Chapter 300: Feelings Are for Sale

"This is also possible?"

It's understandable if the comments come up with so many tricks.

It is normal for someone to imitate the Netease God Review in the front.

But I didn't expect this inconspicuous "playlist" to have such a great charm.

"Yan Hong, I think we have to take action."

"You mean we also do reviews and playlists?"

"right."

Xu Yong couldn't sit still, and found Li Yanhong again.

"I want to do it too, but I'm worried."

"There is no need to worry about this. As long as the source of the sound is not provided by us, we cannot have an accident."

Furthermore, Xu Yong is also right.

At present, the top is still in the stage of supporting the Internet. Generally, as long as it is not too much, protection measures are taken for well-known Internet companies. For example, their Baidu, as the first domestic search engine Baidu, is still very caring, and this kind of caring is better than that of Huanyu Technology.

After all, there is only one search engine in China, Baidu.

But there are many businesses that have the same business as Universal Technology.

"Row."

Although there is a certain risk in bringing in comments and playlists.

But risk versus reward, even taking some risk is nothing.

Seeing the popularity of YY's music reviews and playlists, Baidu finally started.

However, Baidu is not born with social genes.

Although Baidu has also produced reviews and playlists, these two businesses have not developed much.

Of course, Baidu executives are not stupid.

They also know that comments and playlists can guide, but even their guide is very unsuccessful.

As for the reasons, there are many.

One of the biggest reasons is that they have very few registered members.

In fact, there are still many netizens who use Baidu Music, and even from the IP stream point of view, it is comparable to YY Music Network. However, this is just an ordinary netizen. These netizens turned off Baidu Music after using it. They never thought about participating in comments, making playlists, and even registering as members.

Is it necessary to register a Baidu member account?

This is not just now, even in the past life, not many people registered Baidu account.

Search engines can also search without registration, and Baidu Music can also be downloaded and auditioned without registration.

Excuse me, why do users register?

It's just a search tool, they turn off when they're done and don't stay on it.

That's the difference between search and social.

The two are distinct, with different concepts, and the results achieved are completely different.

Yes.

Baidu also came up with playlists and reviews, but the reviews and playlists on YY.com are completely different.

"I actually want to copy our creativity."

Seeing the four dislikes comments and playlists from Baidu, Chen Yu felt that Baidu had something to do with it.

Speaking of which, the major Internet companies are very capable, and the level of imitation is also very high.

Penguins can be said to have the highest level of imitation,

NetEase is not bad, and Ali is not bad either.

But the worst imitation level should be Baidu.

Baidu is a search engine, instant messaging, e-commerce, browser, map... everything.

But the most successful one is the search engine, and the others are almost dead.

Even search engines gradually declined in the later mobile Internet era, without core competitiveness.

Not to mention Baidu at this time, before their Tieba appeared, they didn't even know what social networking was.

Since he doesn't even understand the social attributes, how can he compete against a music website with strong social attributes like YY Music?

However, Baidu's imitation also reminded Chen Yu.

The electronic music market is very large. Even if there is no profit for the time being, the traffic is still terrifying.

If Baidu wants to enter, other giants may not want to enter.

Such as NetEase.

NetEase is an amazing company. He doesn't seem to have any special core competitive products, but he always walks ahead of the major Internet. This is why the major portals in the previous life have declined, but NetEase is still doing well. And there's a feeling that you know he's doing well, but you don't know how he's doing well.

Comments on YY Music Network have reference to the god comment function of NetEase News.

As for the social attributes of music, most of the inspiration is also derived from the previous NetEase Cloud Music.

In case NetEase also came in at this time, the situation that Chen Yu had to face would be much more difficult.

"Zhenyi, come to my office."

Chen Yu called Xie Zhenyi.

"Zhenyi, how's the YY music box doing?"

Previously, Xie Zhenyi built a Kugou music player, which was renamed YY Music Box after it was sold to Huanyu Technology.

"The data is mediocre."

Xie Zhenyi shook his head: "It will take a while."

In the music player segment, Qianqianjing is currently the dominant player. Although YY Music Box has some ideas, it is not particularly explosive for the time being, but it is a bit troublesome to promote.

"Where's the original song?"

"There are quite a few netizens who have released their own original songs, but the response is average."

The original music did not perform well either.

The level of ordinary people is also average, where can they compare with a lot of singers and stars.

Although many singers and singers are actually not very good, they have a packaging team behind them.

Whether writing lyrics or music, the company puts all its resources on them.

On the other hand, for ordinary singers, even if you have a good voice, you may not be able to compose.

Some can compose music, but I'm sorry, singing is hard to listen to.

It is not that there is no one who can sing and write, but he is already famous.

However, Xie Zhenyi placed his hopes on original music: "Mr. Chen, although original music is not performing well now, I believe he will be popular."

"reason."

"One is that the general population has a large base, and there will always be a few talented people. Another is that our original music is grounded, and the identity of online singers is in line with contemporary trends. Maybe a song will flow from the Internet to the Internet at some point. , the fire spreads across the great river north and south."

"Okay, the original channel is slowly promoted."

Chen Yu also recognized the original channel, but he called Xie Zhenyi not to talk to him about how to do originals, after thinking about it, Chen Yu said: "If NetEase suddenly does the online song business at this time, what are you going to do? "

"NetEase?"

Xie Zhenyi was a little surprised: "Mr. Chen, NetEase is going to make music?"

"I don't know, but it's possible."

Chen Yu naturally doesn't know if NetEase has done it or not, but there is still a reason to be prepared for danger in times of peace.

"It's quite possible indeed."

Xie Zhenyi also nodded: "NetEase has a portal website and a secondary music channel, it is easier to enter the online music section. And they are also very experienced in the comment section. If they come in, we will have a relatively large Trouble. But they have a problem getting in, they don't have a source."

Baidu can come in by crawling the audio sources of major music websites through search engines.

NetEase does not do a search engine, if they do an online music website, it would be piracy by Chiguoguo.

"Although we have an advantage in having electronic music copyrights, we don't know what the top has to say about this. And NetEase is one of the four major portals. What kind of severe punishment do you think the top will take on them?"

Not really.

This is not to say that the above intends to help anyone.

The development period of the Internet is fragile, and it is necessary to lend a hand from above.

It's like the previous life war had such a big impact, but the top just ran over to persuade you not to fight.

Is it really necessary to let the chief judge judge who is right and who is wrong?

This is not necessary now.

If the Internet develops to a certain stage in the future, there may still be this possibility.

"Then we should quickly capture this market."

Xie Zhenyi recognized the seriousness of the problem and replied: "I think we can advertise offline, for example, on the bus to promote our YY music."

This idea made Chen Yu's eyes bright, he didn't expect Xie Zhenyi to have this idea.

But Chen Yu shook his head and said, "The bus is local, and the coverage is not large."

"Mr. Chen, I know that this advertisement is mainly to enhance the brand of YY Music Network."

"Since this is the case, why don't you do publicity on the subway."

"subway?"

Xie Zhenyi hadn't thought of the subway before. As soon as Chen Yu said the subway, Xie Zhenyi kept nodding: "Yes, yes, Mr. Chen, the subway is the best, and the subway can build brand awareness better than the bus."

As for the reason, the subway is undoubtedly more advanced than the bus.

But Chen Yu shook his head again: "Why the subway, why don't we consider the plane."

"airplane?"

Xie Zhenyi was a little confused: "Can you also advertise our YY music on the plane?"

"Why not, as long as we give money."

Chen Yu said seriously: "Go and contact the airline."

"Mr. Chen, really go."

Xie Zhenyi thought Chen Yu was joking: "Nonsense, am I joking?"

"By the way, don't miss the subway, and you can also operate it properly on the bus."

Although Chen Yu does not know whether NetEase will enter the music market, Chen Yu must win this market immediately.

After instructing Xie Zhenyi, the advertisement of YY Music Network appeared soon.

The earliest advertisements appeared on buses.

Because the advertisements on the bus are the best cooperation and the easiest to negotiate.

Then there is the subway.

Last is the plane.

However, this time the advertisement is not an ordinary advertisement, nor is it OK to write a few YY Music Networks on it.

Huanyu Technology's advertisement this time sells feelings.

What is emotion?

It's hard to tell.

But whether it's clear or not, the so-called feelings Huanyu Technology still has some experience.

[When I was young, I wanted to be anyone except myself. When I matured, I wanted to be myself, but I couldn't find myself...]

[You are so lonely, but you say it's nice to be alone. 】

[I am most afraid of mediocrity in my life, and I also say that ordinary is precious. 】

These are not famous sayings or epigrams.

These are all unnaturally left by netizens on YY Music.com. But these sentences that some netizens show their true feelings are on the bus, at the entrance of the subway station, in the waiting room of the plane, in the famous brand store... Countless places you can't think of, stimulate your heart.

And these words all point to the same place - YY Music.