Chapter 588 Save Them From Fire and Water

When Du Wei received the call from Mo Wenwei, she was in the recording studio guarding the recording teacher for the post-production stage. Li Mu was still with her today. Seeing that the phone rang and it was Mo Wenwei who called, she hurried out of the recording studio. , connected to the phone.

"Sister Wei."

Du Wei has always been sweet and girly, so she addresses her brothers and sisters very kindly. She called Mo Wenwei that way when she was in Hong Kong, which made Mo Wenwei extremely useful. At this time, I heard Du Weiyi on the phone. When she opened her mouth and called herself that, she felt even happier.

"Xiaowei, my sister called mainly to thank you. You really helped my sister so much that I don't even know how to thank you..."

Du Wei knew that Li Mu was pushing Mo Wenwei's "Fruits of Midsummer", so after hearing what she said, she hurriedly said, "Sister Wei, you can't thank me for this, it's all done by brother Li Mu."

Mo Wenwei said in a very soft voice, "Thank you first."

After speaking, Mo Wenwei said again: "Do you have Mr. Li's phone number there? Can you give my sister if it's convenient?"

Du Wei smiled and said, "I'll send you my hair back, but brother Li Mu is right next to me. Would you like me to call him to answer the phone?"

Mo Wenwei said in surprise, "Mr. Li is with you?"

"Yes." Du Wei said, "We are in the recording studio. We recorded two new songs yesterday, and we are doing the post-production."

"Really?" Mo Wenwei immediately asked her: "Do you plan to bring the new song you recorded to Hong Kong to try it out? If so, give it to my sister, who will help you make the charts in Hong Kong. Are there any Cantonese songs? ? It would be great if there were Cantonese songs!"

Du Wei smiled and said, "There is a Cantonese song. Brother Li Mu said that he wants to make it into the charts in Hong Kong. I turned around and asked him. I don't know how he arranged it."

Mo Wenwei immediately said: "If you are on the list, my elder sister will definitely do her best to help! By the way, and my brother, he will definitely help you!"

Du Wei was also straightforward, without being too polite, and said directly: "Okay,

Then I'll thank you first, Sister Wei, you wait for me, I'll call brother Li Mu to answer the phone. "

Li Mu was standing behind the recording teacher silently listening to him carefully modifying and splicing the details of the song. At this time, Du Wei gently pulled the hem of his clothes behind him, stood on tiptoe and said in his ear: " Sister Wei's phone number, she said she wanted to thank you."

Li Mu nodded and came out with Du Wei. Then he answered the phone and said with a smile, "Hello, Miss Mo."

"Hello, Mr. Li!" Mo Wenwei's voice even trembled, and he said nervously, "You have helped me so much, I really don't know how to thank you..."

Li Mu smiled and said, "Why do you need to be so polite? I also had a chance to hear this song because Xiao Wei recommended this song to me with a CD player yesterday. It is indeed a very good song, and the title of the song is also related to the current season. It's a perfect match, but I heard Xiao Wei say again that your record company will not start releasing this album in the mainland until the end of next month. She said that she wanted me to help you release this song while it was midsummer. If The season will be over after the fall, so I hurriedly arranged it."

Li Mu naturally wanted to leave all the favors to Du Wei. After Mo Wenwei heard this, he was truly grateful to Du Wei, but Du Wei around him was a little uncomfortable. It was obviously Li Mu's decision, so why say it? to yourself.

Mo Wenwei thanked him again and said, "The company has not devoted enough energy to promote it in the mainland before, and there was some problem with the production of the album in the mainland, so it was delayed for a few days."

Li Mu asked her curiously, "The album hasn't been made yet?"

Mo Wenwei said: "It was just finished, more than half a month later than the original plan."

Li Mu thought about it and hurriedly asked her, "How many copies have you prepared?"

Mo Wenwei said, "There are 300,000 tapes and CDs in total."

Li Mu asked her in surprise, "So few?"

Mo Wenwei said: "The first edition is generally not produced too much. It is a bit risky to produce the first batch of 300,000 copies of this album, because now the record market is shrinking considerably, and to be honest, the number of pirates in mainland China is relatively high. We're so much faster, we just can't sell them."

Li Mu just thought that the genuine album is a very unique resource. Based on his understanding of the mainland market, there are actually many reasons for the rampant piracy in the mainland audio and video market. Of course, piracy is cheaper. The weak sales channel is also a big reason, not only for audio and video products, but also for books in the mainland. Big cities like Yanjing are better. In second- and third-tier cities, there are hundreds of bookstores, and maybe only Xinhua Bookstore sells genuine books. Books and audio-visual products, other bookstores, audio-visual stores all sell pirated copies, is it really strange that consumers are reluctant to spend money? No, in small cities, many pirated books are also sold at listed prices in bookstores, and not a penny is cheap, it's just that consumers don't have many choices.

As for audio and video products, the price gap is not too big. Ordinary pirated tapes are less than four or five dollars, more beautifully made seven or eight dollars, and even better ones can cost ten dollars. As far as business is concerned, the profit of selling genuine copies is far lower than selling pirated copies, so that they do not buy genuine products at all. Consumers also have to spend money to buy pirated tapes and CDs. If there is a truly reliable sales channel for genuine copies, among them Quite a few are willing to spend a few dollars more to buy genuine copies, after all, they will only buy his albums if they like a singer.

Record companies are also very embarrassed. They also hope to sell their albums to second-tier, third-tier, or even fourth- and fifth-tier cities, but there is no way. They don't have their own sales channels at all. They will not be willing to help them sell genuine albums, so even if there is still room and value in the market, they will not be able to develop it at all. Only e-commerce has this special strength. Through the logistics network throughout the country through the postal system, e-commerce Genuine albums can be sold to any corner of China.

Therefore, what Li Mu is thinking about now is whether he can sell Mo Wenwei's mainland album on Taobao.com, as long as the Rolling Stones give a public license, clarify the copyright chain, and make consumers believe that Taobao's self-operated and authorized Audio and video products are all genuine, in this way, consumers can buy with confidence, and if they have a more suitable product in their hands, that is Tieba, and then I will post a public top on Mo Wenwei's Tieba. Advertising, telling users that they can buy genuine albums on Taobao.com, so the conversion rate will probably be very high.

As for whether selling albums will affect Taobao's already stretched logistics capacity, Li Mu is not worried, because fans who will buy audio and video products must be fans, and fans will be more patient than ordinary users, so Taobao can directly Sending albums by surface mail not only does not occupy the capacity of EMS, but also is cheap and affordable, and will not increase the price of the album itself too much. Otherwise, if you use EMS, the shipping cost can buy two albums.

Li Mu's mind was spinning very fast. After thinking about these links, he realized that this model can not only be used to sell Mo Wenwei's albums, he can cooperate with Rolling Stones and sell albums of all Rolling Stones artists. If they sell well, other record companies will I am afraid that I will also come to you, hoping that Taobao will help sell the album. In that case, this will not only greatly increase the order volume of Taobao, increase the capital flow of Taobao and Alipay, but also bring real profits to Taobao, because every When an album is sold, Taobao takes a cut of it.

At this time, I asked Mo Wenwei, "Miss Mo, can you help me pass on a message to the senior management of Rolling Stone?"

Mo Wenwei hurriedly said: "Mr. Li, you said, I will help you convey it in time."

Li Mu said: "I think Rolling Stones can give my Taobao an authorization to fully authorize Taobao to sell your albums, even the entire Rolling Stones albums. Taobao's sales channels are very powerful. If they are interested, they can learn about it first. Make another decision."

Mo Wenwei immediately said, "Okay, I'll convey it to you right away."

Li Mu said: "That's fine, I'll wait for your news, or you can give them my phone number and let them contact me directly."

Mo Wenwei then said, "Then wait a moment, I'll take a pen and write down your number."

...

The top executives of Rolling Stone were also completely shocked by the fact that "Fruits of Midsummer" became popular overnight, and the response speed of the mainland performance market also surprised them. Not only some private performance companies, but even CCTV's same song issued an invitation. The reason is very simple, Mo Wenwei is really popular.

Now, almost half of the radio stations in the mainland have broadcast this song or are currently broadcasting it, and the on-demand volume on YiTing.com is also increasing, and the speed is terrifying. I think that this time, those hateful pirates will definitely be cheaper, but it doesn't matter, Mo Wenwei's fame and worth have gone up, which is a huge and sustainable wealth for the company.

When Mo Wenwei and Li Mu's words were conveyed to the senior management of the Rolling Stones, the senior management of the Rolling Stones was so excited about the message she conveyed that they wanted to hug each other and cry.

Rolling Stones is a record company with a lot of musical pursuits, and the three heroes of Magic Rock were also brought together by them. It can be said that they not only promoted popular music in Hong Kong and Taiwan, but also promoted the development of rock music in the Mainland, but their situation in recent years has been really bad. It was miserable, and there was almost no way to survive. It was not that the top management was incapable, but that they really had no way to fight against pirates and the wave of digitalization at the same time.

In fact, these senior executives of Rolling Stone are still very discerning. They know YY, YiTing.com, and Taobao. Although they don’t understand e-commerce, they know Taobao’s model. They know that Taobao can solve their problems. The most serious problem faced in the mainland market for many years - sales channels! And Li Mu actually took the initiative to cooperate with them, which made them even more excited.

So, half an hour later, Li Mu received a call from the boss of Rolling Stone. After an excited greeting, the other party gave Li Mu a positive answer: Rolling Stone is willing to authorize all the albums of all singers to Taobao for sales, and is willing to Accepting 20% ​​of sales to Taobao as a commission, 20% sounds high, but for audio-visual products, this ratio is already touchingly low, and even makes them feel: Is Li Mu a god? An angel to save them from fire and water? Yes, it must be!