Chapter 296: 0 Degrees to Kill

Baidu.

Since Baidu launched PPC, Baidu's profits have grown significantly.

Although there have been some problems with PPC in the past, such as the Great War, which made Baidu's PPC slightly controversial, the overall business is still very effective. There are too many businesses that want to advertise on the Internet, not just Internet companies.

Those clothing, home appliances, automobiles, building materials, electronics, medicines ... and so on should not be too many businesses.

"Lao Xu, what you said at the beginning, you still objected, you see, if we don't launch the bidding ranking, it is estimated that we will starve to death."

In the office, Li Yanhong said to Xu Yong, who had been against him before.

"It can only be said that our keyword placement has a big advantage."

Although Xu Yong doesn't fully agree with the PPC, if he does not do evil in the PPC, the system itself can still be used. In particular, no one in China has the technology to do such accurate advertising, which also makes Baidu's advertising more advantageous than portal websites.

Merchants can use the least amount of money to obtain the most high-quality user groups.

"However, we have to quickly capture the market."

Xu Yong is one of the founders of Baidu. Although he has less shares than Li Yanhong, his vision is also extremely vicious.

Moreover, returning to China to start a business was also Xu Yong's opinion.

"Indeed."

Li Yanhong also nodded.

The year 2002 was still in the early stage of development for the domestic Internet. Although the major start-ups were able to grow rapidly, it also meant that the foundation was not solid. Although Baidu now seems to occupy more than 80% of the domestic search engine market, it is not enough. If other search engines appear, Baidu is not without crisis.

You know, for the time being, users have not formed a search habit on Baidu, and they have just used it for a while.

"Lao Xu, do you still want to engage in instant messaging?"

Before the war, Baidu took the opportunity to launch their Baidu instant messenger.

Sadly, the response was mediocre.

Both of them are masters of search engines, and they are the world's top in the field of search, but they are still laymen in instant messaging.

"Forget about instant messaging."

Xu Yong also shook his head: "You have seen the instant messenger we operate recently. I'm embarrassed to go there to check the data."

"Industry specializing in surgery."

Li Yanhong also sighed: "Forget it, let's do a good job of our search engine first."

"I think so too."

Xu Yong nodded: "I have an idea."

"I have an idea too."

The two looked at each other and smiled: "Haha, Lao Xu, you speak first."

"Yan Hong, you have the most shares, so let's talk first."

"I think the two of us might have thought of going together."

"Why don't we go together..."

The two nodded and said in unison, "Music."

Yes.

The two really thought of going together.

Both have their eyes on the music.

Of course, this is not the same brain circuit of the two people.

One can think of this.

In fact, the search business can be found regularly. For example, through the keywords searched by users, you can know what users like most. A user searches for chat, then he may need an instant messenger. User searches for sports, he may need to buy sports clothing. The user is bored searching, it may be looking for a sister paper, the user searches for a young lady, then...

Everything a user searches can become Baidu's best analysis tool.

And the most searched on the Internet, forget it, let's not talk about this, everyone understands.

In addition to this, the second most searched by users is music.

In fact, novels, movies, anime, TV series... The search volume is also very large.

But some of them are still not as big as music and songs.

After all, music is the carrier with the widest audience.

Baidu uses search engines to attract users, and Baidu retains users through music.

This is the same as YY's approach, in order to increase user stickiness and form user habits.

Once a habit reaches a certain level, you won't be able to change it even if you want to.

"However, it seems that Souchou.com has been acquired by Huanyu Technology."

Both of them pay attention to music, and naturally they are no strangers to Scraping. Of course, even if they don't pay attention to music, they will be more familiar with the world's major sites than other Internet companies as search engines.

"Well, I'm paying attention."

Li Yanhong nodded: "At present, the search network has been merged into YY Music. In addition, YY Music has spent a lot of money to purchase the vast majority of music copyrights in China, forcing away most of the pirated music sites."

"There is some trouble here. If we do it, it may conflict with Huanyu Technology."

"It doesn't matter if there is a conflict, which one of the Internet companies does not conflict with other companies."

"The point is that they own the vast majority of the music rights."

"They have the copyright, but what it means is still unknown."

The copyright of electronic music is a big problem not only in China but also abroad.

There are only a few countries that can do it well, but they haven't fully figured it out for the time being.

They don't yet know what role electronic music copyright can play in this area, so a series of laws and regulations related to the Internet are not particularly perfect. This can be seen from a management method that was only released not long ago, and the above is still observing... Since it is observation, then Baidu can do it.

"We will not confront Huanyu Technology head-on on copyright issues. We only do search. We search for music from other websites, which has nothing to do with us. The music search business before SouZhou.com is good, and we can do it too."

Scraping is also a search engine.

It's just that the Scraping Network is not searching for web pages, he is searching for music.

Search engines are all in common in this piece of technology.

What's more, Baidu's search technology is much better than that of Scraping.

"We can do it, but now most of the pirated music websites have been forced back by Huanyu Technology. Even if we do it, it is estimated that there are not many music sources from the search."

"Don't worry, as long as we do it, some people will provide us with audio sources."

The copyright of electronic music is still in a vague state at this time, and some personal music websites are threatened by Huanyu Technology and will naturally shut down.

But if you come prepared, it is not something you can shut down with just a few threats.

As long as there is interest, a series of pirated music websites will still be opened, at most it will just be a different group of people.

...

"Yang Bin, let me ask you a question."

"What's the problem, I'm so tired, I want to sleep."

"I'll go, how can you sleep like this?"

"Brother, I've been going to your hot pot restaurant every day for the past two days to be a waiter, can I not be tired?"

"Okay, okay, just ask you a question, do you think there is a problem with using some means to do business?"

"Look at what method was used?"

"It's not illegal for now."

"That should be fine."

"Gone?"

"What do you want to hear?"

"No, nothing, go to sleep."

Without disturbing Yang Bin, Chen Yu carried a stool to the balcony to bask in the sun.

For the past two days, Chen Yu has been thinking about Duan Yongping's words, and he doesn't want to make enemies with other companies.

There is really no way.

The internet is no better than hardware.

There are inherent barriers in making hardware. Design, production, sales, and channels must be opened up.

Sometimes you don't want to do it, you can do it.

But he doesn't have the Internet. The Internet sometimes relies on creativity, especially when your traffic is large enough. In theory, when your traffic is large enough, you can enter any industry you want. Just like in the previous life, Penguin can engage in e-commerce, and Ali can also engage in instant messaging...

These few markets are really too big, even if you don't want to make enemies with them, they will automatically find you.

Forget it, stop thinking about it.

Although Teacher Duan is a senior, Li Yin listened to his advice more, but Chen Yu really couldn't help himself.

"Mr. Chen, it's not good."

"I'm going, it's bad news when you call?"

Just after I figured it out, I didn't want to receive bad news as soon as I answered the phone.

"Brother Jian, what's wrong?"

"Baidu shot."

"Baidu?"

Chen Yu was taken aback: "Baidu Music?"

Really worried about what to do.

Although Chen Yu and Baidu didn't have too many festivals, as soon as the interests came, there was competition.

No, Baidu has gone from the search engine business to online music.

"Well, Baidu launched a brand new business last night, Baidu Music. As long as it is in the Baidu Music search bar, users can search for any audio source they want."

"I rely on."

You don't need to think about it to know that this is Baidu's mp3 business in the previous life.

However, mp3 is not so popular yet, so Baidu's business is not called Baidu mp3 for the time being, but Baidu Music. The business model is very simple, that is, to provide users with music search, audition and download.

This is the same business as the previous search network.

Relying on such a music search, Xie Zhenyi alone on the search network, he has achieved more than 100 global traffic. Not to mention, Baidu moved this business to their platform.

Damn, this is Chi Guoguo's fight with their YY music.

"Understood, wait for me to go back to the company."

After hanging up the phone, Chen Yu couldn't help but sighed, look, this is really not that Chen Yu wants to be an enemy of others.

No, it didn't provoke Baidu, Baidu ran over by itself.

Are you going to throw up your hands in surrender now?

This is of course impossible.

"Hey, Chen Yu, where are you going, you have to go to class."

"Give me a few days off."

"Damn it, you've asked for enough leave."

But at this moment, Chen Yu can't control it. He took a taxi and returned to the headquarters of Huanyu Technology.

"I didn't expect that Baidu would even engage in plagiarism."

"I didn't expect that the music market is so big, and it's normal for Baidu to want to come in."

"What now?"

"Baidu has nothing to fear, then fight them to the end."

In the face of Baidu's plagiarism of the original search network idea, Xie Zhenyi almost wanted to scold his mother.

However, he also knew that this kind of plagiarism was too numerous to count, and it was impossible to search the net for music and search other websites.

"Oh, everyone was chatting quite lively."

As soon as he returned to the headquarters, Chen Yu saw Zhang Jianming, Li Nan, Xie Zhenyi, and Wang Chang sitting in the conference room discussing enthusiastically.

"Mr. Chen, you are back."

"It's alright, let's continue talking."

Chen Yu waved his hand to let everyone sit down, he was going to listen first.

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PS: Yesterday, Dabai made a confession. It seems that everyone has thoroughly understood the reality that Dabai is a poor man. Many book friends also promised that as long as Dabai is updated well, it will be given to the leader. Is this true? The leader of the alliance is fine (Da Bai actually wanted to), but why don't you give me a piece or two as a reward, okay?

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