Chapter 2328 Guiding the Maze

After receiving a call from Zheng Changmin, Jing Xuan, who was frowning, suddenly had a feeling of bright future.

After coming to South Korea, Jing Xuan knew the relationship between Hyundai Motor and Kia Motor.

Although Kia Motors was merged by Hyundai Motor, its history and heritage are not inferior to Hyundai Motor in the slightest.

Now we can’t get new car orders for the 8th generation of Hyundai Motor Sonata, but instead get an order for a medium-sized car from Kia Motors next year. , is a great thing.

What's more, Zheng Changmin is not only giving output, but also plans to cooperate with Daoyin to set up a joint venture car company, which will be responsible for the production and sales of several new models of cars. This is a good thing that can stimulate the overall economy of Daoyin!

In the whole of Shuchuan, there is only one Toyota car factory now, but I don't know what they are producing in the past two years, anyway, none of the popular ones are available.

In addition, FAW-Volkswagen wants to set up a factory here, but the production is actually the grandfather - Jetta, and it completely regards Shuchuan as a low-cost product processing base.

Kia's reputation is not as good as the above two, but Kia is here with the world's first new car. Over there, the United States and South Korea have just launched, and Huaguo can sell it almost at the same time. What a good cooperation is this?

At first, Jing Xuan didn't believe that the pie fell on him from the sky.

It wasn't until he met Zheng Changmin and heard him talk about it that he knew the whole story.

It turned out that Qi Shao was helping in secret!

Jing Xuan felt tears welling up in his eyes for a moment.

After he went to Daoyin City, although he called and kept in touch with Xiao Qi from time to time, he had a lot of things to do, and Xiao Qi had more things to do. .

Jing Xuan privately thought that if Qishao's father became the mayor of Rongcheng City, Fairy Company could develop better. So Qi Shao felt that there was no need to win him over, so he alienated him.

So even if he came to South Korea to negotiate this time, he didn't mention it to Xiao Qi. One is because he wants to do things with his own ability, and the other is because he is worried that Xiao Qi will not help after talking about it, which is very embarrassing.

Xiao Xu sent Zhang Jingjing and others to accompany him because Jing Xuan knew that Xiao Xu had been to Korea. He had dealt with Hyundai Motors before, so he came to consult what he should pay attention to, and then Xiao Xu said to send some experienced comrades to accompany him.

Unexpectedly, when he felt the most lost, he still managed to take care of the very difficult person of Hyundai Motor in a short time.

Thinking of the arrogance and stubbornness of the vice president of Hyundai Motor a few days ago. Look at how the vice president bowed his knees in front of the chairman's son. Like a little follower running errands, Jing Xuan certainly knows who the change came from.

I really underestimated Qi Shao's heart!

The growth of Fairy Company is all the way I have watched it go. To be able to support such a large world as Fairy Company, how can Xiao Qi be the kind of person who is ungrateful and realistic?

As soon as Zheng Changmin came out, Jing Xuan immediately invited Xiao Qi to have lunch.

Originally, the boy's wife and children were very busy, but considering that Jing Xuan might not be very clear about the future cooperation. So I still went to the appointment.

At the dining table, there were only Jing Xuan, Xiao Qi and Zhang Jingjing.

Jing Xuan knew who sent the news to Xiao Qi, so he specially invited Zhang Jingjing to accompany him.

After exchanging pleasantries, the three of them sat cross-legged in the tatami room, and the dishes were served one by one.

The lunch I had today was Korean cuisine, which looked similar to Japanese kaiseki cuisine, light and less oily, but Zhang Jingjing didn't like it.

She is an authentic Sichuan girl, and she likes spicy and salty dishes, such light and tasteless dishes. Definitely not a treat for her.

Not as good as spicy cabbage instant noodles! Zhang Jingjing muttered in her heart.

But Zhang Jingjing is still a very measured girl. In this kind of occasion, she will not lose her temper, and just be a quiet companion.

"Qi Shao, I really have to thank you!" Jing Xuan, holding a wine glass and eating a few mouthfuls of food, said with emotion, "If it weren't for you, how could Hyundai be so cooperative? Although it is not the Sonata 8th generation, I heard Speaking of Kia’s first car in the United States, and it has received good reviews, it is no worse than the Sonata 8.”

"K5 is definitely no worse than Sonata 8." Xiao Qi laughed, "But a good car may not necessarily sell well. Does Jing Shu know why?"

"Is it brand awareness?" Jing Xuan opened his mouth and asked.

"No." Xiao Qi said, "Brand awareness is actually very easy to establish. In China, imported cars are better than joint venture cars, and joint venture cars are better than domestic cars. This kind of deep-rooted idea doesn't need you to do publicity at all. I know. Although the quality of Korean cars is not as good as that of Japanese cars, they are still foreign cars. When the Korean publicity and marketing methods come out, everyone will naturally have a good impression of Kia Motors.”

"Is that a quality problem?" Jing Xuan asked again.

"Of course not. Although the quality of Korean cars is not the best, after decades of development, all aspects have also been greatly improved, and the basic quality can still be guaranteed."

"Is that a configuration issue?"

"This is obviously not the case. In order to open up the Huaguo market, Kia can produce the first car like the K5, so there is no need to make a fuss about configuring it and smashing its own signboard." Xiao Qi said, "It's actually the opposite. As far as I know, the configuration of Kia’s K5 is far more generous than that of German and American cars, let alone Japanese cars.”

"That must be a price issue!" Jing Xuan continued.

This time Xiao Qi nodded, "The price factor occupies a large part. We should fully realize that the brand reputation of Korean cars in China is not as good as that of American and European cars, and it is not as good as that of Japanese cars." These are the word-of-mouth that others have spent more than ten years or even decades.

If you think the quality of the K5 is very good, at least at the same level as Japanese cars, then I am afraid that the sales this time will not be so smooth. On the contrary, if you can lower your figure a little bit and keep a little distance between Korean cars and Japanese cars, good results will come out soon. "

The method Xiao Qi mentioned is one of the secrets to the success of the Sonata 8.

When the Sonata first entered Huaguo, it was full of arrogance. Not only was it not cheaper than Japanese cars, but it was also a price class higher than Japanese cars. As a result, the sales of the previous generations of Sonatas were very poor.

In the 8th generation of Sonata, on the one hand, the quality and appearance have been greatly improved. On the other hand, they directly gave a discount of 35,000 to 40,000 at the terminal, which is generally 20,000 cheaper than the Accord, Camry and other models of the same level. Now, the sales volume has suddenly broken through from 2000-3000 vehicles per month to 8000-10000 vehicles per month, and the market share has been greatly improved.

Now K5 is actually produced and launched in China before the Sonata 8th generation, Xiao Qi naturally appropriated this method without hesitation.

But Jing Xuan frowned, "Would the Koreans agree to lower the price? The profit has decreased, and those who only care about money will definitely not want it?"

As a secretary of the municipal party committee, Jing Xuan doesn't care how profitable it is to simply sell cars. What he cares about is the gross value of industrial production, how many jobs can be created, and how many other economies will be stimulated.

"This requires you to communicate with them yourself." Xiao Qi took a bite of the food and said, "The Chinese party has shares in the joint venture company, so we can naturally raise opinions. Koreans are not fools, and most of them have already seen that the previous strategy was wrong. I also want to change. Is it better to sell two to three thousand high-priced cars a month, or sell seven to eight thousand cheap cars a month? The sales increase and the brand is launched. The benefits to the future are not so small Money can offset it!"

"Well, then I'll think about it when I get back." Jing Xuan said casually, "Qi Shao, if it's a joint venture company, there is no car company in Daoyin, and it's not good for the State-owned Assets Supervision and Administration Commission of our city to come forward. How should we do it?" What about the distribution of shares?"

As for the business, Jing Xuan knew that even the eight of them could not compare with Xiao Qi, so he asked very detailed questions.

Jing Xuan is my friend and has helped me a lot. Xiao Qi will naturally not hide it if he has a way, "Jing Shu. Ji, Uncle Niu and Uncle Yu often say that I am a small farmer. Pretty much. If you have taken over all the advantages of Daoyin City, what will others think? What will the province think?

There is a Yema Automobile Company in Rongcheng, you can talk to them, and then bring your Huaguo Heavy Machinery from Daoyin City over, and learn from Dongfeng Yueda and Kia to establish an automobile company with three parties, that would be great ? In this way, the Ministry of Industry will thank you, Yema Automobile will also thank you, and the provincial government will also think that you are sensible and not greedy... Isn't it better than your family's exclusive benefits? "

"Hey, Young Master Qi, you really awakened the dreamer with just one word!" Jing Xuan slapped the table vigorously, and said excitedly, but somehow Zhang Jingjing jumped.

Jing Xuan also seemed to be enlightened, unraveling all the entanglements in his heart at once.

According to what Xiao Qi said, not only will the joint venture company be successful, but it will also add an excellent automobile factory to the territory of Shuchuan, which will fill the gap and increase the appreciation of him by the bosses.

In this way, not only will he have dazzling political achievements, but he will also be appreciated by his superiors. For his career path, it is undoubtedly much better than simply getting a factory!

Qi Shao deserves to be a genius, a few words of this kind can make him suddenly understand, if there is such a genius beside him who reminds him all the time to plan for himself, how great it would be?

For a while, Jing Xuan couldn't help envious of Xiao Xu again, with the help of such a good son, it would be difficult for Xiao Shu.ji to fail! (to be continued ~^~)

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