Chapter 602 Show Off a Good Muscle

Boss Ma had to admit that Li Mu could play a lot more than he imagined.

He never thought that Li Mu could solve the logistics turnover problem so easily, and the solution was beyond his imagination. He thought that his hundreds of thousands of express delivery would be delayed due to the insufficient capacity of Yanjing EMS, but he directly Here comes a flower everywhere, and it solves the problem easily, and it solves it so beautifully.

Cai Chongxin was also impressed and sighed: "This guy Li Mu has a real brain, we always use our thinking mode to imagine him and define him, thinking that he can only passively hand over 500,000 packages to Yanjing's postal service, and then let the rest go with the flow, I didn't expect that he would be able to take the initiative to disperse the pressure of express delivery..."

Boss Ma's expression was uncertain, and he said angrily: "You are right, it's not how smart Li Mu is, but we take it for granted. Li Mu uses this method, even a million orders a day is not a problem, just rely on the postal service. It can be solved for him.”

After speaking, Boss Ma sat depressed in his boss chair, with his hands crossed on his chest, his brows furrowed.

At this moment, Boss Ma felt a great sense of frustration, not because he thought Li Mu was so powerful, but because he felt that many of his predictions about him had come to nothing and turned into jokes.

If it weren't for the huge future space of the e-commerce industry, and the status of the industry giants can only be occupied by one company, Boss Ma would not even want to play like this with Li Mu. Forget it, I won't make you stumbling or block your way. Whoever has the ability can do it better, because he feels more and more boring to play games with people like Li Mu. He tried so many stumbling blocks for him, but he didn't step on any of them, which made him feel very unfulfilled, and even couldn't help asking himself in his heart, why bother? Why embarrass yourself instead of embarrassing others?

However, as soon as this idea was born, Boss Ma immediately recovered and killed this idea without hesitation. The reason is very simple. In this competition with Li Mu, he prided himself on being a hunter, while he was a hunter. Li Mu regarded it as a prey. He bought a gun, dug a pit, and laid a trap. He didn't ask to kill the prey, but at least cut a piece of meat from him, how could he just give up so easily.

At this time, Lu Zhaoxi said: "Li Mu's method is indeed very powerful, but in the end, it can only solve the logistics problem of mango-me, because everyone knows that mango-me was created by him, his own product, If it is a product from another family, how can he solve it? If it is a product from a third-party small seller, how can he solve it? Whether it is a cooperative merchant or a small and medium-sized seller, it is unlikely that the goods will be delivered to Taobao. It is necessary to deliver a large number of goods to Taobao in advance, and it is definitely impossible for Taobao to pay for the goods in advance.”

Ma Yun waved his hand and said with great certainty: "Taobao's partner merchants will definitely accept Taobao's delivery model, even if Taobao does not pay for the goods in advance, even if Taobao will press them back for a few months. They will also actively cooperate with them. The reason is very simple. Now the sales industry has long been the king of channels. The pre-sale situation of Taobao's brand day is so good, those cooperative merchants will definitely cooperate with each other."

After a pause, Boss Ma said again: "So I think Li Mu must have planned the delivery channel for the brand day event. This time the mango-me shipment is just for practicing."

Sun Tongyu said: "In this case, our plan to block Taobao Express in Shenzhen will not be implemented."

"It's definitely not going to be implemented." Boss Ma held his chin and said with a serious face: "Li Mu is likely to transfer the products of these manufacturers in Shenzhen to other cities in advance to disperse the pressure, and the items sold at the Taobao Brand Day event are electronic products. For the most part, take the best-selling smart DA repeater as an example, a repeater can’t exceed one kilogram if it is packaged? Let’s count it as one kilogram, a semi-trailer with dozens of tons can be loaded tens of thousands,

In any city the whole vehicle goes to, the logistics cost evenly distributed to a single machine is very low. This cost does not even need to be borne by Taobao. They only need to make a phone call and tell the manufacturer how many thousands of machines to send to Yangcheng, and how many more machines to send to Yangcheng. Shanghai stock market and Yanjing, and so on, manufacturers will definitely cooperate fully. "

Sun Tongyu hesitated for a moment, and said, "But Mr. Ma, even if Li Mu plays this trick, he can't solve the delivery needs of small and medium-sized Taobao sellers. These small and medium-sized sellers can only rely on their own locations. The further development will still be limited by the logistics capacity. Now the promotion of Taobao Brand Day is very strong, and it has attracted many small and medium-sized sellers to register. It is estimated that these small and medium-sized sellers will touch the bottleneck of express delivery capacity before long.

Boss Ma sighed: "This is also our last front. We must launch our own platform as soon as possible. If we wait any longer, even this front will be lost. Taobao's development in all aspects is faster than mine. Expectations, and Li Mu's thinking mode and solution to the problem have greatly exceeded my expectations, and if things go on like this, things will completely deviate from the track we envisioned."

Cai Chongxin couldn't help but reminded: "Don't forget, Taobao has now become the new darling of record companies. They have a huge social influence in the business of selling audio and video products."

Lu Zhaoxi joked: "Old Cai, Taobao is not the new darling of the record company. With Taobao's current strength and attitude, he is the godfather of the record company. Look at what he praised Mo Wenwei overnight. Such a height, how many records have you helped her sell!"

Cai Chongxin nodded: "Don't mention Mo Wenwei, as soon as I mention him, I want to scold Li Mu, how can this boy curry favor with Hong Kong stars."

Boss Ma sneered and said, "Fuck up? Do you really think Li Mu is fawning? He is obviously showing his muscles to the Hong Kong and Taiwan entertainment circles in a gentle way. He has a powerful information delivery platform like yy and a powerful network like Taobao.com. Going on the sales platform and praising Mo Wenwei is just an example to prove his influence on the entertainment industry. If you don't make such an example, how can you make those record companies surrender? Zhaoxi is right, he is just doing it The purpose of the entertainment industry's godfather is here, so even if he doesn't support Mo Wenwei, he will support Wang Wenwei and Li Wenwei, but he just doesn't know that Mo Wenwei just caught up with this opportunity."

Lu Zhaoxi also agreed and said, "To be honest, I feel that Li Mu did this because he wanted to send a message to the entertainment industry, especially the pop music industry. The message is also very simple, just three words: "Godfather!" "

...

500,000 units of mango-me have been shipped, and Taobao's daily pre-sale has made a good start. Major record companies have signed cooperation agreements with Taobao. The humble e-commerce platform, after integrating various resources, has undergone earth-shaking chemical and physical reactions, as if forming a nuclear reactor, releasing enormous energy beyond imagination.

Just when the industry was amazed by it, more than a dozen video advertisements with a length of only a few minutes were launched on Tieba and Taobao in turn. Each video advertisement was a clip of celebrity blessings, from the king to the queen, from ancient gods to new singers, Almost all singers who can be named in mainland China, Hong Kong and Taiwan have recorded a short video of less than ten seconds, and in the video, they are on Taobao.com. Li Mu quickly realized his previous plan to let all singers They all said the same six characters on the video: "Buy genuine, go to Taobao!"

All the cooperating record companies regard Taobao as a powerful online sales platform, so they have put down their posture to cooperate from the very beginning. They all cooperated with Li Mu's request, so in the small videos recorded by these singers , the scenes are all kinds of strange, some were recorded in their own living room, some were recorded in the airport terminal, and some were recorded in costumes on the filming site of a film and television drama, but the more this is, the more it makes users look and feel Kindly, they no longer regard this kind of video advertisement as an advertisement, they are completely watching the stars from all walks of life line up to show hello.

This has caused a huge sensation on the Internet. Hundreds of singers take turns to be the platform of Taobao. Speaking of enterprises, not even any TV station can do it.

In addition to CCTV, most provincial TV stations usually invite celebrities to help record some similar VCRs during the New Year and festivals. They can only invite those who have cooperated with the station, and the quality of the stars is uneven, often more than a dozen in a row. In the star's congratulations, it would be good to have one or two real big-name stars, and the others are just coming out to mix up with familiar faces and fill in the numbers. It is impossible to pass the major record companies that are eager to cooperate with Taobao. , as soon as the net was cast, almost all the singers were caught. This time Taobao didn't even send reporters out. All the VCRs were filmed by the record company's own contracted artists, digitized, edited and then sent over. The degree of cooperation The high level made Internet companies closely watching Taobao stunned.

Through these short videos, Taobao's brand value, popularity and influence have been greatly improved, especially its influence in the entertainment industry is too strong to be added. All the cooperating record companies hope that Taobao.com can combine yy and Tieba use the method of promoting Mo Wenwei to promote their own artists. At this time, just as President Ma and Lu Zhaoxi judged, Taobao has become the godfather in the eyes of record companies. Shun the water, Li Mu really gave the entertainment industry a solid show of good muscles.

(To be continued.)