Chapter 2330 Marvel Shot
A lot of big things have happened in Hollywood these days.
First of all, Marvel announced that it will restart the production plan of "Iron Man 2". Of course, the leading actors will still be Robert Downey Jr., Gwyneth Paltrow, Don Cheadle and others.
But in order to cater to the global audience, Marvel decided to choose two supporting actresses and one supporting actor in Asia to increase the interest and attention of the story.
The box office of Iron Man is really not low. The global box office is close to 600 million U.S. dollars. It can be called one of the few successful major productions of Marvel in recent years. Now the second filming plan is started, of course. It has attracted the attention of countless people.
In particular, it was specifically proposed to have three Asians to participate in the performance, which even lifted the spirits of the big and small stars from various Asian countries.
Hollywood!
It is a dream place for film practitioners all over the world.
Don't say it's going to be a starring role, even if you go to play soy sauce, it will definitely improve your status!
Not to mention that the production cost of Iron Man will reach 200 million U.S. dollars. It is definitely a big production that attracts worldwide attention. Playing supporting roles with roles and lines in such a film is undoubtedly the best way to become famous!
no way.
Most of the Asians in American movies can only play supporting roles, and the bigger the production, the more so.
This is the reason why Chen Long has truly become the number one superstar in Asia after making several blockbuster movies featuring him in Hollywood.
But even Chen Long, it is impossible to be the number one male in a big production like Iron Man.
As a result, there was an immediate ebb and flow in the background, and people contacted Marvel through various relationships to see what kind of stars they needed and which stars were the most suitable.
The filming of "Iron Man 2" is not the most sensational yet.
Because then Marvel announced that, following "Iron Man 2", they decided to bring the long-awaited "Avengers" to the big screen.
This superhero blockbuster is confirmed to be produced by Marvel and distributed by Paramount. It is even more of a gathering of heroes, and its influence is definitely a hundred times greater than that of "Iron Man 2"-in fact, Iron Man is also one of the "Avengers".
If there are many people who like Iron Man. There are also many people who hate him.
But there are almost no people who hate "Avengers", you can always find your favorite among the heroes of "Avengers".
It is a little regrettable that the copyright of Spider-Man is on SONY's side, and the copyright of Wolverine is on Twentieth Century Fox's side. Otherwise, with the two of them on board, The Avengers would have won almost the entire world.
In addition to actively selecting the leading actors, Marvel has announced again that it will select several main supporting characters in Europe and Asia, at least 5, to strengthen the concept of "alliance".
Two news came out. Everyone finally understood.
Marvel is not courageous enough. I want to rely on European and Asian stars to increase the box office a lot!
It's no wonder that Marvel doesn't have such great confidence.
Take the previous "Iron Man" as an example, with an investment of 140 million US dollars, the total income is about 590 million US dollars.
Looks like a lot of money, right?
But it's not as simple as investing 140 million and making a net profit of 450 million.
The division of American movies is very complicated, even the whole world is the same.
After excluding various taxes, Rongcheng is basically divided into four aspects: producer, distributor, theater chain and theater side.
Among them, the producers and distributors can probably account for about 50%-60%, and there will be fewer films with less box office and influence, and the rest is divided between theaters and theaters.
Among the money shared by the producer and the distributor. The producer can only have about 30%, if you are a small company and small production, then 20% is possible.
Calculated in this way, 30% of 590 million is less than 180 million US dollars. Does it mean that Marvel has earned more than 30 million?
of course not!
The share of the overseas box office is not calculated according to this ratio. Taking the imported films from Huaguo as the calculation, basically the Hollywood distributors and producers can get 17.5% in total, which is much lower than the local share.
The share in Europe is higher. But around 25% is the limit.
So in fact, at the box office alone, Marvel only earned more than 10 million US dollars, that's all.
Now you understand why those super big companies in Hollywood, such as MGM, Paramount, Columbia, etc., often produce high-grossing products, but because of losses of tens of millions or hundreds of millions, they directly declare bankruptcy or are banned. The reason for the acquisition?
There are too many people sharing the cake, and the maker is only a part of it. It is not as beautiful as you imagined!
But specific things need to be analyzed in detail.
For example, in the current "Iron Man 2", "Iron Man 1" is just a prologue. After cultivating many fans and increasing their expectations, "Iron Man 2" will still be influential in terms of influence even if it does not make more money than the first one. Keep expanding, and then there will always be a time when you will make a lot of money later.
Xiao Qi remembers that the box office of "Iron Man 2" was 620 million US dollars. Considering the substantial increase in costs, it actually lost some money.
But when it came to "Iron Man 3", the global box office directly broke through 1.2 billion US dollars, making Marvel a huge profit and smiling from ear to ear.
Marvel is basically Little Taylor’s private property. Paramount has packaged and sold several hero movies that it owns the copyright and distribution rights to Friendship Studio with a 10-year production period. The largest shareholder of the studio is also Little Taylor.
Therefore, the decision to shoot these two films was actually the result of discussions between Xiao Qi and the other two shareholders of Friendship Studio, David and Sam.
Among them, the chief producer of "Avengers" is David, and Sam is one of the executive producers of "Iron Man 2".
Whether it is "Iron Man 2" or "The Avengers", Xiao Qi has proposed to David the concept of globalization, especially for the Asian market. Only by accommodating more cultural elements can they attract more people come to see.
That's why the two films have supporting roles mainly aimed at the Asian market.
As for the role of the role, it is even simpler. If you play more than 10 minutes and have more than 10 lines, then you are a very good supporting role.
Usually, in Hollywood movies, there are quite a few additional roles in this way. A group of screenwriters understand by heart, and they can even wait until the supporting actress is selected before starting to modify and improve the script. ——Anyway, it doesn't affect the direction of the main plot.
Don't dare to say anything else, if a few male and female stars in Huaguo, especially female stars, go, the box office in Huaguo will increase by 200 to 300 million yuan, it's just like playing.
Although Huaguo's 2008 box office champion "If You Are the One 2" had a box office of only 600 million yuan, in the past year or so, Huaguo's theaters have undergone great changes. The degree of liking has also increased greatly.
Simply put, more and more people are entering the cinema.
Coupled with the increase in ticket prices for blockbuster movies, the viewing effect of IMAX is completely different. It is an important booster for blockbusters with super special effects such as "Iron Man 2" and "Avengers".
What's more, "Avatar", which will be released in January next year, will have an astonishing box office of more than 1.3 billion yuan, setting a strong path for these two films, and greatly increasing the box office limit of the overall Huaguo market. .
The continuous launch and continuous success of superhero movies is not only a good thing for little Taylor, but also a great thing for Xiao Qi's actress sister.
Qiao Guoer owns AMC, the second largest theater chain in the United States. The better the Marvel movies sell, the more income she will earn, and the richer her net worth will be.
Not only that, Qiao Guoer also has the largest Kiwi Cinema in China, with more than 2,500 screens, including no less than 500 IMAX and 3D screens.
The introduction of heroic live-action special effects movies will inevitably arouse people's enthusiasm for 3D and IMAX screens, which will help promote the IMAX and 3D technology patents in Qiao Guoer's hands, and will help IMAX and 3D theaters turn losses into profits. To become a leading theater chain that truly leads movie viewing technology.
If theaters all over the country use IMAX and 3D technology, then this technology transfer fee alone will make Qiao Guoer a lot of money, not to mention that the influence will expand to What is the point.
At that time, the actress queen sister will be the undisputed overlord of the entire cinema chain.
And if you control the movie theaters, then the voice of the movie industry will be different.
No matter how good your movie is, what's the use of a good movie if I stuck you in the movie theater line?
In fact, Xiao Qi felt that the queen sister's dominance was not a luxury.
Because at the end of 2013 when he was reincarnated, IMAX and 3D screens had spread all over the country. Although the number of screens was not as high as that of ordinary screens, the profits created had been equal to those of ordinary screens, and it was only a matter of time before they surpassed them.
In this life and in this life, the queen sister bought IMAX company in advance and became an important shareholder of the 3D technology company. She is already standing at a very high level and facing the entire movie theater market.
I have strong strength, and I have strong allies in the outside world. This is the excellent situation that both Little Taylor and the queen sister are facing.
Mutual assistance and mutual benefit, a win-win situation, is so obvious!
Xiao Qi felt that it would not be long before the world's movie market, the capital and strength of the Xiao family, would occupy a very important position.
At that time, the seven giants of Hollywood will not be qualified to compare with the Xiao family at all! (to be continued ~^~)
PS: Today "Sweet Dreams" has finally reached the standard of 10,000 subscriptions, and the first subscription has exceeded 10,000 subscriptions from book friends, thank you everyone! Xiucai wrote a thank you in the work related to express his gratitude, and you can see the chapters when you open the bookshelf. All in all, it is your support that makes such a good result, thank you! !