Chapter 605 Unprecedented Events
That night, a sudden news detonated the entire Chinese pop music circle. Muye Technology teamed up with YiTing.com and Taobao.com to formally invite singers from major record companies to settle in Tieba. At the same time, in order to encourage singers to work hard to manage their own Tieba with the same name , Tieba will use all the resources of the three companies to provide unique "omni-channel promotion" services for singers who work hard to operate Tieba.
There is no tipping point to invite to Tieba, but the supporting "omni-channel promotion" still attracts all singers. With Mo Wenwei's example, everyone understands the influence of this "omni-channel promotion". Before the channel promotion, her reputation in mainland China was average, album sales were average, performance invitations were less, prices were lower, and advertising endorsements were less. 100,000 and the pre-sale is still ongoing, performance invitations are also flocking, the price has doubled, and the invitations for advertising endorsements have also begun to increase.
On the whole, the influence of this omni-channel promotion is not inferior to that of the last Spring Festival Gala, and the most important thing is that it was difficult to drive album sales at the Spring Festival Gala before. , The sales of genuine albums are almost like opening a sunny avenue.
Not only singers attach great importance to this "omni-channel promotion", but record companies also attach great importance to it, and even some stars who are involved in the development of film and television songs have signed contracts with different companies for music and film and television, and the film and television companies make special calls to urge artists. Try to strive for this "omni-channel promotion" as much as possible, because although this "omni-channel promotion" starts with music, as long as the popularity rises, it will also greatly promote the development of stars in film and television. In short, all kinds of good, must be Find a way to get one.
However, Makino Technology has not clearly stated the evaluation criteria for participating in "omni-channel promotion". The only announced criteria is to ask stars to participate in their own posts as much as possible, so stars from all walks of life responded through their own record companies. Expressed their willingness to join the post bar.
By noon the next day, Tieba's business interface person had received clear responses from more than 200 singers, so Tieba immediately started follow-up work. According to Li Mu's request, the follow-up work was divided into two directions:
First, publicity!
Promote the news of celebrities' entry into Tieba in all channels, and vigorously build momentum. We must let the entire network users know that a large number of mainland, Hong Kong and Taiwan singers are about to enter Tieba in real people, and directly interact with users on Tieba. Tieba is a fan The only platform for the closest contact with idols and direct communication;
Second, execute!
Open an exclusive personal account for stars who are willing to enter the post bar. The account must be the real name of the singer to avoid conflicts with other users with the same name. In addition, the account of the certified singer should be displayed in gold, and the suffix should be added with a golden v letter symbol, which means Officially authenticated users, for example: Du Wei's post bar authentication id is "Singer Du Wei", and then the singer officially enters his own post bar with the same name, and the weight calculation method is also officially launched.
The specific implementation method, Li Mu's request is: first make overall preparations, after opening accounts for hundreds of singers, they must set a time point with them. Grouping, every hour from 10:00 am to 10:00 pm, every hour is a time node. At each time node, ten singers are arranged to log in and enter their own post, and have an hour-long chat with their fans in the top report post. Interactive Q&A. Fans who follow the post can ask their idols questions in the post. Singers can also prepare some photos and even videos in advance and send them out gradually during the interaction.
The reason why we want to separate the stars and let them log in to Tieba in batches is mainly to stagger the peak and let these hundreds of singers continue to exert influence on Tieba. Run your own post bar, go to your own post bar to post and say hello,
This seems too complicated and has no rules and no planning, and users are easily confused. They don’t know which Tieba to go to. The traffic of the entire Tieba will definitely converge to the most popular singer Tieba, and there are a lot of singers left. I can look at my post bar stupidly and feel the embarrassment that no one cares.
In this way, it is better for everyone to make an appointment in advance. At this time node, which stars will go online and enter the post bar to interact with their fans. After the interaction of this batch of stars is over, the next batch of stars will come up for the second round, and every round The second star collocation should also be paid attention to. For example, each batch of ten stars should be divided into half and half as much as possible. The age levels are complementary, and the mainland, Hong Kong and Taiwan regions are relatively uniform, and in the same group, the first-line singers can only be arranged at most. One, lest the phenomenon of rushing to flow is too serious.
Twelve hours a day, one hundred and twenty singers a day, so calculated, the participating singers can support three days without repetition. After this kind of activity, the guarantee is once a week. For singers, they only need to take the money every week. It takes an hour to cooperate, but for the entire Tieba, there are only seven days a week, but there are three days of "fan carnival".
This event is officially organized. In addition, all the stars can arrange their own events. When they have time, they can post on their own posts at any time. They can tell fans what they want, and show what they want. Post directly, or you can find some fans' posts to reply to, so that you can add some weight points for yourself.
After the implementation plan was finalized, the employees of Tieba opened exclusive accounts for the stars and communicated the specific arrangements of the event with the record company. Entering the post bar, on the other hand, also needs to coordinate the schedule of the stars with them for the next question and answer activity, separate the time slots of different stars, and set the schedule of the event.
The operation team of Tieba has a very fast execution efficiency. From noon, the yy pop-up window, the yy game scrolling news, the happy farm scrolling news, and the Tieba top news have been promoted simultaneously. Hundreds of singers are about to gather at 8:00 p.m. the next day. Entering Tieba, the influence of this event is unprecedented on the Internet. Since the rise of the Internet, there has not been a platform dedicated to interacting with singers and fans. This time, Tieba gathered hundreds of singers at once, among them There are many top-notch singers, who have greatly touched netizens.
The earliest Internet platform that used a certain number of stars to build momentum was Sina Blog. The celebrity blog at the time really created a great sensation on the Internet, and quickly brought the whole people into the era of blogging. At that time, Lao Xu’s blog and Han Han’s blog were all visited There are over 100 million super big bloggers, but the battle of star bloggers is far less than the action of Tieba this time.
In addition to Sina Blog, another platform where a large number of celebrities have settled in is Sina Weibo. Its influence in its heyday is of course needless to say. Whether it is a movie star, a TV star, a singer or even a host, as long as it has a little relationship with the entertainment industry Many celebrities have actively flocked to Weibo to open their own personal authentication accounts, but Sina Weibo did not have such a strong influence when it first started. Transformed into Weibo bloggers, and introduced a batch of fresh celebrity blood, which has continuously improved their cohesion and built Weibo into a social platform worth billions or even over 10 billion US dollars.
It is precisely because Li Mu is well versed in the super influence of celebrities on the Internet that he will use his own resources to attract these singers to Tieba. Be the most ruthless, and hundreds of stars will be airborne together to post it. This is definitely the biggest event in the entertainment industry and the Internet.
...
At three o'clock in the afternoon, the latest RTHK Chinese song dragon and tiger chart rankings were announced.
Du Wei's "The Queen of the Next Stop" just landed yesterday, and today it rushed to the third place in one fell swoop. This result not only shocked the radio station, but even Zhang Guorong and Mo Wenwei couldn't believe it. The Chinese song Dragon Tiger of RTHK The calculation method of the list is to take the average value of the last seven days. Unexpectedly, Du Wei has already won the third place on this list after only one day on the list. This means that Du Wei's song has only one day's index from yesterday to now Divided by seven, it has already exceeded the seven-day average of all songs except the first and second places on the list. If you give her another day, she may be able to rush to the first place.
People like Zhang Guorong and Mo Wenwei who understand the rules of the list are amazed, but most people who don't understand the rules are not surprised. In their opinion, this song is indeed very good. It is not only nice, but also very grounded and kind. I feel that in their eyes, it is a bit of a loss for this song not to take the first place, so a large group of people took the initiative to call and order this song "The Queen of the Next Stop", just to help this song reach the top of the list.
At the same time, many Hong Kong people also began to try to learn about Du Wei through various channels. They soon found out that Du Wei was not a local singer in Hong Kong, but a mainland singer. The singer does not have any prejudice, but because Du Wei sang this Cantonese song, she has a special feeling of pride in her heart. Li Mu also has to admit that there is a bit of fun in letting Du Wei sing Cantonese songs. Among them, this can make Du Wei more easily accepted by local fans in Hong Kong.
(To be continued.)