know what to do. But if I give up QQ, I can't do it. I don't force everyone to be like me. Now the company still has some funds left, and I want to stay We will continue to do it. If you don’t want to stay, you can give a sum of money to compensate.”
Speaking of this, Ma Huateng said again: "Don't be impatient, I'm not irritating everyone, everyone should think calmly before making a decision. We penguins probably won't be able to get through this crisis. Brothers are left behind, and brothers who leave are also brothers. No matter what, I respect everyone's decision."
Closing his eyes, Ma Huateng said nothing.
I don't know how long it took, but when Ma Huateng opened his eyes, he saw the four of them still standing here.
"how?"
"Have you all made a decision?"
Ma Huateng asked.
"I made a decision."
Zhang Zhidong nodded: "I don't know what to do even if I leave, so I still stay here."
"Me too. "
Xu Chenye also said.
"Lao Ye and I are together. Besides, we almost sold QQ for 600,000 back then. How can we say that our current QQ is not only 600,000?"
Chen Yizhou also made a statement.
Finally, everyone looked at Zeng Liqing.
Zeng Liqing laughed: "Don't look at me."
"It stands to reason that I have to leave. You want to die, but I don't want to die. I also want to do something else, and I'll drag you along when the time comes. But, why am I willing to give up my brothers. Since I want to die, Then die together. After the big deal is dead, we pat our butts and move the bricks."
"Moving the bricks, hahaha, well, if the penguins can't get through this difficulty, we'll move the bricks together."
The five hugged together and burst into tears.