Chapter 596

The next day, Li Mu slept and woke up naturally. After opening his eyes, he found that Zhao Ziqiu, who was beside him, had disappeared. Li Mu hurriedly got up to look for it. He left the bedroom and saw the note left by Zhao Ziqiu on the coffee table in the living room. Lewen Fiction|

"I have an important class to take this morning. If you wake up and find that I'm not here, don't miss me too much!" The sign was the simplest smiley face and a word for autumn.

Li Mu shook his head with a wry smile. He worked three times on Zhao Ziqiu's fertile soil last night, but she was able to get up early to go to class today. She slept until 10:30 and felt her legs were a little weak, but last night it was clearly her Begging for mercy one after another, a woman is really a magical creature.

At this time, Liu Rongdong called Li Mu and told him the good news. After Mo Wenwei's album was launched on Taobao yesterday, by ten o'clock this morning, the system inventory of 120,000 copies had all been sold out.

This result didn't make Liu Rongdong feel very arrogant, but it frightened the Rolling Stones.

According to the normal album market sales law, one out of every three albums in the world is pirated. It seems that the proportion of piracy is not high, but that is because the copyright protection in Western countries is extremely strict, which has greatly reduced it. On average, if you only count the entire Asian album market, at least two out of every three albums are pirated. If you count the mainland market alone, one out of every five albums is genuine.

This is not Li Mu's exaggeration. Even the literary hooligan, Dwarf, Big, Tight, Gao Xiaosong, said in his talk show that before they made an album back then, they had to go to pirates and ask them to give the genuine one a month. Let the genuine copies be sold for a month before they start selling them, and the pirates are very tough, they must sell them at the same time as the genuine ones, and the pirates are forced to make music online because they cannot make music because of the pirated editions. It took only a week for his new album, and this is the actual state of the audio-visual product field in the Mainland.

Rampant piracy is only one aspect of albums that are difficult to sell. In 2000, digital music was the ultimate weapon to destroy the record industry. Just like pirated physical novels, pirated albums also cost money to buy. The difference between them and genuine is in price. The level is different, but pirated digital novels and music are different. Piracy of digital content is completely free. This is not the difference between high and low prices, but the difference between charging and free, so the development of genuine editions is becoming more and more difficult. , coupled with the lack of clear legal support from the state, the development of genuine editions is even more difficult.

The mainland market in 2002 was the key node for the rise of digital music and mp3 hardware. In addition, Li Mu's EasyTing.com and mango-me greatly promoted the development of digital music and mp3 terminals. Therefore, Li Mu also realized that the current genuine albums The market space should be much smaller than at the same time in his previous life. He was also a little surprised by this achievement.

Li Mu asked, "Have you contacted the Rolling Stones and asked them to make a new copy as soon as possible?"

Liu Rongdong smiled and said, "Of course,

Their leaders were frightened by this data. A total of 150,000 copies of the mainland version of this album have been produced, of which 30,000 copies have already been distributed to dealers, so they are going to make another 150,000 copies. This time, I also plan to ask Mo Wenwei to sign a batch of posters, saying that she wants to sign 5,000 posters, and let us randomly give out an autographed poster for every 30 orders as a gimmick. "

Li Mu's eyes lit up and said, "The people over there at Rolling Stone are quite knowledgeable about marketing."

Liu Rongdong said: "Yes, the autographed poster must be very attractive to fans."

For a singer, 5,000 posters can be signed in about half a day, which is not a very large workload, and for a record company, the cost of 5,000 posters is also pitifully low, and this low cost For fans, the gifts are of extraordinary significance, so Li Mu believes that if 5,000 posters are in place, the additional 150,000 albums should be sold out.

Compared with such a huge market in the mainland, even if piracy is rampant, the sales of 300,000 albums is still not too high. Therefore, Li Mu said to Liu Yongdong: "You can communicate with the people at Rolling Stones and ask them to make more copies as much as possible. , 150,000 pieces are still a bit less, if the sales cycle of at least half a year is done well, it should not be a big problem to make another 500,000 pieces, if it is always out of stock, it will be a big blow to the enthusiasm of consumers."

Liu Rongdong said: "I have communicated with them, but they said it would be better to be cautious. First, add 150,000 copies. If the sales are good, they will increase the production."

Li Mu also understands this. The number of records destroyed by record companies every year is not small. Most of the records that cannot be sold are kept in inventory, and basically they are landfilled. That's all wasted money, right? For record companies, it is normal to be cautious, but now Taobao has opened the prelude to the e-commerce era. The business model has increased from a single face-to-face transaction to a variety of possibilities. With the word "goods", there are many ways to save the country by curve.

So Li Mu asked Liu Yingdong, "How much does Mo Wenwei's album sell for?"

"Sixteen yuan, plus one or two postage."

Li Mu thought for a while and said, "Ask the people at Rolling Stone if they would like to offer preferential pre-sale. Users make a deposit of 3 yuan, and they can get 6 yuan after the goods arrive. Although some profits are lost, the converted users will also pay more. And they can accurately grasp the market demand.”

Liu Rongdong said, "Then I'll call and communicate with them later."

Li Mu suddenly remembered Zhou Jielun again. He didn't know the sales data of Zhou Jielun's so many albums, but he should be one of the Chinese singers with the highest album sales in the future, so he asked Liu Yingdong: "Do you know Zhou Jie? wheel?"

Liu Rongdong said, "I heard of him, and Jingjing likes it very much."

Li Mu said: "You find out which record company he is in. In addition, today I want to spread the news that Mo Wenwei's 120,000 records sold out in one day, and leave a message on the website. Other record companies are welcome to discuss cooperation. In this case, if you can attract a group of record companies to cooperate, it will be the best, and if the record company signed by Zhou Jie comes to you, you will give priority to cooperation with them. Jeron."

Liu Rongdong said: "ok, I'll arrange it now. In addition, our mango-me spike starts at 8 o'clock tonight. Would you like to come and pay attention?"

Li Mu snorted and said, "Then I'll go there in the afternoon. By the way, when will the pre-sale for the Summer Brand Day officially start?"

"At 8:30 tonight." Liu Yongdong said: "All the pages have been prepared, and advertisements have been made in advance. The event page is officially launched at 8:30 tonight. After the launch, our background also began to accept user orders. down payment."

...

Taobao's ability to purchase music albums with genuine licenses from record companies is a big surprise for Taobao users. Although most Taobao users will not buy them, it also makes them feel more deeply about Taobao. Trust, so many well-known companies have opened official flagship stores on Taobao. This in itself has raised Taobao’s recognition to a level. This time, it can get the authorization of the record company and sell genuine albums on Taobao. Once again enhance the gold content of Taobao in the minds of users.

In addition to users, the record company and even the entire entertainment industry also re-acquainted Taobao overnight and the power of Taobao. The news that Mo Wenwei's album is a big sale on Taobao doesn't need to be promoted by Liu Yingdong at all. It has spread throughout the entertainment industry.

It sold 120,000 albums in one day. This achievement really shocked the entire music industry. The key is not only how scary the 120,000 number is, but more importantly, the library reserves that Rolling Stone promised to Taobao is only 120,000 copies. If the inventory is sufficient, and Taobao will take another three to five days, the sales volume will be higher.

The people at Rolling Stone Records were overjoyed. It was only one aspect that the 120,000 albums were sold out. It was only one aspect that the albums of other stars also had good sales. More importantly, they found Taobao, a new distribution and sales channel, so that Not only will it increase album sales, but it will also reduce the channel cost of album sales, which is a two-way profit for the Rolling Stones, which can be called a life-saving straw for them.

Other record companies closely followed the sales of Rolling Stones on Taobao. When they witnessed the rapid sell-out of Mo Wenwei's albums, they also immediately realized that Taobao had become a channel they had to fight for.

More importantly, through Mo Wenwei's rapid popularity in the mainland, they realized the huge context behind Taobao. Taobao is not just an online trading platform. Behind it, there is Muye Technology, a newly emerging Internet in the mainland. Overlord-level company, and Muye Technology has a powerful promotion tool called yy, which is simply a super channel that major record companies dream of. The name accurately gathers fans. As a result, the influence of Muye Technology in the entertainment industry is very clear: through yy, it pushes star information to users centrally, and then through Tieba to gather fans of stars, so that they can continue to communicate and share in Tieba , enhance their loyalty to idols, and finally use Taobao to convert and monetize these loyal fans, forming a complete chain.

From fan conversion, to fan loyalty enhancement, to fan monetization, this was a very clear development path for entertainment companies, but for them, the two links of fan conversion and loyalty enhancement require a lot of time and energy. Slow operation, high cost and slow effect, and now, Muye Technology can be realized overnight, so the line of Muye Technology and Taobao has suddenly become the focus of the entire entertainment industry, and Taobao is powerful The sales ability of the record company also made all record companies feel itching. After Liu Yingdong released the way of record cooperation, as of 4:00 pm, all record companies with certain strength in mainland China, Hong Kong and Taiwan took the initiative to contact Taobao. Hope to cooperate with Taobao.com in an all-round way.

Li Mu was deeply aware of the strength of the platform and channels. He just used the existing resources to help Mo Wenwei, but he accidentally opened a new world. What is certain now is that Taobao will become the largest audio-visual product in the country. Sales channels.

(To be continued.)